Company Growth Research Articles

Successful Digital Marketing Techniques for Business Development

In the constantly changing digital environment, digital marketing has emerged as a crucial component of company growth. Effective digital marketing techniques are thoroughly discussed in this article as the key to achieving significant business growth. This article's major goal is to give readers a thorough grasp of the value of identifying the target audience, creating high-quality content, optimizing it for search engines, using social media, using data analysis, and being responsive to shifting digital trends. We also go over the advantages of using this method, including how it can improve visibility, customer retention, and business conversions. This article seeks to serve as a comprehensive how-to manual for businesses and entrepreneurs who wish to learn the art of digital marketing for long-term company expansion.

Empowering Progress and Unveiling the Impact of Satisfying Employee's Personal Needs in Saudi Arabia's Manufacturing Sector

This study aimed to analyze the impact of satisfying employee’s personal needs on the Company Performance in the Saudi Manufacturing Sector. In particular, the researcher intended to assess the practitioners to develop their strategy to enhance employee engagement. To do that, the researcher observed the relationship between satisfying employee’s personal needs on employees’ performance and how it contributes to the company growth. In this context, quantitative and qualitative analyses approaches were used to address the research objectives. The researcher used an explanatory sequential mixed research design which was constructed from web-based survey and semi-structured face-to-face interviews. Accordingly, 578 employees working in different organizations in Saudi Manufacturing Sector participated in the survey questionnaires. On the other hand, for the qualitative part, 30 employees working in panel boards manufacturing factory were purposely selected to participate in face-to-face interviews. Significant relationships were observed from the quantitative analysis then verified using qualitative analysis. The findings showed that employees can positively contribute in Company effectiveness when their personal needs are satisfied. Most of the participants believed that their performance is significantly impacted if the company participates in satisfying their personal needs and that positively impacts Company progress.

The Effect Of Financial Condition, Company Growth, And Company Size On Going Concern Opinion Acceptance

This study aims to investigate the effect of financial condition, company growth, and company size on going-concern opinion acceptance. This research will use secondary data from the financial statements of companies listed on the Indonesia Stock Exchange (IDX) during 2020-2022. The research sample taken is a transportasion and logistic company selected by purposive sampling. 26 companies were chosen as the samples of this study. The method used is logistic regression analysis. The result of this research is that financial condition had a negative influence on the audit going concern opinion acceptance and the other company growth and company size do not have influence to the going concern opinion.

The Influence of Capital Structure, Company Growth, Liquidity, and Profitability on Company Value in Food and Beverages Sector Companies Listed on the IDX for 2017 - 2022

This study aims to examine the effect of capital structure, company growth, liquidity, and profitability on firm value. The population/object of this research is manufacturing companies in the food and beverages sector that have been listed on the Indonesia Stock Exchange (IDX) in 2017-2022. This study took samples using a purposive sampling technique that was selected based on certain criteria. Of the 27 manufacturing companies in the food and beverage sector listed on the Indonesia Stock Exchange (IDX) during 2017-2022, 16 companies met the criteria and could be used as samples in this study. The data analysis method used is a descriptive statistical test, a classic assumption test, which consists of normality test, heteroscedasticity test, autocorrelation test and multicollinearity test. In addition, multiple linear regression analysis, and hypothesis testing, namely the coefficient of determination and the T test.

FMCG Industry Customer Segmentation for Cosmetic Product at PT. Paragon Technology and Innovation


