Implementation Of Marketing Strategies Research Articles

MARKETING COMMUNICATION STRATEGIES FOR INCREASING THE SALES OF DIGITAL PRINTING PRODUCTS


 
 
 
 The printing industry, especially digital printing, has experienced rapid advancement amidst fierce competition and increasing technological progress. Marketing communication strategies have become crucial in achieving product marketing goals. This study focuses on understanding marketing communication strategies in the printing industry, specifically digital printing. Utilizing the 7P marketing mix theory, the study employs a qualitative descriptive method with data collection through observation, interviews, and documentation. The post- positivism paradigm is adopted with triangulation technique for data validity. The aim is to uncover company marketing strategies, enhance sales, and identify supporting and hindering factors in marketing. The results of the current study show that the implementation of marketing strategies seem to yield positive effects. The latter points are caused by factors such as product quality, affordable price and excellent after-sales quality. The implications of the results are also discussed.
 
 
 

The Impact of Marketing through Social Media on Brand Attitudes: A Study of Cosmetics Products in Female Generation Z

Marketing through social media has become a marketing strategy widely used by the cosmetics industry, especially with the number of consumers that continues to grow as generations increase. Female generation z is a potential market in this industry where they are new entrant consumers and have a relatively large number compared to other generations. This study aimed to investigate the effect of implementing marketing strategies through social media on the attitude of gen z towards cosmetic products in Makassar City, Indonesia. The study was conducted by distributing questionnaires to 288 sample respondents. The primary data was then processed by linear regression using SPSS 23 software. The results showed that marketing through social media has a significant influence on positive attitudes toward cosmetic products. The results of this study have implications that cosmetic companies with a female gen z target market in Makassar City should pay attention to the right social media marketing strategy to get a positive attitude from their consumers.

Internal marketing analysis for improving the internal consumer satisfaction and customer orientation of employees in private-owned sports center.

With the concept of "healthy lifestyle" deeply rooted in people's minds, the sports service industry is thriving, which has resulted in intense competition. The sports service industry must improve its service quality to be competitive. Customer orientation is the key factor for enterprises to gain competitive advantage. With the in-depth understanding of internal marketing in the service industry. Managers have realized that treating employees as internal consumer is a good way to improve their satisfaction and gain customer orientation. However, what internal marketing strategies will have a positive effect on internal consumer satisfaction and customer orientation of private-owned sports center employees are still unclear. In this investigation, a total of 326 employees from the private-owned sports center were used to investigate the effects of internal marketing strategies on internal consumer satisfaction and customer orientation. All employees were asked to complete a questionnaire on 5-point scale. A path model was used to investigate the direct and indirect effects of hypothetical measurements on internal consumer satisfaction and customer orientation. The findings suggested that internal communication, administrative support, and educational training were important factors affecting internal consumer satisfaction and customer orientation. We concluded that the implementation of internal marketing strategies could improve internal consumer satisfaction and customer orientation, and higher levels of internal consumer satisfaction will encourage employees to have higher degrees of customer orientation. Therefore, the implementation of internal marketing strategy was beneficial to the development of private-owned sports centers.

STRATEGI PEMASARAN TABUNGAN HAJI DI BANK SYARIAH INDONESIA

Marketing strategy is basically the whole business activity that aims to plan products based on needs, set prices, promote and distribute, improve marketing management in a global competitive environment, and achieve the target market and company goals. For the implementation of marketing strategy in Islamic banking, there are three components of the marketing mix, these components form the basic strategy of Islamic banking in Indonesia, these components include product, price and promotion. Hajj is the 5th pillar in Islam, which consists of the creed, prayer, zakat and fasting. The Hajj is performed annually by Muslims around the world who can perform various activities (material, physical and scientific) in various places in Saudi Arabia during this period. designated as the pilgrimage season. 
 These topics discuss how Islamic banks in Indonesia implement marketing strategies for Hajj savings products so that people know and are interested in these products. This study collects data with information carried out using library research methods to collect data related to the topic or problem that is the subject of writing, in accordance with the wishes of the author. The results of this academic journal writing show aspects of socialization and application of the ideas behind the marketing strategy of Indonesian Islamic banks for Hajj savings products. There are still some obstacles in the BSI Hajj savings product where prospective pilgrims wish to register.

