Increasing Tourism Demand Research Articles

Strategi Pengembangan Daya Tarik Wisatawan terhadap Minat Kunjung pada New Celosia Bandungan

The Indonesian region has a wealth of natural and cultural resources that provide large capital for the tourism sector. Tourism is one of the creative economies that is currently in the development stage. New Celosia Bandungan is one of the tourist destinations that has high appeal in the Bandungan area, Central Java. This research aims to analyze strengths, weaknesses, opportunities, and threats (SWOT) as well as policy analysis that can be carried out to develop tourist attractions owned by New Celosia as a tourist destination. The method used in this research is a qualitative approach with data collection through field observations, interviews with informants, and documentation. The analysis results show that New Celosia has several strengths, such as affordable ticket prices, attractive photo spots, and complete facilities. However, weaknesses were also found, such as non-functioning rides and relatively expensive food prices. Regarding opportunities, the strategic location and increasing tourism demand provide potential for further development. On the other hand, threats such as competition with other tourist attractions and extreme weather must also be anticipated. Based on this SWOT analysis, it is recommended that New Celosia Tourism improve the management of facilities and services, as well as take advantage of existing development opportunities to increase visiting interest and competitiveness in the tourism industry.

MARKETING FACTORS OF COMPETITIVENESS MEDITERRANEAN MARKET OF TOURIST SERVICES

The article analyzes the system of marketing factors of the competitiveness of the Mediterranean leisure industry since the promotion of tourist services today becomes impossible without the use of modern technologies. It is noted that the digitalization of marketing communications allows for the formation of unique competitive advantages of the Mediterranean tourism industry through the use of an integrated approach to the most effective combination of classical marketing provisions and the potential of modern technologies in the competitive environment of the tourism industry. Classical marketing techniques and digital technologies offer enormous potential for maximizing tourism revenues, increasing tourism demand, improving the quality of supply and facilitating communication. The influence of marketing elements on the competitiveness of the tourism industry of the Mediterranean countries is evaluated. It has been proven that this influence is uneven and differs according to the destination and the stage of creation and provision and implementation of the tour service. This influence is observed most in the sphere of pricing in Spain and least - in the sphere of tourism product promotion in such European countries as Albania and African countries - Morocco, Algeria and Tunisia. Directions for the analysis of the competitiveness of destinations in the Mediterranean region are proposed, which can be carried out according to different criteria and through different perspectives, such as: customer expectations, tourist satisfaction and service value, tourist and destination motivations, branding, destination attractiveness, destination sustainability and destination value. It is emphasized that, in contrast to classical marketing, modified tourism marketing was formed as a mix that includes seven elements: tourism product, tourism product pricing, distribution of tourism services, tourism promotion, human potential, service provision process and customer service, and which to varying degrees provide competitive advantages of the countries of the Mediterranean basin. It is shown that the competitiveness of the Mediterranean tourism industry has a double structure. Its first element is the process of positioning tourist products on the market of leisure services, the second is the efficiency of the operational activities of tour operators. It has been confirmed that the drivers of the main changes in the market of tourist services of the Mediterranean that have occurred recently are the intensive introduction of information technologies in marketing activities, where the main trends in the development of the leisure industry have become the globalization of the tourist business and the dominance of Internet technologies in the system of promoting tourist services.

