Influence Consumer Purchase Decisions Research Articles

TINJAUAN EKONOMI SYARIAH ATAS PENGARUH KUALITAS PRODUK DAN HARGA TERHADAP KEPUTUSAN PEMBELIAN PRODUK BRAND LOKAL DI KOTA PALANGKA RAYA

The focus of this research is to find out whether there is an effect of product quality and price on consumer purchasing decisions on local fashion products in Palangka Raya City. Product quality and price are factors that can influence consumer purchasing decisions and are often used by consumers as a basis for consideration of a product until they decide to make a purchase. This research uses a quantitative approach method. This type of research uses field data on WYD (Wear Your Design) distribution of Palangka Raya as a local brand maker of Palangka Raya. Methods of data collection using questionnaires. The sampling technique used was accidental sampling. The population in this study used the Lemeshow formula and obtained a sample of 96 respondents. The data analysis technique used is multiple linear regression analysis technique. The results showed that based on the results of the partial test statistical calculations, it was concluded that product quality and price had a partial and simultaneous effect on people's purchasing decisions at WYD Distro Palangka Raya. The implementation of Islamic economic values ​​in the form of the value of benefit and justice in production and consumption activities in this study.

Pengaruh Citra Merek dan Promosi terhadap Keputusan Pembelian Smartphone Merek Oppo pada Gerai Handphone Shop di Gianyar

The smartphone is a technology that develops rapidly from year to year. Several factors that can influence consumer purchasing decisions are brand image and promotion. The purpose of this study was to determine how the influence of brand image and promotion on purchasing decisions. The sample used in this study were 95 consumers of the Oppo brand smartphone at the Mobile Shop Outlet in Gianyar. The data analysis technique used in this study is Multiple Linear Regression. Based on the results of the study, it can be seen that: (1) brand image has a significant positive effect on purchasing decisions, (2) promotion has a significant positive effect on purchasing decisions, and (3) simultaneously brand image and promotion has a significant effect on purchasing decisions.

Uncertainty in Consumer Behaviour with Reference to Factors Influencing Consumer Purchase Decision of Smartphones in the City of Bengaluru

This article attempts to investigate and understand the factors that influence the purchase decision towards smartphones in Bangalore. Bangalore is a cosmopolitan and multilingual city with a mixed culture. It is also a famous city in India with the IT sector and educational institutions, which has grown in the recent past. The shopping pattern in Bangalore is found to be very interesting when compared to other south Indian cities because the spending pattern of people in Bangaloreprovokes the consumers to purchase. A survey was conducted to determine the factors influencing smartphone purchase. A simple random sampling technique has been used with a sample size of 190. Factor analysis was run to reduce the dimensions and find the aptest variables influencing the consumer purchase decision. From the analysis, the researchers have derived five iterations which are price and in-built features(Component 1), camera, battery backup and sound quality(Component 2), marketing strategy and social groups(Component 3), brand image and origin of the company (Component 4), EMI and replacement option(Component 5). This study will help the marketers in understanding the expectation of the consumer’s from the product and figure out the areas of improvement in smartphone features and other factors influencing the purchase so that they can tailor make the product as per customer requirement and understand the most crucial factor contributing to the sale. Uncertainty is to be understood by the marketers, as drastic changes in needs, wants, desire, and expectations are needed.

PSV-32 Pulmonary arterial pressure in cattle influences beef color during retail display

