Industrial Market Research Articles

Influencing factors of digital platform construction of automobile manufacturing industry based on ISM-MICMAC

Intelligent interconnection and big data will be the core content of the future competition, and a unified digital platform construction of the automobile manufacturing industry will inevitably become an important support for the future development from large to strong. Using literature research and expert consultation, 14 influencing factors of digital platform construction in the automobile manufacturing industry were sorted out. this study uses ISM (Interpretative structural modelling) model to stratify the influencing factors of digital platform construction of the automobile manufacturing industry, draw a multi-layer hierarchical structure diagram of influencing factors, and uses the MICMAC (Matrix impacts cross-reference multiplication applied to a classification) method to analyze the dependence and driving force of the main influencing factors. The results show that 14 factors are more scientific and reasonable as influencing factors of digital platform construction in the automobile manufacturing industry. A1, A3, B1, B3, C3, D2, D3 are the top-level influencing factors. C1 and C2 are the bottom influencing factors, highlighting that technical factors are still the fundamental factors affecting the digital platform of the automobile manufacturing industry. C1, D1 and C2 are autonomous factors with a high driving force and play an important role in promoting digital platform construction in the automobile manufacturing industry. The research results have important reference value for accelerating the digital transformation of the automobile manufacturing industry, enhancing the core competitiveness of automobile industry enterprises, and improving the monitoring degree of operation status of the automobile industry market.

Towards human-AI collaboration in the competency-based curriculum development process: The case of industrial engineering and management education

In the endeavor to advance industrial engineering and management (IEM) education, this research underscores the imperative of supporting a dynamic and responsive adaptation of a competency-based curriculum (CBC) to meet the demands of an ever-evolving industrial landscape and job market. Our study contributes to competency-based education (CBE) by demonstrating how Artificial Intelligence (AI) can inform the definition of a CBC in the IEM field, thus initiating the pioneering steps towards a collaborative human-AI approach in CBC design. Through a stepwise methodology based on semantic analysis, text mining, natural language processing (NLP) models, informetrics approaches, and clustering algorithms, we provide data-driven insights to inform the curriculum development process. This approach enabled us to identify educational gap, particularly in domains such as digital twin engineering and human-centric IEM. Moreover, this study advocates for higher education institutions (HEIs) to embrace a more structured and collaborative approach to continuously developing competency-based curricula. In this perspective, AI (including generative AI) emerges as a valuable ally in curriculum design. This approach proves instrumental in crafting competitive and appealing curricula, especially at peripheral universities. This study culminates in an updated WING model showing how to build Industry 5.0 related curricula and a series of recommendations for engineering educators.

Renovation wave: A bioeconomy panel produced with waste

Achieving the 2050 carbon neutrality targets calls for change, especially in what are identified as the most energy-intensive production sectors. Among these, the construction industry sector certainly requires special attention to promote sustainable and more circular actions. Moreover, the so-called green transition is considered the same as an additional European goal, namely that of the digital transition. The research presented in this article falls precisely within these two fields of study. It illustrates the process and methodological approach developed to produce a new panel for use in construction. This panel is made with Hemp-Pla, where hemp comes from the residues of threshing leaves, and is printed with additive technology. The achievement of the final result has required the elaboration of six prototypes, differentiated from each other according to the geometry of the section, the thickness, and the infill. The development of several prototypes made it possible to identify the main printing difficulties and the time and amount of material required.Based on the knowledge gained during the printing process of these prototypes and the analyses aimed at knowing their main thermal performance, it was possible to design and create a commercial-scale panel. Its energy performance values are comparable to panels already made from traditional materials. In addition, the Life Cycle Assessment showed that the results obtained are auspicious for bringing the printed panels made from Hemp-Pla to the construction industry market.