EMPIRICAL ESTIMATION OF THE POTENTIAL ECONOMIC IMPACT OF TOURISM PROMOTION POLICY IN ALGERIA

Objective: The objective of this paper is to empirically assess the economic impact of tourism promotion policies in Algeria. By utilizing an economic model based on the 2021 Social Accounting Matrix (SAM) multipliers, the study aims to quantify the direct, indirect, and induced effects of increased tourism demand on various sectors of the national economy. Specifically, the research seeks to evaluate how tourism expenditure influences production, sectoral output, and income distribution, while also identifying which sectors and economic agents benefit the most from tourism growth. Theoretical Framework: Study is based on the Social Accounting Matrix (SAM) approach, which examines the interconnections between sectors of the economy and tracks the flow of income and expenditure. It incorporates input-output theory to measure the direct, indirect, and induced effects of increased tourism demand. The concept of economic multipliers is central, highlighting how tourism spending influences various sectors. Additionally, the framework assesses the distribution of benefits across different economic agents, focusing on how tourism impacts production, sectoral output, and income distribution in Algeria. Method: This study uses 2021 Social Accounting Matrix (SAM) data to analyze tourism demand in Algeria. It develops an economic model, simulates scenarios, and assesses the economic gains and distribution of benefits, providing a comprehensive evaluation. Results and Discussion: The SAM-based economic model shows that Algeria's tourism demand boosts production and output across sectors, particularly agriculture, hospitality, agri-food, construction, transportation, and energy. However, the benefits are not evenly distributed, potentially leading to income inequality. Policy interventions should focus on equitable income distribution and supporting key industries. Research Implications: Tourism can drive Algeria's economic diversification, reducing dependence on traditional sectors. Inclusive tourism policies are needed to ensure equitable benefits for wage earners and lower-income groups. Future research should focus on sector investment and employment effects. Originality/Value: This study analyzes the economic impacts of tourism promotion policies in Algeria, focusing on the 2021 Social Accounting Matrix. It provides insights into the distribution of benefits and emphasizes the need for inclusive policies. The findings provide actionable insights for policy development.

Economic impacts of tourism demand on the European food and accommodation industry

Sustainability strategies have become central topics in the literature on tourism development, given the significant increase in tourism demand in Europe. This study examines the economic (cost) impact of increased tourism demand on the European Food and Accommodation Industry. We employed three distinct models — pooled linear regression, flexible nonparametric, and semiparametric smooth coefficients — using data spanning European countries from 2005 to 2020. Our findings reveal the heterogeneous impacts of tourist arrivals and length of stay on costs. Although the direct effects were predominantly positive, the indirect effects were found to be negative, resulting in a minor overall negative effect on the average. Furthermore, we found that the proportion of domestic tourists has a notable impact on costs, revealing that higher proportions are linked to lower direct costs but higher indirect costs on average. These findings provide valuable insights for industry stakeholders and policymakers alike.

In the potter’s hand: tourism and the everyday practices of authentic intangible cultural heritage in a pottery village

ABSTRACT Whilst widely recognised as important, the concept of authenticity remains highly contested, particularly in relation to sustainable intangible cultural heritage (ICH) tourism. Using the empirical case of the pottery village of Margarites, Crete, the conceptual goal of this paper is to explore from the host community perspective the question of what authentic ICH is, as well as what this means in everyday practices of ceramic crafting in the context of increasing tourism demand for authentic pottery products and experiences. Empirically, we explore how tourism impacts the perceptions and practices of Margarites community members regarding the authenticity of their ceramic crafting ICH. On the basis of interviews and observations, our findings provide three main contributions to the literature. Firstly, based on our findings, we conceptualise authenticity in relation to ICH as constituted by the 3Ps: people-related, place-related and product-related approaches that are the outcome of social relations. Secondly, we provide a host community perspective on the perceptions of authenticity as influenced by tourism in relation to ICH of ceramic crafting. Finally, our empirical case of a Cretan pottery village affirms existing insights about understanding the sustainability challenges of authentic ICH tourism.

Assessment of the impact of native tree species reforestation in Rwanda. A case study of Ibanda makera natural forest

The study was conducted in Kirehe District, Mpanga Sector. The major objective of this study was to assess the impact of native tree species reforestation in Rwanda. A Case Study of Ibanda Makera Natural Forest. The study adopted a cross-sectional survey research design as its framework to guide the process of data collection. The target population was households living closer to the forest. The study adopted a purposive sampling approach to select four villages. Twenty (20) households were randomly selected from each village making a total sample size of 80 respondents. Descriptive analysis was done using SPSS version 20, and regression using STATA version 17. A logistic regression model was mostly adopted for this study to determine the factors influencing native tree species in the study area. The result of the regression analysis indicated that age, gender, occupation, household size, price of fuel, tree product use, and distance to the forest influenced negatively native tree species. This study revealed that the most common social-economic benefits of native tree species reforestation are community benefits, soil protection, carbon sequestration, increased research activities, habitat restoration, climate resilience, job creation, water regulation, increased tourism demand, and infrastructure development. Additionally, native tree species require less maintenance, are more tolerant of local conditions, and require fewer pesticides and fertilizers to thrive. Native tree species often require less water and can be used to create natural buffers that reduce noise and air pollution. Finally, from an economic perspective, native plants can improve property values, reduce energy costs, and create a more desirable living environment. Native tree species may also reduce the risk of invasive species, which can be costly and difficult to remove. Policymakers and planners should consider the importance of incorporating native tree species into their plans to ensure a more sustainable and resilient of native tree species for both urban and rural natural environments.

