Impact Of Social Media Research Articles

What drives users impulse buying behavior in social media advertising? The roles of empathy expression and privacy concerns

ABSTRACT Social media has revolutionized advertising, providing marketers with an engaging platform. Our study explores the impact of social media ad attributes such as, emotional appeal (EA), social influence (SI), perceived relevance (PR), and usefulness (PU) on users’ attitude toward empathy expression (AEE), subsequently intention to express empathy (IEE) and impulse buying behavior (IBB). Data from 214 participants confirm that these attributes significantly shape attitude toward empathy expression, intention to express empathy, and impulse buying behavior, with attitude toward empathy expression mediating the relationships and privacy concerns (PCs) moderating it. This underscores the importance of understanding consumer perceptions to optimize marketing strategies.

Korelasi Antara Intensitas Penggunaan Media Sosial dan Penurunan Kualitas Interaksi Sosial Siswa

This study examines the impact of social media use on the quality of student social interaction in the digital era. Technological developments, particularly smartphones and the internet, have changed the way humans interact, with social media being the primary platform for communication. This study uses a literature study method, examining various research and theories related to social media, social interaction, and its impact on students. The main source of data for this research is scientific articles published and identified by Google Scholar. The results of the analysis show that the intense use of social media can reduce the frequency of direct interaction, affect non-verbal communication skills, and reduce participation in social activities in schools. However, social media can also be used positively for learning if used wisely and supported by good digital literacy. Other factors such as parenting patterns and social environment also play an important role in moderating the impact of social media. This study concludes the importance of balancing digital activities and direct social interaction to maintain the quality of students' social interaction

Examination of the Feelings and Experiences of Postpartum Mothers Engaging with Social Media: A Qualitative Study.

Purpose: This study examined how postpartum mothers experience social media within the context of mothering and their postpartum body.Methods: A subsample of 20 mothers (age 23-42) of infants aged 0-6 months who were exposed to body-focused social media posts as part of an experimental study designed to test social media's impact on body dissatisfaction took part in semi-structured interviews. We used thematic analysis to identify themes and subthemes generated from the data.Results: We identified three themes in the study: (i) Social media provides a sense of connection with family and friends as a source of support, and connecting with others to gather information related to mothering and child-rearing; (ii) social media led mothers to engage in comparison regarding their bodies, lifestyles, and baby's development; and: (iii) mothers do not always recognize the influence of social media on their feelings.Conclusions: Findings can help guide prenatal and postpartum interventions and equip healthcare professionals with the information needed to support postpartum mothers in maintaining a positive body image and mothering experience when engaging online.

Influencers’ Impact on Consumer Engagement and Sales Conversion on Social Media: Facebook vs Instagram

The impact of social media influencers on consumer engagement and sales conversion on Facebook and Instagram is deliberate in this study. As a quantitative research approach, it quantifies the user engagements and buying patterns, and shows a distinct variance of both the platforms. The study shows that engagement and conversion rates are higher with Instagram compared to Facebook, more so for female users. However, males use Facebook more than other social network sites, Facebook more than any other social network site.

Impact of social media marketing practices on purchase intentions in the F&B industry and the mediating effect of trust

Impact of social media marketing practices on purchase intentions in the F&B industry and the mediating effect of trust

Influence of social media on children's dietary habits

Introduction: Dietary habits refer to the consistent choices made by individuals or groups concerning their food consumption. It has a crucial influence in human health and reflects individual eating choices, which are often associated with culture, education, social background, and health status. Dietary habits may be influenced and altered by life stages and lifestyle factors, including physical activity and social interac-tion. Nutritional consumption significantly influences human health and well-being, particularly during childhood and adolescence, and directly impacts children's health due to their physical, mental, and cognitive development. Approaches: Data has been gathered from 100 children to evaluate the impact of social media on their dietary practices. The questionnaire was administered to professionals to establish its validity and subsequently its reliability. The total number of items in the questionnaire was 19. To evaluate children's behavior on social media about eating practices. The data was gathered by a simple random sampling process and analyzed using both descriptive and inferen-tial statistical techniques. Outcomes The results indicated that among 100 children, the mean age of participation was 15.66 years. The cur-rent study demonstrated a moderate impact of social media on children's food habits. The study demonstrated a substantial statistical link between children's age and hours spent on social media, as well as the impact of social media on children's food habits (p < 0.05). The re-sults indicated no statistically significant differences (p > 0.05) between social media usage and other demographic variables. Concludes The findings indicated that social media exerted a moderate influence on children's food habits. The study concluded that a substantial statistical link exists between children's age, hours of social media usage, and the impact of social media on children's food habits. The results indicat-ed no significant statistical differences between social media usage and other demographic variables.