Abstract Pulmonary hypertension is a noninfectious disease of cattle at altitudes > 1524 m (5,000 ft). Mean pulmonary arterial pressures (mPAP) ≥ 50 mmHg is used as an indicator for pulmonary hypertension in cattle. Meat quality attribute, such as color, critically influencing consumer purchase decision, is economically significant. However, the effect of pulmonary arterial pressures (PAP) on postmortem beef color has not been investigated. To examine this, instrumental color, metmyoglobin reducing activity (MRA), and lipid oxidation of aged strip loins (longissimus lumborum; LL) steaks from high PAP (98±13; n = 5) and low PAP score (41±3; n = 6) fattened Angus steers (i.e., live weight of ~600 kg) were evaluated during simulated retail display (day 1, 3, 5, 7, 9). A split-plot design was used to analyze the effects of PAP score and display day on instrumental color, MRA, and lipid oxidation. Data analysis was performed using R with the lme4 package as a mixed model, where PAP score (high or low), display day, and their interactions were the fixed effects, and random effect was individual steer. Differences between least square means (P < 0.05) were determined by Tukey’s multiple comparisons. An interaction (P < 0.05) between PAP score and display day for redness (a* value), chroma, hue, and MRA was observed. The LL steaks from high PAP score animal had lower (P < 0.05) redness, chroma, and hue, than from low PAP score steer on day 9. A main effect (P < 0.05) of display day on lipid oxidation of was observed, with lipid oxidation increasing as display days increased. The results of current study indicated that the LL steaks from steers with high PAP score have lower color stability than those from steers with low PAP score during simulated retail display. Research partially supported by USDA-NIFA grant: 2018-67015-28241.

Analisis Pengaruh Service Quality dan Corporate Image Terhadap Customer Satisfaction Serta Implikasinya Terhadap Customer Loyalty pada Konsumen Restoran Meradelima di Jakarta Selatan

This study aims to determine whether or not the influence of service quality, corporate image and customer satisfaction on purchasing decisions at Meradelim RestaurantBrand image and brand trust are factors that can influence consumer purchasing decisions. A good service quality will have a positive impact on the company which will ultimately benefit the company through increased consumer purchases of products or services.This study uses a sample and a population of 110 respondents who are cutomer at Meradelima Restaurant, using purposive sampling method. The results showed that service quality, corporate image and customer satisfaction had a positive and significant effect on purchasing decisions.

Menelisik Pariwara Rinso Warna Versi Badut dalam Logika Semiologi Barthes

In the era of intense competition in the marketing world, companies are driven to create creative advertising effectively. The right advertising will have a long-term marketing impact, and easily influence and take market position. The problem discussed in this study is how Rinso try to influence consumer purchasing decisions by taking advantage through meaning of denotation, connotation, and myth in taking the position of detergents that can maintain color quality through Rinso Color. This study uses Barthes Semiology theory, with descriptive qualitative research methods. The object of research is color, which can be concluded from this analysis, if color is a form to showed how is the character of a personality. Personality that wants to be formed through color, is another effort that needs to be done through Rinso Color. It can be seen that the preparation of aspects of advertising represents all aspects of both character, tagline, diction, to the target market of Rinso which is part of the total branding terminology in integrated marketing communication. Keywords: Barthes Semiology; Integrated Marketing Communication; Rinso Ad.

Pengaruh Harga terhadap Keputusan Pembelian Konsumen:

Supermarket 212 Mart is here as an answer to meet consumer decisions who want to shop in modern markets based on sharia. However, its new presence has not been able to compete and seize the existing market. Even though the 212 Mart supermarket has implemented a marketing strategy to increase consumer purchasing decisions, this still cannot attract the decision of the wider community to shop because there are several elements of the community's retail mix that have not been maximally implemented. There are many factors that can influence consumer purchasing decisions, one of which is price. The purpose of this study is to determine and analyze the effect of price on consumer purchasing decisions 212 Mart Cikaret. The research method used is a survey method with a correlational analysis approach. The number of samples is 100 people. The test was carried out with a simple linear test by first testing the validity, reliability, and data analysis The results of the analysis show that the price variable has a significant effect on buying decisions (t count 16.591 is greater than t table 1.985 with a significant level of 5%). Ho is rejected, Ha is accepted, meaning that there is a significant price effect on consumer decisions to shop at 212 Mart supermarkets. The price variable has a positive correlation with purchasing decisions with a coefficient of determination (R2) of 655.8%. The positive constant value indicates the potential for consumer fanaticism towards 212 Mart Cikaret. Fanaticism gets stronger if there is a lower price than its competitors.