The impact of exchange rate and exchange rate volatility on tourism demand using disaggregated data

AbstractThe present study investigates the impacts of exchange rate and exchange rate volatility on inbound tourism demand in Mauritius, using annual data covering the period 1999–2019 and a panel autoregressive distributed lag model. In particular, we consider 17 major tourism markets for Mauritius. The sample is further divided into Eurozone (7 countries) and non‐Eurozone (10 countries) for additional insights. The results show that in the long run, both the exchange rate and its volatility have negative and significant impacts on tourism demand across the three samples considered, while income in the home country has a positive and significant effect on tourism demand. On the other hand, relative price is found to have a significant and negative effect on tourism demand only for the overall sample of 17 countries, while for both the Eurozone and non‐Eurozone, the impact is insignificant. The empirical results suggest that policymakers should give consideration to stronger monetary and fiscal regulations to increase tourism demand.

Tourism Advertising Using Specialized Mobile Applications and Its Impact on Increasing the Demand for the Services of Tourism Organizations

This study aims to explore tourism advertising using specialized mobile applications and its impact on increasing tourism demand for the services of tourism organizations in Al-Kharj Governorate, the Kingdom of Saudi Arabia. In order to do so, the descriptive-analytical approach, which is consistent with the nature of the study, was used with a questionnaire form distributed to the targeted study sample of 150 forms. Different statistical methods have been used to test the study’s hypothesis. The study reached a wide range of results, the most important of which is the existence of an impact of tourism advertising by using specialized mobile applications on increasing demand for the services of travel and tourism organizations in Al-Kharj Governorate. Furthermore, a series of recommendations were provided, the most important of which is the need to catch up with technology and recent developments in the field of tourism advertising.

New Normal Tourism Behavior of Free Independent Travelers in the Covid-19 Pandemic

Purpose: This research intended to investigate the motivation and behavior of free independent travelers (FITs) who traveled to Southern Thailand in the Covid-19 pandemic. Theoretical framework: Studies on tourist motivation and behavior would provide more insightful implications and Covid-19 safeguards for tourism businesses especially in Southern Thailand – a dominant destination for domestic tourism demand. Design/methodology/approach: Data was collected from 400 domestic FITs using a questionnaire survey, processed in SPSS software, and analyzed with descriptive statistics, Chi-square, and One-way ANOVA. Findings: The highest level of overall pull and push motivations of domestic FITs while traveling to Southern Thailand. The highest level of pull motivation identified in this study was a promotional scheme, called “WE TRAVEL TOGETHER” the government-subsidized 40% of accommodation expenses to increase tourism demand. Research, Practical & Social implications: Comparative responses to SHA Plus standard between domestic and international tourists using both qualitative and quantitative data from all stakeholders involved would provide a variety of insightful and beneficial perspectives on NNT in the Covid-19 pandemic. Originality/value: CCSA should pay more attention on this particular behavior of tourists which might easily spread the disease to others. Everyone should be more aware of this risk and show their greater responsible practice in society.

Tourists' perceptions of economic instruments as sustainable policies in protected areas: The case of Geiranger fjord in Norway