The Influence Of Social Media on Msme Product Marketing: A Meta-Analysis

This research aims to determine the influence of social media on the marketing of micro, small, and medium enterprises (MSMEs). The study employs a meta-analysis method by reviewing several articles from national journals accessible online through Google Scholar. The meta-analysis uses a sample of 15 relevant articles from national journals focusing on the impact of social media on MSME product marketing from 2020 to 2024. Based on data from the 15 journals, the findings reveal that social media significantly positively impacts MSME product marketing. It demonstrates that social media plays a crucial role in increasing product awareness and reaching a broader audience. Social media enables MSMEs to promote their products more creatively, visually, and interactively, resulting in more effective sales growth.

The Impact of Using Social Media, Whatsapp and Facebook, On Communication Between Teachers and Students’ Parents, Student Performance, and Data Confidentiality

This study explored the impact of social media, particularly WhatsApp and Facebook, on teacher-parent communication, student performance, and data privacy in primary schools in Riyadh, Saudi Arabia. The study focused on primary schools in Riyadh, Saudi Arabia. The sample included 160 teachers, 300 students, and 300 parents from primary schools in Riyadh. A mixed-methods approach, combining surveys and interviews, was used to collect data. Questionnaires were administered to teachers, students, and parents to collect quantitative information about social media use, student satisfaction, student performance, and data privacy issues. Interviews were conducted with a subset of participants to gain more in-depth information about their experiences and admissions. Expressive measures and inferential tests (t-tests, ANOVA), and partial least squares auxiliary state modeling (PLS-SEM) were used to analyze the data and test for associations between factors. The study found a significant positive relationship between WhatsApp use and teacher-parent communication satisfaction. There was also a direct positive relationship between communication satisfaction and student performance. However, concerns about data confidentiality were identified, Based on the findings, recommendations are made for schools, teachers, and policymakers to enhance communication between teachers and parents, improve student performance, and address data confidentiality concerns.

The Impact of Use Social Media in Communication Flow from State House to Traditional Media in Tanzania

The media has historically obtained and disseminated government information to the public through newspapers, radio, and television. Before the advent of social media, Journalists obtained information from the State House through telegraph, telephone, fax, and in-person encounters between the President's communication officers and journalists. Over twenty years, the State House Communications Department has enhanced its communication methods and effectively utilized social media platforms to engage with journalists and the public. However, little focus on scientific research has been done to assess the impact of social media on communication flow from Tanzania’s state house to traditional media. Therefore, the study evaluated the application of new media in the Presidential Communication Directorate in disseminating news to the mainstream media. The study used a descriptive design and mixed-methods approach, combining qualitative and quantitative methodologies. The qualitative delved into individual viewpoints on news collection using new media, while the quantitative evaluated respondents' perspectives. The State House Communication Unit has shifted its use of social media platforms enhancing networking among journalists, providing quick information access, and being cost-effective. However, the shift has led to decreased personal communication, a decline in exclusive news, an increase in false information propagation, and the emergence of citizen journalism. Journalists should improve their social media skills to maintain high-quality media reporting. The Statehouse should enhance its 24/7 media unit operations. The study highlighted the challenges and significance of using social media for news dissemination and gathering. The study involved media professional practitioner’s and President's communication officers who identified significance and challenges and suggested how to improve media production and contents.

Strategies for Social Media Marketing to Engage and Shape the Purchase Behavior of Gen Z

This study examines the impact of social media marketing on the purchase behavior of Generation Z (Gen Z) consumers in India. Leveraging platforms like Instagram, Facebook, and WhatsApp, social media marketing has emerged as a key driver of consumer engagement and influence. The Study focuses on Indian demographics, the research underscores the effectiveness of social media strategies in connecting with Gen Z consumers. The study identifies that consumer engagement and social media influence significantly impact purchase decisions. Findings emphasize the importance of influencer marketing, brand authenticity, and user-generated content in shaping Gen Z’s behavior.