Dampak Pemasaran Melalui Media Sosial Pada Sikap Terhadap Merek : Studi Produk Kosmetik Pada Generasi Z Di Kota Makassar

Marketing through social media has become a marketing strategy that is widely used by the cosmetic industry, especially with the number of consumers that continues to grow along with the number of generations. Generation z women are a potential market in this industry where they are newcomer consumers and have a relatively large number compared to other generations. The purpose of this study was to investigate the effect of implementing marketing strategies through social media on Gen Z attitudes toward cosmetic products in the city of Makassar. The research was conducted by distributing questionnaires to 288 sample respondents. The primary data collected was then processed using the linear regression method using SPSS 23 software. The results showed that marketing through social media had a positive and significant effect on positive attitudes toward cosmetic products. The results of this study imply that cosmetic companies targeting the female gen z market in Makassar City should pay attention to the right social media marketing strategy to get a positive attitude from their consumers.

Strategi Pemasaran Pendidikan dalam Meningkatan Mutu Sekolah di SMP Negeri 9 Ambon

Marketing strategy is one way to win competitive advantage on an ongoing basis both for a company that produces goods and services as well as for an educational institution. The education marketing strategy can be seen as one of the bases used in compiling overall program planning in providing satisfaction to stakeholders and the community as users of educational services. The purpose of this research is to describe the strategy and implementation of educational marketing in improving the quality of schools in SMP Negeri 9 Ambon. The approach used in this research is a qualitative approach with a descriptive research type. Collecting research data through interviews, observation, documentation and triangulation techniques. Data analysis uses reduction techniques, presentation and data verification. The results of this study indicate that; (1) the form of an educational marketing strategy, marketing promotion has been well implemented, namely by understanding the needs of consumers who use educational services, (2) the implementation of the educational marketing strategy at SMP Negeri 9 Ambon on each indicator of the marketing mix strategy has been running well although there are some weaknesses that are still found.

Strategi Pemasaran dan Pelayanan Berbasis Nilai-Nilai Keagamaan dalam Industri Busana Muslim: Studi Kasus Toko Zoya Indonesia

This research aims to investigate the impact of religious values-based marketing and service strategies in the Muslim fashion industry, with a case study on Zoya Boutique. The results of the study show that the implementation of marketing and service strategies based on religious values at Zoya Boutique has had a significant and positive impact. This is reflected in a significant increase in sales, higher levels of customer satisfaction, and the creation of an environment that promotes religious values.The study also identifies several unique practices, such as greeting customers with "Assalamualaikum," praying together before store opening, and conducting congregational prayers, which have strengthened the bond between the boutique and its customers, enhanced customer loyalty, and created an atmosphere rooted in Islamic religious values.Recommendations for improvement include considering increased utilization of technology for online services and expanding product offerings. This will help companies better cater to customer needs while still promoting religious values.In conclusion, this research affirms that marketing and service strategies based on religious values have a positive impact on sales, customer satisfaction, and a company's culture in the Muslim fashion industry. It offers valuable guidance for similar companies looking to enhance their business practices while upholding religious values.

