Symbols lay in basis of forming historical memory and culture, creating base for the next generation. Ukrainian folk art was chosen as example of generic experience preservation. Historical memory is factor of national identity and consciousness, plays important role in system of social values, that are articulated through the frame of symbols and culture codes, as information center, that will be decoded by the next generation.Symbols creates culture memory, they transform texts, subject patterns and other semiotic structure, from one round of culture to another. Accomplished by centennial ideology traditions, symbolism and methaphorics are peculiar to folk Ukrainian art, that is indicated by author’s originality (individual display) and connection to collective folk art (generic experience display).A lot of Ukrainian folk artists become world famous: Kateryna Bilokur, Maria Prymachenko, Ivan Lysenko etc.