Hotels In Jakarta Research Articles

ANALYSIS OF MENU AND MENU ENGINEERING PLANNING IN PASTRY DEPARTMENTS IN MERCURE HOTEL JAKARTA SIMATUPANG

This journal discusses about the analysis of menu planning and menu engineering in the pastry department at Mercure Hotel Jakarta Simatupang. The type of research used in this assignment is a descriptive research. The data collection techniques derived from interviews, observations and literature study through the online book. Those source of data becomes an element of description on the subject. The final research recommends Mercure Hotel Jakarta Simatupang to improve the strategy of menu planning and analysis on Karumba! Rooftop restaurant, which intended to improve the effectiveness and efficiency. Keyword: Menu Planning, menu engineering, effective, efficient

Preface

International Symposium on Advances and Innovations in Mechanical Engineering (ISAIME) is the first international symposium initiated by Badan Kerja Sama Teknik Mesin (BKSTM), Indonesian national organization on mechanical engineering. The symposium was hosted by the Department of Mechanical Engineering, Universitas Trisakti, Indonesia and held on 9 – 10 October 2019 in Aston Grogol Hotel Jakarta and Trisakti campus, Jakarta, Indonesia. This symposium is to accommodate the eagerness of researchers, lecturers, and students to publish the results of their research at a reputable international seminar. BKSTM holds an annual national seminar called Seminar Nasional Tahunan Teknik Mesin (SNTTM), an annual national seminar on mechanical engineering which takes place at different BKSTM member universities. ISAIME was held in conjunction with SNTTM XVIII 2019. The theme for ISAIME is “Advancing in Mechanical Engineering Innovations for Sustainable Development”. The event is bringing together researchers, scientists, and engineers from academia and industry to present and exchange ideas with a focus on the advancement of mechanical engineering and technologies.The Editorial Committee members have been working very hard and patient to meet the deadline of review and to prepare the conference proceedings. The final ISAIME Program consists of 50 papers mainly on the topic of mechatronics and automation, design and optimization in mechanical and thermal system, energy conversion, advanced manufacturing, and materials engineering. The proceedings would be published in a volume by IOP Conference Series: Materials Science and Engineering.We would like to express our sincere gratitude to all the committee members for their hard work, precious time and endeavor preparing for the conference. Our deepest thanks also go to the sponsors, staffs, and volunteers for their generosity and long-hours work they have given to make the conference possible. The last but not least, we would like to thank our keynote speakers and all of the authors, speakers and participants for their great contributions to the success of ISAIME 2019.Chairman of ISAIME 2019Daisman P.B. Aji, Ph.D

THE GUEST’S PREFERENCES OF THREE-STAR HOTEL ROOMS BASED ON VISUAL AND PHYSICAL PERCEPTION

ABSTRACT
 The development of the tourism industry in Indonesia needs to be supported by appropriate facilities and infrastructure. Hotel as one of the supporting tourism in Indonesia has to be properly expanded. According to the data from Central Bureau of Statistics (BPS), the occupancy rate of star-rated hotels continues to increase over time. One of the factors affecting the customer's decision in choosing a hotel is its interior design. Interior elements consist of floor, wall, ceiling, and furniture. The wall element is one of the interior elements that are attractive to visitors. To find out the perception of hotel visitors, the author surveyed five three-star hotels in Jakarta. The five hotels are Maxone hotel in Matraman, Yellow Hotel in Harmoni, Lynt Hotel in Gambir, Park 5 Hotel and Swissbellinn both are located in Simatupang. The method used in this study is a mixed-method with a visual perception approach in the form of direct interviews and distributed questionnaires to 40 respondents. The results of the research show that several wall criteria of the hotel that are suitable for visitors among others are: bright wall colors and walls with soothing color schemes. 
 
 Keywords: Guest’s preferences, hotel rooms, visual perception, wall design

Information technology investment analysis of hospitality using information economics approach

This study aims to determine the feasibility of IT investment in hospitality and determine the value and tangible/ intangible benefits from IT implementation. Problem arises from high investment without knowing the real impact and future investment to IT development. The scope of this research is information technology investment in five star hotel in Jakarta. The data were collected by distributing questionnaires to the research samples, are Grand Hyatt Hotel, Mandarin Oriental Hotel and Ayana Midplaza Hotel Jakarta. The analysis uses the information economics (IE) approach that combines financially and non-financial calculations to determine the feasibility of IT investment and the benefits of IT for 5-star hotels in Jakarta. From the analysis result, it can be concluded that five star hotel in Jakarta is feasible to make IT investment with ROI score more than 1 and scorecard value 28 which shows that IT investment in 5-star hotel is quite beneficial for hotel business process.

