Influence Of Social Media Research Articles

Pengaruh Social Media Marketing Melalui Aplikasi Twitter dan Weverse Terhadap Purchase Intention dan Brand Loyalty: Studi Kasus pada Pembelian Album Fisik Kpop Boygroup Treasure

The K-Pop entertainment industry is experiencing fiercer competition due to the rapid development of the genre, which has been aided by technological advancements. Due to its large population, particularly among teens and young adults, Indonesia is the primary target market. YG Entertainment's Treasure, a 10-members South Korean boy band, came in fourth place among its rivals in terms of album sales. The purpose of this study is to identify how far the influence of social media marketing through the Twitter and Weverse applications on purchase intention and brand loyalty in purchasing Treasure boy group albums. The research method used is quantitative with a descriptive approach, using non-probability sampling techniques with a total of 385 respondents. Data collection was done by distributing questionnaires to Treasure fans in Indonesia. Data analysis was carried out using the SEM-PLS method with the help of the SmartPLS 4.1 software application. The results showed that social media marketing has a positive and significant impact on brand loyalty with a to value of 3.957 > ta value of 1.649. In addition, social media marketing has a positive and significant influence on purchase intention, and purchase intention has a positive and significant influence on brand loyalty. This research shows that social media marketing has a positive and significant effect on brand loyalty through the intervening variable of purchase intention in the case study of purchasing Treasure boy group physical albums.

Harvesting sustainability: how social capital fosters cohesive relationships between green social media influencers and consumers to drive electronic word‐of‐mouth behaviours

Harvesting sustainability: how social capital fosters cohesive relationships between green social media influencers and consumers to drive electronic word‐of‐mouth behaviours

Social Media Influences on Dietary Awareness in Children.

Social media platforms have become increasingly influential channels for discussing various aspects of children's health, including dietary habits and food choices. This research explores the impact of social media on childhood dietary habits regarding the foods children consume by analyzing published findings about online videos and other social media platforms. From a pool of 9646 articles available on Google Scholar, Science Direct, Web of Science, and ProQuest, 25 were selected for inclusion in this systematic literature review after meeting the qualifying criteria. The screened papers contained clinical studies, cross-sectional studies, and editorials published in English. A review of these articles revealed that individuals' communication with friends via social media significantly enhanced their comprehension of conversations related to weight management. The results of this research inform efforts to combat poor diets and promote overall well-being among children at an earlier stage when personal interactions are likely limited. To promote the healthy growth of children, it is essential that the videos they engage with offer them appropriate guidance on maintaining a nutritious diet. Ultimately, this research provides insights into how social media creates environments conducive to the well-being of children. As a result, social media can serve as a valuable resource to help mitigate the prevalence of obesity in this vulnerable population.

An examination of cyberbullying among Zimbabwean female social media influencers

With technology and online interactions increasingly shaping our lives, there is a need to comprehend how cyberbullying affects individuals in online spaces. The predominant focus of cyberbullying studies has been on students, yet this scourge affects all groups of people, including social media influencers. There is a knowledge gap in how cyberbullying affects social media influencers. The study borrows from cyberfeminism concept to examine forms of cyberbullying among Zimbabwean social media influencers. Thematic content analysis was used to analyse posts which were purposively extracted from three social media influences’ pages, namely, Ketty Masomera, Queen of Peace and Patricia Jack. The extracted posts were published between May 2023 and June 2024. The analysis reveals that the main forms of cyberbullying among the selected social media influencers are denigration, sexting, and flaming. The article argues that female social media influencers have become perpetrators of cyberbullying and toxicity and use their Facebook pages to reproduce patriarchal hegemony as demonstrated by consistent harassment of fellow female social media influencers. The study concludes that although the dominant literature portrays women as victims of cyberbullying from men, they are also perpetrators of bullying online, and this bullying happens to be directed at fellow women.

