Implementation Of Projects Research Articles

European Union Infrastructural Development Programs and Economic Growth in Mogadishu, Somalia

This study investigates the impact of European Union (EU) infrastructural development programs on economic growth in Mogadishu, Somalia. It specifically explores the effects of these programs on economic growth, employment generation, and the effectiveness of governance mechanisms in project implementation. A mixed-methods approach was employed, combining quantitative analysis of economic indicators and project data with qualitative interviews from stakeholders, including local government officials, community members, and EU representatives. Data were collected from various sources, including government reports, EU project evaluations, and surveys. The findings reveal that EU-funded infrastructure projects have significantly contributed to economic growth in Mogadishu, correlating with increased GDP and improved connectivity. Furthermore, infrastructure investment has generated substantial employment opportunities, particularly through construction and vocational training initiatives. The study highlights the importance of effective governance mechanisms, which enhance project efficiency and accountability through capacity building, stakeholder engagement, and transparency measures. While EU infrastructure programs have positively impacted Mogadishu, challenges such as security concerns and potential corruption remain. Recommendations include strengthening local governance, enhancing security measures, promoting transparency, and expanding vocational training to sustain the economic benefits of these projects. This study contributes to the understanding of how international development assistance can effectively foster economic growth and resilience in fragile contexts, providing valuable insights for policymakers and development practitioners.

Improving configurator development: a coordinated performance assessment approach

PurposeConfigurators support product and service specification processes by automating tasks, such as producing quotes, operation plans and bills of materials. However, misalignment between configurator objectives and development processes poses threats to the success of configurator projects. To address such problems, this research presents a coordinated approach to improve configurator development and reduce the likelihood of project failure, through the use of coordinated performance assessment.Design/methodology/approachThe suggested approach was developed by organizing existing configurator performance measurement methods, which were identified through a literature review. A longitudinal, action research–based case study was conducted on a large energy company that operates offshore oil and gas platforms in Denmark. The case study evaluates the usefulness of the proposed approach through a maintenance work configurator developed in the case company.FindingsThe case shows that early-stage co-scoping of a configurator and its performance metrics can ensure the alignment of configurator objectives and performance measures and can secure the data required to achieve comprehensive performance measurements. These measures, in turn, support the continuous improvement of the configurator in its subsequent development cycles. The results of the empirical case study suggest that the approach produces considerable benefits in cost reduction and improved efficiency in configurator development.Originality/valueExisting approaches to configurator development and implementation place little emphasis on the derivation and decision-support capability of performance measures. To address this, the proposed approach provides a structured, integrated method to continuously guide the development and implementation of configurator projects through performance assessment.

Mapping and interpreting spatio-temporal trends in vegetation restoration following mining disturbances in large-scale surface coal mining areas

The direct removal of surface vegetation during surface coal mining has a negative impact on the surrounding ecological environment. Effective vegetation restoration is essential to mitigate these impacts. Therefore, accurate monitoring and assessment of vegetation restoration following mining disturbance is critical for ecological protection in mining areas. This study employs the Detecting Breakpoints and Estimating Segments in Trend (DBEST) to map the historical patterns of vegetation disturbance and subsequent recovery at the Shendong coal base. This is the first large-scale application of DBEST for such purposes. To examine the spatio-temporal trends in post-mining vegetation restoration, the Years to Recovery (Y2R) and amount of NDVI recovery were calculated based on the Normalized Difference Vegetation Index (NDVI) time-series. The results show that the DBEST has an accuracy of 0.90 in detecting vegetation destruction and 0.78 in detecting restoration. These findings highlight the substantial potential of this algorithm for monitoring vegetation disturbance in mining areas. The total area of vegetation destruction within the Shendong coal base is 449.65 km2, and the restoration area is 156.62 km2. Between 1992 and 2017, 46.90% of the disturbed areas achieved 80% of the pre-mining vegetation level, exceeding the average restoration level in China. The average Y2R was 4.68 years. Furthermore, NDVI restoration showed an initial increase followed by a decline with longer Y2R values, suggesting that while early restoration efforts were more effective, long-term restoration efficiency decreased. This finding emphasizes the necessity of concentrating on the restoration process at each stage of the planning and implementation of revegetation projects, particularly regarding the difficulties associated with long-term restoration. This is crucial for the development of more comprehensive and sustainable strategies.

