Important Audiences Research Articles

Sustainable coastal management in supporting blue economy: an Indonesian experience

The coastal regions had a great ecosystem and potential for the sustainability of life. At the same time, growing human and environmental pressures in coastal areas significantly impact coastal systems. Various problems arise in the development and utilisation of the coastal regions. The issues have prompted the importance of studying coastal area management policies. Specifically, legal uncertainty in the management of utilisation has initiated the formulation of the RZWP3K policy. This study uses stakeholder analysis to map the actors involved and their influence on coastal area management policies. This study was conducted using a qualitative method and stakeholder analysis to explore and classify the actors shaping coastal area management policies. The stakeholder analysis method classified constituents into important actors, contextual fixers, users, and audiences using variables of interest and impact. Developing policies for coastal management is hampered by the conflicting agendas of many parties and their multiple goals and worries. This study recommends that the government maintain stakeholders by keeping them informed, actively groomed, monitored and managed, or satisfied. This paper contributes to conceptual stakeholder analysis literature to analyse coastal area management policies.

Between Scholarship and Church Politics: The Lives of John Prideaux, 1578–1650. By John Maddicott

Maddicott ends this excellent biography of John Prideaux with some reasons why the subject has not been tackled before. But Maddicott also concludes, and indeed he makes evident throughout the work, that a biography of Prideaux was needed: Prideaux made a very substantial contribution to the intellectual life of his college (Exeter) through his 30 years as rector, and to the University of Oxford in the 27 years he acted as Regius Professor of Divinity and during the five terms he served as vice-chancellor. Maddicott’s account of Prideaux’s career shows that he was an able college administrator, increasing student numbers as well as raising funds and implementing large-scale building projects. He was a committed tutor, and he continued to oversee the education of undergraduates (particularly the nobly born) even when he held senior positions. He exerted an influence, often now invisible to us, on a number of the English clergy and ruling class. Through his act lectures and orations (delivered from 1616 until the 1630s and later printed), Prideaux was in a position to pronounce on what he saw as the orthodox divinity of the English church to one of the most important audiences for such a subject. He welcomed scholars from across Protestant Europe to Exeter College, and he gained an international reputation for learning. (The most complete printed edition of his works was published in 1672 in Zurich [p. 387].) Maddicott’s is a thorough and clear-eyed account of Prideaux, who was a commendable person in ordinary ways too, even if he was not without faults: from a humble family, he was lucky to find patronage that sent him to Oxford, but once there his hard work, tenacity, and ambition won him the fellowship on which his later career rested. Although as regius professor he could be an intemperate debating-opponent, this was mostly evident in the years when the ascendancy of Laud made Prideaux feel embattled.

Role of Media Management and social media in Election Campaign in India: A Case Study of 2019 General Election

The social media behemoths Facebook, Twitter, Google, and YouTube have become significant players in the national elections and state assembly elections in India. Social media has grown in importance as a campaigning tool in the Indian electoral system. These new media platforms are believed to play a key role in luring voters, particularly the new generation of young adults. Political parties and candidates can more quickly and efficiently reach a huge number of voters thanks to social media. Social media, as opposed to traditional media, enables politicians to actively communicate with potential voters. Social media enables political parties and candidates to communicate their values, objectives, and accomplishments with voters directly, giving them a sense of increased involvement in the election.
 Candidates may more easily track participation on social media and provide their supporters with a behind-the-scenes look at their campaign. The gathering of news that is most pertinent to important target audiences is also made easier by these new media platforms. Research is crucial because social media usage is on the rise and has been proved to be significant. The current study focuses on the usage and growth of social media in the political sphere and how it affects public participation in politics and society at large. The study will first look at the growth of social media as a voter outreach tool.

