Implementation Of Marketing Strategies Research Articles

FINANCIAL MARKETING AND ITS DEVELOPMENT PROSPECTS IN UKRAINE

This article is devoted to the study of financial marketing and its development prospects in Ukraine. Financial marketing is an important tool for financial institutions, companies and organizations that helps to achieve success in a competitive market. The article examines the basic concepts and principles of financial marketing, such as market segmentation, target positioning, product development, and market promotion. The author analyzes the differences and disagreements between such concepts as: financial marketing and marketing of financial services. The author’s definition of financial marketing is provided as “the process of planning, implementation and control of marketing strategies and activities aimed at the formation, promotion and promotion of financial products and services, attracting new customers, increasing sales of financial assets and maintaining relations with existing customers in the financial sector”. Special attention is paid to the analysis of prospects for the development of financial marketing in Ukraine. Current trends and challenges faced by financial institutions in Ukraine are considered. The importance of innovations and technologies in financial marketing is noted, as well as the impact of digitalization on the development of this field of activity. The author of the article predicts the future development of financial marketing in Ukraine and formulates recommendations for achieving competitive advantages by financial institutions under the conditions of applying marketing innovations. This article is based on current research and professional literary sources, and also takes into account the specifics of the development of the financial services market of Ukraine. It can be useful for specialists in the field of finance, marketing and strategic management, as well as for business leaders and managers who are interested in issues of the financial sphere in Ukraine.

Strategies for Educational Service Marketing and Brand Equity Management in Educational Firms

The term marketing is closely related to the world of profit trading business. However, it is different now since marketing terms are needed in various institutions, especially in educational institutions. Researchers studied marketing strategy and brand equity management, promotion mix strategy, marketing mix strategy, brand equity management, and the impact on institutions from implementing marketing strategy and brand equity management. at YPI Ar-Rohmah Putri Malang. This study uses a qualitative approach. This research phase is divided into three stages, namely the preparation stage, the implementation stage, and the completion stage. The researcher chose the research location at the Ar-Rohma Putri Islamic Education Foundation on Jl. Jambu, Semanding, Sumbersekar, Kec. Dau, Malang, East Java. Marketing strategy for marketing services through a promotional mix at the Islamic educational institution Ar-Rohmah Putri Islamic Boarding School Malang. The promotion mix is done through advertising, personal selling, sales promotion, public relations, word of mouth. Marketing strategy for marketing services through the marketing mix at the Islamic educational institution Ar-Rohmah Putri Islamic Boarding School Malang. The marketing mix for educational services includes product, price, location, promotion, people, physical evidence, and process.

Strategi Manajemen Pemasaran Pendidikan di SMA N 1 Cepogo

Education Marketing Management Strategy at SMAN 1 Cepogo. Along with the development of today's increasingly modern era, especially for educational institutions at SMA Negeri 1 Cepogo are required to be able to compete in meeting the needs of the community. Educational institutions at SMA Negeri 1 Cepogo must be able to improve continuously in the aspect of education to improve the quality of education even better. Therefore, marketing management must be managed optimally to be able to compete with other educational institutions. The purpose of this study is to find out how the marketing strategy is appropriate, the implementation of the marketing strategy and the supporting and inhibiting factors of marketing management in SMA Negeri 1 Cepogo. The research method used here refers to a descriptive qualitative method by making direct observations at SMA Negeri 1 Cepogo which is then followed up by conducting interviews with a group of people and one of the admin staff who deals with marketing management, interviews here by taking and collecting data obtained in a short period of time simultaneously. The results of this study are that the marketing strategy carried out by SMA Negeri 1 Cepogo is carried out using social media and direct outreach. Apart from that, marketing strategy implementation is carried out by making brochures and direct outreach to the public. The supporting factors are the support and fulfillment of facilities from the school, while the inhibiting factors in submitting purchases of goods are very difficult due to the fact that they have to make the details requested from the treasurer