FINANCIAL INSTRUMENTS FOR SPATIAL DEVELOPMENT OF LOCAL SELF-GOVERNMENT

The article proposes an approach to improving the financial support for the spatial development of territorial communities through the implementation of adaptive mechanisms that address modern challenges of socio-economic instability and external threats. Effective financial support is identified as a key factor influencing the ability of local self-government bodies (LSGBs) to implement long-term development projects aimed at infrastructure creation, environmental improvement, and enhancing the quality of life for residents. The study emphasizes the importance of key financial instruments, such as public-private partnerships, grant funding, and local borrowing, which contribute to strengthening the financial sustainability of local self-governance systems. At the same time, the main challenges hindering the spatial development of communities are identified, including limited own revenues, heavy dependence on state transfers, and insufficient fiscal autonomy, which complicate the planning and implementation of strategic projects. The research aims to develop theoretical and practical recommendations for implementing effective financial mechanisms to ensure balanced community development, even under conditions of limited financial resources. To achieve this, methods of analysis, synthesis, systems approach, and expert assessments were used, providing a comprehensive review of the issue. The results of the study indicate that the introduction of financial mechanisms such as public-private partnerships, internal and external borrowing, international grants, and state transfers significantly enhances the financial capacity of LSGBs. This, in turn, facilitates infrastructure development, improves the accessibility of services for the population, and ensures sustainable and balanced territorial development. Thus, adopting a comprehensive approach to financial support for spatial development enables local self-government bodies to manage financial resources effectively, implement strategic objectives, and respond to contemporary challenges. The development and implementation of adaptive financial support mechanisms will lay the foundation for sustainable community development and improve the quality of life for their residents.

Review of Key Performance Factors in Implementing Public Construction Projects Using Force Account Method in Tanzania

The Force Account Method [FAM] has been effectively used in public construction projects since 2016, offering advantages such as lowering costs and creating job opportunities. However, the use of FAM in public construction projects in Tanzania is still facing difficulties in realising its full potential. This study aimed at reviewing relevant literature to identify key performance factors that could help to improve the effective use of FAM in implementing public building construction projects, focusing on phases of the construction process. Reputable databases such as DOAJ, Google Scholar, and Semantic Scholar and keywords such as force account, performance factors, and public construction management were used to search the relevant articles. From the search, a total of 40 out of 85 research articles published on the topic under investigation were evaluated. Findings indicate that the most significant performance factors of public construction projects using FAM are effective project planning, adequate project design, appropriate procurement management, effective construction supervision, competence of project participants, and support from the government. These factors are interrelated and essential for ensuring the effective implementation of public construction projects using the force account method. Moreover, results suggest that there is a need to create a framework to better manage the execution of construction projects using the force account method. This would help engineers, quantity surveyors, architects, academicians, researchers, and policymakers in the construction industry to enhance the use of the Force Account Method in public construction projects.

Easier Said than Done: STEM Subject Integration Through Engineering Design in Swedish Upper Secondary School