The Impact of Social Media on Corporate Social Responsibility: Motivations, Practices, and Outcomes

In the information age, the rapid development of social media has influenced the public's views and cognition, and has directly and indirectly increased the expectations for companies to fulfill their social responsibilities. Based on a review of previous research literature, this paper argues that the impact of social media on corporate social responsibility (CSR) primarily includes motivational, operational, and effect-based impacts. The motivational impact of social media on CSR can be attributed to four factors: meeting consumer expectations and shaping brand image, reducing the pressure from social media public opinion, gaining interactive incentives from social media, and providing a transparent communication platform to capture stakeholders' attention. Social media also affects the specific practices of companies in implementing CSR activities. It offers a more effective platform for disseminating CSR information, helps establish appropriate communication methods, and enhances CSR image management on social media. Fulfilling CSR through social media can yield positive outcomes, shape corporate reputation and brand image, actively influence consumer attitudes and behaviors, and encourage companies to fulfill their social responsibilities in alignment with publicized information. Future research could focus on the differing impacts of social media on companies of various types and sizes, providing more detailed guidance and recommendations for companies.

Examining the Impact of Social Media on Teacher Resilience and Learning Outcomes: A Behavioral Study

The widespread integration of social media has reshaped the educational landscape, influencing teacher resilience and student learning outcomes. Teacher resilience, defined as the ability to adapt to stressors, and learning outcomes, encompassing academic engagement and performance, are increasingly impacted by the strategic use of social media. This study aims to examine the effects of social media on teacher resilience and learning outcomes, providing actionable insights for educators and policymakers. The study employed a quantitative methodology rooted in a positivist paradigm. Data were collected from 233 educational professionals and teachers using a structured questionnaire designed to measure demographic characteristics, the impact of social media on teacher resilience, and its influence on learning outcomes. Responses were analyzed using SPSS software for descriptive statistics, correlation, and regression analyses. Findings reveal that social media significantly enhances teacher resilience by fostering emotional support, professional networking, and resource sharing (β = 0.65, p < 0.001). Similarly, social media positively impacts learning outcomes through improved engagement and collaboration (β = 0.58, p < 0.001). Teacher resilience was also found to significantly predict learning outcomes (β = 0.72, p < 0.001). However, excessive use of social media can lead to distractions and reduced productivity. Limitations include the cross-sectional design, reliance on self-reported data, and context-specific findings. Future research should consider longitudinal designs, diverse populations, and intervention studies to optimize social media use in education. These insights contribute to the discourse on digital education, highlighting the potential of social media to foster resilience and learning.

The Impact of Social Media on Eating Disorder Risk and Self-Esteem Among Adolescents and Young Adults: A Psychosocial Analysis in Individuals Aged 16–25

The Impact of Social Media on Eating Disorder Risk and Self-Esteem Among Adolescents and Young Adults: A Psychosocial Analysis in Individuals Aged 16–25

The impact of social media on consumer purchasing behavior in the United States

This study examines the impact of social media on consumers’ purchasing behavior using an integrated approach that combines theoretical frameworks, empirical data analysis, and advanced technological solutions. The study utilizes a mixed method approach combining quantitative analysis of user engagement metrics and qualitative assessment of content effectiveness. The main results indicate the significant influence of social proof, information cascades, and the echo chamber effect on consumer decision–making in digital environments. The study proposes a novel multifactor content optimization system (CMOS) that uses machine learning algorithms for semantic analysis, computer vision, virality prediction, and dynamic pricing. The implementation of CMOC can significantly improve marketing effectiveness and consumer engagement. This study contributes to the field by providing a holistic framework for understanding and optimizing social media marketing strategies, highlighting the importance of ethical considerations and creating true value in digital consumer interactions.

Pengaruh Social Media Marketing Activities, Influencer Marketing, dan Brand Image Terhadap Brand Loyalty di Instagram @elzattahijab

This study aims to examine the impact of social media marketing activities (SMMA), influencer marketing, and the influence of brand image on brand loyalty for Elzatta Hijab's Muslim fashion products. Using a systematic quantitative approach, data was collected through closed-ended questionnaires from 204 followers of Elzatta Hijab's Instagram account who met specific criteria. The data analysis method employed in this study was multiple linear regression, with the analysis conducted using SPSS 26 for Mac. The results show that all three variables have a significant impact on brand loyalty, both simultaneously and partially. These findings emphasize the importance of digital marketing strategies in building and maintaining brand loyalty, with influencer marketing being the most dominant factor affecting brand loyalty. The study recommends that companies continue to enhance the quality of their social media marketing activities, collaborate with relevant influencers, and maintain a positive brand image to stay competitive in the market.

