Impulse Buying Behavior Research Articles

Online Impulsive Buying Behavior of Mobile Site Shoppers in Turkey: A Mediation Analysis

Objective: The study investigates the correlation between mobile site quality (MSQ) factors and perceived enjoyment. It also explores the link between perceived enjoyment and both electronic word-of-mouth (eWOM) and online impulsive buying behavior of mobile site shoppers in Turkey. Theoretical Framework: The theoretical framework considers MSQ factors (contact, responsiveness, efficiency, fulfillment, and privacy), perceived enjoyment, eWOM and online impulsive buying behavior. Method: This study employs a quantitative methodology, utilizing a questionnaire as the primary data collection tool, designed for a sample size of 676 individuals fromTurkey selected through Purposive Sampling technique. The data analysis method employed is Structural Equation Modeling (SEM), utilizing the AMOS software to assess the goodness of fit statistics of the measurement model with the empirical data. Results and Discussion: The results showed that the contact, efficieny, and the privacy of mobile site influence perceived enjoyment positively. Perceived enjoyment influences both eWOM and online impulsive buying behavior positively and finally eWOM influences online impulsive purchasing behavior positively as well. Research Implications: The results suggest that improvements in MSQ factors of the contact, efficieny, and the privacy can provide mobile site shoppers more enjoyment and while perceived enjoyment has been increasing the probability of mobile site shoppers’ impulsive buying behavior, it also provides more effective marketing campaigns with less costs for the mobile retailers in Turkey. Originality/Value: This study makes a significant contribution to the existing online impulsive behavior literature by focusing on the MSQ elements of mobile shopping sites among shoppers in Turkey. It examines the mediation of perceived enjoyment between all MSQ elements and online impulsive buying behavior, as well as eWOM between perceived enjoyment and online impulsive buying behavior, which have not been extensively explored in prior research.

Reasons For Impulsive Buying Behavior Among Adolescents in The Digital Age

The purpose of this study is to investigate the factors that contribute to impulsive purchasing behaviors experienced by adolescents and to determine the factors that have an impact on those behaviors. These behaviors are connected to a lack of financial literacy and social experience, as well as the allure of luxury spending and the influence of digital media, according to the findings. A lack of social experience is also connected to these behaviors. These behaviors are also linked to a lack of social experience, which is another factor. Because of this, the significance of regulating commercial strategies on social media platforms in order to encourage responsible spending habits among young people has been brought to light. This is because of the fact that this has brought to light the importance of this. In addition to this, it emphasizes the significance of providing parents with comprehensive education and guidance in matters that pertain to matters that are related to finances.

The influence of functionality and innovativeness of smart service systems on customer’s impulse buying behaviors

This research aims to analyze the effect of two external factors—the functionality and innovativeness of smart service systems (SSSs)—on customers’ impulse purchasing behavior using the stimulus-organism-response (SOR) model. We collected data using a questionnaire survey, yielding 272 valid responses. The data was then analyzed using structural equation modeling (SEM). The study found that SSS functionality and innovativeness positively influenced experience value, which in turn significantly affected perceived pleasure and usefulness, promoting impulse buying behaviors. This study examines how external environmental stimuli in SSSs prompt impulse buying using the SOR framework, focusing on "experience value." The study found that SSS functionality enhances time-saving, usefulness, customer involvement, and business scale, leading to increased service use and positive customer experiences, ultimately promoting impulse buying behaviors. This study contributes to academic knowledge by integrating experience value into the S-O-R framework, demonstrating that SSS functionality and innovativeness significantly enhance customer experience value, perceived usefulness, and pleasure, thereby promoting impulse buying behaviors. The study shows smart meal-ordering systems enhance efficiency and customer satisfaction. Operators should optimize system value, expand payment options, improve service quality, and use visual and social marketing to boost customer engagement and impulse buying behaviors.

