Main objective of the study. The article is devoted to the study of the process of national originality concept formation of the Baroque age Ukrainian graphic arts in the writings of the Kyiv school scientists of the first quarter of the twentieth century. The scientific positions of such well-known experts as E. Kuzmin, M. Istomin, K. Shirotsky, O. Novitsky, F. Ernst, M. Makarenko and other authors concerning distinctive features of the Ukrainian graphic art in the context of the all-European guidelines for the branch development, as well as its leading role in the Cossack age (ХVІ–ХVІІІ centuries) national art system development. The articles researches the scholars’ contribution to the science of art formation, in particular, the evolution of the artistic decoration of domestic early-print, thesis, and other graphic works in the context of that era style trends. Methodology consist of a complex historical-cultural approach, a systematic method, a synchronic analysis of publications of the same time interval, structural analysis. Scientific novelty. On the basis of scientific researches analysis the article systematizes the fragments of the Ukrainian art historians researches of the first quarter of the XXth century concerning the of the “Cossack” era graphic features. It has been proved that during the Cossack times there was formed an independent national art school, and the masters sought to recreate the local visual system – the types of people, clothing, life, natural environment, etc. The graphic compositions used a lot of the local symbolics. To study the features of graphics and move it into modern graphic design, it is necessary to analyse the old printed books, stored in libraries and museums of Ukraine, make copies and develop variants of implications. It is revealed that among the valid compositional features as the manifestation of the Ukrainian graphists’ independence, there is an arch type sample, ornamented with lush vegetative elements and framed with a text or a main story in the centre. Results and conclusions. The considered material confirms the unquestionable significance and national uniqueness of the Ukrainian graphics of the studied period; it stipulates contemporary graphic designers to search for the national identity design projects techniques and providing them with the basis for this.