Homestay Tourism Research Articles

Unheard Voices: The Dynamics of Local Non-Participation in Homestay Tourism in Jammu and Kashmir

Unheard Voices: The Dynamics of Local Non-Participation in Homestay Tourism in Jammu and Kashmir

Homestay Tourism in Jammu and Kashmir: A Pathway to Sustainable Development and Cultural Exchange

Homestay Tourism in Jammu and Kashmir: A Pathway to Sustainable Development and Cultural Exchange

Investigating the Impacts of Homestay Tourism on a Local Community: Homestay Operators' Perspectives in Anantnag District

Investigating the Impacts of Homestay Tourism on a Local Community: Homestay Operators' Perspectives in Anantnag District

Socio-Economic Impact of Homestay: A case study of Tharu Homestay Patalganga, Birendranagar 3, Surkhet

Homestay tourism has been emerging as a form of sustainable tourism in many rural areas as a community development program in Nepal. The entire activities from the particular location have been integrated as a major component of rural tourism in homestay programs.To examine the socio-economic status of homestay owner. This study having the objective to explore the cultural practices of Tharu community, examine the socio-economic status of homestay owner describe the demographic pattern of the study area. Tharu community from Patalganga has been operating homestay programs where guests are offered only basic facilities i.e. normal bed just as the host sleep in their own bed, local food as host normally eat, and unique traditional hospitality with different cultural and natural beauties of particular area. Local cultural activities, traditional lifestyle of host, local tests can be experienced by guests taking part in a homestay program.Tharu people are rich in culture, have their own language, custom, and culture. This Patalganga community homestay perform the following cultural dance to entertainment the tourists like circle dance, stick dance and sakhiyadance. There are some challenges for doing home stay business in Patalganga village. The qualitative characteristics of social capitals such as road, transportation, energy, communication, security, are not supportive to the homestay. Homestay in Patalganga has created an alternative source of income for the concern family of the homestay operators. However, the families face the internal and external problems in the entire homestay. Homestay is a very effective tourism tool for economic sustainability, and natural sustainability of rural community by preserving the local tradition and culture.

Motivations and satisfaction of tourists staying in homestays across Kashmir Valley

Abstract This study explores the motivations and satisfaction levels of tourists choosing homestays in the Kashmir Valley, an area renowned for its natural beauty and cultural richness. Despite the growing popularity of homestays, little research has been conducted on understanding the driving factors behind their selection and the satisfaction derived from such stays in this unique context. Utilising primary data collected through surveys and interviews from a sample of tourists, this paper employs Structural Equation Modelling (SEM) and factor analysis to identify the underlying motivations for choosing homestays and to evaluate tourists’ satisfaction levels. The findings reveal that cultural immersion, personalised experiences, and the desire for authentic local interactions are primary motivations for tourists opting for home-stays over traditional hotel accommodations. Satisfaction levels were significantly influenced by the quality of interaction with hosts, the comfort of the accommodation, and the ability to experience the local way of life. The study’s results contribute to the theoretical understanding of tourist behaviour in the context of homestays and offer practical implications for hosts and policymakers aiming to enhance the homestay experience in the Kashmir Valley. By addressing the gap in the literature, this research provides valuable insights into the sustainable development of homestay tourism in culturally and ecologically sensitive regions.

Homestay Operators' Experiences in Initiating and Developing Homestay Enterprises

Community homestay development is one of the strategies to culture-based accommodation, mostly in the rural and remote settlements in Nepal. Homestay tourism has been in practice for more than two decades, and it is rapidly spreading in many parts of the country. This article attempts to bring the views and experiences of community homestay operators regarding their understanding, awareness, perceived benefits, and homestay initiation and development practices from Mahabharat Hills of Bagmati Province. Ethnographic field observations and 'bhalakusari' (in-depth talk) were the dominant methods applied during the data collection process. The findings suggest that due to multiple types of perceived as well as experienced benefits from community homestay tourism, locals have enthusiastically learned and adopted homestay enterprising, in which local-level institutional facilitation and support activities have become main motivators in the processes. In such areas, gradual increase in external facilitation, exposure and capacity development endeavors, increasing tourist arrivals, and wide ranges of direct and indirect economic, socio-cultural, and environmental benefits are visible. All these factors have encouraged the locals to engage and expand community homestay development initiatives in their areas. Despite multiple positive facets of homestay tourism, there exist some challenges too. The article also suggests some policy and practice-level implications.