Tourism in protected areas boosts local economies while adversely affecting the environment, local communities, and tourists. To tackle the negative effects of increasing tourism demand while retaining economic benefits, sustainable tourism policies should be properly implemented. In this study, Geiranger Fjord in Norway, a protected area included in the UNESCO World Heritage Sites, was taken as a case study. Data from an in situ questionnaire to tourists in the area, following the contingent valuation method, were further analysed with an ordinary least square model, price elasticities, and a mixed logit model. This research contributes to the existing literature on empirical evidence of the factors influencing tourists' perceptions of the use of economic instruments, as management policies, price sensitivities and destination substitution to surrounding areas, accounting for differences among socioeconomic characteristics, particularly age, gender, and education; in addition to trip features, namely, travel party, length of stay, and intra-destination activities; and destination motivations. Successful sustainable tourism policies, such as economic instruments, should consider the different perceptions of tourists in terms of the implementation of these policies to achieve a greater acceptance and commitment towards conservation. This research provides empirical evidence that young, highly educated tourists and those hiking had a higher willingness to pay for an entrance fee; while females, families with children and tourists overnighting more than one night had a greater probability to go to a different destination with higher entrance fees. These findings could be used within the development of an adaptative and cooperative framework for sustainable tourism policies. • A balance between tourist demand, the environment and economic impact is essential. • Outdoor activities performed in the area influence the willingness to pay. • Young and highly educated tourists had a higher willingness to pay. • Females, families without children and those overnighting had greater substitution effects. • Differences should be considered in designing sustainable tourism policies.

Analysis of Demographic and Travel Characteristics of Domestic Tourists’ Visiting Coast Region, Kenya

Purpose: With the increased tourism demand among domestic tourists in Kenya their travel needs for tourism products and services varies considerably due to their unique characteristics. The purpose of this study was to identify demographic and travel characteristics exhibited by domestic tourists in the Coast region of Kenya.
 Methodology: The study adopted explanatory research approach while cross-sectional survey design was used to collect quantitative data from domestic tourists’ visiting Coast region, Kenya. Simple random sampling technique was used to select respondents while data was collected using self-administered structured questionnaires and analyzed using descriptive and Chi-square techniques. Notably, 400 questionnaires were distributed of which 371 were successfully analyzed representing 73.3% return rate.
 Findings: It was found out that both demographic and travel characteristics significantly influence the final travel choice and purchase decisions among domestic tourist in Kenya. Subsequently, form the analysis demographic and travel characteristics are pivotal in forming basis for market segmentation, positioning and branding initiatives in a destination. The findings indicated that duration of current visit is dependent on annual income (𝟀2=23.055, p=0.027), number of times visited is dependent on age (𝟀2=30.579, p=0.015), while travel arrangement is dependent on age (𝟀2=9.986, p=0.041). The mode of transport depended on age (𝟀2=52.645, p=0.012) and mode of transport is dependent on education (𝟀2=44.734, p=0.006).
 Recommendations: Based on the findings, it is imperative for destination managers to focus on: identification and prioritization of preferred local appeal; avail market information based on travel needs of domestic tourists, and; constantly carry out periodical market surveys in order to address market dynamics for increased travel propensity for sustainability of the industry.

The role of culture as a determinant of tourism demand: evidence from European cities

PurposeThe purpose of this paper is to examine the impact of various cultural amenities on tourism demand in 168 European cities.Design/methodology/approachUsing data from the European Commission’s Culture and Creative Cities Monitor 2017, a series of regressions are estimated to examine the impact of various cultural amenities on tourism demand while also controlling for other factors that may impact on tourism demand. Diagnostic tests are also conducted to check the robustness of the results.FindingsThe results reveal that cultural amenities in the form of sights, landmarks, museums, concerts and shows have a positive impact on tourism demand. By pinpointing the cultural amenities that are important for increasing tourism demand, the findings aid stakeholders in the tourism industry as they develop post-pandemic recovery plans.Originality/valueThis paper identifies two key aspects of the cultural tourism literature that require deeper investigation and aims to address these aspects. Firstly, while many studies focus on a specific or narrow range of cultural amenities, this study includes a series of measures to capture a range of cultural amenities. Secondly, while many studies are narrow in geographical scope, this paper includes data on 168 European cities across 30 countries.