The Impact of Social Media on Disordered Eating: Insights from Israel.

Social media platforms have become integral to daily life and increasingly disseminate health, nutrition, and food information. While these platforms can offer evidence-based nutrition education and meal planning guidance, a significant portion of content promotes unrealistic beauty standards and unhealthy weight-loss practices, potentially contributing to disordered eating behaviors. The increasing prevalence of disordered eating, characterized by abnormal eating behaviors and attitudes, has become a global public health concern. This study examines whether social media consumption correlates with disordered eating symptoms in Israeli college students. A cross-sectional study was conducted among college students at Ashkelon Academic College in Israel. The questionnaire assessed demographics, social media usage (platforms used, frequency, and content followed), body satisfaction, and disordered eating symptoms, measured via the Eating Attitudes Test (EAT-26). The study sample comprised 580 students (73% were female and 27% were male) with a mean age of 27.87 years. Participants predominantly used multiple social media platforms, with a majority following food-, eating-, and health-related content. Despite having a normal BMI, a substantial number of participants reported body dissatisfaction. The results indicated a positive correlation between social media use and disordered eating symptoms. Individuals who frequently engaged with food-related content on social media exhibited higher levels of disordered eating. Moreover, body satisfaction emerged as a significant mediator in the relationship between social media use and disordered eating symptoms. The findings of this study support the growing body of evidence linking social media use to disordered eating behaviors among young adults. Developing targeted interventions that promote media literacy and foster body positivity is essential. Additionally, future research should explore the long-term effects of social media on eating behaviors and the effectiveness of different prevention strategies.

Exploring the Impact of Social Media on Youth's Social Skills and Interpersonal Relationships

Social media platforms have become a central part of youth culture, profoundly influencing how young people communicate and build relationships. While social media offers opportunities for connection, it also raises concerns about its impact on youth’s social skills and the quality of their interpersonal relationships. This study explores the effects of social media use on the development of social skills, including communication, empathy, and conflict resolution, among youth aged 13-19. By employing a mixed-method approach that includes content analysis, experimental exposure, and surveys, this research examines how social media influences youth’s ability to interact in faceto-face settings and maintain healthy relationships. A sample of 600 participants from the U.S., U.K., and India provided data through structured surveys and interviews. Statistical tools, including regression analysis, ANOVA, and thematic analysis, were used to evaluate the impact of social media on social skills and interpersonal relationships. The findings reveal that high levels of social media use are associated with decreased face-to-face communication skills, increased social anxiety, and difficulties in forming and maintaining close relationships. This study highlights the need for balanced social media use and interventions that promote healthy communication skills among youth. Future research should focus on developing educational programs that encourage offline interactions and foster social skills development.

The Impact of Social Media on Students’ Mental Health and Well-Being: A Case Study of Higher Education

The Impact of Social Media on Students’ Mental Health and Well-Being: A Case Study of Higher Education

Analyzing Social Media's Impact on Critical Thinking Among University Students Using Multilayer Perceptron Model

Analyzing Social Media's Impact on Critical Thinking Among University Students Using Multilayer Perceptron Model

Digital (Dis)connection, Agency, and Imagination in a French Rural Community

Common to scholarly analyses of the “digital revolution” is their inclination to deploy technology—the platforms, their affordances, the virtual spaces they create—as the main entry into evaluations of digital media’s impact on socio-cultural organization. While certainly useful in helping us understand the dynamics of digital practices and spaces, these narratives often fail to provide a fuller portrait of individuals’ broader relationship to the technological world shaped not (only) by their digital media use (or lack thereof) but also by their mere awareness of the existence of digital tools. Drawing from 14 months of ethnographic fieldwork in as small rural community in France, this project starts sketching such a portrait. Inspired by theories of mediation that encourage us to “rediscover” people as a methodological starting point by moving our focus from object (media) to process (mediation), it explores how residents experience, enjoy, resist, and negotiate the impact of digital and social media on the community’s culture, identity, and social organization.