Homestay Tourism as Tourism Development in Pemuteran Traditional Village

Homestay tourism is an activity in a homestay located in a traditional village environment. Homestay tourism is a special attraction for visiting tourists. Homestay tourism has not been widely utilised by homestay owners and managers. Homestay tourism is a new challenge for residents in meeting the needs of tourists. This is one of the causes of the researcher's interest in conducting research related to Homestay Tourism as a tourism development. The research aims to obtain information on the needs of homestay tourism in facing the challenges of tourism development, contributing to improving the economy of local communities, preserving local culture, preserving local culture and the surrounding environment, and being able to find novelty in the world of hospitality to increase the economic value of local communities. This research uses a qualitative action research method using a problem approach by mapping tourism objects, making observations, and taking documentation of homestay owners and managers. The results of the study show that homestay tourism is capable of standardised tourism development, increasing the economic value of local communities, helping local economic development, and preserving their cultural heritage. The researcher hopes that there will be ongoing and continuous research

The power of homestay tourism in fighting social stigmas and inequities

Homestay tourism serves as an interactive learning platform for both hosts and guests. As this form of tourism continues to grow, it is crucial to analyze its impact on local communities, particularly in terms of host-guest interactions. This study aims to explore how homestay tourism contributes to mitigating social stigmas and inequities within homestay communities. We used a phenomenological approach to delve into the lived experiences of homestay owners in rural homestay communities in Nepal. We conducted 26 in-depth semi-structured interviews with homestay owners from four community-based homestays. Community-based homestays were purposively selected with a history of various socio-cultural issues (e.g. untouchability, child marriage, impurity, illiteracy, etc.). A social learning theory serves as a theoretical basis for this paper. The findings suggest that learning is critical to homestay tourism, influencing positive behavioral changes among community members. The positive outcomes from homestay tourism further facilitate meaningful host-guest interactions, fostering community empowerment. It is evident that these changes occur gradually over time. In essence, this research emphasized the transformative role of homestay tourism in promoting learning and combating social stigmas and inequities.

A Review of Village Tourism in Nepal: Concept and Practice

Nepal is a country of 753 local governments. Of the total, 736 local government (276 municipalities and 460 rural municipalities) excluding six metros and 11 sub metros are the full of village attributes-arts, culture, civilization, history and outstanding natural beauty. The transformation of village settlements into potential tourist destinations will be the village tourism initiatives in Nepal. The transformation is generally based on Tourism planning and the planning is based on its concepts and practices. Thus, the study has been conducted to identify the basic concepts and contemporary practices of village tourism in Nepal. From the methodological perspective it is a general qualitative review of recently published journal articles. The study found that village tourism helped to maintain community wellbeing and reduce poverty in homestay tourism destinations. Contrary to that community people particularly residing in other villages are still economically poor and vulnerable. Thereby, their economic poverty can be eradicated through the implementation of appropriate village tourism concepts such as smart village tourism, spatial village tourism and community based ecotourism. In doing so, 736 local government of Nepal must develop at least 5,400 community homestay (six to nine in each local level) tourism destinations. The priority must be given to Nepali tourists as well as Chinese and Indian tourists through different packages in all season and regions. Top-level political leaders and bureaucrats must be able to make diplomatic relation with China and India for promoting village tourism throughout the country.

Exploring Guests’ Satisfaction and Dissatisfaction with Homestay Experiences: A Netnographic Study of a Rural Tourism Destination in Vietnam

ABSTRACT Few studies have used online reviews to gain useful insights into homestay guests’ satisfaction. This study responds to demands from the existing literature on homestay tourism in a rural destination context to identify the factors that contribute to tourists’ satisfaction and dissatisfaction by examining homestay experiences in Vietnam’s Ben Tre province. User-generated content on Booking.com was analyzed using a netnographic approach. The data comprised 656 online posts. The findings suggest that guests achieve satisfaction from host families’ attitudes and language abilities, high-quality facilities in the bedrooms and grounds, authentic cuisine, a peaceful location, the availability of complementary services, and affordable prices. The findings contradict studies suggesting that homestay guests may seek familiarity, and this was largely not evident in terms of tourist food consumption while at the destination. In addition, the findings challenge studies indicating that prices have a strong influence on tourists’ satisfaction with homestay tourism.