THE IMPACT OF INSTAGRAM MARKETING ADOPTION TOWARDS CONSUMER PURCHASE DECISION ON FASHION

Social networking sites have been emerged and transformed the world, bringing the world and its people closer. Social media which are part of social networking sites have become more effective in marketing tools; it helps in creating opportunities and awareness to consumers. Social media platform such as Instagram has recently become the most popular social networking sites among the young people. In addition, selling and market the products in the virtual store on Instagram represents a new shopping mode for most consumers, especially youngsters both men and women, and they represent an important role in influencing fashion consumer purchase decision through social networking sites. This study attempted to investigate impact of social networking sites towards consumer purchase decision on fashion industry. Therefore, questionnaires are spreaded out to 110 respondents who are social media users in Medan in order to gather the necessary information and data. The results of this research, it is concluded that social networking sites (the usability of Instagram) influences and give impact towards consumer purchase decision on fashion. Moreover, both of the variables have a strong relationship on each other and considered to be linear. The results also demonstrate that Instagram influences fashion consumer purchase decision through its usability such as good metrics, eye catching content, and recommendations from others. Furthermore, Instagram is also proved to have a positive impact towards consumer purchase decision by creating awareness, provide satisfaction feeling and creating virtual communities which may motivates consumer to do an online purchase.

Pengaruh Brand Image dan Brand Trust Terhadap Keputusan Pembelian Konsumen di PT. XYZ

This study aims to determine whether or not the influence of brand image and brand trust on purchasing decisions at PT. XYZBrand image and brand trust are factors that can influence consumer purchasing decisions. A good brand image will have a positive impact on the company which will ultimately benefit the company through increased consumer purchases of products or services.This study uses a sample and a population of 100 respondents who are still actively studying at PT. XYZ, using purposive sampling method. The results showed that brand image and brand trust had a positive and significant effect on purchasing decisions.

Analisis Differensiasi Produk dan Citra Merek terhadap Keputusan Pembelian Konsumen pada Sepeda Motor Merek Yamaha Mio di Kota Langsa

This study aims to analyze product differentiation and brand image on the customer purchase decision, with a case study of the Yamaha Mio brand of matic-bike in Langsa City. Multiple regression method was used to analyze data.. The results showed that partially, product differentiation and brand image had a positive and significant influence on consumer purchasing decisions. Simultaneously, the two independent variables were also obtained to have a significant influence on dependent variable. Thus, if the company implements strategies related to product differentiation and brand image, partially or simultaneously, it will strengthen the purchasing decisions made by consumers for products offered. However, the determination analysis identifies that there are several main factors that are considered to influence consumer purchasing decisions but are not included in this research model.

Textile sustainability: A Brazilian etiquette issue

The textile industry presents one of the most threatening patterns of production concerning the global environmental impact. In this article, we investigated the textile fiber composition of women's clothing in the retail trade of Santos (Brazil), through information read on the labels during July 2017 (winter) and January 2018 (summer), in three types of stores: department, popular and thrift stores. The inspected garments consisted mainly of polyester, viscose, and cotton fibers, although fibers such as elastane, polyamide, and acrylic were eventually present as fabric complements. We calculate clothes´ ecological footprints by multiplying the fibers´ proportions by their sustainability notes and adapt the results to the current Brazilian labeling system. We did not detect ecological footprints differences in types of stores, nor seasons of the year. There was predominance (69 %) of clothes with a high ecological footprint (low sustainability). Exposure of the ecological footprint to clothing labels can influence consumer purchasing decisions and encourage the development of more sustainable products. Thus, we propose the application of the labeling system as an environmental management tool for the Brazilian fashion sector.

Faktor-Faktor yang Mempengaruhi Niat dan Keputusan Konsumen Membeli Sayuran dan Buah Secara Online

Compared to other goods, online trading on fresh agricultural products such as vegetables and fruit is still relatively new for the Indonesian people. What drives this growing interest in purchasing agricultural products online? This study aims to examine the factors influence consumers' intentions in purchasing vegetables and fruit online and further analyzes the influence of purchase intentions on consumers’ decision to make the purchases online. The study was based on analysis of 146 users of online vetabales stores in various more than 10 online platfom accessible in Indonesia from July to August 2018. Users are aged from 15 to more than 54 years. Using seven exogenous latent variables predicted to influence purchase intentions, this study found four variables which proved to influence purchasing intentions, namely perceived usefulness, perceived price, income, and electronic word of mouth. Three variables were perceived ease of use, trust, and perceived risk prevention does not affect the purchase intention. The purchase intention as the first endogenous latent variable proved to influence consumer purchasing decisions as the second endogenous latent variable.

