Today, the cruise industry has become one of the fastest growing segments of the tourism industry with an ever increasing number of international ports-of-call welcoming cruise ships to their shore. Whereas once the cost of a cruise ship vacation included accommodation, meals, entertainment, and onshore activities, pressure to reduce prices and increasing competition has meant that onshore activities are mostly no longer included in the overall ticket price. As a result, passengers individually decide and purchase any onshore activities they may wish to engage in (although much of this "purchasing" takes place on board, which means the cruise ship collects a large fee for making the sale). While there has been an abundance of academic literature that has focused on the information search processes general tourists undertake, there is a gap in the literature surrounding the processes that cruise ship passengers undertake both before and during their cruise. To understand passenger information search procedures, we undertook in-depth interviews with cruise passengers during their cruise. In total, 140 interviews were undertaken, with a main objective being to understand the amount of information sourced on the destinations that were being visited as ports of call. This article reports on the analysis of the results and discusses the implications for port development as well as cruise marketing.