Battle of the E-cowarriors: Differential effects of environmental appeals by influencers and organizations on youth's pro-environmental attitudes and behavior intentions

Environmental social media influencers (SMIs)—or ‘greenfluencers’—nowadays receive considerable scholarly and public attention. Yet, SMIs' persuasive power compared to institutional sources like environmental nonprofit organizations (ENPOs) on social media remains uninvestigated. We address this gap with a pre-registered between-subjects experiment (N = 269) among 16-to-25-year-olds from Belgium using real SMIs and ENPOs. We find that both sources affect pro-environmental outcomes, but via different mechanisms and among different groups. ENPOs are perceived as more trustworthy, which translates to higher pro-environmental attitudes and behavior intentions. SMIs affect pro-environmental behavior intentions via wishful identification and perceived similarity—yet only among women with higher environmental concern. Both sources stimulate pro-environmental outcomes via perceptions of attainability. Finally, SMIs' effects on pro-environmental outcomes are not fully explained by these source perceptions, which points to the necessity to study additional mechanisms. Overall, our findings illuminate important boundary conditions and mechanisms of newfangled pro-environmental persuasion via social media.

From Likes To Purchases: The Role Of Social Media In Consumer Buying Patterns

This study explores the influence of social media on consumer buying behavior through a quantitative analysis involving 90 respondents, employing structured surveys for data collection. The findings reveal that WhatsApp and Instagram are the most used platforms, each utilized by 76.7% of participants. Significant factors impacting purchasing decisions include product recommendations from friends and family (41.1%) and online reviews (38.9%), with 53.3% of respondents acknowledging that social media has affected their spending habits. Furthermore, 64.4% reported making purchases based solely on social media recommendations. While 37.8% recognized the influence of social media influencers, their overall impact on purchasing behavior is deemed moderate. These findings highlight the critical role of social media as a strategic tool for enhancing consumer engagement, providing essential insights for marketers to develop effective strategies that leverage these platforms. The study emphasizes the necessity for brands to navigate the complexities of social media to maximize their influence on consumer behavior and adapt to the evolving digital marketplace

The Influence of Social Media in Orthopaedics

Social media's presence has extended to almost every industry in the world. In orthopaedics, this lends benefits to practitioners, allowing them to interact with patients, build their practice, recruit research subjects, advertise residency programs, and disperse research findings. It also allows advantages to patients, allowing them to learn about their conditions and potential treatments as many patients use social media to get health information. However, patients can also be heavily influenced by what they read online. Much of this information is not vetted by governing bodies such as the Food and Drug Administration (FDA) and Centers for Disease Control and Prevention (CDC), organizational bodies such as the American Academy of Orthopaedic Surgeons (AAOS), or the social media companies themselves. Manufacturers have started to exploit this lack of oversight by marketing products to patients with false claims that do not have rigorous clinical data behind them, creating the potential for harm. Patients are not well equipped to understand what is appropriate for the specifics of their conditions but are convinced by these powerful marketing techniques. They then come to appointments requesting treatments that are not indicated for their conditions. This strains the patient-physician relationship and can cause worse patient outcomes. Products are marketed in many fields of medicine, and orthopaedic device companies are increasingly targeting patients. This review, therefore, explores the potential benefits and drawbacks of social media in medicine in general and orthopaedics specifically and possible solutions to these issues. Namely, the introduction of some form of filtering from the FDA, CDC, other orthopaedic governing bodies, or social media platforms.

Digital government: Social media as a mediator in technology acceptance with political knowledge, interest, and participation

Social media is an essential tool for governments to spread political information in the digital era. However, the influence of social media on political participation is significant but not well recognised in developing countries such as Malaysia. The main problem is the lack of clarity surrounding the factors that influence citizen adoption of political social networks and how this influences political interest, knowledge, and participation. The purpose of this study is to explore factors and social media as mediator in political dynamics. The study sampled 338 young people from the University Malaysia Sabah using convenient sampling. The online questionnaire is distributed through Google Form and the hypotheses are analysed using SPSS Process macro and AMOS. The results highlighted that perceived usefulness, perceived ease of use, perceived enjoyment, political participation, and political interest are significantly related to government-political related social media usage. Social media usage mediated the relationship between all predictors and dependent variables (except for political knowledge). This study offers evidence-based suggestions within a theoretical framework to improve the government’s use of social media for civil engagement.

