Matter fields during the very early Universe are described by GUT models in curved spacetime. At high energies these fields are asymptotically free and conformally coupled to the external metric. The only possible quantum effect is the appearance of the conformal anomaly, which leads to the propagation of the new degree of freedom, the conformal factor. Simultaneously with the expansion of the Universe, the scale of energies decreases and the propagating conformal factor starts to interact with the Higgs field due to the violation of conformal invariance in the matter fields sector. In a previous paper we have shown that this interaction can lead to special physical effects like renormalization group flow, which ends at some fixed point. Furthermore, in the vicinity of this fixed point the first-order phase transition may occur. In the present paper we consider the same theory of the conformal factor coupled to the Higgs field and incorporate the temperature effects. We reduce the complicated higher-derivative operator to several of standard second-derivative form and calculate an exact effective potential with temperature on the anti-de Sitter (AdS) background. The physical analysis of the effective potential is performed within the framework of the high-temperature expansion.
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