Investigating the Impact of Influencer’s Marketing on Online Impulsive Buying Behavior with the Mediating Role of E-WOM, Fanaticism and Value Shopping

The purpose of this paper is to investigate the impact of influencer marketing with the mediation of E-WOM, Fanaticism and value shopping in Pakistan's Apparels industry. In the ongoing survey, assemblies created from current create hypotheses, adopt frameworks for organizing data, generate hypotheses, and do out experiments to support the suggested theory. The primary unit of study used to examine these variables is the garment industry. In addition to being quantitative, our study takes a deductive approach. We use a convenient sampling method for collecting the data. The survey suggests that website information, organization, and structure quality create impact online impulsive buying. Thusly, we add online purchase by examining effect of two components of effect comprehensively: instructive impact and social power. We use PLS-SEM and SPSS to examine the findings of available data which is useable for testing hypothesis as well. This study contributes by creating excitement for buyer to Lead considering everything noticeably the factors that convince them to moreover do. The Online shopping environment combines more hasty purchasing than previously. The models in online inspiration buying assessment and find the fundamental evaluation streams that require further researchers to sort out the brand name in phenomenal significance. This review will help the expert with most testing and steady issues in electronic inspiration buying conduct focusing in on the Attire business. According to the viewpoint of promoting, the ongoing highlight Instagram's forces advertise as a successful marking system. This investigation is giving significant information to the sponsors of Pakistan’s clothing industry in understanding buyers' necessities more significant to add to the advancement of their business. Only Pakistan is utilizing this particular design and set of variables.

Store Ambience on Young Apparel Consumers’ Impulsive Buying Behaviour

This research aimed to discern the influence of store ambiance on the impulsive purchasing behavior of consumers in the apparel sector. The study investigated the impact of various factors, namely window display (WD), promotional offers (PO), store layout (SL), background music (BM), and fragrance of the store (FOS), on consumer impulsive buying behaviour (IBB). The research was conducted involving 252 youth participants. A questionnaire, developed from existing literature, served as the primary data collection tool. The gathered data underwent analysis through correlation tests and linear regression. The research findings underscore the significance of certain store features, specifically window display, promotional offers, and fragrance, in influencing consumer impulsive purchase behaviour within the apparel sector. Consequently, the study provides practical recommendations for retailers to enhance the overall ambience of their stores to stimulate impulsive buying among apparel consumers.

The Influence of Price Discounts, Product Displays, and Product Quality on Impulsive Buying Behavior at Starbucks Coffee, Transmart Kawanua Manado Branch

One business place that not only serves coffee, but also various drinks and food is a coffee shop. In this modern era, coffee shops have become part of the lifestyle in big cities around the world, where they have become a comfortable place to relax and gather. This research aims to understand the influence of price cuts, product displays and product quality on impulse buying behavior at Starbucks Coffee Transmart Kawanua Manado branch. The research method used is quantitative with a sampling technique using random purposive sampling. Data was collected through questionnaires distributed to 100 Starbucks Coffee Transmart Kawanua Manado consumer respondents, and analyzed using multiple linear regression with the help of SPSS version 25.0 software. The research results show that price discounts, product displays and product quality simultaneously influence impulse buying behavior at Starbucks Coffee Transmart Kawanua Manado Branch. Partially, Price Discounts and Product Quality have a positive and significant effect on impulse buying behavior, while Product Display does not have a significant effect. These findings provide a deeper understanding of the factors that influence impulse buying behavior in coffee shops, thereby providing valuable insights for marketing practitioners in managing promotional and sales strategies

Exploring the influence of social media and materialism on impulsive real estate buying decisions among young immigrants in Canada

Purpose The purpose of this paper is to study the impact of social media and materialism on impulsive buying decisions and real estate. Furthermore, the paper examines whether social media correlates with materialism and provides insights that will facilitate a better economic climate. Design/methodology/approach The data for the study was collected using an online survey circulated among young immigrants in Canada. A five-point Likert scale was used, followed by structure modeling to test the hypothesis. Findings The findings reveal how impulsive buying behaviors are influenced by materialism and social media among young immigrants. The data support two hypotheses since it confirms that social media affects the amount of materialistic wants possessed by respondents and that the higher their levels of materialism, the more likely they are to make impulsive buying decisions, especially when it comes to buying real estate. Research limitations/implications As the data was limited to Canada, the findings are limited to this region and could vary across geographic regions. The age group was not considered as a huge factor as minors do not always have the purchasing power in terms of housing. Practical implications Materialism, social media and impulsive buying may not always lead to purchasing a home spontaneously. However, one must still consider their financial situation before purchasing anything. The findings in this paper will help customers and consumers of social media to understand what truly drives impulsive buying, resulting in unnecessary purchases. Originality/value To the best of the authors’ knowledge, this is the first study to examine the factors affecting impulsive real estate buying decisions among young immigrants in Canada, including social media and materialism.