Putting People First: Unpacking the Relationship Between Social Media Influencers and Feminism

ABSTRACTThis narrative review synthesizes knowledge at the intersection of social media scholarship, the role of influencers in disseminating information about feminist causes. Feminist activism on social media, such as hashtag activism like #MeToo, has received much attention from scholars, but the role of influencers in disseminating information remains understudied. Much of the past research has examined the commercial nature of influencers. We conducted a narrative review using the search results from eight academic databases. We examined three research questions: (1) what types of social media influencers have been studied, (2) what feminist approaches were drawn on, (3) and what are influencers' functions in the dissemination of information on feminist causes. We found that the literature had covered influencers from many parts of the world whose content focuses on various areas of life, with some specifically advocating antifeminism. We also found that feminist theoretical approaches, mainly surrounding neoliberalism and post‐feminism, have informed much of this research. Finally, we found that the studies within feminism as challenging norms and expectations, calling out social issues, and building community. From these findings, we derive directions for future studies and the continuation of our project.

Social media influencers in the space of pregnancy and parenting: a scoping review protocol

IntroductionSocial media influencers (SMIs) are popular sources of online information on various topics, including many aspects of health. Recently, there has been an upsurge in SMIs creating content about pregnancy...

Physicians on social media-influence on physician-patient communication

Physicians on social media-influence on physician-patient communication

The impact of Using Twitter and Instagram to Promote Social Values among University Students

The research aims to explore the impacts of students' use of social media on values of citizenship and determine which of their needs are gratified: the need for personal identity, integration, and social interaction or feeling satisfaction. The other goal is to determine the university students' expectations in the Arab world when using social networks. The research investigates the impact of using Facebook and Instagram in promoting Citizenship values among Arab students at Jordanian universities. The study's findings indicate that social media promotes social ideals and enhances citizenship among Arab students at Jordanian colleges. The principal aim for students utilizing social media is social interaction, with a mean score of (4.20) and a standard deviation of (0.50), which is achieved by accessing information regarding university life, which has a mean of (4.10). The foremost citizenship value was respect for others and tolerance, with a mean of (4.30) and a standard deviation of (0.42). Meanwhile, active community involvement scored a high mean of 4.25. Social networks greatly contributed to values like citizenship with particular emphasis on respect for diversity - mean 4.40 and involvement in civic matters - mean 4.25. The encouragement of talks over social media about national issues scored 4.35. These findings show the positive influence of social media on enhancing the level of participation and community involvement among students.

THE INFLUENCE OF SOCIAL MEDIA, SEARCH ENGINE OPTIMIZATION, CONTENT STRATEGY, AND FINANCIAL REPORT QUALITY ON BUSINESS GROWTH

ABSTRACT This study aims to examine the influence of social media, search engine optimization, content strategy, and financial report quality on business growth (A Study on Micro-Enterprises in Lamongan Regency). This research was conducted in Lamongan, involving 99 micro-enterprise owners throughout Lamongan Regency as respondents. This quantitative study employs multiple linear regression. The technique is processed with SmartPLS to analyze several hypotheses. The inter-correlation model between the four variables in this study reveals that social media, content strategy, and financial report quality have a significant correlation with business growth; however, the search engine optimization variable does not have a significant correlation with business growth. Keywords: Social Media, Search Engine Optimization, Content Strategy, Financial Report Quality.

The Impact of Social Media Usage on Mental Health Among College Students: Patterns, Psychological Effects, and Implications for Well-being

This study explores the impact of social media usage on the mental health of college students, focusing on usage patterns and psychological effects. A descriptive research design was employed, with a sample size of 121 respondents selected through stratified random sampling. Data was gathered using a closed-ended questionnaire featuring a 5-point Likert scale. The findings reveal that social media consumption varies significantly among students, with a majority experiencing mood changes and potential addiction. Furthermore, the analysis highlights the influence of social media on daily activities, sleep patterns, and overall mental well-being. The study provides valuable insights into the relationship between social media usage and mental health, offering a foundation for future research on mitigating negative psychological impacts among students.

