Green Furniture Research Articles

GREEN MARKETING: A STUDY OF CONSUMERS’ PURCHASING BEHAVIOR OF SELECTED ECO-FRIENDLY PRODUCTS

The phrase "green products" is widely used to describe products and services that try to protect or enhance the environment during manufacture, use, or disposal through resource conservation and decreased use of hazardous chemicals, pollution, and waste. The Present study is on the subject of green consumer purchase behavior. This study explores the awareness and knowledge of Green Products. After consumers realized how their purchasing decisions, directly and indirectly, impacted the environment and their health, they began making more green purchases. Most studies that analyze it don't clearly define any particular product categories, such as organic food, green clothing, green electronics, green cleaning trends, ethical personal accessories, reusable containers, eco-friendly home goods, green cosmetics or organic personal care, green furniture, etc. Contrary to general green products, different product categories have different factors that influence consumer choice. Therefore, the paper aims to perform a complete holistic review of the fragmented and divergent studies on specific product categories. The purpose of consumer behavior research on green issues is to identify the rules that govern green consumption and make specific suggestions for promoting green consumption. Each sustainability value should come from home.

Study on the impact of environmental awareness, health consciousness, and individual basic conditions on the consumption intention of green furniture

With the aggravation of global environmental issues and the rise in health consciousness, green consumption behavior (particularly the purchase of green furniture) has become a crucial pathway to promote sustainable development. This study aims to explore how environmental awareness, health consciousness, and personal basic conditions (gender, age, education, and income level) influence the intention to consume green furniture by extending the Theory of Planned Behavior (TPB). Through a survey of 1,024 consumers, the study finds that attitudes, subjective norms, and perceived behavioral control positively impact green consumption intentions, consistently supporting the basic assumptions of TPB. Further analysis reveals that environmental awareness and health consciousness not only directly influence consumers' purchase intentions but also indirectly promote the intention to buy green furniture by affecting attitudes, subjective norms, and perceived behavioral control. Additionally, education and income levels significantly enhance environmental awareness and health consciousness, while the effects of gender and age are relatively limited. These findings highlight the need to comprehensively consider the multidimensional influences of consumers' psychological attitudes, perceived social pressure, personal control, environmental and health consciousness, and personal basic conditions when promoting green consumption behaviors.

Green Emotion: Incorporating Emotional Perception in Green Marketing to Increase Green Furniture Purchase Intentions

The industrialization process has led to environmental deterioration, which has created challenges for sustainable development. However, there is an increasing inclination to purchase green furniture as a sustainable form of furniture. Hence, investigating the determinants of consumers’ intention to purchase green furniture is beneficial for promoting the adoption of sustainable furniture. Previous research has examined the functional aspects of purchasing behavior using the theory of planned behavior (TPB), while giving less consideration to affective elements. This study aimed to investigate the factors that influence the intention of future users to purchase green furniture, explicitly focusing on emotional perception. This study utilized the PAD three-dimensional emotion model. A novel conceptual model was developed, drawing upon the findings of the literature review. This study employed the questionnaire method to collect data, resulting in 412 valid samples. The collected data were then analyzed and processed using partial least squares structural equation modeling (PLS-SEM) in SmartPLS 3.0 software. Additionally, the mediating influence of the variables was examined using the bootstrap method. The results suggested that the perceived pleasure, arousal, and dominance all had a substantial influence on the beneficial effect of green furniture elements on purchase intention. Among these factors, pleasure (PP) had the strongest mediating effect on the relationship between green brand image (GBI) and purchase intention (PI). Arousal (PA) had the strongest mediating effect on the relationship between eco-innovation (EI) and purchase intention (PI). Dominance (PD) had the strongest mediating effect on the relationship between purchase customization (PC) and purchase intention (PI). Furthermore, this paper examined the disparities between the characteristics of green furniture and conventional furniture in terms of their ability to stimulate emotional responses and influence consumers’ intention to purchase. This study revealed that green features (GF) have a greater capacity to evoke emotional responses in consumers, consequently impacting their intention to purchase green furniture. The study’s findings have both theoretical implications and practical relevance. In theory, these findings enhance the theoretical framework of purchase intention for green furniture. In practice, they provide specific ideas and recommendations for green furniture companies to develop emotional marketing strategies.

Utilizing a Hybrid Approach to Identify the Importance of Factors That Influence Consumer Decision-Making Behavior in Purchasing Sustainable Products

