Tourism Industry In Indonesia Research Articles

Namudzaj al-Lughah al-'Arabiyyah li Aghrad Muhaddadah: Tashmim al-Mursyidin al-Siyahiyyin al-Nathiqin bi Lughah al-‘Arabiyyah

This study aims to work on an ASP (Arabic for Specific Purposes) model designed by Arabic-speaking tour guides. As the background, the increase in the number of tourists coming from the Middle East from year to year shows that Indonesian tourism is in high demand, but it seems that the tourism industry in Indonesia does not expect the number of tourists coming from the Middle East to increase because both the government and the private sector are doing more promotion. Arabic language teaching especially in the realm of tourism becomes the center of this study. This research uses a qualitative approach, and the data collection techniques subsume interviews, observations, and documentation from the implementation of ASP training in Jogjakarta. This study has found that the ASP Model for tourism is student-centered learning with practical-based learning strategies considering needs analysis and prior information. ASP model is prepared for students at an advanced level. Students are also familiar with the basics of tourist guidance and interpretation skills in tourism. The foregoing is underlined by a notion that the teaching of ASP for tourism is inseparable from fluency of speech and comfortable statements.

Digital entrepreneurship strategy in the tourism business of the tourism 4.0 era

This research analyzes digital entrepreneurship strategies by tourism industry players in Tourism 4.0. The research method used in this research is descriptive with a qualitative approach. Primary data sources come from the results of in-depth interviews with informants. In comparison, the secondary data sources are obtained from the search results of research results and statements of informants published in the media. The data that has been obtained is triangulated before being analyzed. The study results stated that digital entrepreneurship in the Indonesian tourism industry is multiplying. Several factors that support the growth of digital entrepreneurship include internet penetration, large population demographics, and digitization in the tourism industry. Digital entrepreneurship actors in the tourism industry are implementing several strategies to survive during and after the Covid-19 pandemic and entering the era of Tourism 4.0. This strategy successfully attracts tourists to continue to carry out tourism activities.

Segmentation, Targeting and Positioning of The Tourism Industry before, during The Covid-19 Pandemic and After for The Tourism Industry in Indonesia

This research aims to observingtourism businesspre, during and post Covid-19 pandemic. Evaluating and selecting market segment, firstly the highest foreign tourist arrivals to Indonesia by nationality is Malaysia, Timor-Leste, Singapore, China and Australia. Secondly, foreign tourist arrivals to Indonesia by gender male tourist bigger than female tourist is Malaysia, Timor-Leste, Singapore, India, Japan, America, England and South Korea. In reverse, female tourist bigger than male tourist is China and Australia. Thirdly, foreign tourist arrivals to Indonesia by age Generation Y and Generation Z is Malaysia, Timor-Leste, China, India, Japan, America, England, South Korea and Australia. Equal between baby boomers and generation X, Generation Y and Generation Z is Singapore. Fourthly, international tourists spending more than $ 1000 are Singapore, China, India, Japan, America, England, South Korea and Australia. Afterwards, international tourists spending less than $ 1000 are Malaysia and Timor-Leste. Fifthly, international tourists arrivals by main purpose of visit for vacation more than 78 percent is Malaysia, Timor-Leste, China, Singapore, Australia, India, Japan, America, England and South Korea. Positioning strategies as a needs and wants from tourists and communicating and delivering the products. Indonesia needs in making appropriate strategy for more appealing and visible, through segmenting, targeting and positioning.
 Keywords: Segmentation, Targeting, Positioning

Needs and Challenges of Vulnerable Consumer and Its Impact on the Tourism Industry: Literature Review

Consumers are parties who must be considered in the sustainability of the economy. Consumers are the right subjects in targeting changes in economic development. The tourism industry is also not immune from the development of various types of consumers. One type of consumer that needs to be considered is the vulnerable consumer. Therefore, the aim of this research is to look at the influence of vulnerable consumers in the tourism industry in Indonesia. The design of this research is a literature review. Search for articles on Google Scholar and ProQuest with keywords based on customer retention. 420 articles were found in the 2014-2023 period, then screening was carried out and 25 relevant articles were found to be discussed and analyzed. The results of this research found that the influence of customer service, customer satisfaction, customer loyalty, and customer commitment make customers continue to use products or services. Keywords: Vulnerable Consumer, Customer Service, Customer Satisfaction, Customer Commitment, Customer Retention..