The main mechanisms for the implementation of codes of corporate ethics in the activities of multinational corporations

The corporate code of ethics of a transnational corporation establishes a global standard for business ethics, serving as a corporation’s “calling card” and a self-regulatory mechanism that enhances the corporate identity. The reputational aspect of corporate codes of ethics aims to demonstrate the transparency of the corporation in the relevant industry market, thereby fostering a certain level of trust from of external stakeholders. This article addresses fundamental issues concerning the legal nature of corporate codes ethics. It analyses the main mechanisms and methods of implementing these codes in the daily business activities of corporations. Specifically, the following issues are examined: the position and role of codes within the framework of local regulatory acts, employees’ adherence to codes within the scope of labor discipline, incentivizing counterparties to adhere not only to contract terms but also to the code norms and incorporation of corporate codes of ethic into the compliance system. Throughout the exploration of these topics, the authors address the key challenges and trends in the adoption, application and adherence to corporate codes of ethics by corporations. The paper provides critical analysis of the role of corporate codes of ethics in regulating labor and contractual relations involving corporations, as well as within the compliance system. The research methodology is based on formal logic, comparative legal, dialectical, and system-structural methods.

PKM Strategi Digital Marketing Dalam Pemasaran Produk Daun Kelor Pada Home Industry Glamori Meto

In the online era, marketing opportunities using digital technology are very profitable, apart from sellers not having to have a shop, sellers also don't have to go anywhere to sell. The objectives of this activity are (1) Organizing guidance and training for marginalized communities to produce commercial products based on appropriate technology and local resources as well as opportunities to gain access to funding for Micro, Small and Medium Enterprises, (2) Increasing the number of applications of science and technology for the community. This activity was carried out in the first three stages of program socialization and forum group discussion (FGD). The service team planned all the needs that would be used in implementing the service. The service team carried out FGD (Forum Group Discussion) and a cooperation MoU. Second Stage Creating Social Media Accounts Workshop and mentoring on IT knowledge. The third stage of evaluation is carried out to correct any deficiencies found during the service. The main goal is to increase understanding of various social media platforms, effective advertising strategies and ad performance measurement. The method is to use the PKM method with questionnaires and outreach. The results show an increase in home industry players' understanding of the benefits of social media in digital marketing. They are starting to realize the potential of the online market without high advertising costs. This socialization has the potential to increase the application of digital marketing in the home industry. It is recommended that home industry players continue to develop digital marketing capabilities and collaborate to share experiences in managing advertising on social media.

MARKET ACCESS FOR LOCAL GEOGRAPHICAL INDICATIONS AND MARKETING GI PRODUCTS: THE METRO EXAMPLE

This paper explores how the trend towards locality, transparency and geographically indicated products in the food industry reflects a shift towards conscious consumerism and how it transforms food marketing industry. There has been a paradigm shift in consumer preferences, with a growing emphasis on obtaining information about the quality, origin, and production methods of food. There is mounting pressure on food companies to provide information about their products. Studying the industrialization of geographical indications requires an exploration of how this phenomenon impacts local economies, traditional production methods, and the overall sustainability of the products in question.

Inventory Management Optimization: Balancing Cost and Service Levels

Efficient management of inventory plays a role, in the success of businesses across sectors. Finding the equilibrium between keeping inventory costs low and meeting customer needs is a challenge that requires constant exploration and creativity. This study delves into the complexities of optimizing inventory management focusing on strategies that effectively handle the trade offs between minimizing expenses and fulfilling customer expectations. By delving into an analysis of existing literature this study consolidates approaches, models and best practices implemented by companies to enhance the efficiency of inventory management. It thoroughly examines aspects such as improving demand prediction accuracy reducing lead times optimizing safety stock levels and integrating supply chains. Additionally it explores how advanced technologies like intelligence data analytics and automation are transforming inventory management processes.Moreover this research delves into how industry landscapes, market dynamics and business goals influence inventory management tactics. Through real world examples and empirical data analysis it offers insights, on how organizations can tailor their strategies to meet needs while balancing the objectives of cost control and service level improvement. In the end this study adds to what we know about improving inventory management by providing advice and tips for companies to gain lasting edges in todays ever changing market. KEYWORDS: Research Paper, Blockchain, Management, Risk Evaluation, Empirical Analysis