Marketing Operational in Increasing the Level of Occupancy at Century Park Hotel Jakarta

AbstractOccupancy is one measure of the success of a hotel in the competition for market share. Such a large target is a challenge for the sales and marketing team in designing strategies for meeting the targets. There are more than 20 four star hotels located in Central Jakarta that are fighting for market share in order to meet hotel occupancy targets. One of them is Hotel Century Park Jakarta is a four star hotel located in Central Jakarta which has a target of high occupancy rate every day.With several new hotels growing rapidly today, Hotel Century Park Jakarta’s sales and marketing team is required to have specific strategies to gain market share. This study aims to find out what operational strategies conducted by the sales and marketing team in increasing the occupancy rate of the Hotel Century Park Jakarta. The research method used is descriptive qualitative research that describes some of the strategies used from the year 2013-2016. Interviewed teh key informant and took some data analysis of occupancy rate of Occupancy Hotel Century Park Jakarta.There are three strategies used by the Jakarta Century Park sales & marketing team, Fortress defense as a strategy to maintain its market, Market Expansion as a strategy to expand its market share and Gerilya Strategy as a step in acquiring competitor market share as the main target. Based on the research result, Hotel Century Park Jakarta is able to compete with several four-star hotels in Jakarta and become the vanguard in the occupancy competition from 2013-2016.Keywords: Marketing Operational Strategy, Hotel Century Park Jakarta, Occupancy

Moving out of the silo: How service quality innovations can develop customer loyalty in Indonesia’s hotels

This study developed and empirically tested a model to explore the relationships between contact personnel, physical environment, service quality, relationship quality, service innovation, and customer loyalty in Indonesia five-star hotels. Structural equation modeling was conducted on data collected from 596 hotel guests staying at five-star hotels in Jakarta, Indonesia. Results indicated significant relationships between contact personnel and service quality, service quality and customer loyalty, and the moderating effect of service innovation on the interaction of service quality and customer loyalty. It is important for hotel management to focus on service excellence, as it will transpire into guest satisfaction, trust, and commitment from the customer, thus, enhancing the relationship quality between the customer and the hotel. This study demonstrated that service innovation can allow the hotel industry to see beyond the silo mentality of good service and focus on greater value proposition in the business model to increase customer loyalty.

Customer Experience Marketing (CEM), Customer Satisfaction and Customer Trust Affects Customer Loyalty: A Study on Star Hotels in Jakarta Province

This study aims to examine customer experience marketing (CEM), customer satisfaction, consumer trust affects customer loyalty for star hotels in Jakarta, Indonesia. This study employs a causal and descriptive research using a survey research method. This study hypothesizes that (1) CEM has a significant effect on customer loyalty, (2) CEM has a significant effect on customer satisfaction, (3) customer satisfaction has a significant effect on customer loyalty, (4) customer satisfaction has a significant effect on customer trust and (5) customer trust has a significant effect on customer loyalty. The sample used is 200 respondents that were obtained from the star hotels’ guests in Jakarta. A structural equation modelling (SEM) is employed and the results reveal that only CEM has a significant impact on customer loyalty meanwhile customer satisfaction and customer trust have no impact on customer loyalty.

ARTI PENTING TINGKAT KEPUASAN PARA PELANGGAN DAN PEMANFAATAN ULASAN DARING

<p>ABSTRACT</p><p>This research departs from the curiosity of researchers to find out the extent to which online customer reviews are used at the Ritz Carlton hotel, because hotel management responds well even to the extraordinary in responding to online customer reviews, especially from TripAdvisor. The purpose of this study is to develop and understand the extent to which online review customer reviews are used from TripAdvisor to the department of the front office at the Ritz Carlton Hotel Jakarta. Conclusions from this study are important for hotels to maintain and improve the level of customer satisfaction to improve the quality of hotel services. The researcher also gave several suggestions which stated that there must be a position of work that is responsible for ensuring that all online reviews will be answered and evaluated. In addition, the hotel must invite more guests to comment on TripAdvisor.<br />Keywords: Customer, Customer Satisfaction, Online Review, Front Office Department</p>

