The article examines the growing threat of automated phishing, a social engineering technique that has evolved with automation, complicating the protection of computer systems both in Ecuador and globally. The objective is to analyze the effectiveness of this technique and its impact on information security. The methodology used includes a systematic review of the literature on automated phishing, highlighting how automation has increased the sophistication and scope of these attacks. The results show that automated attacks, facilitated by artificial intelligence and machine learning, have surpassed traditional attacks in frequency globally. In Ecuador, although less common, automated attacks have had a notable impact, especially in sectors with limited security measures. The findings highlight the need to adopt robust security controls, such as multi-factor authentication and ongoing cybersecurity training, in addition to following international standards such as ISO/IEC 27001 to mitigate the risks of automated phishing. Awareness talks are also recommended to strengthen security against these threats.