Pengaruh Social Media Marketing, Store Environment, Sales Promotion, dan Perceived Value Terhadap Purchase Decision Konsumen SOGO Department Store

This research was conducted to determine the effect of social media marketing, store environment, sales promotion, and perceived value to purchase decision SOGO Department Store. This research uses a quantitative method that is by distributing questionnaires to 100 respondents who have bought goods at SOGO in West Jakarta. The research method in this study used multiple regression analysis assisted by SPSS. The results of this study are known that simultaneously all independent variables have an influence on purchase decision. Partially, the variables of the store environment, sales promotion, and perceived value have a significant influence on consumer purchase decision, while the social media marketing variable do not significantly influence consumer purchase decision.

An Interdisciplinary Examination of the Material Effects of Deceptive Sport Beverage Advertisements

Sport companies frequently make product claims in advertisements to influence consumer purchase decisions. Sport beverages, in particular, often tout health benefits and performance claims. Unfortunately, some sport beverage claims may be false or misleading, persuading consumers to erroneously purchase products due to incorrect information. The Federal Trade Commission (FTC) prohibits any deceptive advertising resulting in a material effect on the consumer. Consumer behaviorists, however, rarely consider the FTC’s guidelines in measuring consumer deception. Therefore, drawing upon consumer behavior theory and the FTC’s guidelines, this paper examines the material effects of deceptive sport beverage advertisements. The authors identify and define three types of materiality: cognitive, affective, and behavioral. Employing a within-subjects experimental design, two studies were conducted: print and Facebook. The results reveal both types of deceptive advertisements had positive and statistically significant effects on all three types of materiality. These findings substantiate the determination of a violation by the National Advertising Division (NAD) and support further investigation of deceptive sport beverage advertising and marketing practices by the FTC.

Impact of Myoglobin Oxygenation State at Freezing on Color Stability of Frozen Beef

ObjectivesMeat color is the number one factor influencing consumer purchase decisions. The emerging market of frozen meat emphasizes the need to understand beef surface discoloration and the ideal parameters of freezing beef to retain a superior color. Therefore, the objectives of this study were to determine the impacts of oxygenation level and frozen storage duration on frozen beef color.Materials and MethodsUSDA Choice strip loins (n = 36) were aged for 4 d or 20 d. Steaks were randomly assigned to a myoglobin state [deoxymyoglobin (DeOxy; immediately packaged), low oxygenation (LoOxy; oxygenated in air for 30 min), and high oxygenation (HiOxy; packaged for 24 h in 80% O2)]. Steaks were then vacuum packaged in oxygen permeable or impermeable film and immediately frozen (–20°C). Following either 0, 2, 4, or 6 mo of frozen storage, steaks were removed from the packaging and immediately analyzed for instrumental color (L*, a*, b*), delta E (magnitude of difference in the L*, a*, b* color space), subjective discoloration, lipid oxidation (via thiobarbituric acid reactive substances- TBARS), oxygen penetration, percent oxymyoglobin, metmyoglobin, and deoxymyoglobin (via spectrometer), and redness (calculated as 630nm/530nm). Data were analyzed using PROC Glimmix procedure in SAS as a split-split-plot with an incomplete block and a 2 × 3 factorial.ResultsHiOxy steaks had greater oxygen penetration and the highest a* values compared to DeOxy and LoOxy steaks regardless of packaging (P < 0.0005). Conversely, DeOxy steaks exhibited the lowest oxygen penetration and a* values regardless of film (P < 0.0005). HiOxy steaks at 4 d had higher a* values than DeOxy and LoOxy at all storage times (P = 0.0118). HiOxy steaks had the highest delta E values compared to DeOxy and LoOxy in permeable packaging and with increasing storage time an increase in delta E for the HiOxy steaks was observed (P = 0.0010).Redness and percent oxymyoglobin were highest for HiOxy steaks within each storage period (P < 0.0002). HiOxy and LoOxy steaks were similar in percent oxymyoglobin when in permeable packaging film. HiOxy steaks had the highest percent oxymyoglobin and DeOxy had the lowest percent oxymyoglobin within each aging and storage period (P < 0.01). Conversely, DeOxy steaks had the highest percent metmyoglobin and HiOxy had the lowest percent metmyoglobin when packaged in impermeable film (P < 0.0001). Lowest percent metmyoglobin values were from the 4 d HiOxy steaks at 2, 4, and 6 mo of storage (P = 0.0188).The HiOxy 20 d steaks had the highest discoloration compared to 4 d aging and more discoloration than all other myoglobin treatments at 6 mo of storage (P < 0.0001). Lipid oxidation increased with storage time (P = 0.0169). HiOxy 20 d aged steaks exhibited the highest TBARS values at 2, 4, and 6 mo (P = 0.0224). HiOxy and LoOxy were similar in discoloration and lipid oxidation except with the HiOxy 20 d (which were less desirable).ConclusionHiOxy steaks exhibit a brighter and deeper cherry red color compared to the DeOxy steaks. HiOxy steaks were superior or similar when compared to LoOxy steaks but displayed more detrimental effects when frozen storage was extended. Based on the results, HiOxy steaks aged for 4 d give a superior red color for extended storage with few unfavorable effects. However, it is not advised to freeze deoxygenated steaks and expect a cherry red color through frozen storage.