Implementation of Digital Marketing Strategy in MSME Development in Candisari Ungaran Village

Candisari Village is a village where some of its MSMEs have utilized digital marketing platforms. With the rapid development of technology, the digital world and the internet have also impacted the field of marketing. The marketing trend, which was initially conventional (offline), has now shifted to digital (online). This study adopts a qualitative approach and descriptive analysis approach, which means using a qualitative approach to understand and describe the implications of analysis principles contained in MSMEs' digital marketing strategies. The research aims to gather information about digital marketing strategies for the development of micro, small, and medium-sized enterprises (MSMEs). The digital marketing strategies implemented by food and beverage MSMEs in Candisari Village include marketing through social media platforms and various e-commerce applications such as GrabFood, GoFood, and ShopeeFood. To promote their businesses, the majority of MSMEs utilize Instagram, Facebook, TikTok, and WhatsApp as platforms to upload attractive photos and videos of their products on their Instagram accounts, including Instagram Reels, Instagram Feed, and Instagram Stories. Overall, MSMEs in Candisari Village have experienced progress and healthy competition in business development after implementing digital marketing strategies, leading to the advancement of their businesses

Implementasi Strategi Pemasaran Pendidikan Melalui Kegiatan Ekstrakulikuler Di MA Raden Rahmat Selorejo Mojowarno Jombang

This research aims to describe the Implementation of a Marketing Strategy Through Extracurricular Activities which is motivated by marketing carried out to overcome competition between educational institutions. Because marketing is very influential on the number of students, with good and structured marketing management, the number of students will increase. This research is intended to answer the following problems: 1) What are the extracurricular activities at MA Raden Rahmat Mojowarno Jombang? 2) How is the implementation of the educational marketing strategy through extracurricular activities at MA Raden Rahmat Mojowarno Jombang? These problems were discussed through research conducted at MA Raden Rahmat Selorejo Mojwarno Jombang where this school was used as a source of data information to obtain portraits, descriptions, answers, and results from the Implementation of Education Marketing Strategies Through Extracurricular Activities. This study uses qualitative research while data collection techniques using methods, interviews, observation, and documentation. All data will be analyzed descriptively, namely by pouring the results into sentences that are arranged in such a way that they can become sentences that are neatly arranged. The results of the research show that: 1) extracurricular activities at MA Raden Rahmat Mojowarno Jombang are sufficient, so these extracurricular activities can be used as capital to compete with other schools. 2) The implementation of the education marketing strategy through extracurricular activities at MA Raden Rahmat Mojowarno Jombang has been going well from planning to evaluating extracurricular activities

Analisis Strategi Pemasaran Dan Hasil Penjualan Pada UMKM Keisha Jaya Pace Di Masa Pandemi Covid-19

This thesis aims to find out what are the marketing strategies and results during the Covid-19 pandemic at MSMEs Keisha Jaya Pace and efforts to improve the marketing and sales strategies of MSMEs Keisha Jaya Pace during the Covid-19 pandemic. This study uses descriptive qualitative research. Data collection methods in this study using interviews, observation, documentation. Test the validity of the data in this study using Triangulation. The data analysis method in this study uses a data redcution model, data presentation, conclusion drawing. The results of this study indicate that the marketing strategy of Keisha Jaya Pace MSMEs during trhe Covid-19 pandemic experienced difficulties when implementing marketing strategies. Keisha Jayya Pace MSMEs implement a marketing mix including product, price, place, and promotion strategies. The sales results of Keisha Jaya Pace MSMEs during the Covid-19 pandemic experienced a decline in sales. Almost all Keisha Jaya Pace MSMEs product experienced a decline in sales, including diamonds, jenang, kembang gulo, cum-cum cakes due to the implementation of the Emergency PPKM and work from home. There are several efforts of Keisha Jaya Pace MSMEs in increasing sales during this pandemic, including providing the best service to consumers, aggressively promoting products on social media, paying attention to product quality standards, and maintaining good relationships with buyers.