Conceptualizing and Measuring (Public) Reputation Management

AbstractThis article develops and empirically validates a conceptualization of reputation management in a public sector context. We define reputation management as management behaviors intended to identify and affect how external audiences perceive an organization, including their perceptions of what the organization is, what it strives to be, and the organization’s positive impact on society more broadly. Such behaviors include strategically communicating the organization’s vision to its most important external audiences. The empirical analysis is based on survey responses from 499 employees and 59 managers from three Danish agencies. The analysis yields support for our measure of reputation management. We conclude with a future research agenda on how our conceptualization and scale can be used to further develop Bureaucratic Reputation Theory, as well as public management research aimed at investigating the simultaneous use as well as simultaneous external and internal effects of different types of public management and leadership behaviors.

The Birth of Medical Dramaturgy - On the Occasion of the Published Book of Academician Benjamin Djulbegovic: "An Impossible Decision - the Life Interrupted by Uncertainty".

The book "An Impossible Decision - the Life Interrupted by Uncertainty"has been published by Avicena Publisher in Sarajevo, Bosnia and Herzegovina in 2023 - ISBN: 978-9958-720-76-5. The aim of this article is to analize what is the most rational and ethical way to treat people facing life-and-death decisions and how do we exactly communicate these inevitable uncertainties that all of us will sooner or later face? Author of the book shows real-life relevance to patients often left alone to make these difficult decisions. Using the techniques of medical dramaturgy, this text brilliantly bridges science. The author of the book explained and proposed how to educate the public on how medical advances are made and how inferences and evidence are generated and appraised - in the best tradition of evidence-based medicine while highlighting uncertainties and inevitable trade-offs that accompany science, policies, and personal choices in the attempt to arrive at most satisfactory decisions. In addition to the general public, this play's important audiences are students and faculty in humanities disciplines and medical schools. These students are required to read many dense scientific, philosophical, and technical writings (many of which are referenced/annotated in the footnotes in the play). The play provides an exceptional teaching tool, which includes over 35 theoretical concepts to show how they can be applied to decisions relevant to all of us and what shared decision- making entails. Author's answer on the question "How to make the life and death medical decisions?" coul'd and shoul'd be: The method of using a playwright and Socrates dialogue format to connect the science of uncertainty with personal humanity decision will be appropriate. It will be important and quiet usefull for phisicians and, also, patients in healthcare practice, as joined decision makers.

Transnational advocacy through FARE Network’s Eastern European Development Program: A case of EURO 2012

Football, a beloved game that is enjoyed by people of all races, ethnicities, genders, and orientations, is unfortunately marred by racism and discrimination. To combat this, the Eastern European Development Program was launched during EURO 2012 to build infrastructure in the two host countries. This paper examines the implementation of the transnational advocacy network in conducting the Eastern European Development Program, and how the FARE Network used it to build capacity, launch projects, and host celebratory ceremonies. Through literature studies focusing on racism, discrimination, and the Eastern European Development Program, a framework was created to illustrate the success of the FARE Network in implementing the transnational advocacy network. The research shows that the FARE Network was successful in involving important stakeholders and global audiences, and ultimately achieved its goal of creating a more equitable and inclus, transnational advocacy.

Study Of Music Performance The Orches Group Pancaran Senja Melayu Village Batu Besar Nongsa Batam

The study of musical performances in this study focuses on the musical performance itself. Where music performance events are present through two important roles, namely musicians and audiences who are the center when the music performance takes place. The success of a musical performance is through a procession of intense rehearsals, ongoing performances, and evaluations after musical performances. This study is a qualitative analytic description of the Pancaran Senja Malay Orchestra music group at Kampung Melayu Batu Besar Nongsa Batam. The research methods are field observations, interviews, literature studies, and participant observers. The results of the research are; that the success of the Pancaran Senja Malay Orchestra music performance until now has gone through the stages of the rehearsal process, show flight hours, and performance evaluation for the progress of the Pancaran Senja Malay Orchestra. This procession was born through discussion and agreement among fellow musicians, so that the continuity and survival of the Pancaran Senja Malay Orchestra music group was established.

