AbstractLarge‐eddy simulations of the flow past an array of three aligned turbines have been performed. The study is focused on below rated (Region 2) wind speeds. The turbines are controlled through the generator torque gain, as usually done in Region 2. Two operating strategies are considered: (i) preset individual optimum torque gain based on a model for the power coefficient (baseline case) and (ii) real‐time optimization of torque gain for maximizing each individual turbine power capture during operation. The real‐time optimization is carried out through a model‐free approach, namely, extremum‐seeking control. It is shown that ESC is capable of increasing the power production of the array by 6.5% relative to the baseline case. The extremum‐seeking control reduces the torque gain of the downstream turbines, thus increasing the angular speed of the blades. This results in improved aerodynamics near the tip of the blade that is the portion contributing mostly to the torque and power. In addition, an increase in angular speed leads to a larger entrainment in the wake, which also contributes to provide additional available power downstream. It is also shown that the tip speed ratio may not be a reliable performance indicator when the turbines are in waked conditions. This may be a concern when using optimal parameter settings, determined from isolated turbine models, in applications with waked turbines. Copyright © 2017 John Wiley & Sons, Ltd.