Proposed Marketing Strategy to Increase Sales of Djakarta Transport Jaya

PT Djakarta Transport Jaya faced profit problems five years ago, one of which was the lack of knowledge about the right marketing strategy and limited access to a wide marketing platform. The author conducts quantitative research through surveys and in-depth interviews with new potential market segments that can help PT Djakarta Transport Jaya increase sales in the B2B market. The author also analyzes the factors that can influence the buying interest of new market candidates of PT Djakarta Transport Jaya. The results of this research are expected to be a solution for PT Djakarta Transport Jaya in increasing profits through the implementation of appropriate marketing strategies and optimization of access to extensive marketing platforms. Thus, PT Djakarta Transport Jaya can reach new potential markets and increase its competitiveness in the B2B market. The analysis was conducted internally using: Segmenting, targeting and positioning, Marketing mix, VRIO Framework and Business Model Canvas, as well as external analysis consisting of Porter 5 forces, PESTEL analysis, Competitor analysis and Consumer analysis. The results of the author’s research, PT Djakarta Transport Jaya can emphasize a wide reach to remote areas by upholding the speed and security of shipments on social media platforms. Using social media marketing such as the use of IG ADS, FB ADS and TikTok to reach new consumers by highlighting the completeness of the fleet. Focus on a sophisticated tracking system and service activities carried out by SDM Djakarta transport jaya. Strengthening social media content with interesting topics such as technological innovations such as IoT which is used to monitor the performance and punctuality of vehicle trips to increase customer satisfaction and lastly Keeping prices competitive with competitors in order to attract new customers and retain old customers.

The Use of Artificial Intelligence in Digital Marketing of the Library Industry in Ukraine: Foreign Experience and Prospects

The purpose of the article is to analyze the foreign experience of using artificial intelligence in the digital marketing of libraries, to outline the main directions, prospects and problems of applying these technologies in Ukraine, and to formulate recommendations for the successful implementation of AI in the digital marketing of Ukrainian libraries. Research methods. In order to achieve our goal, we utilized several scientific methods such as analysis, substantiation, systematization, comparison, and generalization. To gather empirical data, we conducted a content analysis of relevant literature and case studies of foreign libraries that have integrated AI in their digital marketing strategies. The data collected underwent statistical analysis, and we utilized the results to formulate recommendations for Ukrainian libraries to successfully implement artificial intelligence in their digital marketing strategies. Scientific novelty. The article presents a new perspective on implementing digital marketing methods in libraries through the use of artificial intelligence. By analyzing foreign experiences, the article suggests effective strategies and tools for promoting library services in the digital environment. Furthermore, the article emphasizes the potential of artificial intelligence technologies to address challenges faced by the library industry in Ukraine and offers practical recommendations for their implementation. Conclusions. Five main areas of artificial intelligence application in the digital marketing of foreign libraries have been identified: chatbots, recommendation systems, smart libraries, digital archives, and user behaviour analysis. Prospects for the implementation of AI include personalization of user experience through content recommendations based on user’s preferences and search history; improvement of search functionality by providing more accurate and relevant results; increasing user engagement through real-time interaction with chatbots; analysis of user behaviour to develop targeted marketing campaigns; simplification of analysis of large amounts of data and identification of patterns and trends; automation of routine tasks, etc. Challenges in using AI technologies: lack of necessary resources, technical and technological recommendations, knowledge and skills, etc. Libraries can organize cooperation with AI specialists or other libraries that have already implemented AI fragments; identify areas that require improvement and investment; identify staff with the necessary skills and knowledge to manage and support smart technologies; consider ICT gadgets as a means of efficiently providing information services; and work to improve the efficiency of information and communication technologies; constantly improve their skills and evaluate and adapt services and technologies; have a clearly defined marketing strategy and AI implementation plan that meet the library’s goals and objectives.