Analysis and measurement of the impact of tourism demand and tourism investment in economic growth In Kurdistan Region of Iraq for the period (2007-2020)

Tourism in the world has become one of the most effective economic activities in achieving economic growth through its interconnected and integrated activities with other economic sectors such as industry and agriculture, and trade, as the Kurdistan Region of Iraq, enjoys a diverse tourism resource, which is an attractive factor for tourism demand and tourism investment and an important source for achieving economic growth, but due to the political, economic and health conditions, it not reach the required level of economic growth. From this point of view, there is talk about tourism demand and tourism investment and their impact on economic growth. This article aims to study and analyze the impact of tourism demand and tourism investment in promoting economic growth. To achieve this objective, the econometrics method was adopted using a set of models (ROBUST, FMOLS, NLS and ARMA) and based on the available data for the period (2020 - 2007 ). Finally, the article reached several conclusions, including that tourism demand and tourism investment lead to economic growth. Also, the global financial crisis in 200 8, the internal financial crisis in the region in 2014 , and the spread of the Corna virus in 201 9 are among the main problems and obstacles facing the growth of tourism demand and tourism investment, and thus economic growth. Finally, it is a recommendation for the government and the concerned authorities to pay great attention to the tourism sector by allocating a sufficient percentage of the government’s budget for tourism investments and working to activate the role of the private sector to attract a large number of tourists and increase tourism demand by increasing the level of tourism services and diversifying them.

The phenomenon of individual tourism marketing communication of chef Burak and its role in increasing tourism demand - Istanbul's city restaurant model

Information and communication technology is one of the essential products of the technology and information revolution. You have made a significant and noticeable contribution to the transition from the stereotypical nature of production, work, marketing, supply, and demand. In addition, the significant changes that have followed in social life and the means of communication have become an (automated) nature because technology has added to them the color of scientific and cognitive development. During these significant changes, the method of trading goods between the producer and the consumer has become more transparent and fast due to the characteristics of the means of communication used. The importance of this matter was addressed in the research, which deals with the extent of modern technology, especially social media, its role in tourism marketing, and its importance in the changes in demand levels. Here, it relied on a unique marketing phenomenon by the Turkish chef Burak, how he managed the marketing method based on social media, and his departure from the stereotypical marketing of his products.

THE IMPACT OF LONG HAUL, LOW COST FLIGHTS: LINKING THAILAND TO JAPAN AND SOUTH KOREA

Purpose - Since the success of low-cost airlines in Thailand in 2014, the low-cost airline industry has expanded the market for long-haul flights. The objective of this study is to determine the impact of long-haul low-cost carriers (LHLCs) on tourism demand and aircraft movements between Thailand and two East Asian countries. Design/Methodology - The study includes the total number of air travellers (AIR) as the dependent variable and the explanatory variables are the total number of full service carrier (FSC) aircraft movements, long-haul low cost airline (LHLC) aircraft movements, inbound travellers from Japan and South Korea (ITOR), and outbound travellers from Thailand to Japan and South Korea (OTOR). Approach - To examine the long-run relationship between the variables, this study employed the pooled mean group autoregressive distributed lag model using 96 monthly data between 2012 to 2019 (8 years) of air traffic and tourism data between Thailand and Japan, and Thailand and South Korea. Findings - The results of the study conclude that LHLC airlines have been motivating demand for travel between Thailand, Japan and South Korea. LHLC airlines have attracted travellers from Japan and South Korea to Thailand and also serviced Thai travellers travelling to Japan and South Korea. The LHLC airlines have given travellers more options to choose from. The reduced airfares have made travel more affordable, which has motivated travel intentions. However, questions relating to the sustainability of the LHLC airlines’ operations remain as the services have lower cost efficiency and rate of aircraft utilisation compared to the short haul business. Originality of the research - LHLC airlines are relatively new operations in the Asia-Pacific market. This study contributes to the knowledge of these airlines in the aviation industry by identifying whether they increase tourism demand in a country.

The Validity of the Tourism-induced EKC Hypothesis: The Case of Turkey

This paper examines the existence of relationship between international tourist arrivals (TA), and Carbon dioxide emissions per capita (CO2) in Turkey over the period 1960-2015. We also use energy use per capita (EU) and GDP per capita (GDP) as a control variables. The autoregressive distributed lag (ARDL) bounds test approach was applied to analyze the long-run relationship among the variables. The results confirmed the validity of the tourism-induced Environmental Kuznets Curve (EKC) hypothesis. An increased tourism demand increases environmental pollution up to a point where the sector attains a certain development level, after which emissions begin to fall. On the other hand, the results indicate that the EKC hypothesis between income and CO2 emissions has not been confirmed. Energy usage has positive and significant effects on carbon dioxide emissions as expected. For sustainable tourism and to the reduction of emissions in Turkey, environmental protection and the use of renewable energy should be supported by policy makers.