International Biotechnology Conference on Estate Crops 2017

PrefaceBiotechnology techniques are carrying forward plantation crop development in attempts to understand the genetic basis of the crops, to produce tissue-cultured plantlets on a large scale, to employ molecular breeding of new cultivars for increased yield, resistance to pests and tolerance to environmental stresses, and to use microorganisms for bio-based products, soil healthiness and waste treatment.The Indonesian Research Institute for Biotechnology and Bioindustry (IRIBB) has organized an International Biotechnology Conference on Estate Crops 2017 on 18- 20 October 2017 in Grand Sahid Jaya Hotel Jakarta, Indonesia. This Conference was in conjunction with the World Plantation Conferences and Exhibition 2017 (WPLACE-2017) on 18 October 2017. WPLACE-2017 provided General Topics (GTs) on related subjects.It is truly meaningful for the Indonesian Research Institute for Biotechnology and Bioindustry (IRIBB) to hold the first International Biotechnology Conference on Estate Crops 2017 (IBCEC-2017), an international forum for biotechnology and exposition. The institution was founded in 1901 by the Dutch colonial government under the name of Centrale Proefstations Vereniging (CPV). In 1957, during the expropriation firms of the Dutch plantations in Indonesia, CPV was repossessed by the Indonesian government. For many years since the CPV, it has undergone many name changes until 2015 in which the Indonesian Research Institute for Biotechnology and Bioindustry (IRIBB) was officialised. The IRIBB carries a vision to be an innovative and internationally research-based institution in biotechnology and bioindustry.The conference program included honourable lectures from eminent experts on the success stories and the recent development of biotechnology such as bioinformatics, genome editing, genomic selection, in vitro propagation, phytobiome, biostimulant, bioplastic, biopesticide, and biofermentation.

IDENTIFYING EMPLOYEE REQUIREMENTS OF 5 STAR LOCAL HOTELS IN JAKARTA IN FACING ASEAN ECONOMIC COMMUNITY

This study is significant for the local five star hotels in Indonesia to identify the needs of human resource improvements especially to face the ASEAN Economic Community. In tourism industry, especially in Hotel Industry, the quality of HR is very crucial since employees face customers in daily life. This research is focused on five star local hotel and the samples are taken from five star local hotels in Jakarta with comparison of international five star hotel. To be more comprehensive, this research as well takes on tourism high school in Jakarta. As five stars hotels, customers are varying from their intention to stay and their nationalities. Therefore, employees are strongly needed to speak fluent English so that they can serve the customers well. However, based on the interview with local five star hotel, only limited employee can speak English and therefore it is needed to have English training as one of the priorities in every hotel. Secondly in it founded that tourism high school as the source of potential employee have done many training and focus on skills for its students and the allocation of time for English skill cannot be maximize since the curriculum of the school on government regulation.

Have the Guests Perceived Superior Value?

This research aimed to describe guests’ perceived value by using a multidimensional approach. From previous research, guests’ perceived value consisted of some functional value, emotional value, and social value. Based on guest experience, and functional value consisted of physical evidence, guest room, food and beverage, hotel staff, and price. This research was conducted in four-star hotels in Jakarta. The respondents were the guests who had stayed in four-star hotels. The number of the respondent was 405. The data were obtained by using self-administered questionnaires. This research shows that guests have not perceived superior value. Some of the values and the necessary efforts need to be improved.

The Relationship between the Existence of Butler and Service Quality received by VIP Guests

Good service quality in the hotel can be achieved if employees are able to anticipate and meet the guest’s needs. Therefore, it is necessary to have a section focusing on a certain type of guests, namely VIP and VVIP guests. in order to achieve good relations with guests. This section is called Butler which cover personal services so that the service quality is expected to increase. This study aims to study the guests opinion about the existence of Butler at Raffles Hotel, Jakarta and to find out the relationships between Butler and service quality. Research methods used is descriptive correlational where correlational coefficient and coefficient of determination are computed. Data was collected using questionnaire distributed to VIP/VVIP guests at Raffles Hotel Jakarta. Sample size was 53 and sampling technique was non probability purposive sampling. The result showed that on the whole the existence of butler was rated very good by VIP guests in Raffles Hotel Jakarta. Meanwhile, service quality received by guests was also very good. There was a strong positive relationship between Butler's existence and service quality in Raffles Hotel Jakarta.