Impact of Bankruptcy on Firms Performance

Bankruptcy represents a critical event in the lifecycle of a firm, profoundly affecting its operational, financial, and strategic dimensions. This study aims to provide a comprehensive analysis of the impact of bankruptcy on firm performance, exploring various facets of its implications on both short-term and long-term operational effectiveness, financial health, and market position. The research adopts a mixed-method approach, integrating quantitative analysis of financial data with qualitative insights from case studies and expert interviews. Firstly, the study examines the immediate consequences of bankruptcy, such as disruptions in operations, loss of market trust, and creditor actions. It investigates how these factors contribute to declines in revenue, profitability, and market share in the short term, often leading to asset liquidation and restructuring efforts. Moreover, the research delves into the long-term repercussions of bankruptcy, including the enduring effects on organizational reputation, employee morale, and stakeholder relationships. It investigates the challenges faced by firms in regaining market credibility, attracting investment, and rebuilding their competitive advantage post-bankruptcy. Furthermore, the study analyses the role of management strategies, such as turnaround initiatives and reorganization efforts, in mitigating the negative impacts and facilitating recovery. Additionally, the research explores the sector-specific dynamics of bankruptcy effects, considering variations in industry regulations, market competition, and technological disruptions. It investigates how factors such as industry concentration, market demand elasticity, and technological obsolescence influence the severity and duration of performance decline following bankruptcy. Overall, the findings of this study contribute to a deeper understanding of the multifaceted implications of bankruptcy on firm performance, offering insights for managers, policymakers, and investors in navigating the challenges associated with financial distress and facilitating sustainable recovery strategies.

Credit Risk Game Analysis and Control Model of Rural Small and Micro Enterprises——Based on the perspective of green credit

RMSEs (rural micro and small enterprises) absorb the rural surplus labor force for employment and entrepreneurship, which is an important economic growth point in rural areas in the future. However, RMSEs have narrow financing channels and difficult financing problems, which hinder the development of the rural economy. If RMSEs want to develop sustainably, they need to find effective financing channels. RMSEs no longer use traditional means of financing through commercial bank loans but are looking for newer financing modes, such as online loan platforms, investors, and so on. This paper takes RMSEs as the main body, RMSEs target rural commercial banks, online loans, and investors as funding instruments, and through building a benchmark model of the evolution game between funding instruments and RMSEs, banks, based on the perspective of green credit other investors industry competition and market regulatory mechanisms and to build a control model of credit risk of RMSEs to reduce the credit risk of RMSEs.

Analysis of trends in research on internationalization and production chains in the pork sector

The pig sector has shown sustained growth in the last thirteen years in Latin America, which is why it is of special importance for these economies. This article explores trends in research on internationalization and production chains in the pig sector. For this purpose, a network analysis of keyword co-occurrences was developed, which allowed visualizing the state of development of research in the field. Four clusters or thematic groups were identified that summarize the areas addressed in the research on internationalization and production chains in the pig sector: pig industry market, supply chain management and animal welfare, sustainable development in the pig industry and human welfare in the pig industry.

Exploring Nvidia's evolution, innovations, and future stock trends

This paper undertakes a thorough examination of Nvidia's stock market performance, intertwining historical analysis with forward-looking projections to illuminate the dynamic trajectory of this semiconductor industry giant. Commencing with a retrospective review, the authors delve into pivotal milestones, technological innovations, and strategic maneuvers that have shaped Nvidia's stock evolution. Utilizing advanced machine learning algorithms, including Random Forest and Support Vector Regression (SVR), alongside traditional statistical forecasting methods, we forecast future patterns. Through the incorporation of emerging industry dynamics, technological advancements, and market forecasts, our goal is to furnish stakeholders with insights pivotal for strategic decision-making. This dual perspective, encompassing both historical retrospection and future outlook, weaves a holistic narrative capturing the essence of Nvidia's stock market journey. It serves as a valuable resource for avid readers navigating the ever-changing landscape of the semiconductor market, especially considering the expanding role of Nvidia's GPUs in Artificial Intelligence (AI) and deep learning applications.