Abstract Engineering design projects can enhance authenticity, increase relevance, and integrate STEM subjects without compromising their individual integrity. Nevertheless, the literature also warns that few STEM subject integration projects acknowledge students’ contexts and everyday problems. This study explores how teachers prepare for STEM subject integration in an engineering design project in a Swedish upper secondary school Technology programme and examines the process and outcomes of project implementation from both teachers’ and students’ viewpoints. The design project induces students’ solutions for bettering their everyday physical school context regarding well-being, feasibility, and sustainability. Collection of data employed participatory observations, and interviews with teachers and students. Results are presented as four themes: (1) integration and collaboration can be encouraged through project organization; (2) the engineering design process is the centrepiece of the integrated project; (3) models and modelling are primarily used for communication of design ideas; and (4) integration of STEM content and methods seldomly draws on more than two disciplines. Findings show that utilizing the school’s technology profile provides an accessible pathway to promote integrated STEM. However, although several teachers demonstrate enthusiasm for the real-world relevance of design projects, integration remains challenging. Since the project was mostly viewed as being technology and engineering-based, science and mathematics were present to a lesser degree, which made integration of all STEM subjects demanding. Nevertheless, the project could be seen as responding to an “extended STEM problem” in that components from health sciences were also incorporated.

A Practical Approach to Quality Improvement Education for New Educators.

The Accreditation Council for Graduate Medical Education's mandate for quality improvement (QI) training in residency programs has generated discussion in the literature of QI best practices and curriculum models. Despite this requirement, residents continue to report limited exposure to domains like available QI expertise, access to data collection, QI knowledge, and ability to complete all project stages.While the barriers to successful QI project implementation are numerous, the lack of experienced QI educators is also a major limitation. Educators new to QI education may not know how to approach common project pitfalls residents face, namely their tendency to jump to the "do" phase in a Plan-Do-Study-Act (PDSA) cycle without prior framing of the problem through process evaluation and identification of timely measures. These pitfalls can lead to many unintended consequences, including diminished physician engagement in QI work.To focus residents on learning about health systems, the authors draw on their collective experiences as learners and educators to propose a practical approach for new QI educators, consisting of 4 objectives: (1) illustrate and evaluate the process; (2) obtain meaningful and timely measures; (3) propose an intervention and obtain feedback from high-level stakeholders; and (4) reflect on lessons learned throughout the endeavor. The authors assert that by prioritizing these objectives before embarking on a PDSA cycle, residents will learn more about systems of care, gain competency in analyzing these systems, and continue QI efforts successfully in their future careers.

STEM project design in computer microelectronics education

STEM education has emerged as a critical approach for developing 21st century skills in higher education students. This paper investigates the implementation of STEM project design in computer microelectronics education, focusing on the integration of virtual simulations using Tinkercad and physical implementation with Arduino microcontrollers. The research demonstrates how this dual approach enhances students' interdisciplinary skills through project-based learning. Drawing on the theoretical foundations of experiential learning, constructionism, and Technological Pedagogical Content Knowledge (TPACK), the study analyzes the stages of STEM project implementation from problem definition to final presentation. The research reveals that the combination of virtual modeling and physical prototyping creates a comprehensive learning environment that promotes critical thinking, problem-solving, and technical competencies. Assessment frameworks and implementation guidelines derived from this study provide valuable insights for educators seeking to integrate STEM approaches in technical education. The findings contribute to the broader understanding of effective STEM education methodologies while addressing the specific challenges of computer microelectronics instruction in higher education settings.

Urban Energy Transitions: A Systematic Review

Urban energy efficiency and sustainability are critical challenges, as cities worldwide attempt to balance economic growth, environmental sustainability, and energy consumption. This systematic review examines the dynamics of urban energy management, focusing on how local authorities navigate energy transitions through efficiency measures, renewable energy adoption, and policy interventions. Specifically, it seeks to answer the following research question: how do local authorities implement energy-efficient practices and adopt renewable energy technologies to reduce emissions, optimize cost-effectiveness, and influence urban policy-making? The goal of this study is to assess the effectiveness of these approaches in different urban contexts. By reviewing 47 articles, this study identifies the unique characteristics of urban energy management and highlights the need for tailored, context-specific solutions, such as integrating decentralized renewable energy systems, optimizing building energy performance, and developing policy incentives that consider local socio-economic conditions. The findings reveal varying degrees of success among cities, with particular challenges in lower-income municipalities, where financial and institutional barriers hinder the implementation of sustainable energy projects. This study concludes that localized approaches and long-term strategies are essential for achieving sustainable urban energy transitions, offering a comprehensive perspective on the complexities of urban energy systems and their evolving policy landscape. Future research should focus on assessing the long-term impact of municipal energy policies, exploring innovative financing mechanisms for renewable energy integration, and examining the role of digital technologies in optimizing urban energy management.