The Impact of Marketing Communication in Attracting Customer (Case Study at Fairmont Hotel Jakarta)

Fairmont Hotel Jakarta has the unstable occupancy from month to month, started from January to December 2016. The objective of this research is to know the impact of marketing communication in attracting customer at Fairmont Hotel Jakarta. This research used associative casual. Population are all the guests who stayed in Fairmont Hotel Jakarta in the year of 2016. The sampling technique is non-probability sampling, and used incidental sample. The number of sample in this research is 120 respondents. Data was collected by distributing questionnaires with Likert scale. The statements in the questionnaires were tested of their validity and reliability. The data was analysed by using SPSS 19.0. The study found that marketing communication that consisted of advertising, sales promotion, public relation, personal selling and direct marketing impacted to attract customers 22,9%.

The Effect of Room Service, Comfort, and Reservation Process on The Performance Dimension Evaluation

As Indonesian hospitality market is growing, Indonesian customer preferences need to be understood more deeply by hotels to stay competitive. This research aims to examine the relationship between room service, room comfort, and reservation process factors to the performance of in-room dining, front office service, room amenities, hotel access and safety. Survey method was employed in this study, consisting of offline surveys distributed to the individuals who have stayed in one of the prominent hotels in Jakarta. The results indicated that room service does have a direct linear relationship on the performance of in-room dining, but room service does not have a direct linear relationship to the room amenities and hotel access and safety. Room comfort was shown to have a direct linear effect on the performance of in-room dining, room amenities, hotel access and safety. On the other hand, reservation process does have a direct linear effect on the performance of front office service as well as to the room amenities and hotel access and safety.

The moderating role of service innovation on the relationship between customer satisfaction and customer value: a case of 3-star hotels in Jakarta

The study of service innovation has gained relevance in recent years, but there is a lack of empirical research analysing the factors that favour it. The growing competition arising from burgeoning global markets aggravates the demand for hotels to innovate their services to continuously ensure success. The aim of this study is to test the moderating effect of service innovation in hotel services on customer value within the context of 3-star hotels in Jakarta. A conceptual model is developed by proposing five hypotheses. 150 respondents of hotel guests are collected through questionnaire within three months periods. The model is examined using structural equation modelling. The result shows that customer value was influenced by service quality and customer satisfaction and service innovation has a positive moderating effect on customer value. This study contributes to the hotel industry and innovation management literature by supplying suggestions for forming innovative strategies in the fierce market competition according to the customers' preferences of hotel services.

The moderating role of service innovation on the relationship between customer satisfaction and customer value: a case of 3-star hotels in Jakarta

The study of service innovation has gained relevance in recent years, but there is a lack of empirical research analysing the factors that favour it. The growing competition arising from burgeoning global markets aggravates the demand for hotels to innovate their services to continuously ensure success. The aim of this study is to test the moderating effect of service innovation in hotel services on customer value within the context of 3-star hotels in Jakarta. A conceptual model is developed by proposing five hypotheses. 150 respondents of hotel guests are collected through questionnaire within three months periods. The model is examined using structural equation modelling. The result shows that customer value was influenced by service quality and customer satisfaction and service innovation has a positive moderating effect on customer value. This study contributes to the hotel industry and innovation management literature by supplying suggestions for forming innovative strategies in the fierce market competition according to the customers' preferences of hotel services.

What values are perceived by hotel guests?

Perceived value on hotels has been widely studied in terms of perceived value as a trade-off between quality and price. However, a hotel guest expects some values upon his/her decision to stay in a hotel. This expectation consequently drives a need of studying some perceived values applying the multidimensional framework. In order to understand the role of each dimension in this perceived value, a formative approach was employed. The survey was conducted involving 357 guests staying in four-star hotels in Jakarta. The study applied partial least squares by which a multidimensional formative model was tested. The result indicated that the perceived value of the hotel was formed by seven dimensions and they are explained here.