Pengaruh electronic word of mouth dan food quality terhadap keputusan pembelian

The development of information technology nowadays impact on rapid economic growth. It makes entrepreneurs have to upgrade their businesses thus they can compete both nationally and internationally. This condition also encourages entrepreneurs both in the manufacturing sector and especially culinary services to be able to capture a wider market share. One marketing strategy that can be used to reach consumers more broadly is through electronic word of mouth (e-WOM), to convey or inform, offer, and remind about its products. No less important is the attention of culinary entrepreneurs to pay attention to the quality of their products (food quality). The aim of this study is to find out how e-WOM and food quality capabilities influence consumer purchasing decisions at Mie Merapi in Bandung. The research method used is descriptive and quantitative methods. While the sampling method with accidental random sampling technique. The analytical tool used is multiple regression. The results showed thate-WOM was able to positively influence consumer purchasing decisions but was not significant, because e-WOM conducted by Mie Merapi was less attractive, because culinary noodles were an ordinary culinary.Food quality able to provide a positive significant influence on consumer purchasing decisions at Mie Merapi in Bandung, because consumers are more convinced about the product needed is quality. This research suggests Mie Merapi to inform and offer products through consumers testimonials that have made direct purchases, because user reference is a valuable experience and as a consideration in purchasing products. In order for this user reference to be disseminated more widely, it can be used to invite meals directly to the place by giving gifts. For example, free noodle for first five customers.

Analisis Faktor-Faktor yang Mempengaruhi Keputusan Pembelian Produk pada McDonald’s di Jatiasih Bekasi