Pengaruh Syariah Strategi Marketing terhadap Volume Penjualan Baju di Purnama Store Medan dengan Customer Satisfaction sebagai Variabel Intervening

The decline in sales volume at the Purnama Store was the reason for the various reasons for the decline. Among them is the influence of the lack of consumer satisfaction and the implementation of sharia marketing strategies that are not implemented as well as other reasons such as the influence of material quality, promotional prices and others. Therefore this study aims to determine the causes of the decrease in sales volume at the Purnama Store from the influence of customer satisfaction and sharia marketing strategies. Using the PLS (Partial Laest Square) data analysis method will issue results on how the influence of consumer satisfaction, sharia marketing strategy and sales volume. The highest percentage gave reasons for the decrease in sales volume of clothes at the Purnama Store. This research is quantitative, using primary data by collecting various answers to questions given to Purnama Store customers. The related data were analyzed using the Microsoft Excel 2019 program. Meanwhile, the data analysis technique used PLS (Partial Laest Square) analysis, the Valid and Reali test method, Outer Model and Inner Mode, and Derect Effect and Inner Effect hypothesis testing. The results showed that there was no influence of sharia marketing strategy on the volume of clothing sales, because based on the T-Statistics value, the most significant percentage of influence on sales volume came from customer satisfaction with a P Value of 35,097.
 Keywords : Syariah Strategi Marketing, Customer Satisfaction, Volume Penjualan.

Implementasi CRM (Customer Relationship Management) Di Perpustakaan Daerah Medan

Customer Relationship Management (CRM) is a management approach that places customers in a process and implementation of the company's marketing strategy. The focus of CRM is Medan City library customers. What is needed by library customers, how to get used to them, and how a library can maintain good relations with library users, all collected in a CRM that provides satisfaction for users and in the end everything is able to tailor and maintain a users’ library. The approach used in this study is a qualitative approach that is descriptive in nature, the data sources of this research are secondary and primary. The data collection technique used is interview, the data analysis technique is descriptive analysis, namely a method that describes research results by examining data obtained from companies and then compared with various theories that support research problems. Based on the results of the research conducted, the conclusion is that the form of CRM (Customer Relationship Management) implementation in increasing and retaining library customers is in accordance with the theory put forward by Lukas (2001) that there are three dimensions, namely the dimensions of people, processes and technology that have been implemented properly. well then the two fundamental elements of customer loyalty have also been implemented and run well by the Medan Regional Library.

Implementation of Online Marketing Strategies in Apen Grocery Shops as A Solution to Facing Competition and The Covid-19 Pandemic Crisis

Background: Marketplace make it very easy for customers to meet their needs besides that, it is also a means for SMEs to be able to survive facing competition and the Covid 19 pandemic crisis, so this is one of the challenges for sellers who sell offline. An example of offline sales is traditional market traders. This community service (public servant) was carried out at one of the basic food shops located in traditional markets, namely Apen Groceries. Apen Groceries Storeis a shop that provides staple goods located in Pasar Kebayoran Lama, South Jakarta. Apen Groceries Storeis a shop that is in a traditional market, so Apen Groceries Storehas challenges that must be faced, including competitors in modern markets (supermarkets) and online sales, as well as the Covid 19 pandemic situation which is still ongoing today where these conditions are very limiting space for the conventional Apen Shop business. Contribution: This public servant activity contributes to small and medium businesses, in this case the Apen Grocery Store. Method: Implementing online marketing strategies using social media applications and e-marketplaces (such as whatsapp, Instagram and the Shopee application). Results: The results obtained include sales forecasting, namely being able to estimate whether the number of customers will be sufficient with the existing stock or even less, so that they can monitor the product. Conclusion: Grocery stores can already sell their products with offline and online access, namely with the help of social media and e-marketplaces

Strategi Pemasaran Konvensional Travel Agent Nagra Tour Dalam Mempertahankan Eksistensi di Era Digitalisasi