La Pinekonez: navigating challenges of homestay business

Learning outcomes After completion of the case study, the participants would be able to understand the challenges in building a sustainable homestay tourism business; develop a positioning statement for La Pinekonez which builds a unique competitive advantage; and outline elements of the business strategy to profitably sustain and grow a sustainable tourism homestay in terms of service offering, pricing, marketing and operations. Case overview/synopsis La Pinekonez Homestay, located in the beautiful region of Himachal Pradesh, India, is the subject of this case study, which explores both its successes and its difficulties. In August 2022, Arvind, the dedicated sole proprietor of La Pinekonez, grappled with multifaceted challenges, the first being the foray of established hotel chains into the homestay business. As the protagonist, was is in dilemma of preserving La Pinekonez’s unique identity amidst corporate competitors, particularly with regards to differentiating from the expanding hotel chains. The clash between customer expectations for hotel-like amenities and the homestay’s commitment to sustainable tourism presented a crucial challenge. Negative reviews questioning the authenticity of La Pinekonez’s green initiatives heightened the complexity. Adding to Arvind’s predicament were the seasonal fluctuations in tourist inflow and his aspiration to embrace immersive tourism trends. This case study facilitates exploration of strategic positioning, sustainability management and marketing strategies in the dynamic and competitive hospitality industry. It also offers insights into the complexities of balancing differentiation, customer satisfaction and sustainability while navigating the evolving landscape of tourism trends. Complexity academic level This case study is suitable for students of tourism and hospitality management at postgraduate level. The case study can be discussed once the basic concepts of hospitality management and service dimensions are covered. Supplementary material Teaching notes are available for educators only. Subject code CCS 12: Tourism and hospitality.

Success Factors for Standardized Vernacular Homestay in Malaysia: A Study of Walai Tokou, Kampung Sinisian

Vernacular Homestay, a hospitality and accommodation arrangement that offers tourists a unique and immersive experience, combining vernacular architecture with preserving local customs and traditions, was researched for its value and the characteristics that tourists realize as its success. For a standardized prototype vernacular homestay in Malaysia, Walai Tokou Kampung Sinisian, Kundasang, was selected by homestay experts from the Malaysian ASEAN Homestay Standards Working Group. Three hundred sixteen samples of visitors staying in homestay lodgings in Walai Tokou Homestay, Malaysia, were the subject of the study. Exploratory factor analysis (EFA) and confirmatory factor analysis (CFA) utilizing the structural equation model were conducted to validate the measurement model of tourists' perceived value. The findings showed that, in decreasing order of importance, significant criteria were customs and lifestyle; marketing management; activities; social and environmental sustainability; accommodations; and host-guest interactions. These findings imply that even though success factors depend on the totality of the visitor experience, customs and lifestyle factors bear the most significant weight. These findings could aid entrepreneurs in maintaining their simple vernacular dwellings, architecture, distinctive traditions, and way of life while developing regional characteristics distinct from mainstream generalist homestay tourism.

Buying behaviour and the mediating effect of travel intention for homestay tourism. An empirical study in Uttarakhand

Buying behaviour and the mediating effect of travel intention for homestay tourism. An empirical study in Uttarakhand

Tourist Motivational Perspective Analysis of Selected Accredited Homestay in Banaue, Ifugao: Basis for a Proposed Marketing Model

Homestay today is on the rise and has become one of many tourist attractions in the world. The context of homestay tourism is described as a double-edge sword because even when communities succeed in operating a homestay program, this success comes at the price of diminished authenticity, greater dependence on tourism, and enhanced social and economic inequalities. This study focused on four motivational perspectives of tourists in staying at traditional hut homestays of Banaue, Ifugao. A study aimed to determine the motivational drivers of tourists and identify problems on attractiveness, promotion, and definition of traditional hut homestay concept. Tourist motivation leads to better goals by establishing the right picture of tourist satisfaction focusing on the business which later increases business success. Descriptive method was used to describe the demographic and sociographic profile of the tourists. Qualitative and quantitative methods were used. A self-made survey questionnaire was administered to 135 tourists and interview was conducted among tourists, homestay owners, and managers. Findings indicated that the tourists were extremely motivated in terms of humanistic perspective or hierarchy of needs. Moreover, social perspectives were important for the tourists especially on the sense of belongingness with the host family. In essence, this study shed light on the motivational perspectives of tourists which led to the proposed experiential Ifugao culture tourism marketing model for homestay program.

Income Generation through Home Stay Tourism: A Case of Ilam Municipality

Home stay tourism has emerged as a promising avenue for income generation and community development in Nepal, particularly in rural areas where traditional forms of accommodation are scarce. This article explores the income generation opportunities offered by home stays in Ilam Municipality, Nepal, and delves into the impact of rural tourism on the local economy. The article also analyzes the challenges and opportunities associated with home stay development, emphasizing the importance of community-based tourism and its potential for economic growth, cultural preservation, and poverty alleviation. Drawing on qualitative approach, data were collected through the unstructured interview and direct interaction with local participants and visitors. The findings highlight the economic benefits of home stays, the empowerment of local communities, and the preservation of cultural heritage. However, challenges related to cultural authenticity, service quality, and equitable development are identified. The findings imply that the policymakers, tourism planners, and local communities should formulate effective plans and programs to enhance the sustainability and inclusivity of home stay tourism in Nepal.