Youth and Young Adult Awareness of and Perceptions About Tobacco Marketing as a Social Justice Issue.

Systemic racism and tobacco-industry targeting contribute to disparities in communities of color. However, understanding tobacco as a social justice issue and the industry's role in perpetuating inequities remains limited. This study explored youth and young adult awareness of tobacco marketing and perceptions of tobacco marketing as a social justice issue. Focus groups were conducted with youth and young adults in 2020 and 2021, including individuals who used tobacco and e-cigarettes and those who did not use either. Online surveys were conducted in 2021 with youth (n = 1227) and young adults (n = 2643) using AmeriSpeak's nationally representative panel, oversampling for black and Hispanic Americans and people who smoke. Perceptions of flavor bans, social justice, and industry marketing were assessed. Most (>80%) survey respondents agreed that tobacco companies target youth. However, only 20% saw tobacco as a social justice issue. Focus group participants regardless of their tobacco or e-cigarette use, reported higher prevalence of tobacco advertising in their communities relative to survey respondents but did not view it as targeting communities of color. Black non-Hispanic (20.9%) and Hispanic (21.4%) survey respondents perceived tobacco as a social justice issue more than white non-Hispanic (16.1%) respondents. The majority (>60%) of survey respondents supported bans on menthol and flavored tobacco, regardless of race or ethnicity. Respondents broadly supported menthol and flavored tobacco bans and recognized tobacco-industry influence on youth. Low awareness of tobacco as a social justice issue highlights the need to raise awareness of the underlying factors driving tobacco-related disparities. The majority of young people see the tobacco industry as targeting them. Most young people support bans on menthol and flavored tobacco bans, with support across racial and ethnic groups. While few young respondents perceived tobacco as a social justice issue, some perceived tobacco companies as targeting low-income and communities of color. Black non-Hispanic and Hispanic respondents were more likely to perceive tobacco as a social justice issue than white non-Hispanic respondents. Efforts to raise awareness among young people of tobacco as a social justice issue may be key in addressing tobacco disparities and advancing support for flavor tobacco bans.

Development of TTG, Home Creative Industry and Digital Marketing in the Framework of Bamboo Processed Product Innovation

Development of TTG, Home Creative Industry and Digital Marketing in the Framework of Bamboo Processed Product Innovation

Innovation and Marketing in the Pharmaceutical Industry

Innovation and Marketing in the Pharmaceutical Industry

Risk Analysis of Bankruptcy in the U.S. Healthcare Industries Based on Financial Ratios: A Machine Learning Analysis

The prediction of bankruptcy risk poses a formidable challenge in the fields of economics and finance, particularly within the healthcare industry, where it carries significant economic implications. The burgeoning field of healthcare electronic commerce, continuously evolving through technological advancements and changing regulations, introduces additional layers of complexity. We collected financial data from 1265 U.S. healthcare industries to predict bankruptcy based on 40 financial ratios using multi-class classification machine learning models across various industry subsectors and market capitalizations. The exceptionally high post-tuning accuracy rates, exceeding 90%, along with high-performance metrics solidified the robustness and exceptional predictive capability of the gradient boosting model in bankruptcy prediction. The results also demonstrate the power and sensitivity of financial ratios in predicting bankruptcy based on financial ratios. The Altman models highlight the return on investment (ROI) as the most important parameter for predicting bankruptcy risk in healthcare industries. The Ohlson model identifies return on assets (ROA) as an important ratio specifically for predicting bankruptcy risk within industry subsectors. Furthermore, it underscores the significance of both ROA and the enterprise value to earnings before interest and taxes (EV/EBIT) ratios as important parameters for predicting bankruptcy based on market capitalization. Recognizing these ratios enables proactive decision making that enhances resilience. Our findings contribute to informed risk management strategies, allowing for better management of healthcare industries in crises like those experienced in 2022 and even on a global scale.