 Paragon Technology and Innovation is an Indonesian company within the Fast-Moving Consumer Goods (FMCG) industry that produces cosmetic products. PT Paragon is currently planning to develop new product and need understand further what product shall be prioritized to develop. Customer segmentation could be applied to give initial guide to determine which product to develop first. It is a process that divides customers into groups to find out the characteristics, behavior, or needs of customers for a product. Customer segmentation needs to be conducted because it can be used as supporting data to find out customer characteristics and determine effective and efficient marketing strategies for the company. Segmentation is one of the strategies to face business competition, to retain customers, and to assist management in developing marketing strategies to increase sales and company growth. The purpose of this study is to categorize the customers of PT Paragon Technology and Innovation products based on their characteristics. To determine customer segmentation can be done using the K-Means clustering algorithm. The clustering process is carried out by grouping PT Paragon's customer transaction history data in 2023 in November based on four categories, namely Face Care, Hair Care, Body Wash, and Make Up. The data is analyzed using IBM SPSS to determine the characteristics of each cluster. The population and samples used in the research were 79 and 52. The number of clusters used was 5, namely cluster 1 or struggling man customers, cluster 2 or beauty enthusiast customers, cluster 3 or forever young customers, cluster 4 or beauty careless casual customers and cluster 5 or luxtomer. The main cluster that provides shared value for PT Paragon Technology and Innovation consumers is cluster 2 or beauty enthusiast customers. The main category for shared value is the make up category, referring to the result, we recommend PT Paragon to mainly developa product following that category.

The Influence of Company Growth, Profitability, Leverage, and Inflation on the Value of Energy Sector Companies

This research aims to determine the effect of company growth (GPG), profitability (NPM), leverage (DER), and inflation (IHK) partially affect company value on the IDX. The period used in this research is three years, starting from 2020-2022. This research uses a quantitative approach with sampling techniques using purposive sampling methods. The population in this research is all energy sector companies that have been and are still registered on the IDX for the 2020-2022 period. A total of 76 companies and 50 companies were obtained as research samples. Data were analyzed using multiple linear regression analysis. The data analysis technique used in analyzing data is Eviews 13. Based on the results of data analysis, partially, there is a significant influence on profitability and leverage on company value, and there is an insignificant influence of company growth and inflation on company value on the Indonesian Stock Exchange.

STOCK UNDERPRICING FACTORS AFFECT IN INDONESIA FIRM: EVIDENCE ON INITIAL PUBLIC OFFERING ON 2017-2021

<p><strong><em>Abstract:</em></strong><em> This research aims to analyze the influence of underwriter reputation, financial leverage, proceeds, and firm age on initial IPO returns. In this research, IPO objectives are categorized into company growth opportunities, debt repayment, and increasing investors' working capital. This research sample consists of companies listed on the Indonesia Stock Exchange during the 2017-2021 period. The analytical tool used in this research is SPSS 25. The research results show that financial leverage has a significant effect on the underpricing of initial shares, while the underwriter; Income and company age do not have a significant effect on Initial Share Underpricing. This research contributes to better understanding the dynamics that occur in the IPO market, that volatility and market dynamics cause changes in the company's position on the stock market. These results are expected to provide valuable insights for investors, policy makers and market players.</em></p>

The influence of liquidity, profitability, company size, company growth and company age on company value (Case study on food and beverage companies listed on the Indonesian Stock Exchange period 2018 - 2022)

The influence of liquidity, profitability, company size, company growth and company age on company value (Case study on food and beverage companies listed on the Indonesian Stock Exchange period 2018 - 2022)

Board Characteristics and Financial Performance of Companies from the Agency Theory Perspective

This study aims to examine the director size, frequency of director meeting, female director, and independent commissioner on the firm financial performance. The population in this study are companies listed in the LQ45 index for the 2017-2020 period. In this study, purposive sampling selected 27 companies as a sample, with the number of observations as many as 108 observations. This study uses an analytical method that analyzes regression with a fixed-effect model approach and hypothesis testing. The results show that director size positively and significantly affected the firm financial performance. The female director negatively and significantly affected the firm financial performance, the frequency of director meeting and independent commissioner has no significant negative effect on the company's financial performance, while leverage and growth as control variables has no significant positive effect on the firm financial performance. Investors are advised to pay more attention to factors such as director size and female directors to be taken into consideration before investing. This study suggests that future researchers can use other proxies in measuring the firm financial performance, both from a financial perspective such as ROE and a market value perspective such as Tobin's Q. Further researchers are also advised to examine other factors related to the board characteristics.