PENGARUH PROGRAM GREEN MARKETING DI HOTEL SHANGRI-LA JAKARTA TERHADAP GREEN CONSUMER BEHAVIOR (Survei Pada Tamu yang Menginap di Hotel Shangri-la Jakarta)

Tourism holds an important role as a major contribution for economy iof a country not least for Indonesia. Tourism activity can not be separated from the various tourism sectors are mutually supportive and integrated with one another so as to attract tourists to visit Indonesia. Hospitality industry is an important industry in tourism activity due to the hospitality industry is one industry that high contribute to the tourism sector particularly in Jakarta. Jakarta as the capital city of Republic of Indonesia has the potential to attract tourists to the fulfillment of needs in terms of lodging accommodations in great demand by the management of international chain hotels to expand its market share by establishing a network of hotels in Jakarta. The importance of the marketing strategy undertaken by the hotel a top priority with progress and about eco-friendly lifestyle imposed by the Hotel Shangri-La Jakarta. So in general the strategy undertaken by the Hotel Shangri-La Jakarta is the green marketing. Therefore, the research done in the hope that green marketing is a strategy of influence in the creation of green consumer behavior. In this study, the independent variable (X) is green marketing which has tree sub variable are green value-Addition process, green management systems, and green products. Vvariable (Y) is green consumer behavior. The study was conducted during six months from September 2011 until February 2012 by using systematic random sampling as technique sampling. The results showed that green marketing significantly influence green consumer behavior. Factors of green marketing that gives a large effect is green management systems in Hotel Shangri-La Jakarta and the lowest facors in green marketing is green products in Hotel Shangri-La Jakarta.

Tourism and Hospitality Essentials (THE) Journal, Vol.II, No.1, 2012 - 291 PENGARUH PROGRAM GREEN MARKETING DI HOTEL SHANGRI-LA JAKARTA TERHADAP GREEN CONSUMER BEHAVIOR (Survei Pada Tamu yang Menginap di Hotel Shangri-la Jakarta)

Tourism holds an important role as a major contribution for economy of a country not least for Indonesia. Tourism activity can not be separated from the various tourism sectors are mutually supportive and integrated with one another so as to attract tourists to visit Indonesia. Hospitality industry is an important industry in tourism activity due to the hospitality industry is one industry that high contribute to the tourism sector particularly in Jakarta. Jakarta as the capital city of Republic of Indonesia has the potential to attract tourists to the fulfillment of needs in terms of lodging accommodations in great demand by the management of international chain hotels to expand its market share by establishing a network of hotels in Jakarta. The importance of the marketing strategy undertaken by the hotel a top priority with progress and about eco-friendly lifestyle imposed by the Hotel Shangri-La Jakarta. So in general the strategy undertaken by the Hotel Shangri-La Jakarta is the green marketing. Therefore, the research done in the hope that green marketing is a strategy of influence in the creation of green consumer behavior. In this study, the independent variable (X) is green marketing which has three sub variable are green value-Addition process, green management systems, and green products. Variable (Y) is green consumer behavior. The study was conducted during six months from September 2011 until February 2012 by using systematic random sampling as technique sampling. The results showed that green marketing significantly influence green consumer behavior. Factors of green marketing that gives a large effect is green management systems in Hotel Shangri-La Jakarta and the lowest factors in green marketing is green products in Hotel Shangri-La Jakarta.

Application of Text Mining to Extract Hotel Attributes and Construct Perceptual Map of Five Star Hotels from Online Review: Study of Jakarta and Singapore Five-Star Hotels

The use of post-purchase online consumer review in hotel attributes study was still scarce in the literature. Arguably, post purchase online review data would gain more accurate attributes that consumers actually consider in their purchase decision. This study aims to extract attributes from two samples of five-star hotel reviews (Jakarta and Singapore) with text mining methodology. In addition,this study also aims to describe positioning of five-star hotels in Jakarta and Singapore based on the extracted attributes using Correspondence Analysis. This study finds that reviewers of five star hotels in both cities mentioned similar attributes such as service, staff, club, location, pool and food. Attributes derived from text mining seem to be viable input to build fairly accurate positioning map of hotels. This study has demonstrated the viability of online review as a source of data for hotel attribute and positioning studies.