Navigating the green beauty boom: Unveiling the influence of social media on consumer behavior in the organic cosmetics industry

It has been evident in the recent years that the natural and organic segment particularly in the beauty industry is steadily growing with people’s awareness of the health effects of using natural products. Today, social networks are the main driving force affecting consumer attitude and their behavior concerning this sector. This paper will seek to evaluate the utility of social media and the purchase pattern in the organic cosmetics sector. The ‘literature review outlines several that have led to what is commonly referred to as the ‘green beauty boom’ The theoretical framework entails theories from the marketing channel that regards consumer behavior within the social media and eWOM contexts. The research designed consisted of a written self- administered survey and face- to face interviews with fifteen consumers of organic beauty products within the age range of 18-35 years whereby data was gathered and analyzed qualitatively by the use of thematic analysis. Stylized facts also establish how the content on social media platforms and reviews influence distinct stages in the consumer decision process of organic cosmetics. Of all the mentioned evaluative resources, those commonly used by consumers include resources accessed from social media sites. Moreover, as to the communities of people, who are interested in organic lifestyles or natural products influencing the degree of positive attitudes in the usage of natural ingredients and environmental sources. Consequently, the author discusses the subsequent marketing implications for the brands based on the paper and provides ideas for the subsequent brand development, the opportunities, and the possible ethical issues that should be considered by brands in the context of this area. From this study further research can be made to contribute to the mass pool of data that helps in understanding new media that constitutes consumer culture today.

Does Social Media Content Quality and Engagement Influence Consumer Satisfaction in the Apparel Industry?

This study examines the influence of social media marketing on consumer satisfaction in the apparel industry, with a focus on key factors such as engagement and content quality. The rapid growth of social media has reshaped the way consumers interact with brands, making it essential to understand how these platforms influence consumer behavior. The research problem centers on determining the impact of social media engagement and the quality of social media content on consumer satisfaction. The study aims to explore these relationships and provide insights into effective social media marketing strategies for apparel brands. Using a descriptive research design, the study was conducted in Coimbatore district with a sample size of 139 respondents identified through convenience sampling. Data was collected using structured questionnaires, and relevant statistical tools, including ANOVA, Correlation Analysis, and Multiple Linear Regression, were used to analyze the data. The findings reveal that frequent interaction with brands and engaging visual content are key drivers of consumer satisfaction. Findings of the study reveals that social media marketing plays a crucial role in shaping consumer behavior in the apparel industry, and brands must refine their strategies to meet consumer needs and enhance satisfaction through consistent, high-quality content.

Public Response to Federal Electronic Cigarette Regulations Analyzed Using Social Media Data Through Natural Language Processing: Topic Modeling Study.

e-Cigarette (electronic cigarette) use has been a public health issue in the United States. On June 23, 2022, the US Food and Drug Administration (FDA) issued marketing denial orders (MDOs) to Juul Labs Inc for all their products currently marketed in the United States. However, one day later, on June 24, 2022, a federal appeals court granted a temporary reprieve to Juul Labs that allowed it to keep its e-cigarettes on the market. As the conversation around Juul continues to evolve, it is crucial to gain insights into the sentiments and opinions expressed by individuals on social media. This study aims to conduct a comprehensive analysis of tweets before and after the ban on Juul, aiming to shed light on public perceptions and sentiments surrounding this contentious topic and to better understand the life cycle of public health-related policy on social media. Natural language processing (NLP) techniques were used, including state-of-the-art BERTopic topic modeling and sentiment analysis. A total of 6023 tweets and 22,288 replies or retweets were collected from Twitter (rebranded as X in 2023) between June 2022 and October 2022. The encoded topics were used in time-trend analysis to depict the boom-and-bust cycle. Content analyses of retweets were also performed to better understand public perceptions and sentiments about this contentious topic. The attention surrounding the FDA's ban on Juul lasted no longer than a week on Twitter. Not only the news (ie, tweets with a YouTube link that directs to the news site) related to the announcement itself, but the surrounding discussions (eg, potential consequences of this ban or block and concerns toward kids or youth health) diminished shortly after June 23, 2022, the date when the ban was officially announced. Although a short rebound was observed on July 4, 2022, which was contributed by the suspension on the following day, discussions dried out in 2 days. Out of the top 50 most retweeted tweets, we observed that, except for neutral (23/45, 51%) sentiment that broadcasted the announcement, posters responded more negatively (19/45, 42%) to the FDA's ban. We observed a short life cycle for this news announcement, with a preponderance of negative sentiment toward the FDA's ban on Juul. Policy makers could use tactics such as issuing ongoing updates and reminders about the ban, highlighting its impact on public health, and actively engaging with influential social media users who can help maintain the conversation.