Framing of judgement by counter

Studies on sentencing in England and Wales are dominated by normative studies prescribing how judges should sentence. Few examine how judges actually sentence. This article provides an insight into the empirical reality of judges’ sentencing practices by examining how judges use counter to frame their judgement of offenders and their behaviour in six sentencing remarks. The six sentencing remarks were selected to ensure that variations in sentencing decisions of the six cases were, at least to a large extent, subject to judicial discretion. It finds that the statutory point exercises a binding effect on judicial sentencing despite judges having the discretion to disregard the starting point. The finding leads to the further inference that judges might possibly perceive the Court of Appeal and the public as two important audiences for their sentencing remarks.

Perspectives from natural resource professionals: Attitudes on lead ammunition risks and use of nonlead ammunition

Hunting is a popular activity but continued use of lead ammunition poses risks to wildlife and human health. To inform adoption of the voluntary use of nonlead ammunition, natural resource professionals were surveyed to understand their attitudes about threats to bald eagles, lead poisoning in bald eagles, human health risks from lead bullet fragments in venison, use of nonlead hunting ammunition, and socio-economic nonlead ammunition factors. Differences were examined by hunter status, ammunition type used, and intentions to use nonlead ammunition. Of participants surveyed, 61.0% were hunters and 39.0% nonhunters, with 59.5% of hunters using lead ammunition and 40.5% using nonlead. Concurrently, 68.5% of hunters reported likely intentions to continue using nonlead or convert to nonlead in the future, while 31.5% reported nonlead use was unlikely. Also, some hunters currently using nonlead ammunition indicated they would unlikely continue using nonlead (17.8%). Nonhunters agreed more strongly than hunters regarding general mortality threats to bald eagles. Additionally, nonhunters, hunters using nonlead, and likely nonlead users more strongly agreed about threats of lead exposure to eagles than their counterparts. Nonhunters and likely nonlead users also more strongly agreed than hunters and unlikely nonlead users about the human health risks of lead ammunition and about shooting characteristics of nonlead. Finally, nonhunters and nonlead users agreed more strongly than their counterparts about the socio-economic factors of using nonlead ammunition. Understanding natural resource professional hunters’ attitudes may help with audience segmentation when designing future nonlead outreach messages. Management implicationsAmong natural resource professionals, hunters are important in nonlead outreach programs, but results suggest nonhunters have greater understanding and awareness of the issues related to the effects of lead ammunition on the environment. Attitudes about lead poisoning and nonlead ammunition overlapped between hunters and nonhunters, suggesting the two groups are not mutually exclusive. A substantial proportion of nonlead hunters are likely to continue using it, but some indicated they might switch back to lead ammunition, suggesting a need to reinforce initial behavior. Hunters and nonhunters are both important target audiences for education and outreach programs.

Craft museum visitors’ interactive experiences, benefits and behavioural intentions: perspectives of Chinese parents

ABSTRACT Family visitors are important audiences for museums. This paper develops a model that examines the influence of Chinese family visitors’ leisure experiences in museums on their behavioural intentions (BI) with their perceived benefits (mindful benefits and non-mindful benefits, MB and NMB) as the mediating variables. Based on the theoretical framework of an interactive experience model, parents’ experiences in museums were divided into experience of existential authenticity (interaction with the exhibits) (EA) and experience of parents-children interaction (PCI). A total of 375 local family visitors at a cluster of craft museums in Hangzhou, China participated in the survey. The PLS-SEM analysis indicates that both EA and PCI have positive effects on perceived benefits. EA, which emphasises the personal interactions between visitors and exhibited objects as well as their intangible meanings, is found to be more powerful than PCI in shaping visitors’ BI. MB and NMB differ in their influence on visitors’ behaviours. Only MB is linked with visitors’ BI. Further, MB partially mediates the relationship between EA and BI, and fully mediates the relationship between PCI and BI. Implications are offered to enhance family visitors’ experiences through appropriate service management strategies.

Meal planning values impacted by the cancer experience in families with school-aged survivors-a qualitative exploration and recommendations for intervention development.

