The relentless march of improvements in the cost-performance ratio of information technology today, facilitates the provision and consumption of Electronic Information-Intensive Services (EIIS) across company boundaries. However, existing products and services exhibit both managerial and technological weaknesses. Therefore, new concepts are required to facilitate a comprehensive industrialisation of cross-organisational EIIS. In this work, we present and thoroughly discuss a modular, service-oriented reference architecture for electronic business media which allows for realising 'Lean' management and implementation of cross-organisational collaboration. Based on the IEEE Recommended Practice for Architectural Description, in combination with the St. Gallen Media Reference Model, this reference architecture provides four main views: community (structural organisation), process (process-oriented organisation), services and infrastructure. By applying this reference architecture to the case of public administration in Switzerland, we show its potential to realise a 'Lean' organisation and implementation of cross-organisational electronic collaboration.
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