Abstract New deposits of bentonite clays have been discovered in the Brazilian State of Paraíba; the most recent was at the municipality of Olivedos. Recent studies have discovered the presence of high levels of non-clay minerals that can produce unsatisfactory results when attempting to use these clays in drilling fluids. In order to make them suitable for this purpose, the MgO and CaCl2 as chemical additives were used and their influences on the rheological properties of these clays were analyzed, using an experimental planning technique and statistical analysis. The samples were obtained using experimental modeling by the delineation of mixtures technique; first, the clays were transformed with sodium carbonate and then dosed with MgO and CaCl2. The rheological properties, apparent viscosity (AV) and plastic viscosity (PV) were determined according to the Petrobras standard (AV≥15 cP; PV≥4 cP). The results showed that the values of AV and PV increased considerably and that MgO was the additive that contributed most to the improvement of these properties, making these additives suitable for use in water-based drilling fluids.