This research focuses on the Conventional Marketing Strategy of Travel Agent Nagra Tour in Maintaining Existence in the Digitalization Era. Researchers found the phenomenon of tourism which began to penetrate into the digital era through various means platforms, especially in carrying out digital marketing, there is a shift in existence between conventional media and digital media in the field of tourism marketing, one of which is in the tourism sector travel agent as a travel agency that carries out conventional marketing strategies that must compete with a travel agent who takes advantage platform digital. This study aims to determine the conventional marketing strategy implemented by travel agent Nagra Tour in maintaining its existence in the digitalization era. The research method used is descriptive qualitative with data collection techniques in the form of observation, interviews, and documentation. The theory used is SWOT analysis according to Rangkuti (2016: 10) which consists of four indicators, namely strength, weakness, opportunity, and threat. The research results obtained from this study are the implementation of conventional marketing strategies carried out by travel agent Nagra Tour can compete in the digitalization era and can maintain its existence even though there are many of them travel agents who have undergone digital transformation. This includes the strategies implemented by travel agent Nagra Tour, namely prioritizing good service and performance so that a positive impression arises on service users travel agent Nagra Tour, which then recommends to the public to use the services of travel agent Nagra Tour, therefore one conventional marketing strategy is word of mouth (WOM) plays an important role in maintaining existence travel agent Nagra Tour.

Analisis Strategi Pemasaran Dalam Upaya Peningkatan Pendapatan di Era Setelah Pandemi pada Ahmad Dental Klinik


 This study aims to determine the right marketing strategy to increase revenue in the post-pandemic era and to determine the effectiveness of the marketing strategy implemented by Ahmad Dental Clinic in an effort to increase revenue in the post-pandemic era. This research method is qualitative with a SWOT analysis approach and data collection methods by observation, surveys, and interviews.The results showed that Ahmad Dental Clinic was in quadrant I with an SO value of 4.15. This condition supports Ahmad Dental Clinic in implementing digital marketing strategies and increasing service readiness as an internal strength to maximize existing external opportunities. This relates to the implementation of digital marketing strategies and the readiness of services provided in an effort to increase revenue in the post-pandemic era.
 Keywords: strategic management, marketing, effectiveness, revenue, pandemic

Strategi Pemasaran 4P pada Home Industry Winwin Bakery dalam Meningkatkan Promosi Penjualan di Era Milenial (Study Kasus di Kecamatan Tilamuta)

This study aims to identify internal and external factors in the marketing of business products that influence the development of the Winwin Bakery home industry in Tilamuta District and to compile the application of marketing strategies for bakery products to the Winwin Bakery home industry on social media in the millennial era. This research uses case study research that produces descriptive data with data analysis techniques, namely SWOT analysis with ten informants—collecting data by conducting observations, interviews, and documentation. The types and sources of data are primary data and secondary data. The research results show that the factors contained in the Winwin Bakery business are internal factors (strengths and weaknesses). External factors (opportunities and threats), the opportunity factor in the Winwin Bakery business is that the company has met the requirements for an MUI halal certificate permit. In contrast, the threat factor is the existence of a branch of similar bakery industry. Implementing marketing strategies through social media such as Facebook and Instagram in the millennial era will make it easier for consumers to find out the latest menus and promotions, to be closer to customers and consumers easily find out the products or promotions currently in effect at Winwin Bakery.

Corporate Social Responsibility and Green Marketing Adoption in Nigeria: A Panoramic View

Corporate social responsibility (CSR) and green marketing adoption is a twin trend that is fast becoming a global tendency amongst world economies, irrespective of socio-economic outlook. This paper pedagogically links the two concepts in the Nigeria business climes and explores, through a panoramic view the rate of adoption of CSR and green marketing in Nigeria. This study adopted an exploratory research design vis-à-vis a qualitative research approach. Based on the findings, this paper posits that corporate social responsibility in the Nigerian context is highly “localized” to reflect realities in the Nigerian socio-cultural space. However, green marketing adoption is near impossible for the average Nigerian organization; this is due in part to the enormous funds necessary for implementation of green marketing strategies in their businesses. This study therefore recommends the setting up of trust fund for companies (especially, small scale business) by government; this would give the companies the opportunity to fully develop and adopt green marketing strategy