The Impact of the Application of Neuro Marketing in Influencing Tourists' Decisions in Determining a Place to Tour: Literature Review

In the current digital era, the application of neuromarketing in the tourism industry can influence tourists in various ways, such as through the use of attractive visual designs, the use of words or narratives that trigger positive emotions, as well as sensory experiences that give satisfaction, for example one of which is the results posts by influencers on Instagram social media. By understanding how tourists' brains or thoughts respond to marketing stimuli, tourist destinations can optimize their marketing strategies to achieve better results. Therefore, the aim of this research is to see the impact of applying neuromarketing in influencing tourists' decisions regarding tourist attractions, especially in Bali Province. The design of this research is a literature review. Search for articles on Google Scholar and ProQuest with keywords based on Perception and Visit Decision. 776 articles were found in the 2013-2023 period, then screening was carried out and 38 relevant articles were found to be discussed and analyzed. This research found positive results that there is an impact of neuromarketing on consumer decisions, including tourists' decisions in choosing tourist destinations, namely the branding and advertising that is carried out will provide stimulation to the tourist's brain to respond. So it is hoped that this research will become a strategy that can be implemented by the tourism industry in Indonesia in making the marketing system in the tourism industry more effective. Keywords:Neuro Marketing, Branding, Advertising, Visit Intention, Visit Decision.

The Influence of the Drama Industry on the Increasing Decisions to Visit Indonesian Tourists to Abroad: Literature Review

In the current digital era, the use of On The Top (OTT) media such as the Netflix, Prime, Disney and other applications has become a very effective tool in promoting tourism through the drama industry. Drama acts as an effective tourism promotion tool and invites tourists to visit the country where the story is set. Dramas can generate interest in a country's culture and natural beauty, enrich tourists' experiences, and encourage them to explore the destinations depicted in dramas. Therefore, the aim of this research is to see the influence of the drama industry on increasing tourist visits, especially Indonesian tourists, to foreign countries. The design of this research is a literature review. Search for articles on Google Scholar and ProQuest with keywords based on Perception and Visit Decision. 640 articles were found in the 2013-2023 period, then screening was carried out and 39 relevant articles were found to be discussed and analyzed. The results of this research found that the influence of branding, content, celebrity involvement and social influences that influence perceptions can influence tourist visits. So it is hoped that this research will become a strategy that needs to be carried out by the film and tourism industry in Indonesia in the current era. Keywords: Branding, Content, Celebrity Involvement, Perception, Visit Decision, OTT, Drama.

Self-Adjustment Strategies of International Chain Hotels in Surabaya during the New Normal Era

The Covid-19 pandemic severely impacted Indonesia's tourism industry, resulting in a sharp decline in hotel room occupancy rates in Surabaya. To recover, hotels adopted strategies. This article examines how hotels affiliated with international brand networks coped with the pandemic. The study focuses on Quest Hotel and Holiday Inn Express Surabaya CenterPoint, both renowned for their star ratings and business hotel concept in the city centre. Research revealed a significant drop in room occupancy rates during the pandemic. Strategies included strict adherence to health protocols, salary adjustments without altering service charge calculations, limited use of hotel facilities, showcasing health and cleanliness certifications on promotional materials, flexible booking periods, room price promotions, and non-room product sales. These measures aimed to prioritize guest safety, increase revenue, and adjust to the pandemic's impact. Implementing these adaptations, the hotels aimed to position themselves for recovery and success in the new normal era.

Public Service Innovation: Driving the Growth of the Tourism Industry in Indonesia

Public Service Innovation: Driving the Growth of the Tourism Industry in Indonesia

Financial Planning Strategy of "Container Villa Rental Company in the Mountains" in Indonesia

The development of the tourism industry in Indonesia has presented new business opportunities, including in the field of container villa rental in mountainous areas. This business promises attractive potential, but is also faced with various challenges related to proper financial planning. This research aims to analyze and understand the financial planning strategies adopted by container villa rental companies in Indonesia's mountainous regions. This research uses a qualitative approach with a case study method. The data in this study was collected through in-depth interviews with relevant parties in the container villa rental company, including financial management and other decision makers. In addition, data is also collected through document studies, namely financial reports, budgets, and company business plans. The collected data will be analyzed with a qualitative approach. The results show that financial planning for container villa rental companies in the mountains in Indonesia needs to be done systematically and structured. Financial planning in villa container rental companies in the mountains includes financial goals and objectives, financial planning elements, financial projections, investment feasibility analysis, and financial performance analysis.