Causality between tourism and housing prices: a wavelet-based approach

ABSTRACT This paper aims to examine the relationship between tourism activities and housing prices (HP) in China’s eight central provinces using wavelet transform context structures. This innovative technique allows the decomposition of a time series at different time frequencies. In this work, the researchers used continuous wavelets, wavelet coherence and wavelet phase-difference based on Granger causality analysis to investigate the relationship between tourism activities and HP. The study results indicate that the relationship is generally positive but changes over time exhibiting low to high-frequency cycles. The government needs to increase tourism demand and further provide and nurture the expansion of tourism supply.

Importance-performance analysis to inform visitor management at marine wildlife tourism destinations

PurposeThe purpose of this paper is to postulate that the technique of Importance-Performance Analysis (IPA) is currently underutilised in visitor management studies reported in the peer-reviewed marine wildlife tourism (MWT) research literature. Further, this paper provides insight into how IPA could inform future research and management of tourism experiences at marine wildlife destinations.Design/methodology/approachThis paper synthesises learning gained from the natural area tourism and recreation literature that report the application of IPA in MWT and insights from a recent study at the Dolphin Discovery Centre in Bunbury, Western Australia.FindingsAlthough currently underutilized in MWT research, IPA is a relatively straightforward, easy to interpret, and, if correctly applied, a powerful tool that managers and researchers can employ to investigate and enhance visitor satisfaction in the short-term and for longer-term sustainability of the industry through visitor-informed tourism management.Originality/valueHaving identified the opportunity to enhance visitor experiences, site management and target species welfare through increased IPA research, this review provides a plain language introduction to the application of IPA and direct access to comprehensible academic discourses and exemplars for the technique. Moreover, in light of increasing tourism demand, IPA can assist in determining management options for the future.

The Effect of Tourism and Market Institutional Policies on Tourist Visits from ASEAN Countries

Tourism industry has experienced a significant development. This can be seen from several indicators, such as the number of foreign and domestic tourist visits, tourist spending, employment opportunities and the tourism sector's contribution to national income (GDP). Indonesian Tourist Policy has been combined with Law No.10 of 2009 concerning Tourism, and operationalized by Government Regulation No. 50 of 2011 concerning the National Tourism Development Master Plan (RIPPARNAS). It coincides with the ASEAN liberalization policies. Previous economic tourism research has not accommodated the role of economic institutions as a determinant of foreign tourism demand in Indonesia. This study focuses on tourism demand from ASEAN countries. The model is expected to explain the optimization of tourism resources for development. This data panel study revealed that Fixed Effect Model (FEM) is the most appropriate econometrical model used to estimate tourism in Indonesia in ten years (2006-2015). This study revealed some similarities with previous studies, especially in strengthening the theory of demand. The relative cost of tourism which tends to be more efficient will increase the number of tourist visits. Access to communication infrastructure and the proportion of city residents in the country of origin will increase tourism demand to Indonesia. Liberalization of policies need not be feared by many people, because the institutional aspects of the market which include rules, regulations, fiscal strength and market openness will encourage the acceleration of tourism. However, this study found that tourism services in Indonesia are still inferior compare to those of ASEAN countries. This requires international tourism marketing that changes perceptions and develops adequate destinations to facilitate ASEAN community members. In addition, this study considers that modernization in rural areas and the strengthening of related policies are related to the implementation of tourism master plans to improve tourism optimization.

Tourism and valorisation of cultural heritage: The case of the Castle of Lanhoso

Abstract Given the relationship of sustainability and mutual benefits that tourism and cultural heritage can and should establish, the present study aims to reflect on the importance of the development of creative activities in the Castle of Lanhoso, in the municipality of Póvoa de Lanhoso (in northern Portugal), as a form of promotion and tourism valorisation of this heritage classified as National Monument. In this context, the study intends to stimulate and streamline the processes of monetization and preservation of the Castle of Lanhoso, making it suitable for sustainable tourism economic activity with the purpose of improving the living conditions of the population, generating employment and revenues, increasing tourism demand, promoting and preserving the identity and the local cultural heritage.