The Optimizing of Digital Marketing to Increase Brand Awareness of Sudut Lombok

Companies are utilizing the increasing technological and information development to conduct digital marketing activities. Sudut Lombok is a business that operates digital marketing to increase its brand awareness to potential customers. The purpose of this research is to (1) identify digital marketing strategies that Sudut Lombok has carried out in building its brand awareness, (2) measure the level of brand awareness of Sudut Lombok in potential customers, and (3) determine the solution proposed implementation of the right digital marketing strategy in increasing brand awareness. This study used the marketing mix 4C in identifying Sudut Lombok’s marketing activities and brand awareness pyramid to measure the level of brand awareness of Sudut Lombok. The results show that the right digital marketing strategies, brand awareness, and digital marketing solutions can optimize the marketing media used by Sudut Lombok. Keywords: brand awareness, brand awareness pyramid, digital marketing, marketing mix 4C

PERMISSION MARKETING STRATEGY SHAPING CONSUMER BEHAVIOUR THROUGH ONLINE COMMUNICATION CHANNELS

In today's cluttered world, consumers often try to avoid receiving advertising messages through various communication channels. Interruptive advertising is losing its effectiveness. As a result, marketers must change their strategies to retain existing customers and attract new audiences. The purpose of this paper is to review various aspects of permission marketing and to outline some of the ways in which it can be used in practice. The object of the study is the concept of permission marketing and its influence on consumer behaviour. Similar to other marketing concepts, it is constantly changing and evolving. Observation is used as the primary methodology of the study. In addition, the literature review contributes to the analysis of various aspects of the issue. It is one of the concepts that can drastically change the way of communication and create innovative approaches to influence consumer behaviour. Today, online communication channels are the most favourable tools for implementing permission marketing policies. However, due to the fluctuating and unpredictable online environment, they can turn from opportunities into reasons for serious complications. Therefore, the concept introduced by Seth Godin in 1999 requires further theoretical research amidst the development of online communication technologies. Properly planned and executed, permission marketing campaigns can be effective in influencing consumer behaviour. However, it is a strategy designed for longer periods of time. Results. The paper provides a theoretical review of the main aspects of the permission marketing concept: the role of online communication channels, the peculiarities of consumer behaviour and the implementation of permission marketing strategies. In addition, the paper provides a multilateral analysis of the current characteristics of the concept. Finally, the paper proposes some recommendations on how to influence consumer behaviour through different online communication channels within the framework of permission marketing policies.

Experiential Marketing Terhadap Kepuasan Konsumen Pada Fitur NR Aplikasi Bibit

<p align="justify">Technological changes that are developing rapidly have led to high competition between investment startups and securities. Therefore, investment startup companies need to implement marketing strategies that are appropriate and right on target in order to win in market competition. One of the marketing strategies used by investment startup companies is experiential marketing. This marketing strategy focuses on providing a positive experience in the mind of customers so that consumer satisfaction is achieved. Experiential marketing strategies can be implemented into a creative and innovative feature. Total of 100 respondents have been obtained and met the research criteria, namely users of the Bibit application and the routine saving feature. The data analysis technique used in this study is Multiple Linear Regression Analysis using SPSS version 25. The results of this study are that the feel, think, and relate factors have a significant effects on customer satisfaction. Meanwhile, sense and act factors have no significant effects on consumer satisfaction. Sense, feel, think, act, and relate factors simultaneously have a significant effects on customer satisfaction.</p><p><strong>Key words:</strong> Investment StartUp, Experiential Marketing, and Customer Satisfaction</p>

The role of marketing stimuli and attitude in determining post-COVID buying decisions toward organic food products: evidence from retail consumers in Beijing, China