Agglomeration in Tourism Governance and Community Based Tourism in Nepal: An Ethnographic Reflection from Panauti Historical Area

Etymologically, tourism is an industry and part of recreation and the way for sustainable resource management at the local level through community participation. Community-based tourism in Nepal is famously known as homestay tourism. It is an agglomeration of much authentic cultural and ecological richness within diversity to the tourist’s experience at the exact moment to the local’s participation and empowerment. Homestay is a very potential rural and historical site-based tourism enterprise. Tourism governance is not isolated discourse; it has many tangible and intangible transactions. It has been a positive backbone for the growth of environmental tourism around the globe by utilizing and empowering the local community. The primary data was collected for my research work for my MPhil thesis. The article aims to assess the socioeconomic, cultural, and participation contribution of community-based tourism in Nepal, based on the ethnographic narration analysis design. Moreover, community-based tourism is not an isolated subject so tourism is highly accountable to income elasticity and local empowerment with local resource marketing and distribution. Findings show that homestays should have an eco-friendly infrastructure for sustainable resource mobilization and homestay as community-based tourism is community lead activities for the sake of empowerment of the local, especially women.

Analisis Kelayakan Homestay Dalam Penerapan Prinsip Wisata Halal Di Desa Wisata Pulau Lombok

The purpose of this study is to determine the feasibility of homestays in Lombok Island Tourism Village in the application of halal tourism principles. The method of proving the purpose of the study uses descriptive methods with a mixed method consisting of qualitative and quantitative methods. The object of study is the feasibility of homestays in the application of halal tourism principles (case study in Lombok Island Tourism Village). Primary data collection will be conducted with in-depth interviews. The results of the study that Homestays in tourist villages on Lombok Island have mostly tried to apply the principles of halal tourism. This was confirmed from the results of interviews from the Manager's side. Homestay tourism villages on Lombok Island are not feasible to apply the principles of halal tourism, especially because Homestay Management has not been systematic, the Organizational Goals have not been set towards sharia Homestay, and the manager does not understand what sharia management is. From research, it is known that the weaknesses of homestays on Lombok Island are Culinary, Employees, Marketing, Rooms.

Beyond the homestay: Women’s participation in rural tourism development in Mekong Delta, Vietnam

This study examines the impact of the homestay tourism program in Mekong Delta, Vietnam, on women’s participation and empowerment in rural tourism development. As part of this study, 22 interviews were conducted with homestay owners to explore the benefits and challenges of women’s involvement in this type of tourism. The findings show that homestay tourism program has helped women to generate extra income, strengthen family ties, and increase their social influence while reducing domestic violence. However, cultural expectations and gender roles continue to pose challenges. This study underscores the importance of women’s participation in homestay tourism program and provides suggestions for promoting gender equality and women’s empowerment in tourism development. The study highlights the potential of women’s involvement in creating a sustainable and inclusive tourism industry and calls for further research and action to promote gender equality and women’s rights in tourism. The findings have practical implications for policymakers and practitioners in the tourism sector.

Homestay Tourism and Sustainable Development in the Indian Himalayan Region: Prospects & Challenges

In developing countries like India, homestay tourism is a relatively a new concept that has been introduced in the field of tourism and travel. It has number of benefits at social, economic and environmental level and simultaneously, it has certain limitations also. Purpose of this research paper is to evaluate the social, economic and environmental issues of homestay in Indian Himalayan Regions so that various tourism policies can be framed. Another purpose is to decide whether homestay is good & safe for an individual as a host and as a guest. Future potentials of home stay tourism has also been highlighted in the present paper and it also carry number of challenges faced by homestay tourism. Some proposed measures to improve homestay tourism have been given. It has been linked with sustainable development also. As per the expectations of the author, the present paper is going to give a lot of ideas & benefits to not only those people who are connected with tourism and travel but it will also give an idea to the govt., environmentalist, young generation, gen-z (specially residing in Himalayan region), spiritual and religious organisations, people interested in knowing the traditions and culture of other regions and to both guest and host community. The focus of the paper is empowering local and rural communities towards homestay tourism and preserving heritage culture of the people residing in Indian Himalayan Regions. Various marketing strategies to promote home stays has also been highlighted in this paper.

Research hotspots, emerging patterns, and intellectual structure of homestay tourism: a bibliometric analysis

Research hotspots, emerging patterns, and intellectual structure of homestay tourism: a bibliometric analysis