Marketing Management of The Principal in An Effort to Increase the Number of New Students in Madrasah Aliyah Nurul Iman Singkut

This study aims to analyze the role of school principals in school marketing management in order to increase the number of new students. Principals play an important role in developing effective marketing strategies to attract prospective students and parents. This research will involve school principals, teachers, students, and student guardians as respondents. The research method used is qualitative research. Data collected using observations, interviews and documentation. Meanwhile, data analysis was carried out using data reduction, data presentation, and verification. Efforts made by madrasa heads to increase the number of new students involve several steps, such as market analysis, understanding competition with other educational institutions, financial analysis, forming marketing teams or committees, and implementing marketing strategies through various methods such as promotion through print media, optimizing relations with educational institutions and other institutions, as well as word of mouth promotion. Apart from that, service counters were also made, and information was provided to the public about the absence of registration fees and tuition fees. The process of supervising the implementation of activities is carried out through weekly evaluation meetings and directions to team members and teachers. The results of marketing management carried out by the head of the madrasa show that the community in general feels the presence of Madrasa Aliyah Nurul Iman Singkut and the good contribution it makes to the surrounding environment. The marketing efforts undertaken have also succeeded in improving relations with stakeholders. Even though marketing management has been well implemented, the increase in the number of new students at Madrasah Aliyah Nurul Iman Singkut is still not significant due to certain factors that become obstacles, such as competitors in educational institutions, limited budgets, limited facilities and infrastructure, and limited human Resources. on the other hand.

Dampak Penerapan Strategi Digital Marketing Pada Bisnis Fashion Heypearl Store

In today's digital era, the internet is very helpful in facilitating daily work. Likewise in the field of marketing, both direct and indirect product marketing. Having the right marketing strategy can help companies increase profits and avoid losses, one of which is caused by inefficient and effective promotions. This study aims to determine the impact of implementing the digital marketing strategy used by Heypearl Store. This study uses a qualitative descriptive approach and the subject is Heypearl Store. The results of observations, documents, and interviews will be the source of data. Based on the results of the analysis and discussion, the implementation of the digital marketing strategy by the Heypeal Store is by using an optimized website, utilizing the marketplace, being active on social media, and implementing an SEO strategy. So the impact of implementing these implementations is that HeyPearl Store Surabaya can expand reach, increase product visibility, and reach the target audience more effectively. All this contributes to increasing product sales and strengthening brand presence in the digital market.

Effective Role of Human Resource Management Policies Within Marketing Organization: The Impact on Business and Marketing Strategy Implementation

Purpose: The purpose of this study is to examine the effective role of human resource management (HRM) policies within marketing organizations and their impact on business and marketing strategy implementation. Theoretical framework: The study will be based on the resource-based view of the firm, which posits that a firms resources and capabilities can be a source of sustainable competitive advantage. Design/methodology/approach: The study will use a quantitative research design, collecting data through surveys administered to employees and managers within marketing organizations. Data will be analyzed using statistical techniques to identify relationships between HRM policies and business and marketing strategy implementation. Findings: The findings of the study will provide insights into the impact of HRM policies on business and marketing strategy implementation and identify specific HRM practices that are associated with better performance outcomes. The major findings of this study are that the HRM policies improve the growth of a business and deliver quality work to the customers by understanding the external and internal affairs. The HRM policies improve the growth of a business and deliver quality work to the customers by understanding the external and internal affairs. Research, practical and social implications: The results of the study will have implications for practitioners, as they will provide guidance on how to design and implement effective HRM policies within marketing organizations. Additionally, the study will contribute to the broader understanding of the role of HRM in organizational performance. Originality/value: This study will be among those to examine the role of HRM policies in marketing organizations, providing new insights into how these policies can be leveraged to improve organizational performance.

Strategi Pemasaran dalam Menarik Minat Konsumen Ditinjau dari Etika Bisnis Islam

The implementation of marketing strategies within the company is very influential in the performance of the company concerned. The success or failure of a company is largely determined by the marketing strategy it uses. In terms of developing and implementing a marketing strategy there are several stages that must be determined, one of which is planning a marketing mix consisting of four main elements, namely product, price, distribution/place, and promotion. . Meanwhile, Islamic business ethics are morals in doing business in accordance with Islamic values, so that in conducting business there is no need to worry about fraudulent transactions. Doing business in the pharmaceutical sector is still believed to be a form of economic business that has good prospects. Even in a crisis, this business will remain stable because medicine is a mandatory requirement that must be met by people who are sick. Even so, it is possible that currently there are many pharmacies that are out of business where this is due to the inability of a seller to attract consumer interest and maintain it.