KINERJA KEUANGAN SEBELUM DAN SESUDAH PANDEMI COVID-19 PADA INDUSTRI HOTEL, RESTORAN DAN PARIWISATA DI BEI

In 2022 declared Covid-19 a global epidemic, Covid-19 had an impact on the medical, financial and economic sectors. This research was conducted to obtain empirical evidence of financial performance before 2018 and after Covid-19 until 2021 in the hotel, restaurant and tourism industry in Indonesia which are listed on the Indonesia Stock Exchange based on an analysis of profitability, solvency, liquidity, activity and market ratios . This type of research is a comparative study method with a quantitative descriptive approach with 20 samples. The analytical method will use statistical methods from the Statistical Package for the Social Science (SPSS) 25 application, with the current ratio, debt to equity ratio, net profit margin, total assets turnover, and earnings per share. The different test will be carried out using the Wilcoxon test based on data that is not normally distributed. From the results of this study it was concluded that there were significant differences during the Covid-19 pandemic. There was a decline in financial performance in the hotel, restaurant and tourism industries on the Indonesia Stock Exchange.

Analysis genetic diversity of rombeng pines using RAPD markers

The tourism industry in Indonesia continues to grow from year to year, as evidenced by the expansion of tourism villages. In the context of tourism, the term’resources’ refers to everything that has the potential to be developed to directly or indirectly support tourism. The natural potential of the Rombeng pine forest (Pinus sp.) in Bantaeng Regency, South Sulawesi, has become a tourist attraction for the surrounding community and visitors from outside the city. This pine species has a trunk characteristic that distinguishes it from scattered pine in general. This trait is manifested by grayish skin and a reddish hue that can be exfoliated. Based on this, an examination of the genetic diversity of pine species in the Bantaeng district was conducted. Utilizing Random Amplified Polymorphic DNA (RAPD) markers and Darwin 6. 0 as a research methodology. This study indicates that the diversity value (HE) of Pinus species is 0.46, which is relatively high. The near category of based genetic distance is dominated by genetic kinship, and the closest genetic distance is 0.04 while the farthest is 0.80.

Unlocking Opportunities: Tourism Ship Financing Through Leasing Agreements for Micro, Small, and Medium Businesses in Indonesia

Objective: This research explores the prospects of leasing agreements as a financing solution for tourist boats for MSMEs, considering the vast potential of marine tourism in Indonesia. Despite the potential benefits of leasing agreements, no specific regulations govern them, resulting in deviations from leasing principles and limited understanding among stakeholders. Methods: The study adopts the triangle legal pluralism approach and focuses on the Special Capital District of Jakarta and Labuan Bajo as significant marine and tourism industry hubs. Primary data collection includes interviews, observations, and secondary data from legal documents and literature. The analysis employs deductive and inductive logic and triangulation for validation. Result: According to this study, leasing agreements can help Indonesian tourism MSMEs finance tourist boats. Indonesia's maritime tourist business has great potential due to its archipelago and natural resources. However, MSMEs need help to acquire capital to ensure tourist boat growth, impacting tourism services and experiences. The following suggestions aim to unlock potential and promote sustainable tourism growth: Include Rental Contract Laws: Due to the industry's lack of rules, leasing agreements vary and cause disputes. Implementing lease agreement guidelines will provide legal certainty, protect lessors and lessees, and ensure fair and transparent business practices; Because many need help understanding, outreach, and education must increase. Leasing Agreements must broaden and organize outreach to educate MSMEs, business actors, and the public about leasing's benefits and processes. Suggestions: Ultimately, this research aims to provide valuable insights for policymakers, businesses, and academics to promote tourism ship financing through leasing agreements to grow the Indonesian tourism industry.

Sustainable Development as a Strategy for Enhancing Competitiveness in Tourism Business in Indonesia

The growth of tourism in Indonesia has demonstrated significant progress; however, Indonesia's competitive position in the tourism sector remains below that of Singapore, Malaysia, and Thailand. Empirical studies have revealed a crucial fact: the existence of shifting demands in tourism and the emergence of green tourism. The objective of this research is to formulate a strategy for the development of the tourism industry in Indonesia, aimed at achieving competitive advantage. This study adopts a quantitative approach. Primary data were gathered through the use of questionnaires and interviews, and data analysis was conducted using the Analytical Hierarchy Process (AHP). The research findings indicate that the strategy deemed most essential and viable for achieving Green Competitive Advantage (GCA) within the Hospitality Industry is fostering, enhancing literacy/understanding, and raising GCA awareness among all hotel management personnel. This strategy aims to bolster the commitment and involvement of hotel management in implementing environmentally friendly and sustainable business practices. The most pivotal factors in attaining GCA within the hospitality industry companies are Dynamic Managerial Capabilities, followed by government policies, innovation capabilities, and environmental capabilities. The primary actors contributing to the realization of GCA are the government, community, company leader, and associations.