The influence of corporate social responsibility on impulse buying

PurposeCorporate social responsibility (CSR) ISO standards have been noted as an essential marketing strategy by which firms can achieve consumer trust while improving environmental, social, and quality factors. This study discloses the contextual relationship between CSR ISO standards and sustainable impulse buying behavior. This study also looks to uncover the CSR ISO driving and linkage factors that motivate consumers to make sustainable impulsive purchases.Design/methodology/approachThree distinct research methods were employed in this research. First, a consumer expert opinion-based Interpretive Structural Modeling (ISM) approach was adopted to reveal the contextual relationship between CSR ISO factors and sustainable impulse buying behavior. Secondly, Matrice Impacts Croises Multiplication Appliques Classement (MICMAC) was used to examine these factors' driving and dependent power. In addition, Minitab package software was also used to check the statistical validation of ISM-MICMAC results.FindingsThe results indicate that although environmentally responsible CSR ISO 14001, socially responsible CSR ISO 26000, and consumer perception of product quality CSR ISO 9001 standards contain strong driving power, their dependent power was weak. All these CSR ISO factors (14,001, 26,000, and 9001) strongly impact each other and sustainable impulse buying. Therefore, these three CSR ISO factors have been placed at the bottom of the ISM model. The CSR ISO 14020 standard (labeling of the product), knowledge of CSR ISO standards, consumer trust, and advertising about CSR ISO standards have been placed in the middle. The mentioned factors have intense driving and dependent power and are classified as linkage factors for sustainable impulse buying. Impulse buying behavior has weak driving and strong dependent power, yet this factor strongly depends on other CSR ISO factors. Hence, this factor is placed at the top of the ISM model. In addition, the Minitab package software results indicate that ISM-MICMAC results are statistically valid.Originality/valueTo the best of our knowledge, this research is unique and examines the influence of CSR ISO factors on sustainable impulse buying in the context of Pakistani consumers. Secondly, our study has thoroughly investigated several CSR ISO factors and allied these factors in the context of consumer buying behavior. Third, several CSR ISO factors and impulse buying behavior were examined using a mix of ISM-MICAC and Minitab methods. Thus, including these steps in our study has led to the development of a novel technique.

Will social media celebrities drive me crazy? Exploring the effects of celebrity endorsement on impulsive buying behavior in social commerce

AbstractThis study evaluates the influence of social media celebrity endorsements on consumers' impulsive buying behavior in social commerce by extending the signaling theory and commitment‐trust theory. A self‐managed online questionnaire is designed to collect the data from 295 valid respondents and analyze it using a multi‐analytical hybrid structural equation modeling‐artificial neural network (ANN). The results reveal that relational switching alternatives and relationship benefits directly contribute to relationship commitment to social media celebrity, whereas shared value and parasocial interaction positively lead to social commerce trust; both relationship commitment and social commerce trust induce consumers' impulsive buying behavior in social commerce. From a theoretical perspective, this study enriches the components of signaling theory and commitment‐trust theory, expanding their applicability and transferability in social commerce. Moreover, this study consolidates the theoretical integration, indicating that signaling theory can be considered as an antecedent of commitment‐trust theory for triggering consumers' impulsive buying. Methodologically, adopting second‐order constructs benefits, this study captures the multidimensionality and complexity of social commerce trust and impulsive buying from the partial least squares‐ANN perspectives. In practice, this research provides valuable insights into how to better invite celebrity endorsements and build long‐term relationships with customers, as well as offers insights into countries where social commerce is lacking today. That being said, this study is constrained by its cross‐sectional research design, conducted in Malaysia. Future research endeavors should consider launching longitudinal, multicountry studies to broaden the applicability of the findings.