Marketing Communication in Attracting Students

In today's highly competitive higher education landscape, the increasing number of universities offering similar programs has intensified the competition for prospective students. As a result, students have become more selective in choosing their educational institutions. To attract the interest of prospective students, universities need to differentiate themselves through effective marketing messages and strategies. This study focuses on Universitas INABA and its efforts to communicate its unique values and advantages in terms of curriculum, facilities, faculty, and learning environment. The research begins with market analysis and identification of a target group of prospective students with similar needs and characteristics. Following market segmentation, Universitas INABA determines key messages to convey to these prospective students, emphasizing academic excellence, modern campus facilities, industry partnerships, and career development support. The selection of communication channels includes an informative and appealing university website, direct interaction through social media platforms, and participation in educational exhibitions. Effective marketing communication plays a vital role in building a positive brand image, increasing awareness and brand awareness, as well as boosting enrollment numbers. Continuous evaluation and improvement are essential for the university's marketing strategies. Data and feedback from prospective students, current students, and alumni are collected to evaluate the effectiveness of the marketing efforts. This research provides insights into the development and implementation of marketing strategies in higher education institutions, with implications for student recruitment and institutional success.

The Social Media Big Data Analysis for Demand Forecasting in the Context of Globalization

This paper aims to analyze the predictive effect of artificial intelligence on user demand in big data social media and to provide suggestions for developing enterprise innovation frameworks and implementing marketing strategies. In response to the inconsistency between the supply of enterprise products and services and market demand, deep learning algorithms have been introduced using social media big data analysis. This algorithm has been improved to construct a user demand prediction model in social media big data based on bidirectional long short-term memory (BiLSTM) fused with Word2Vec. The model uses data acquisition and pre-processing, Word2Vec algorithm to vectorization the data information, and BiLSTM network to model and train the sequence. Finally, the model is evaluated as an example.

Tourism Marketing Management Strategy At The Department Of Tourism And Culture Of Trenggalek Regency

Industry competition in Indonesia is currently very tight, especially in the world of tourism, where each region competes to highlight its uniqueness. With this very tight competition, the Tourism and Culture Office of Trenggalek Regency has developed a strategy for marketing management to promote tourism potential in the region. The aim of the tourism marketing management strategy is to increase the existing tourism potential in the area. This research method is descriptive and qualitative. The informants in this study were the Head of the Tourism Marketing Division, and the Head of the Tourism Promotion and Information Section. Data collection was carried out through direct observation, interviews and documentation. Data collection took place in the stages of data collection, data reduction, data presentation and drawing conclusions. The results of this study conclude that the implementation of the tourism marketing strategy is good, although still not optimal, tourism development is supported by official programs in the form of tourism promotion measures using advertising media or tools such as print media, electronic media and exhibitions.

PENDAMPINGAN PENINGKATAN INOVASI PRODUK MAKANAN RINGAN PRODUKSI RUMAHAN DALAM RANGKA PENINGKATAN EKONOMI KELUARGA

The mentoring program to increase the innovation of home-produced snack products in Dukuh Village, Kragilan District, Serang Regency, Banten as part of the Student Work Lecture – Community Service activity is expected to provide solutions related to improving the family economy. Through a phased approach, home-based business partners experience improvements in the development of attractive product packaging and the implementation of effective marketing strategies. More professionally designed and informative product packaging helps increase product appeal, thus getting a positive response from consumers. In addition, enhanced marketing strategies, especially through social media, have helped expand the reach of products and increase sales. Program evaluations indicate that these measures have had an impact on improving the economy of partner families. The success of this program demonstrates the potential to increase home-based businesses and have a positive impact on the local economy. It is hoped that this experience can be used as a guide to develop similar programs and support sustainable economic growth in local communities