Development of Muslim-Friendly Service Standardization In The Halal Tourism Industry in Indonesia

The demand for halal tourism in Indonesia and even the world is very large; the government must utilise the potential to attract public interest in halal tourism. To explore the great potential of halal tourism, it must begin to provide products, facilities, and infrastructure to meet the needs of Muslim tourists with Muslim-friendly services. The aim of this research is to compile the development of standardisation services in halal tourism through halal tourism practice in Indonesia. The object of this study is the need for standardisation of Muslim-friendly services in terms of access, service, and provision of tourist facilities. This research is qualitative research using a descriptive approach. The study of literature (library research) by collecting journals that follow the research topic and analysing using data grouping, data reduction, data presentation, and conclusion. The results of this research state that many standardisation Muslim-friendly services. The standards must exist in halal tourism; in addition, these services or facilities, if possible, must be MUI certified so that tourists feel calm in using or using halal products.

The Role of Green Accounting and Corporate Social Responsibilities in Tourism Industries in Indonesia: The Travel Cost Method

The low quality of local tourist destinations is often seen from the need for more infrastructure, unprofessional management, limited management of human resources, and others. For this reason, attention is needed from not only the government but also the role of the private sector to improve the quality of local tourist destinations. This study aimed to describe the implementation of green accounting through corporate social responsibility (CSR) in improving the quality of the tourism industry in Indonesia with a study in Manado City, North Sulawesi Province. Our study examines the economic value of a tourist destination as one of the requirements for the valuation of CSR as part of green accounting records. Data analysis used the travel cost method (TCM). The total of participants in this study was 112 tourists. Data were collected with collection used a survey. The results of this study provide valuable information to the tourism industry in North Sulawesi, especially in Manado City, regarding the need for CSR funds to develop the tourism industry to improve the quality of the tourism industry and the environment. In conclusion, the business and industrial world in North Sulawesi, including companies that wish to implement corporate social responsibility (CSR) based on the limited liability company law number 40 of 2007, can obtain information for the implementation of this CSR in the tourism industry in North Sulawesi, especially in improving the quality of the tourism industry as well as the environment.

The influence of service quality and price on guest loyalty during the COVID-19 pandemic with guest satisfaction as an intervening variable at Hotel Grand Cityhall Medan

The COVID-19 pandemic had a very significant impact on all aspects of the economy in Indonesia including tourism, as a result the number of foreign tourist visits to Indonesia decreased sharply and the ban on tourism activities caused the Indonesian tourism industry to experience a significant decline. To attract tourists to Indonesia, the world of tourism has improved a lot, one of which is hospitality. Hotel business actors must try to display different offerings and services by creating uniqueness and distinctiveness that can attract visitors to stay. This study aims to determine whether service quality and price affect customer loyalty through guest satisfaction at the Hotel Grand Cityhall Medan. The research method used is quantitative. The samples taken in this study were 98 respondents. This research is sourced from primary data obtained through questionnaires. The data analysis technique used in this study is Structural Equation Modeling (SEM) analysis using the Partial Least Square (PLS) program. The results in this study indicate that service quality and price have an influence on customer satisfaction, service quality has no influence on customer loyalty while price has an influence on customer loyalty, customer satisfaction has no influence on customer loyalty, service quality has no influence on customer loyalty through guest satisfaction and price has no influence on customer loyalty through guest satisfaction.

Cyberculture in Cyberlife (Description of Travel Influencer Interactions with Their Followers on Instagram)

The tourism industry in Indonesia has been growing rapidly for a long time. Although the pandemic Covid-19 has passed now, the presence of social media influencers (SMI) in the tourism sector still exists because their existence is considered effective in promoting Indonesian tourism. They can discuss travel activities, tourist destinations or just give appreciation through emojis in the comment space. Therefore, the purpose of this study is to describe the interactions that occur between different SMI characters and their followers through posts and comments uploaded on Instagram from January to March 2023. This period was chosen because it was the momentum of the revival of Indonesian tourism after the pandemic. The research approach used is qualitative with a virtual ethnography research method, with data collection techniques in the form of observation and online data collection. The data analysis techniques used are: 1) Elicitation stage which is the collection of raw data; 2) Reduction stage which consists of 3 stages, namely: Selection-Coding-Clustering; and 3) Visualization stage. Data collection of comments was carried out using the IGCommentExporter program, meanwhile data analysis conducted by Voyant Tools program. Furthermore, the discussion themes that emerged from the findings will be discussed with the concept of Cyberculture that has been discussed previously. The unit of analysis used in this research is the text message in the comment section of the Instagram accounts of two top female travel influencers in Indonesia @medinakamil and @puanindya. By using the concept of Cyberculture, this research concludes that the interaction that occurs between travel influencers and their followers is based on the followers' interest in the influencer's figure itself and also the online friendliness that displays in the comments column.

