This study seeks to investigate and synthesize existing literature on the cryptocurrency. The researcher adopted for NVIVO 14 software to perform a bibliometric analysis and elaborate a systematic literature review on cryptocurrency with a sample of 52 papers published in reputed journals, considering the different field of knowledge. The researcher explored a growing body of literature on factors affecting the investment behavior in cryptocurrency, which are Age, Gender, Behavioral Intention, Heuristic Factors, Prior Experience, Prospect, Governance, and the Cryptocurrency bubble. The secondary line of variables adopted from the analysis include price, financial literacy, the disposition effect, and investor sentiment, role of Blockchain technology, risks, herding behavior, and uncertainties related to cryptocurrency. Additionally, a dearth of literature has been observed on challenges faced by cryptocurrency and its investors, regulatory framework of cryptocurrency, factors which are motivating the cryptocurrency investors, impact of social media, and how technical knowledge can influence behavioral intention of investors in Indian context. This study helps the researchers and academics, by providing the research gaps on which further researches can take place in the field of cryptocurrency.
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