Millions of tonnes of textile waste are sent to landfill every year with only a small percentage being recycled into new products. To drive the shift towards a more circular economy within the production and reuse of textiles, two companies have joined forces, iinouiio (it is never over until it is over), a textile recycling business, and Camira Fabrics, both established in West Yorkshire in the United Kingdom, to develop wool recycling production for new products for fashion and textiles. In this interview, Dr Debbie Moorhouse of the University of Huddersfield talks to Dr John Parkinson about his reinvention of the textile recycling company he originally started over thirty years ago to found iinouiio, a pioneering textile recycling company, and his subsequent partnership with Camira fabrics an innovative textile company, also based in West Yorkshire, United Kingdom, two companies which are now taking on the challenge of textile circularity.