Pelatihan Pembuatan Foto Produk Menggunakan Kamera Handphone dan Peralatan Sederhana untuk Membantu Menaikkan Daya Pemasaran UMKM di Desa Karangtengah, Kecamatan Cepiring, Kabupaten Kendal

It is considering that the market has now switched to digital through the world of social media. Skills in attracting buyers and digital marketing need to be improved for Home Industry entrepreneurs to compete and survive in the industrial market. By providing training in product photo making, at least it can provide new insights and knowledge that good product photos do not have to be done with sophisticated equipment and in a luxurious studio. However, producing interesting product photos can be done with a simple photo trick, like using only a handphone camera that almost everyone has, minimal software application, and simple equipment that helps to improve the results later. After delivering the theory and direct experiments, it is hoped that the knowledge and skills gained will continue to be remembered, utilized, honed, and continuously developed by themselves. Trial and error using more advanced photo editing application software that is widely available on mobile devices today, both free and paid. In the end, making attractive product photos, of course, will become a good weapon and increase competition in marketing Home Industry products, and the goal is to attract many buyers.

Agency in business networks: combining IMP research with a relational sociological perspective to challenge views on sustainability and ethics

PurposeThe purpose of this paper is to clarify the ontological assumptions regarding the concept of agency and sociality within business networks in the Industrial Marketing and Purchasing Group (IMP) research by refining these assumptions with a relational sociological (RS) perspective. This paper reinforces the robustness of the actors-resources-activities (ARA) model with an in-depth investigation of the actor dimension, where local interactions between interdependent individuals play a central role in building common futures within business networks through organisational reflexivity.Design/methodology/approachThis conceptual paper investigates the social ontology of research. It challenges the implicit assumptions of IMP research regarding agency and sociality within business networks with a problematisation strategy (Sandberg and Alvesson, 2011). Combining IMP views on agency with the RS perspective, it sets this combined framework as an alternative for the analysis of sustainability and ethics within business networks.FindingsCombining IMP research and an RS perspective allows us to extend the knowledge of sociality within business networks, highlighting the centrality of meaning sharing in the process of network change. By focusing on symbolic interaction processes, an RS perspective contributes to a deeper theoretical understanding of the relationship between local communication and business network patterns. Combined with an IMP perspective on agency, it provides researchers with an alternative conceptual framework for examining sustainability by considering ethics and leadership dialectically.Research limitations/implicationsRS is still an emerging stream within sociology, characterised by diverse views. Not all relational sociologists, as scientists, feel obliged to engage with sustainability research. Thus, the paper is a two-sided invitation to IMP researchers and relational sociologists to delve into the adaptation processes in business networks in highly uncertain environments.Practical implicationsRS focusing on the centrality of communication in local interactions, business network researchers can show that organisational leaders are not the ones with a charismatic vision isolated from any natural and social environment; rather, they are the people with “the capacity to assist the group to continue acting ethically, creatively and courageously in the unknown” (Stacey,2013).Social implicationsAdopting an RS perspective on agency in business networks can help managers and researchers determine how business networks can be managed in a more sustainable way. Combined with a dialectical and processual understanding of ethics, the IMP-RS perspective emphasises day-to-day local communication practices within and between organisations that challenges microeconomic views on nature, strategy, ethics and leadership. This paper thus places the social at the centre of sustainability approaches.Originality/valueFrom an RS perspective, business networks are analysed as patterns of interactions between many organisations and individuals. The value of this conceptual paper is in showing that change within business networks is negotiated through local interactions and symbolic communication between individuals. Thus, it suggests the need to combine the individual and the organisational levels to analyse agency within business networks and to examine the adaptation of business networks to sustainability.