Customers are diverse, and their preferences have changed tremendously, especially post-pandemic, as many business organizations are facing major challenges in meeting those needs. Therefore, an in-depth understanding of consumer buying decisions plays a vital role to develop effective strategies. The aim of this study is to determine whether the marketing mix (4Ps) elements and their attitude have a significant effect on organic food product buying decisions among retail consumers in Beijing, China. A quantitative method was used in this study, whereby 334 questionnaires were physically collected randomly from walk-in customers at Walmart, Darunfa, and Yonghui supermarkets in Beijing, China. Based on the results of the hypothesis test using PLS-SEM, it was confirmed that product, place and promotional strategies had a significant positive relationship with attitude and consumer buying decisions. Interestingly, price had no effect and income was not a moderator. The results of this study provided relevant suggestions to marketing practitioners, especially organic food producers and retail stores on developing and implementing marketing strategies effectively to address changing consumer preferences.

The effect of relationship marketing towards switching barrier, customer satisfaction, and customer trust on bank customers

Basically, relationship marketing focuses more on creating customer value through interaction with customers to get information regarding evaluation of customer needs and expectations on an ongoing basis. Interaction with customers must be conducted, because customer involvement can increase customer value, so that the company can meet their expectations and needs. Furthermore, customer satisfaction, customer trust, and customer retention can be influenced by the implementation of a relationship marketing strategy. This study aims to examine and analyze the correlation between relationship marketing variables to switching barriers, customer satisfaction, customer trust and customer retention. Regarding to the objectives and study hypotheses, structural equation technique (SEM) is considered as relevant to be used. The population in this study was BNI customers who are members of BNI Emerald in East Java Province. The sample was obtained based on the top five BNI branches. Furthermore, the sample was determined by area proportional random sampling based on branches with a total sample of 141 respondents. Based on the study results, it is concluded that the effect of Relationship Marketing on Switching Barriers, Customer Satisfaction, and Customer Trust is positively significant. As a result, relational marketing is positioned as the primary exogenous variable to be investigated in conjunction with other relevant factors, such as switching barrier variables, customer happiness, customer trust, and customer retention. Customer satisfaction has a considerable positive impact on customer trust, indicating that the better the customer satisfaction, the higher the customer trust. Customer satisfaction has a positive and considerable impact on customer retention, indicating that the better the customer satisfaction, the higher the customer retention.

Entrepreneurial marketing and marketing performance through digital marketing capabilities of SMEs in post-pandemic recovery

The use of digital resources through digital marketing is an option to be able to reach customers, build interactions with customers in real time and finally achieve customer satisfaction. This research intends to determine the influence of entrepreneurial marketing through digital marketing capabilities on marketing performance in Palu, Indonesia. The population in the study amounted to 21,696 with a total number of samples of 197 SMEs obtained with the Yamane and Isaac formula. The sampling technique in this study went through two stages, namely the Area Sampling Technique and then the Stratified Random Sampling Technique. Hypothesis testing used was path analysis with Smart-PLS software. The results showed that entrepreneurial marketing have positive and significant effects on digital marketing capabilities and on marketing performance. Furthermore, digital marketing capabilities have a positive and significant effect on marketing performance. However, digital marketing is less likely to mediate the relationship between entrepreneurial marketing and marketing performance. As practical implications, SMEs should continue to improve their capabilities and sharpen the implementation of entrepreneurial marketing strategies, in order to utilize their resources to find opportunities and create added value for customers, in order to continue to achieve marketing performance in a sustainable manner.