DETERMINAN NILAI PERUSAHAAN PADA PERUSAHAAN KONSTRUKSI YANG LISTING DI BEI PERIODE 2019-2022

The aim of this research is to determine and analyze: The influence of capital structure and company growth on profitability and its implications for company value in a study of construction companies listed on the Stock Exchange for the 2019-2022 period, both simultaneously and partially.
 The research method used in this research is the nature of this data is time series data, namely from 2019 to 2022. The data used in this research are monthly index numbers from December 2019 to December 2022. The type of investigation is causality, and The time horizon in this study is cross-sectional.
 Based on the research results, it was found that capital structure has a positive and significant effect on profitability in construction Companies on the IDX in 2019-2022; company growth has a positive and significant effect on profitability in construction Companies on the IDX in 2019-2022; Capital structure has a positive and significant effect on company value in construction Companies on the IDX in 2019-2022; company growth has a positive and significant effect on company value in construction Companies on the IDX in 2019-2022; positive and significant influence on company value construction Companies on the IDX in 2019-2022. Capital Structure and Company Growth simultaneously influence profitability and its impact on company value in construction Companies listed on the IDX in 2019-2022.
 Keywords: Capital Structure, Company Growth, Profitability and Company Value

Financial Challenges of Brick and Mortar Stalls with the Advent of E-commerce Businesses in and Around Bangalore

The explosive rise of e-commerce has led to a paradigm shift in the retail industry globally. This study looks at the specific economic difficulties faced by traditional brick and mortar shops in and around Bengaluru, India, as they discuss the changed market environment with the growth of e-commerce companies. This research provides complete knowledge about the economic challenges faced by the brick-and-mortar stalls by analysing key factors such as changing consumer behaviour, changing market trends and the generally increasing operating costs of the metropolitan setting of Bengaluru. The study examines the impact of low pedestrian traffic, changes in pricing strategies and rising maintenance costs, highlighting the complexity of these issues in the Bengaluru retail environment. The report examines various strategies and corrective measures that can help brick and mortar shops survive and compete in the face of the increasing dominance of e-commerce. The report provides robust guidance for traditional traders who want to thrive in this changing economic environment and provides comprehensive information about the regional market dynamics of Bengaluru. This research provides useful information for company owners, legislators and other stakeholders who want to maintain the life of traditional retail in the digital age. This will deepen our understanding of the complex interactions between brick-and-mortar shops and e-commerce in Bengaluru.

Pengaruh Struktur Modal, Profitabilitas Dan Pertumbuhan Perusahaan Terhadap Nilai Perusahaan Dengan Kebijakan Dividen Sebagai Variabel Intervening Pada Perusahaan Manufaktur Yang Terdaftar Di Bursa Efek Indonesia Periode 2018-2022

This study aims to determine the effect of capital structure, profitability, and company growth on the company's value with dividend policy as an intervening variable in manufacturing companies listed on the Indonesia Stock Exchange. The type of approach in this study is associative quantitative with data collection using documentation studies and secondary data in the form of annual reports published by the company on the official website of the IDX, www.idx.co.id. The study population is all manufacturing companies in Indonesia Stock Exchange. Sampling technique with purposive sampling obtained samples of 35 companies with observation years starting from 2018-2022 (5 years) so that 175 samples were obtained. Data analysis techniques used in this study using path analysis with SPSS v.26. The results of this study indicate that the capital structure, profitability, and growth of the company have a significant effect on dividend policy. The capital structure, profitability, growth of the company significantly affect the value of the company, while the dividend policy does not affect the value of the company. Dividend policy cannot mediate the influence of the company's capital structure, profitability and growth on the value of the company in manufacturing companies listed on the Indonesia Stock Exchange in 2018-2022.

The Influence Of Corporate Governance Mechanisms, Company Growth, And Audit Quality On Going Concern Audit Opinions And Their Impact On Company Value(Empirical Study On Infrastructure, Transportation, And Logistics Companies In The Indonesia Stock Exchange Period 2019-2021)

Topo Da’a is one of sub-ethnic of Kaili tribe in Central Sulawesi, Indonesia. This This study aims to examine the influence of corporate governance mechanisms, company growth, and audit quality on going concern audit opinions and their impact on firm value in infrastructure, transportation, and logistics companies listed on the Indonesia Stock Exchange during the period 2019-2021. The research method used is quantitative descriptive with data analysis through descriptive statistics, classical assumption tests, regression analysis, and model feasibility tests. The analysis results show that the independent variables collectively have a significant effect on going concern audit opinions, but not significant on firm value. The results also indicate that going concern audit opinions do not have a significant direct impact on firm value. Partial test results show that audit quality has a negative and significant effect on going concern audit opinions, while other variables are not significant in influencing the level of going concern audit opinions or firm value. In conclusion, this study provides insights into the factors influencing going concern audit opinions and firm value, providing important implications for practitioners, policymakers, and researchers in the field of accounting and management.