European Prevention Curriculum (EUPC)-Two Years of Pilot Implementation in Austria.

The European Prevention Curriculum (EUPC) is a European initiative to promote professional and quality-assured substance use prevention. In Austria, the EUPC is trialled via a three-year pilot project to explore its appropriateness and long-term feasibility. We report on the first two years of EUPC project implementation as part of a Special Issue on EUPC implementation practice and lessons learnt. As of January 2025, four national trainers had delivered a total of four trainings (three in-person, one online), reaching over 70 professionals in Austria and six from neighbouring countries. EUPC training was offered free of charge, and a three-day format appeared to work best for the basic module. Participants recommended EUPC for continuation beyond the pilot phase, citing not only its potential to promote professionalisation, quality assurance and evidence-based work but also to facilitate exchanges of perspectives, networking and a common prevention language among different professionals. Existing prevention infrastructures were used to create a suitable system for project coordination and dissemination of EUPC. The pilot is jointly undertaken by two major stakeholders representing different contexts: the national public health institute and the national association of provincial addiction prevention units. Creating a shared vision for the project and securing necessary funding was initially challenging but was achieved through relationship-building, a shared commitment to 'quality in prevention' and a focus on the potential benefits of offering EUPC. These aspects also helped to successfully navigate the balance between a flexible approach to EUPC at the European level and the practical need for a structured approach in Austria. Our insights from a formative evaluation, routine data collection and team discussions can support further development of EUPC at the European level and in other countries.

Exploring the Risks of Project Failure in Africa: Contextualizing Certain Cases in Chad

Many development projects in Africa have failed, either partially or completely. Most often, these failures have been understood and interpreted by researchers and development players in terms of a global and striking concept, as phenomena of blockage and/or attachment to secular traditions" of African populations, Assogba (2005) [8]. Applying the principle of pernicious effects with a weberian interactional model (Zidane and Olsson 2017), we realize that project achievements are best understood and interpreted as the product of specific social behavior change. In terms of practical utility, the present study suggests that an interactionist approach to the process of carrying out development projects in Africa would undoubtedly reduce the number of failures or negative effects. Most, almost all development or resilience projects don`t do well in Africa (Montes-Guerra et al, 2015) [5], and particularly in Chad. Yet there is a chance that these projects will succeed if certain aspects of the project management concept are respected. Studies have shown that it is clear that development actors have put much more emphasis on a "management" angle to the detriment of the "development/impact" angle, yet the overall success of a project is both "management success" and "development success". It should also be noted that project failures are not confined to Africa - other countries also experience failures - but in Africa, it's a question of the behavior of donors and project implementers.

Policy enactment in Swedish preschools: preschool principals’ perspectives on the new curriculum and municipal support structures

ABSTRACT Principals are important actors in enacting national educational policy, so it is important to elicit their views of curricular change. Thus, this study explores Early childhood education and care (ECEC) principals’ perspectives of a new ECEC curriculum and its interpretation in a Swedish municipality. Using a contextual lens with cultural, structural and material filters, I examine the principals’ views of the reformulated curriculum and an Implementation Project that the municipality organized to provide support. Empirically, it is based on non-participant observations of group discussions and activities that were parts of the implementation project and in-depth interviews with 16 principals who participated in the project. The findings reveal a positive set of attitudes towards the new curriculum and the concept of ‘teaching’ it has introduced, both as highly valued ideas and for the increase in status it will bring to preschools. At the same time, the principals recognize that it also introduces challenges for preschool education and professional staff associated with complex webs of interactions between actors, activities, contextual factors and new concepts. Although the principals view the municipality’s support very positively, they raise concerns about its organization and timing. The findings have important implications for future support initiatives of municipalities.