풋살구장 이용자들이 인지하는 서비스 품질이 몰입경험, 만족도, 재구매의도 및 구전의도에 미치는 영향

Purpose: This study aims to examine the effects of service quality on flow experience, customer satisfaction, repurchasing intention, and word-of-mouth for users of futsal facilities.BR Methods: The study utilized convenience sampling (n=331), which were analyzed using confirmatory factor analysis descriptive statistics, correlational analysis ,regression analyses, and one-way ANOVA with SPSSWIN Ver. 27.0 and AMOS 27.0.BR Results: Findings are as follows: First, in the subdimensional factors of service quality, only the tangibility subdimension had a positive impact on flow experience. Second, the empathy and tangibility subdimensions had a positive impact on customer satisfaction. Third, flow experience was found to have a positive impact on customer satisfaction, repurchasing intention, and word-of-mouth intention. Fourth, customer satisfaction was found to have positive impact upon repurchasing intention and word-of-mouth intention. Fifth, tangibility, reliability, responsiveness, and empathy subdimensions showed significant differences depending on the levels of futsal skills. In addition, customer satisfaction showed significant difference according to the futsal skill levels.BR Conclusions: The findings suggest that futsal facility management should consider service quality, customer satisfaction, repurchasing intention, and word-of-mouth when developing and implementing marketing strategies. The study provides implications for practice and future research.

Analisis Strategi Pemasaran Untuk Meningkatkan Penjualan Roti Menggunakan Metode Promotion Mix Dan AHP (Studi Kasus Pada UMKM X Bakery Balikpapan)

The success of a business venture in marketing the products offered can be influenced by marketing strategy planning. Planning the right marketing strategy can help business actors to achieve sales targets. The purpose of this research is to find out, provide, and implement a new marketing strategy recommendation for bread X Bakery Balikpapan. So that the sales results increased by 5% from the implementation of  implementation of the new marketing strategy. This study uses a questionnaire target of 70 respondents who come from the owners of bread X Bakery Balikpapan, distributors of bread X Bakery Balikpapan, and consumers of bread X Bakery Balikpapan. The analysis used is the Analytical Hierarchy Process (AHP) analysis. Promotion Mix is used as a method to analyze the marketing components that will be used as a new marketing strategy. Meanwhile, AHP is used as a decision-making method in selecting a new marketing strategy. Promotion Mix components used as criteria are advertising (0.314), sales promotion (0.302), personal selling (0.195), and public relations (0.189). Each Promotion Mix criteria has its own sub-criteria. The alternatives used are bread marketing through the distribution of brochures (0.147) and bread marketing through social media (0.853). The new marketing strategy for bread X Bakery Balikpapan is based on the Promotion Mix priority component with the highest weight value, namely the marketing of bread through social media (Instagram).

Implementation of Digital Marketing Strategy and Preparation of Financial Reports for Oti Snack & Catering UMKM in Cimahi City

The Small and Medium Enterprises (MSME) sector has survived the Covid-19 outbreak that has ravaged Indonesia in the last two years, including Cimahi, West Java. MSME actors were impacted by the loss of consumers; many decided to discontinue operations, financial reports were hampered, and people's purchasing power was drastically reduced. The impact causes the business to be devoid of buyers as a result of the social distancing policy, which forces everyone to confine themselves to their homes. This has undoubtedly impacted the Cimahi City MSME sector. Oti Snack & Catering, for example, is a food-related SME. Students in this UNJANI KKN program help MSME sector business actors survive this pandemic and for a long time by assisting in improving product quality, good product packaging, utilizing digital marketing through social media as a sales strategy, and utilizing digital accounting to make it easier for business actors to record and report financially.

Post-Pandemic Marketing Management Strategy Based on Fishbone Analysis in Kampung Inggris Pare, Kediri Regency

This research was conducted to dig out the root causes of ineffectiveness of marketing strategies implemented in English Educational Tourism Village in Pare, Kediri Regency and find the recommendations for them, specifically post-pandemic context. This research using a qualitative descriptive method, then, analyzed using a fishbone diagram. The result depicted English courses in Pare, Kediri did not well implement marketing strategies, specifically digitally. It was because of lacking knowledge and skills regarding business management, less capital and lacking high-quality human resources needed. In general, researchers gave some recommendations for evaluating marketing strategies such as : 1) Implementing Segmenting, Targeting, Positioning (STP) strategies, 2) Digitalizing marketing strategies 3) Gaining more capital, 4) Upscaling human resource competencies.