Analysis of Paylater Usage on Impulsive Buying Behavior

Analysis of Paylater Usage on Impulsive Buying Behavior

Impact of Digital Marketing on Impulsive Buying Behaviour

Impact of Digital Marketing on Impulsive Buying Behaviour

The Analysis of Hedonic Lifestyle Impact on Irrational Purchasing Behavior with Social Acknowledgement as a Moderating Variable

This study aims to examine the critical role of social acknowledgment in moderating the relationship between hedonic lifestyles and irrational buying behavior, particularly in the context of luxury products among Generation X, Millennials, and Generation Z in Indonesia. The research objective is to assess how social acknowledgment influences the extent to which individuals with hedonic lifestyles engage in irrational purchasing. The method involves purposive sampling, collecting 256 valid responses. The results reveal that while a hedonic lifestyle significantly impacts irrational purchasing decisions, social acknowledgment amplifies this effect, leading individuals to engage in more impulsive and excessive buying behavior. These findings highlight the importance for marketers and corporate policymakers to consider status-oriented and socially acknowledged marketing strategies to effectively target these consumer groups. The implications suggest that social acknowledgment can be a powerful driver in luxury product consumption, emphasizing the need for marketing approaches that resonate with consumers' desires for social recognition.

Impulse Buying: A Multi-National Consumer Study

This study explores impulsive buying behavior among consumers in India and other countries. It identifies factors influencing impulsive purchases, analyses the most impulsively bought product categories, and explores the post-purchase satisfaction of these impulsive decisions. Additionally, the study examines the personality traits of impulsive buyers compared to non-impulsive buyers. The research highlights the factors marketers and retailers can leverage to encourage impulsive purchases. It also empowers consumers to identify their impulsive buying tendencies and understand the emotional drivers behind them. The study provides valuable insights for entrepreneurs, marketers, retailers, and consumers.

The Effects of Live Streamer's Facial Attractiveness and Product Type on Consumer Purchase Intention: An Exploratory Study with Eye Tracking Technology.

As a booming branch of online retailing, live-streaming e-commerce can present abundant information dimensions and diverse forms of expression. Live-streaming e-commerce has enabled online retailers to interact with customers face-to-face, resulting in widespread instances of emotional and impulse buying behavior. Prior research in live-streaming e-commerce has suggested that live streamers' characteristics, especially the live streamer's face, can affect customers' purchase intentions. The present research used questionnaire surveys and an eye tracking experiment to investigate the impact of live streamer's facial attractiveness on consumer purchase intention for search-based and experience-based products. The questionnaire survey analyzed 309 valid questionnaires and revealed that attractive faces are the key influencing factor driving consumers' impulse purchase intentions. Moreover, consumers' emotional experience plays a partial mediating role in the process of live streamers' faces influencing purchase intention. The eye tracking experiment further explored the mechanism of a live streamer's facial attractiveness on consumers' purchase intentions of search-based products and experience-based products from the perspective of visual attention by analyzing 64 valid sets of data. The results showed that attractive faces attract more consumers' attention and, therefore, increase their purchase intention. Furthermore, there is a significant interaction between product type, the live streamer's facial attractiveness, and consumers' purchase intentions. In the case of unattractive live streamers, consumers are more likely to buy search-based products than experience-based products, while the purchase intention does not vary between search-based products and experience-based products in the case of attractive live streamers. The present study provides evidence for 'beauty premium' in live-streaming e-commerce and sheds light on the design of the match between live streamers and different types of products.

Influencing Factors of Online Impulsive Buying Behavior to Gamers in Purchasing Gaming Peripherals

The factors that drive gamers' impulsive online behavior in buying gaming peripherals remain poorly understood, despite the Philippines' growing gaming population. This research primarily aims to identify how factors such as self-gratification, novelty, visual attraction, cost saving, reference groups, online shopping convenience, and diversified product selection influence gamers impulsive buying in purchasing gaming peripherals. Descriptive-correlational research design was utilized to analyze the data from 385 respondents. Additionally, descriptive statistics and Multiple Regression Analysis were used to analyze the gathered data and test the relationship of the independent and dependent variable. This study has discovered that 4 of the 7 characteristics significantly affect gamers' impulsive purchasing habits when it comes to gaming peripherals.The results of this study will be useful specifically to gaming peripheral online stores, marketing managers, and product developers to investigate other factors that influence gamers' impulsive buying

Impact of Ambient Music on Consumer Perceptions and Impulse Buying Behavior with Moderating Role of Gender

This study evaluated the effect of ambient music on customers’ emotional cognitive responses and impulse buying behavior. A conceptual model was developed using the existing body of knowledge. The model was used to examine the influence of ambient music and whether gender moderates this impact. The hypothesized relationships were examined via path analysis. Implications of the results for the management of shopping malls/superstores are discussed.