Leveraging Online Retail Platforms' Information Acquisition for Manufacturers' New Product Development: A Game‐Theoretic Analysis

ABSTRACTA new business model has arisen in recent years where online retail platforms acquire consumer preference information from their big data and pass this information to manufacturers to guide their design decisions. This represents a platform‐led approach in new product development and is known as the consumer‐to‐manufacturer (C2M) model. This paper analyzes a platform's incentive to launch the C2M project and a manufacturer's incentive to participate. We formulate a game‐theoretical model where the platform determines the information acquisition level and the manufacturer determines the R&D effort for new product development. After the development is complete, the new product is sold through the platform using the wholesale model. We find that as the manufacturer's R&D effectiveness increases, the platform engages in a higher level of information acquisition due to the complementary relationship between R&D effort and information acquisition. Also, as the R&D effectiveness increases, the C2M project generates greater benefits for both the platform and the manufacturer, which increases the likelihood of C2M project implementation. Moreover, our analysis shows that the C2M project becomes less beneficial to both parties under ex‐post pricing (where prices are set after consumer valuation is realized) than under ex‐ante pricing (where prices are set before consumer valuation is realized). This suggests that the project is less likely to be implemented as pricing flexibility increases. Finally, analyzing the impact of selling formats, we show that the C2M project yields a greater benefit to the platform under the agency model than under the wholesale model.

An Evaluation of STFM’s Academic Family Medicine Antiracism Learning Collaborative

Background and Objectives: The Society of Teachers of Family Medicine (STFM) antiracism task force created and led an Antiracism Learning Collaborative (ALC) to help STFM members identify racist structures and behaviors within their academic institutions and develop projects to become leaders for change. The Robert Graham Center for Policy Studies in Family Medicine and Primary Care was tasked with evaluating whether the 2-year program’s goals were met. Methods: Through a call for applications, 20 dyads were accepted for participation. At least one dyad member had to be of a racial or an ethnic population that is underrepresented in the medical profession. Participant involvement took place from January 2022 through September 2023. The following data sources were evaluated: project plans, four survey sets, anecdotal meeting notes, mentor meeting forms, and final reports and presentations from the dyads. Results: A total of 34 participants (17 dyads) completed the study from 17 institutions. Generally, participants learned several antiracism concepts and how to take steps to counter racist structures and behaviors through actionable approaches and language use. Strengths of the program were the tools and resources offered to dyads for their project implementation. Two major challenges were institutional opposition or lack of support and lack of time (both for dyads and for various local community partners). Conclusions: Overall, ALC met each goal. Future evaluations of similar initiatives should consider defining what success for individual projects looks like and provide a predefined rubric to gauge success.

The comprehensive multimodal approach to the popularization of mathematics in the Russian State Library for the Blind

The author reviews the history and current state of library and information support for the system of teaching mathematics to the blind students. The comprehensive multimodal approach is applied to develop of mathematical document collection intended for blind schoolchildren and students, as well as for specialists working with this category of learners. The techniques of increasing the efficiency of perception of the contents by readers with different sensory limitations is discussed. Several publishing and exhibition projects of the Russian State Library for the Blind are launched to popularize mathematical knowledge among blind schoolchildren and to support learning process through the access to multi-format publications. The need for further interdisciplinary research in the field of information support of the learning processes and professional selfrealization of blind scientists is substantiated. Examples of practical implementation of inclusive partnership projects of the Russian State Library for the Blind with educational institutions aimed at popularization of science are given. The author shares the experience of partner science popularization projects between Russian State Library for the blind and educational institutions.

