We introduce and analyze an extended Hubbard model, in which intersite Coulomb interaction as well as a staggered local potential (SLP) are considered, on the square lattice at half band filling, in the thermodynamic limit. Using both Hartree-Fock approximation and Kotliar and Ruckenstein slave boson formalism, we show that the model harbors charge order (CO) as well as joint spin and charge modulations (SCO) at finite values of the SLP, while the spin density wave (SDW) is stabilized for vanishing SLP, only. We determine their phase boundaries and the variations of the order parameters in dependence on the SLP, as well as on the on-site and nearest-neighbor interactions. Domains of coexistence of CO and SCO phases, suitable for resistive switching experiments, are unraveled. We show that the novel SCO systematically turns into the more conventional SDW phase when the zero-SLP limit is taken. We also discuss the nature of the different phase transitions, both at zero and finite temperature. In the former case, no continuous CO to SDW (or SCO) phase transition occurs. In contrast, a paramagnetic phase (PM), which is accompanied with continuous phase transitions towards both spin or charge ordered phases, sets in at finite temperature. A good quantitative agreement with numerical simulations is demonstrated, and a comparison between the two used approaches is performed.
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