Abstract This paper presents a study on the influence of hydroxyl groups and oxygen atoms together with chain length and branching of carrier fluid on the rheological and electrokinetic properties of shear thickening fluid (STF). An STF is non-Newtonian fluid behaviour in which the increase of viscosity increases with the applied shear rate. Ethylene glycol, triethylene glycol, 1,3-propanediol, glycerin, poly(propylene glycol) of different molecular weight and poly(propylene glycol) triol were used as the carrier fluids (dispersants). Silica powder with an average particle size of 100 nm was used as the solid phase. Zeta potential, particle size distribution (by DLS technique), steady-state and dynamic rheological measurements were conducted. Experimental results indicate that a different amount of hydroxyl groups and oxygen atoms together with chain length and branching of carrier fluids have a significant influence on the intermolecular interactions thereby and on the rheological properties of suspensions. Depending on the composition, it is possible to control rheological properties. The use of a suitable carrier fluid allows the required pattern flow to be obtained, from Newtonian through shear thinning to shear thickening, given specific shear conditions.