Pengaruh Live Streaming , Flash Sale , dan Cashback Terhadap Perilaku Impulse Buying pada Pengguna E-Commerce Shopee di Surabaya

E-commerce is one of the newest trends in online purchasing that customers experience as a result of digital marketing. In September 2023, Shopee surpassed all other e-commerce platforms in Indonesia in terms of popularity. A number of Shopee promotional features, including live streaming, flash sales and cashback, can stimulate impulse purchases. The aim of this research is to determine the simultaneous and partial influence of live streaming, flash sales and cashback on Shopee e-commerce impulse buying behavior. An associative methodology combined with a quantitative approach was used in this research. The sampling strategy is the use of tactical purposive sampling combined with non-probability sampling. The questionnaire contains 100 responses aged between 18 and 40 years which were distributed via Google Forms as part of the data collection method, are residents of Surabaya and have made several purchases at Shopee. A multiple linear regression approach was then used to evaluate the data, and F and t tests were used to assess the hypothesis. The SPSS 29 test findings in this research show that positively and significantly live streaming, flash sales and cashback all have a big impact on impulse buying behavior at the same time or simultaneously. Meanwhile, partially live streaming (X1) contributed 54.1%, flash sales (X2) contributed 40.2%, and cashback (X3) contributed 71.3%, had a positive and significant effect on impulse buying behavior (Y). for Shopee e-commerce users in Surabaya.

The Perceived Impulse Buying Behavior of Online Shoppers in Qatar: Basis for Creating a Business Plan

The Perceived Impulse Buying Behavior of Online Shoppers in Qatar: Basis for Creating a Business Plan

The Influence of Hedonic Shopping Motivation, Ease of Use, Customer Reviews, and Electronic Word of Mouth on Impulse Buying Behavior at Shopee E-Commerce During The COVID-19 Pandemic

This study aims to determine, analyze, and explain the effect of hedonic shopping motivation, ease of use, customer reviews, and electronic word of mouth on impulse buying behavior at E-commerce Shopee during the COVID-19 pandemic. The approach used in this research is descriptive method and quantitative approach. The data analysis method in this study uses Partial Least Square (PLS) and data collection in this study uses a survey method, with the research instrument used is a questionnaire. The population in this study are people who shop using Shopee, the number of which is not known with certainty. The sample used in this study was 211 respondents, with the sampling technique using purposive sampling. The results of this study indicate that hedonic shopping motivation has a positive and significant effect on impulse buying behavior; customer reviews have a positive and significant effect on impulse buying behavior; electronic word of mouth has a positive and significant effect on impulse buying behavior; ease of use has no effect on impulse buying behavior.

PENGARUH TIKTOK TERHADAP CONSUMER IMPULSIF BUYING ONLINE BEHAVIOR PRODUK UMKM WANITA MADURA

TikTok is one of the most used social media platforms popular among young adults and teens and has over 1.4 billion monthly active users by 2023. Indonesia itself ranks second in the world for TikTok users, with monthly active users reaching 99.1 million people in April 2022. TikTok is enjoying significant growth in user acquisition with an increase in brands appearing on the platform. This study studies how TikTok affects the impulse buying behavior of consumers of Madura MSME products through the lens of the Stimulus-Organism-Response (SOR) model consisting of product-related visual appeal and product feasibility (Stimuli), perceived enjoyment, (Organism), and impulse purchase intention (Response) Smart PLS is used to analyze respondent response data from closed questionnaires distributed through online channels. The findings suggest that the visual appeal and feasibility of the product positively affect perceived enjoyment. The data confirms the positive effect perceived enjoyment among TikTok users has on their impulse buying behavior. In addition to theoretical implications and suggestions for expanding the research domain, the study offers practical recommendations for marketers to leverage TikTok's ability to drive impulse buying behavior