From Influencers to Followers: Unpacking Credibility Dimensions on Food Sharing Intentions Among Malaysian Youth

Influencer marketing has blossomed into an increasingly prevalent method for products and brands to engage with followers, prompting interest in digital marketing and social media studies. However, due to a lack of source credibility, many social media influencers are experiencing a decline in content sharing from their followers despite investing time and money in developing engaging content. Yet, relatively little is known about influencers’ credibility in relation to food-sharing intentions among Malaysian youth. The present study addresses this gap by examining the relationship between social media influencers’ credibility and followers’ sharing intention on food content. By adopting a quantitative approach with a correlational design, this study aimed to discover the relationship between social media influencers’ perceived expertise, trustworthiness and attractiveness with followers’ sharing intention towards the food content among Malaysian youths. The researcher employed a probability sampling technique using a random selection of respondents for the sampling. The findings showed that the level of perceived source credibility dimensions and followers’ sharing intention towards the food content among Malaysian youths was mostly moderate. Pearson correlation analysis revealed a significant relationship between social media influencers’ source credibility dimensions and followers’ sharing intention towards the food content among Malaysian youths. The study leverages a deeper understanding of social media influencers through the dimension of credibility and food-sharing intention and thus contributes to developing a more successful social media strategy to engage with netizens. Keywords: Digital marketing, food-related content, sharing intention, social media influencers, source credibility.

Influence of Social Media, Price, and E-Word of Mouth on Purchasing Decisions at Florist Flower Shops

The study aims to determine how Social Media, Price, and E-Word of Mouth influence Purchase Decisions, particularly in flower shops in Denpasar city. This research uses a quantitative approach. Sampling was done using Nonprobability Sampling with Random Sampling, resulting in a sample size of 100 respondents. Data were processed using SPSS version 26 software. The analysis method used was multiple linear regression analysis, with respondents being customers of flower shops in Denpasar city. The research instrument was a questionnaire. Statistical analysis methods used in this study include validity tests, reliability tests, classical assumption tests, multiple linear regression tests, t-tests, F-tests, and correlation tests. The results showed that the t-value for social media was 6.123, which is greater than the t-table value of 1.66088, indicating that social media affects purchase decisions. The t-value for price was 2.829, greater than the t-table value of 1.66088, indicating that price affects purchase decisions. The t-value for E-WOM was 3.734, greater than the t-table value of 1.66088, indicating that E-WOM affects purchase decisions. The F-test value was 91.937, which is greater than the F-table value of 2.699, indicating that social media, price, and E-WOM simultaneously influence purchase decisions.

The Influence of Social Media, SEO (Search Engine Optimization), and Mobile Applications on Consumer Purchasing Decisions at PT. Udayana Bali Ambassador

Consumer behavior is changing significantly due to the development of technology and the internet, which has impacted transaction activities from conventional to online. In Indonesia, the increase in internet users has made it easier for consumers to access information and compare products before purchasing. This requires companies, including PT Udayana Bali Ambassador, to understand the influence of digital elements such as social media, SEO, and mobile applications on consumer purchasing decisions. The three digital marketing elements are essential in building consumer relationships, increasing visibility, and facilitating buying. The combination of these three strategies creates an effective digital marketing ecosystem. This research aims to analyze the influence of social media, SEO, and mobile applications on consumer purchasing decisions at PT Udayana Bali Ambassador. The research method used is quantitative and descriptive, with data collection through questionnaires distributed online to 97 respondents. Instrument tests include validity, reliability, and classical assumption tests such as normality, multicollinearity, and heteroscedasticity. Data analysis was conducted using multiple linear regression to test the effect of independent variables on the dependent variable. The results showed that social media, SEO, and mobile applications significantly influence consumer purchasing decisions. The calculated F value in this study has exceeded the F table value, namely, 407.078> 3.092, which means that social media (X1), SEO (Search Engine Optimization) (X2), and Mobile Application (X3) simultaneously affect consumer purchasing decisions (Y). Based on this, it can be concluded that social media, SEO, and mobile applications influence consumer purchasing decisions.