Analysis and prospects of the occupational pathology service in the Siberian Federal District

Introduction. At the State level, the Russian Federation pays unprecedented attention to preserving the health of the working population. One of the most important mechanisms for achieving real success is the implementation of new federal-scale national projects "Healthcare" and "Demography". A system for monitoring the health status of the working population and medical examinations in medical centers is important. The study aims to develop proposals for optimizing the occupational pathology service of the Siberian Federal District (SFD) based on the analysis of the health monitoring system for employees. Materials and methods. The researchers analyzed the structure of the occupational pathology service, the reports of the occupational pathology centers of the Siberian Federal District, and the final acts of periodic medical examinations (PME). Results. Based on the analysis of the work of the occupational pathology centers of the Siberian Federal District, specialists optimized the development system of the occupational pathology service in large industrial regions of the country and also developed programs to optimize its work for the early detection of occupational diseases and the routing of patients with occupational sensorineural hearing loss (OSHL). Conclusion. An integrated approach to the study of the frequency and structure of occupational diseases in the Siberian Federal District, the quality of periodic medical examinations in the comparative aspect of occupational pathology centers and private medical organizations (MO) has revealed the main areas of optimization of occupational pathology services in the Siberian Federal District. This will allow timely implementation of preventive and rehabilitation programs, which will ultimately reduce the rates of temporary and permanent disability, mortality, and, consequently, labor loss in working groups and increase the longevity of the working population. Limitations. Geographical specifics: the authors have carried out the analysis on the basis of data from the centers of occupational pathology at the Siberian Federal District, which may limit the applicability of the results to other regions. Ethics. This study did not require the conclusion of an Ethics committee.

Enhancing MRT purple line offset project through forecasting ridership using the direct demand ridership model

The Mass Rapid Transit (MRT) Purple Line project is part of the Thai government’s energy- and transportation-related greenhouse gas reduction plan. The number of passengers estimated during the feasibility study period was used to calculate the greenhouse gas reduction effect of project implementation. Most of the estimated numbers exceed the actual number of passengers, resulting in errors in estimating greenhouse gas emissions. This study employed a direct demand ridership model (DDRM) to accurately predict MRT Purple Line ridership. The variables affecting the number of passengers were the population in the vicinity of stations, offices, and shopping malls, the number of bus lines that serve the area, and the length of the road. The DDRM accurately predicted the number of passengers within 10% of the observed change and, therefore, the project can help reduce greenhouse gas emissions by 1289 tCO2 in 2023 and 2059 tCO2 in 2030.

Assessment of the effectiveness and safety of the use of fortelyzin in patients with stemi in the conditions of emergency medical care of the Republic of Dagestan

In the Republic of Dagestan the implementation of the regional project «Combating Cardiovascular Diseases» continues, with the functioning of vascular centers, while the use of a pharmacoinvasive strategy at the pre-hospital stage is of great importance in patients with acute myocardial infarction. Aim: to study data on prehospital systemic thrombolysis in patients with STEMI (acute myocardial infarction with ST segment elevation) throughout the Republic of Dagestan. The objectives of the study were to analyze statistical data on the work of the emergency medical service in the RD for 2022, 2023 and 6 months of 2024, as well as study materials on the use of the drug Fortelysin as a component of intensive prehospital therapy for STEMI, with justification for the need to develop and implement a protocol for an effective strategy for providing emergency medical care in patients with STEMI throughout the entire territory of the Republic of Dagestan. Materials and methods of research. The study included 103 emergency medical care call cards for patients with acute myocardial infarction for the period 2022, 2023 and the first 6 months of 2024. on the territory of the Republic of Dagestan. Fortelysin used as a thrombolytic in all patients. Research results. The use of fortelysin in patients with AMI in the conditions of emergency medical care RD showed high efficiency (cessation of pain syndrome observed in 73% of cases, and a decrease in the ST-segment by 50% from the initial one recorded in 52% of patients) and safety (there was a low likelihood of serious side effects). Also, it is necessary to note a trend towards a decrease in the use of pharmacoinvasive strategies at the pre-hospital stage, to a greater extent in the mountainous regions of the Republic. Conclusion. The reasons for the decrease in the use of pharmacoinvasive strategy at the pre-hospital stage, mainly in the mountainous regions of the Republic, have been identified. Specialists of district ambulance services have insufficient knowledge about modern fibrinolytics. They are guided by their fears of reperfusion arrhythmia and bleeding when making a decision to perform TLT. The remoteness of medical institutions providing specialized care, geographical peculiarities of the region also contributes to the refusal of TLT. The efficacy, safety and convenience of fortelisin application (standard dosage) at the prehospital stage are shown. The use of an easy-to-use, easy-to-use, effective and safe thrombolytic, which does not require complex calculations and special equipment, throughout the whole territory of the RD will contribute to the improvement of treatment results of patients with STEMI and reduction of mortality from cardiovascular diseases in the region.