Competitive Resilience and Innovation: Fonterra's Strategic Approach to Thriving in the Dynamic Chinese Dairy Market

In the Chinese market, Fonterra faces fierce competition with competitors such as Mengniu, especially with the increasing demand for functional, personalized, and healthy products. In response to the challenge of product line similarity, Fonterra should adopt a diversified product portfolio strategy and continue to launch new products, including special functional ingredients, personalized flavors, and innovative products that meet health needs. By reducing reliance on a single product, the company can reduce the impact of market volatility and increase its differentiation against competitors. This strategy will appeal to a wider consumer base, enhance customer loyalty, and effectively mitigate the threat of substitutes. By constantly monitoring market dynamics and competitors' actions, as well as making regular adjustments to its product portfolio, Fonterra will be more flexible in adapting to changes in the marketplace, enhancing its competitiveness and meeting evolving consumer needs, laying a solid foundation for the Company's sustainable growth.

The Influence of Dividend Policy, Liquidity, Company Size, and Company Growth on Debt Policy in Manufacturing Companies Listed on the Indonesian Stock Exchange (BEI)

This study aims to determine the effect of Dividend policy, Liquidity, Company Growth, and Company Size on Debt Policy in Manufacturing Companies listed on the IDX (Indonesia Stock Exchange). This research method used is quantitative method. This research is secondary data whose data is quantitative. Quantitative data in this study were obtained from the annual financial statements of each company and the Indonesian Capital Market Directory (ICMD) during the research period obtained from www.idx.co.id. The results of this study based on the analysis show that Dividend Policy has a positive and significant effect on debt policy in Manufacturing Companies listed on the IDX. Liquidity has a positive and significant effect on debt policy in Manufacturing Companies listed on the IDX. Company size has a negative and significant effect on debt policy in Manufacturing Companies listed on the IDX. Company Growth has a negative and significant effect on debt policy in Manufacturing Companies listed on the IDX.

THE INFLUENCE OF CAPITAL STRUCTURE, COMPANY GROWTH, DIVIDEND POLICY, SALES GROWTH, AND INVESTMENT DECISIONS ON COMPANY VALUE IN PHARMACEUTICAL SUB-SECTOR COMPANIES LISTED ON THE IDX FOR THE 2018-2022 PERIOD

This study aims to analyze the effect of capital structure, company growth, dividend policy, sales growth, and investment decisions on company value in pharmaceutical sub-sector companies listed on the Indonesia Stock Exchange (IDX). This research was conducted for five consecutive years from 2018 to 2022 which included 8 company samples taken using a purposive sampling technique. The data analysis used is multiple regression analysis method. The results of this study indicate that partially capital structure, company growth, and investment decisions affect firm value. Sales growth and dividend policy have no effect on firm value. Simultaneously capital structure, company growth, dividend policy, sales growth, and investment decisions have a significant effect on firm value.

Profit Growth of The Company

The agricultural sector is experiencing difficulties in terms of decreased corporate profits. The average profit growth in 2014 was 487, decreased in 2015 by 364, then increased in 2016 by 653, and decreased from 2016-2019. The decline in profit occurred due to the abundant production of agricultural products, and not infrequently, some agricultural commodities were barely produced due to crop failure. This study examines the effect of Current Ratio (CR), Net Profit Margin (NPM), Debt to Equity Ratio (DER), and Total Asset Turnover (TATO) on profit growth in agriculture sector companies listed on the IDX in 2014-2019. This research uses quantitative data with multiple linear regression techniques. The research sample was determined by purposive sampling technique. Quantitative analysis includes classic assumption tests (normality test, multicollinearity test, heteroscedasticity test, autocorrelation test), multiple linear regression test, model feasibility test through t-test, F-test, and coefficient of determination. The results showed that Current Ratio (CR), Debt to Equity Ratio (DER), and Total Asset Turnover (TATO) did not affect profit growth in agricultural companies listed on the Indonesia Stock Exchange (BEI) in 2014-2019, but Net Profit Margin (NPM) affect profit growth in agricultural companies listed on the Indonesia Stock Exchange (BEI) in 2014-2019. The contribution of the results of this study can support the conception of signal theory (Signaling theory), which suggests the importance of information issued by companies to investment decisions. Information is essential for investors and businesspeople because information provides information on records and descriptions of the past, present and future for companies and the capital market. Keywords: Current Ratio, Debt, Asset, Margin, Profit. JEL Classification: G39, G19, Q02