ABSTRACTThe development of new era leads people to be fast and practical person on all activity. Include culture of choosing food and drink consumers choose fast food. The purpose of this study was to identify the characteristics of consumers, analyze the purchasing decision making process, and analyze the factors that influence consumer decision making. The method used in this research is a descriptive analysis and factor analysis use SPSS 25 for windows. The research result consumers characteristic at McDonald’s Jatiasih is female, last education senior high school, job as students and ten major factors influence consumer purchase decisions at McDonald’s, the factors consist of enviroment impact, the habits of individuals, marketing mix, activity, time, product attractiveness, knowledge and physical condition. Time factor is the strongest factors impact consumers buyer decision and dayime is the priority factors.Keywords: factor analysis, McDonald’s, purchase decisionABSTRAKPerkembangan jaman modern menuntun masyarakat untuk beraktifitas secara cepat dan praktis. Salah satunya budaya dalam memilih makanan atau minuman yaitu makanan cepat saji. Penelitian ini bertujuan untuk mengidentifikasi karakteristik konsumen, menganalisis proses keputusan pembelian produk oleh konsumen dan menganalisis faktor-faktor yang berkontribusi pada pengambilan keputusan pembelian produk oleh kosumen. Metode yang digunakan dalam penelitian ini adalah analisis deksriptif dan analisis faktor menggunakan program SPSS 25. Hasil penelitian menunjukkan bahwa karakteristik konsumen McDonald’s Jatiasih merupakan perempuan, pendidikan terakhir SMA, usia remaja, profesi pekerjaan sebagai pelajar atau mahasiswa dan terdapat sepuluh faktor yang mempengaruhi keputusan pembelian produk oleh konsumen McDonald’s, yaitu faktor pengaruh lingkungan, kebiasaan individu, bauran promosi produk, aktifitas, waktu, daya tarik produk, asumsi pribadi, keunikan produk, pengetahuan dan kondisi fisik. Faktor waktu merupakan faktor terkuat yang mempengaruhi keputusan pembelian konsumen degan variable di siang hari.Kata kunci: analisis faktor, keputusan pembelian, McDonald’s

Electronic -Word Of Mouth In Tourism 4.0: Customer Review Of Online Travel Agent

Changes in tourist behavior encourage the Indonesian tourism industries to adapt to the era of industrial revolution. Tourism 4.0 becomes a new competitive advantage in winning tourism competition in the global market. The purpose of this study is to describe E-WOM in the context of tourism 4.0. To collect data, an online survey was addressed to 113 respondents. Our findings lead to a conclusion that tourism industries should strive to develop digital products so to influence consumer purchase decisions.

Using performance-based warranties to influence consumer purchase decisions

Traditional warranty analysis focuses on the reliability of a product and offers warranty designs that compensate a consumer if the item fails. We introduce the concept of a performance-based warranty (PBW) that guarantees that a product will operate at or above some baseline level of performance, such as a minimum energy efficiency for an appliance. We illustrate how consumer behavior can change in the presence of a PBW and define the parameters for which a manufacturer may increase revenue. Finally, we present an algorithm to solve for the optimal PBW design given a consumer’s belief about the expected performance of the product.

Analysis of Social, Personal and Psychological Factors on Purchasing Decision of Yamaha Motorcycle in CV. Sun Berlian Motor Aek Nabara

The development of the automotive industry today is so fast along with technological advances and the high level of competition among automotive companies in creating products that can influence consumer purchasing decisions. The behavior of people who need and want a motorcycle with a brand, quality, price and with a new design offered at a competitive price level is a potential that must be considered by producers to influence consumer purchasing decisions. To progress and develop in the marketing concept the company must be able to understand the needs and desires of consumers, wherein they will be marketed. The purpose of this study was to determine the effect of social, personal, and psychological factors on the purchase decision of a Yamaha motorcycle on the CV. Sun Berlian Motor Aek Nabara. Data analysis methods used are Reliability Test, Validity Test, Multiple Linear Regression Analysis, Determination Coefficient (R2), F test and t test. From the analysis results obtained a regression equation that: Y = 2,414 + 0,660X1 + 0,340X2 + 0,166X3 + e All variables of social, personal, and psychological factors influence the purchasing decisions of Yamaha motorcycles and their value is positive. The more dominant variable influencing the purchase decision of a Yamaha motorcycle is a social factor variable, this is indicated by a regression coefficient greater than the coefficient, personal, and psychological. Determination coefficient (R2) = 0.597. This shows that at 57.3% consumer purchasing decisions can be explained by variables of social, personal, and psychological factors, while the rest (100% - 57.3% = 42.7%) explained other factors not examined. Test F obtained that social, personal, and psychological simultaneously influence the purchase decision of a Yamaha motorcycle. Hail The t test of each variable is obtained that social, personal, and psychological partially influence each variable on the purchase decision of a Yamaha motorcycle.