Increased cardiovascular disease and second cancer risks among childhood cancer survivors (CCS) makes them and their families important audiences for nutrition intervention. Family meals and home cooking practices have been associated with improved diet and health, but there is a gap in the literature on understanding these behaviors and their motivating values among CCS families. This study qualitatively explores family meal values and behaviors in a sample of CCS parent-child dyads. This observational and qualitative study recruited a convenience sample of 11 parent-CCS dyads. Data collection included audio and video recording of food preparation events in participant homes, which were analyzed with an inductive coding technique to examine meal-related values in CCS families. Analyses revealed four major categories of meal values. Effort, including time and difficulty, as well as budget, healthfulness, and family preferences emerged as recurrent values impacting meal preparation. These values were impacted by the cancer experience upon diagnosis, during treatment, and into survivorship. A better understanding of CCS family meal planning values, the impact of the cancer experience on these values, and the inclusion of CCS in food preparation reveals potential intervention targets, facilitators, and barriers for future interventions to improve dietary behaviors among CCS.

Product conspicuousness and reference group influence among women: an empirical analysis

The aim of this study is to investigate reference group influence (RGI) among women across PRN, PRL, PUN and PUL product categories. During product and service purchases, women are more influenced by RGI compared to men as women are more socially connected. The sample size for the study was 1,044 women from Bengaluru, India. The scale for RGI was developed by Park and Lessig which was partially modified and product conspicuousness paradigm was adopted from Bearden and Etzel. Results of RGI across product categories indicated that IRG was the most universal influence for all four product categories. URG was the most relevant towards PRL while VERG showed significant results towards PUL. RGI within product categories revealed that women rated PRL higher for IRG and URG influences. Additionally, women rated PUL higher for IRG and VERG influences. Post-hoc analysis showed relationship between groups which were significantly different from each other. This resulted in women being important audiences which marketers should not ignore in their advertisements.

YOU CAN GO HOME AGAIN: PLINY THE YOUNGER WRITES TO COMUM

Abstract: Despite his absence from his home town, Pliny's ongoing relationship with Comum and its residents is readily apparent in his letters. Careful examination of his donations to his patria and his correspondence with friends and family residing there makes it clear that Pliny's home town does not just serve as an autobiographical vehicle in the letters but is also one of his most important audiences. He presents Comum as a locus amoenus, an ideal place for him to enjoy the kind of refined retirement he so often praises in his letters.

Bureaucratic reputation in the eyes of citizens: an analysis of US federal agencies

Bureaucratic reputation has been defined as a set of beliefs about a public organization’s capacities, roles, and obligations that are embedded in a network of multiple audiences (Carpenter, 2010). Although one of the most important audiences in a democracy is the citizenry, very little empirical investigation has looked at citizens’ beliefs about specific government agencies and what individual or contextual factors influence these beliefs. To examine this question, this study analyzes data from a unique 2013 Pew Political Survey that represents the responses of 1500 US citizens on the reputations of 12 federal agencies. Results demonstrate that citizens view the reputations of some agencies (such as the CDC and NASA) much more favorably than other agencies (such as the IRS and the Department of Education). In regression analyses, findings suggest that the reputation of federal agencies varies according to citizens’ general level of trust in government and their political ideology, but that demographic, socioeconomic and regional differences also shape reputation judgments. These findings provide some preliminary empirical understanding of the reputation of government agencies in the eyes of the citizenry and may have implications for agencies seeking to manage their relationship with the public.Points for practitionersBureaucratic reputation has important implications for public administrators because of its influence on a government agency’s autonomy, power, and legitimacy. Our study examines the reputations of 12 US federal government agencies and identifies individual and contextual determinants of citizens’ reputation ratings. We demonstrate that reputations differ between agencies and that certain factors – especially political ideology and trust in government – shape how the public views an agency’s reputation. These findings can help practitioners understand better how to strategically manage their agency’s reputation given an increasingly critical citizenry.