Determinan Struktur Modal Dengan Ukuran Perusahaan Sebagai Variabel Moderasi

Purpose: This research aims to analyze and test the influence of company growth, business risk, and asset structure on capital structure with company size as a moderating variable. Methodology/Approach: The population used in this research is tourism, restaurant and hotel sector companies that have been listed on the Indonesia Stock Exchange (BEI) in four periods, namely 2018-2021, totaling 31 companies. Findings: The results of this research explain that asset structure has a negative effect on capital structure, while company growth, business risk and company size have no effect on capital structure. Company size cannot moderate the influence of company growth, business risk, and asset structure on capital structure. Practical and Theroretical Contribution/Originality: This research contributes to investors, creditors, company management and researchers to increase understanding regarding the capital structure of tourism, restaurant and hotel sector companies. Capital structure as an independent variable can be used to monitor the company's funding conditions and as a consideration for investors and creditors in providing funding. A poor capital structure can increase financial risk to a company. Investors and creditors need to ensure that the company has an appropriate capital structure policy in handling financial obligations without facing high risks. Research Limitation: The independent variables used in this research were only able to explain 2.82% of the influence on capital structure. The remaining 71.8% is explained by other variables that are not in this study.

The Influence of Sustainability Reporting on Audit Quality. Empirical Analysis on Companies Listed on the Bucharest Stock Exchange

The entire range of financial and non-financial activities carried out in companies has an impact on the quality of disclosures. The audit, through its specific procedural approach, contributes to enhancing the quality of reporting by balancing the interests of the two parties involved in the reporting process, i.e. the companies and the users of the information. The paper aims to assess the extent to which sustainability reporting influences audit quality, assessed from a dual perspective, namely that of the audited company (through the quality of the information published and insured by the audit) and that of the auditor (through the audit opinion expressed). Using information specific to companies listed on the main market of the Bucharest Stock Exchange, the study analyzes the link between a series of dummy variables associated with carrying out sustainable activities, social and environmental protection and the size of discretionary accruals, i.e. the audit opinion. The results reveal a negative relationship between the two dimensions analyzed. The involvement of companies in sustainable actions is generally interpreted as an effort that diminishes audit quality, measured from both perspectives. The effect of these social and environmental protection activities is correlated with potential manipulation of the results (decreasing the quality of financial information) and with increasing the likelihood of expressing a modified audit opinion, respectively. The results are also robust following the introduction of control variables into the analysis, such as: leverage, company growth, company size or industry.

Tax Management Strategy for Company Operational Effectiveness

Within a dynamic and intricate corporate environment, the strategic significance of tax management is progressively crucial in guaranteeing operational continuity and fostering company growth. This study aims to examine the influence of tax management on the operational efficiency of companies. This study employs a qualitative methodology utilizing descriptive techniques. The research findings indicate that implementing a proficient Tax Management plan has a beneficial influence on the operational efficiency of manufacturing enterprises. Companies that effectively utilize tax deductions and incentives, strategically plan their financial structures, and implement a comprehensive tax management system are more likely to achieve greater operational cost efficiency. Engaging in partnerships with external tax specialists has been demonstrated to offer valuable perspectives and professional guidance. Additionally, regularly monitoring alterations in tax legislation enables organizations to foresee their consequences and adapt tax plans in advance. Hence, the research findings validate that implementing intelligent Tax Management can serve as a crucial determinant in enhancing manufacturing organizations' operational and financial efficacy.