Charting a new course: ungraying the fleet and comprehensively supporting fishing livelihoods and communities

This article provides perspectives on the graying of the fleet and research efforts to understand it in Alaska fisheries, discusses recent abrupt multifaceted challenges faced by Alaskan fishermen, and compares divergent public perceptions and support programs for farmers and fishermen in the United States. Equity concerns have seen a resurgence in academic and policy realms and the graying of the fleet is now a common example of distributional inequity, yet despite in-depth research attention on the issue, few substantive programmatic modifications have been made to address it in Alaska. Aging trends in United States fisheries have typically been framed as one of changing aspirational preferences. Research suggests coastal youth do desire and highly value fishing careers, but structural and financial barriers limit opportunities for new generations. The precarity of the fishing industry was highlighted in 2023 with sudden global seafood market instability, rising interest rates and operating costs, destabilized geopolitical tensions, and hastening climate change impacts. This recent industry turmoil disproportionately impacts those on the margins and adds an additional layer of complexity to addressing graying of the fleet trends. Unlike in fisheries, there are numerous federal programs to support young farmers and the agricultural industry. This paper calls for proactive and comprehensive measures to stabilize and support fishing communities and the viability of next generation pathways amidst recent fishing industry market turmoil and longer term inequities in fishery governance.

Stimulation of construction industry output through enhanced efficiency of Indian residential real estate sector

PurposeIn the context of an absence of studies examining the interrelationship between Indian construction industry and residential real estate sector, the study aims to develop and test a conceptual framework to stimulate construction industry through optimisation of housing market in India. The developed conceptual framework lays down a blueprint to assess the interaction between construction industry and housing market in other countries.Design/methodology/approachMeans of stimulation of construction industry by residential real estate sector were identified. Housing market was examined to identify factors constituting consumer-centric delivery and consumer-empowered demand. Supply side of housing market was probed to identify underlying factors stifling housing delivery. The identified factors were put together to form the conceptual framework. A questionnaire was developed and administered to the delivery-side stakeholders of housing market.FindingsThe study demonstrates significant correlations between real estate investment-led construction industry output stimulation and consumer-centric residential real estate delivery. The deterrents to consumer-centric housing delivery have been ascertained to be having an impact on time, cost and scope of housing projects. Significant correlations have been ascertained between the deterrents. On the demand-side, skills, awareness and engagement of consumers are strongly correlated with each other. Affordability of housing is rightfully correlated with all the three means of stimulation of construction industry output.Originality/valueSpecific to the Indian context, the study presents and validates a novel conceptual framework aimed at stimulation of construction industry output through interventions in housing market.

The Role of Brand Loyalty in The Relationship Between Marketing Through Social Media to Purchase Intentions of Cosmetic Products: The Perspective of Female College Students in Makassar City, Indonesia

Female College Students are a interesting market for the cosmetic industry in marketing their products. This study aims to identify the effect of social media marketing activity on the purchase intention of cosmetic through brand loyalty. The respondents of this study were female university students in Makassar City, South Sulawesi Province, Indonesia, who were followers of cosmetic brand social media accounts. The research hypothesis was analysed using Structural Equation Modelling using SPSS_AMOS 23 program. The results based on 288 samples showed that social media marketing directly had a significant effect on cosmetic brand loyalty, brand loyalty directly had a significant impact on purchase intentions of cosmetic products, marketing through Social media does not have a substantial effect on the purchase intention of cosmetic products, marketing through social media has a significant impact on the purchase intention of cosmetic products through brand loyalty. These results indicate that although marketing through social media does not substantially impact female college students' purchase intentions, this effect will be significantly mediated by loyalty to cosmetic brands. Therefore, brand loyalty needs to be appropriately managed to increase the purchase intention of cosmetic products among female college students in Makassar City, Indonesia.