ШТУЧНИЙ ІНТЕЛЕКТ ЯК ДОПОМІЖНИЙ ІНСТРУМЕНТ У СТВОРЕННІ РЕКЛАМНОГО ПРОДУКТУ

<p><strong><em>The purpose of the article</em></strong><em> is to explore the role of artificial intelligence in the process of creating an advertising product, analyze its effectiveness, and determine its impact on various stages of an advertising campaign.</em></p><p><strong><em>Research methodology. </em></strong><em>The works of Ukrainian (M. Vasylenko, A. Voroniuk, I. Kudriian) and foreign (D. Aguliar, E. Burgess, Y. Dwivedi) authors were used. The following approaches were used: comparative and historical (to analyze the development of AI in advertising); retrospective (to study cases); situational (to evaluate the impact of AI on the stages of the advertising process); and analytical (to develop the authors’ classification of AI). The following methods were used to systematize the data and formulate conclusions: observation, descriptive, comparative, and generalization.</em></p><p><strong><em>Results.</em></strong><em> The main areas of AI use were identified: visual content creation, copywriting, campaign planning and optimization of campaigns. A classification of AI for the advertising industry was developed: visual and creative, analytical, and strategic modules. It is determined that AI simplifies campaign personalization, improves targeting, and reduces project implementation time. The legal risks of using AI in advertising are discussed.</em></p><p><strong><em>Novelty. </em></strong><em>The study presents a generalized approach to understanding the role and place of artificial intelligence in the advertising industry and offers the authors’ classification of AI, which automates certain processes and opens up new opportunities for creativity in creating individualized and personalized advertising campaigns.</em></p><p><strong><em>Practical significance.</em></strong><em> The results of the study can be used in various industries, such as advertising business, digital marketing, business analytics, educational institutions, and startups engaged in innovative technologies. They will help to optimize the processes of creating and automating advertising campaigns, improve targeting and personalization of content, and reduce the cost of developing advertising products.</em></p><p><strong><em>Key words</em></strong><em>: artificial intelligence, advertising, automation, advertising campaigns, personalization, advertising technologies, marketing.</em></p>

An integrated, multidisciplinary, early identification, and triage program for university students at risk of anxiety and depression: a best practice implementation project.

Rising mental health issues among university students in the United States may significantly affect their academic progress, contributing to a variety of negative outcomes, ranging from poor academic performance to forced attrition. This study evaluated the implementation of an evidence-based practice (EBP) interdisciplinary approach to universal proactive mental health screening and triage at a university student health center (SHC). Using the Knowledge to Action framework, a comprehensive program was developed to identify and triage university undergraduate students at risk of mental health conditions, to address a gap between current practice and emerging EBP. Potential barriers to implementation were identified and strategies were developed to improve the translation of knowledge to practice. A retroactive chart audit was used to evaluate the effectiveness of practice improvements. EBP interventions were implemented to proactively identify and triage mental health concerns in students, with positive results. Provider compliance with assessment and referral was 100%. Further studies are needed to assess long-term effectiveness. Our results confirm the usefulness of a comprehensive, proactive mental health program for detecting and triaging undergraduate students at risk of anxiety and/or depression. This interdisciplinary approach has the potential to address mental health issues among college students in a timely fashion and to best steward limited campus resources. http://links.lww.com/IJEBH/A327.