Best practices for aligning university brands with fundraising campaigns

For a higher education institutional brand to most effectively position the institution and drive missionand business-critical results, it must effectively convey distinctive institutional attributes to three important audiences: students, alumni and donors. Institutions that are able to foster alignment of the brand and positioning among these three audiences are more likely to see investments in brand development result in improvements in market positioning and revenue generation. Two case studies demonstrate best practices. University of Toronto adopted its CAN $2bn ‘Boundless’ campaign as its brand across academic and administrative units. Georgia State’s US$300m ‘Burning Bright’ campaign leverages its main brand attribute — student success.

La importancia de las TIC en la construcción de opinión pública de los emprendimientos

El presente artículo científico se basa en mostrar como la innovación y la aplicación de contenidos en las redes sociales de los emprendimientos mediantes las TIC, el Storytelling y Content Marketing se logra reputación digital trascendental, se pretende mostrar el éxito de posicionamiento de marca y de ventas dirigido a un público objetivo claramente identificado y definido. Se propone una metodología analítico – descriptiva de éstas técnicas para mostrar la efectividad de las campañas digitales del negocio en la era 2.0 Se presentan los resultados de una mejor difusión de información con clientes que sienten la necesidad de seguir las cuentas de los emprendimientos para más información; se atrae audiencias importantes con el fin de conocer la marca y generar ventas sin perder de vista a los usuarios profundos. El resultado de la creación de estrategias es un incremento en ventas y una excelente reputación digital a la vez que se lograr conocer a las audiencias que se identifican con el emprendimiento, aprovechando el mundo digital, el cual es una excelente red de difusión para captar a públicos específicos con ciertas características especiales.

Estratégias de comunicação e públicos-alvo: Um estudo de caso da Academia Olímpica de Portugal

This work had as main objective to present the importance of the definition of the target audiences in the sports organizations, through a case study in the Portuguese Olympic Academy. In order to meet this and its specific objectives, a literature review of the subjects and authors pertinent to the study was carried out, i.e., communication, sports, public relations in sports, communication auditing and target audiences. With this, it is justified, with theoretical bases, the importance of the subject and the study itself. The methodology used was "multi-method" for data collection and analysis, through online survey, in-depth interview and documentary analysis. The tools for qualitative and quantitative analysis were MAXQDA and Google Analytics. Based on the communication audit methodology of Souza1, the results of the 18 topics proposed by the author were presented and discussed. The results showed that having the audiences mapped and identified turns out to be the guideline that drives all the strategic planning of an organization and is clearly decisive in defining the communication and dissemination strategies of each of the actions. Conclusions were presented for the three specific objectives related to the Portuguese Olympic Academy - AOP, where it shows that the communication process of the organization needs to be structured for the best development of the proposed actions, from the identification and organization of the target audiences that today, being viewed in isolation, hinders the flow of communication, and there are no specific strategies for each of them. And finally, the suggestion of a strategy plan for the most important audiences in the first moment of structuring the communication processes. References 1 Sousa PJ. A auditoria da comunicação organizacional na perspectiva das Relações Públicas. In: Cesca CZG (org). Relações Públicas e suas interfaces. São Paulo: Summus; 2006. p. 89-146. 2 Downs CW, Adrian AD. Assessing organizaitonal communication – Stretegic communication audits. New York: The Guilford Press; 2004. 3 Pedersen PM, Miloch KS, Laucella, PC. Strategic sport communication. Illinois: Human Kinetics; 2007. 4 PRSA. Public Relation Society Association [acesso em 10 mar 2018]. Disponível em:  https://www.prsa.org/all-about-pr/. 5 Stoldt GC, Dittmore SW, Branvold SE. Sport public relations managing stekeholder communication. Illinois: Human Kinetics; 2012. 6 Duarte J, Barros A. Métodos e técnicas de pesquisa em comunicação. São Paulo: Atlas; 2005. 7 França F. Conceituação lógica de públicos em relações públicas. São Caetano do Sul: Yendis; 2002. 8 Godoi CK, Melo RB, Silva AB. Pesquisas qualitativas em estudos organizacionais: paradigmas, estratégias e métodos. São Paulo: Saraiva; 2006. 9 AOP. Academia Olímpica de Portugal [acesso em 16 dez 2018]. Disponível em: http://www.aop.pt. 10 Mataruna-Dos-Santos LJ, Zardini-Filho CE, Cazorla A. Youth Olympic Games: Using marketing tools to analyse the reality of GCC countries beyond Agenda 2020. Journal of Human Sport and Exercise. 2016; 14(3): S391-S411. doi:https://doi.org/10.14198/jhse.2019.14.Proc3.12