Pengaruh Nostalgia, Relaksasi, Atraksi, Dan Wisata Halal Terhadap Daya Tarik Wisatawan (Studi Kasus Wisata Tradisional Pasar Kamu (Karya Anak Muda) Desa Denai Lama Kec. Pantai Labu)

Tourism is an industry that is able to provide economic growth both in terms of employment opportunities, income, standard of living of the people, one of the tourism industries in Indonesia, namely Youth Week Tours (KAMU) located in the Kampoeng Lama Tourism Village, Denai Lama Village, Dusun II Kec. Kab. Pantai Labu. Deli Serdang, North Sumatra. The purpose of this study is to see how the influence of Nostalgic, Relaxation, Attraction, Halal Tourism on Tourist Attraction. The research sample is 100 people. This study uses Observation and Questionnaire methods. The author observed the variables Nostalgic (X1), Relaxation (X2), Attraction (X3), Halal Tourism (X4) and Tourist Attraction (Y). This data was tested using classical assumption testing, hypothesis testing, concurrent test (F test) and partial test (t test). This research used quantitative descriptive analysis with multiple linear regression assisted by IBM SPSS version 25.0 software. and the Attraction variable has a positive and significant effect on the attractiveness of tourists visiting the Karya Anak Muda (KAMU) weekend tour. However, the Relaxation and Halal Tourism variables have no effect on tourist Attraction. Simultaneously Nostalgic, Relaxation, Attraction, Halal Tourism have a significant effect on tourist Attraction.

IMPACT OF SIX SIXMA ON TOURISM INDUSTRIES PERFORMANCE IN INDONESIA: EVIDENCE FROM STRUCTURAL EQUATION MODEL

Concept of Six Sigma is comprehensive for finding the appropriate strategy as of the industry can run as efficiently as possible and survive in an economic wave currently under challenging times, including the tourism industry, which is the object of this research. These papers examine an overview of the empirical study of relationships between six sigma strategies toward tourism industry performance. For many countries, tourism is seen as one of the instruments for developing country because it can trigger new economic activities. Tourism also has assertive economic impact on the balance of payments, unemployment, GDP, and profitability. Unplanned and uncontrolled tourism growth has an impact on financial sustainability. The methodology used in this research is quantitative by distributing an online questionnaire consisting of 16 statement items with a five-point Likert scale. The sample size used for this research is 300 tourism service providers in 10 of the city in Indonesia, which is the leading destination for tourists. This research was processed using smart PLS 3.2.9 analysis tools and methods research in this study using Structural Equation Modeling (SEM), namely the equation model with a variance-based approach or modeling component-based structural equations. The findings from this study indicate that the latent variable models are involvement and top management commitment, training and education, cultural change, industrial infrastructure, and teamwork has a fit outer model relationship (> 0.7) between latent variables and indicators of efficacious Six Sigma implementation in the tourism industry in Indonesia. However, top management commitment and industrial infrastructure have a low t value, so of course, this is a challenge and input for developing the tourism industry in Indonesia in the future.

POTENSI PARIWISATA SYARIAH DALAM MEMBANGUN PEREKONOMIAN UMAT

This study aims to see and analyze the potential of sharia tourism in Indonesia to develop the economy of the people (society), especially the Muslim community. This research was conducted using a descriptive qualitative method. Sources of data were obtained through various literature related to sharia tourism, both from previous journals, books, and news articles. Researchers look for relevant sources and then process and analyze these sources themselves to become a systematic thought or result. The main results of the study are that sharia tourism has great potential as part of the tourism industry in Indonesia, which is a large center for sharia tourism in the world because it has natural resources and human resources that support it, namely natural beauty, cultural diversity, and the world's largest Muslim population. , sharia tourism can contribute to improving the economy of the Muslim community (community) in particular and improving the country's economy in general.
 Keywords: sharia tourism, halal tourism, potential, develop the economy