Beyond Hat in Hand: Science Advocacy Is Foundational for Policy Decisions

Beyond those to whom neuroscientists typically communicate exciting discoveries-that is, those who can provide more funding for researchers-there are important audiences that are positioned to use neuroscience findings to affect policy and improve societal outcomes. Showing the utility of research that policymakers, service providers, and the public can use to make decisions will enhance views of the value of scientificresearch. The ingredients of successful communications between neuroscientists and other stakeholders are different from those that characterize effective communications between scientists. Here, we discuss our experiences in the communication of the science of early childhood and brain development and our recommendations to help neuroscientists better communicate the benefits of their research to those who make practice and policy decisions.

The compassionate organisation

Purpose– The purpose of this paper is to test whether organisations in the public domain have embraced a corporate type of discourse, mirroring the private sector’s preferred orientation towards expertise, or whether they maintain their traditional discourse of goodwill towards the publics they serve. At a critical time for the public sector with inadequate funding and dominance of New Public Management approaches, will it be more motivated to portray itself as expert and efficient rather than altruistic?Design/methodology/approach– The paper applies a rhetorical framework to provide a detailed analysis of organisational value statements posted on the web sites of public and private organisations. The research considers the value priorities of 50 organisations in the UK and Scandinavia in order to gauge the extent of convergence between the two sectors’ preferred discourses.Findings– The research shows that the public sector sticks to its guns in maintaining a web-transmitted values discourse which forefronts goodwill towards its clients. It also shows that the public and private sectors take different approaches to goodwill.Originality/value– Strategists and communication specialists are encouraged to contemplate the extent to which their organisation’s projected web image equates their desired image to avoid alienating important public audiences and reinforce levels of trust. The current framework brings attention to the complex nature of goodwill and may be employed to better balance a discourse of organisational expertise against a discourse of goodwill in planning authentic value statements.

Climatologists’ patterns of conveying climate science to the agricultural community

Climatologists have a unique role in providing various stakeholders and public data users with weather and climate information. In the north central region (NCR) of the United States, farmers, the agricultural sector, and policy makers are important audiences for climate science. As local and global climate conditions continue to shift and affect agricultural productivity, it is useful to understand how climatologists view their role as scientists, and how this influences their communication of climate science to agricultural stakeholders. In this study, data from interviews (N = 13) and surveys (N = 19) of state and extension climatologists in the NCR are analyzed to identify perceived roles and responsibilities as scientists and communicators. Pielke’s (The honest broker: making sense of science in policy and politics, Cambridge University Press, Cambridge, 2007) framework of the idealized roles of scientists and their communication patterns are used to develop a typology of climate science communication. Findings reveal that more than half of climatologists perceive their role to provide information as pure scientists, while some engage in an arbiter role when requested. Fewer climatologists view their role as not only producing new knowledge, but also relating it to society and providing an expanded variety of alternative applications. Climatologists who perceive their role as simply providing information and letting data users interpret its application are missing an opportunity to reduce the gap between what scientists know and farmers believe. This suggests that if climatologists would frame their climate science message in terms of agricultural impacts, hazard mitigation and risk management alternatives they could help the agricultural sector adapt to and mitigate environmental risks from a changing climate.