Consumer decision-making behaviors play a pivotal role in the realm of purchasing sustainable products. It is crucial for businesses to understand the key factors that influence consumers’ choices in this context, especially if they aim to align with eco-friendly trends. Conventional methods are inadequate for accurately and successfully identifying the importance of factors that influence consumers’ decision-making behaviors in purchasing sustainable products and stem from a lack of holistic consideration. Conventional methods, like AHP, surveys, questionnaires, interviews, and focus groups, often do not fully consider the many aspects of consumer behavior related to sustainability. To address this gap, our study aims to (1) employ a hybrid approach, integrating conventional methods with cutting-edge machine-learning technology for predicting consumer’s decision-making behaviors in purchasing sustainable products; (2) demonstrate the practical application of this hybrid approach through the example of green furniture; and (3) provide a practical guide for identifying the importance of factors influencing consumers’ decision-making behaviors in purchasing sustainable products. This study will map out implications for the future of consumer decision-making behaviors in purchasing sustainable products. The hybrid approach to studying consumer decision making in sustainable product purchases, combining quantitative and AI methods. This methodology provides a comprehensive analysis of factors influencing environmentally friendly choices, fostering awareness and informed decision making. Businesses can use these insights to tailor strategies, enhance offerings, and meet the rising demand for sustainable products, contributing to environmentally responsible consumer behaviors and promoting economies of scale for sustainable products and innovation. This holistic understanding is crucial for creating a sustainable and socially responsible marketplace.

MECHANICAL AND PHYSICAL PROPERTIES OF BIOCOMPOSITES FOR FURNITURE AND THERMAL INSULATION

The objective of this work was to evaluate the performance of three natural fibers, namely, bagasse, kenaf bast fibers and cotton stalk, to produce particleboard suitable for application in green furniture and thermal insulation, using tannins and casein as natural matrices at the concentration of 15%. The particleboards were tested according to the relevant European standards to determine their mechanical properties, physical properties and thermal conductivity. The results showed that particleboards made from bagasse fibers and cotton stalks with casein adhesives exhibited higher mechanical performance and complied with European standards for board used for furniture and interior fitments. The particleboards prepared using tannins failed to satisfy the EN standards. All particleboards met the thermal conductivity requirements of the European standards.

Environmental impacts on the perception of young generation toward the purchasing intention of green furniture in Ho Chi Minh City

The article aims to investigate and research the environmental impacts from any perspective on the perception of the young generation who have the intention to purchase green products and green furniture, based on the fact that pollution and environmental damage are needed to be considered as vital issue, and the concern grows to a greater degree gradually. Therefore, this article focuses on exploring and examining various factors that could affect the focused customer class, which is the younger generation, in terms of the awareness and their personal attitude toward purchasing green furniture in order to obtain a more sustainable environment. Green furniture is one of the environmentally friendly green products products that can be produced and used without causing harm to the environment. The database is gathered from 241 advantageous survey respondents whose age falls into the range of young adulthood (from 18 to 35 years old), living and working in Ho Chi Minh City. Data analysis is performed by using Smart SPL4 with the partial least squares structural equation modeling method (PLS-SEM). From the conclusion of this survey, the following factors can affect the intention of young consumers in Ho Chi Minh City to purchase green furniture: environmental knowledge, products’ functional value, perceptive behavior control, and environmental responsibility. The results show that cognitive behavioral control has a relative effect on purchase intention; the environmental responsibility and environmental knowledge of young people in Ho Chi Minh City can impact on their consciousness about environmental issues and socio-ecological benefits, positively impacting their purchase intention towards green furniture and green products. The results provide valuable information about the impact of various factors on the purchasing intention of green furniture among young consumers in Ho Chi Minh City.

Should We Continue to Sell Green Products? A Case Study of Willingness to Pay More for Green Furniture Products

The growing global demand for environmentally friendly products necessitates an in-depth examination of the factors influencing consumers’ willingness to pay a premium. This study focuses on the furniture industry and aims to identify the key determinants that shape consumers’ willingness to pay more for environmentally friendly furniture. Data were collected from 153 Indonesian consumers interested in purchasing household furniture products. Structural Equation Modeling (SEM) analysis, utilizing smartPLS software, was employed to analyze the data and derive insights. The findings revealed that the perceived value of green products and individuals’ green attitudes significantly and positively influenced the desire to pay more for environmentally friendly furniture. Conversely, the green marketing mix did not significantly impact consumers’ willingness to pay more for such products. These results highlight the importance of communication, outreach, public policy, and education in shaping the nation and state’s positive perception and attitude towards green products. The implications of these findings are discussed in the context of promoting sustainable consumption practices and fostering a greener economy.

Evaluation of Microclimate Benefits Due to Cool Pavements and Green Infrastructures on Urban Heat Islands

Ongoing climate change is manifesting in the expansion of the urban heat island (UHI) effect. This paper evaluates the microclimate benefits of cool pavements and green infrastructures in a historical square in Rome, Italy. The ENVI-Met software enabled us to conduct a microclimatic analysis of the examined square in July 2021, through a comparison of the thermal performances of the current asphalt and sampietrini pavement (AS) with three alternatives. The proposed options are to change the existing layout to include: light concrete slabs and green furniture consisting of 5 m high trees (LC+G1), a perimeter hedge with 5 m high trees (LC+G2), and a perimeter hedge with 15 m high trees (LC+G3). The effects of the road pavements as passive countermeasures to the UHI effect are investigated in terms of air temperature (AT), mean radiant temperature (MRT), and predicted mean vote (PMV). The results show that the existing asphalt pavement is the worst option, while the cool pavement integrated with vegetation is greatly beneficial to human thermal comfort. Compared to the current layout, LC+G3 is the best scenario, because it implies an AT reduction higher than 3 °C, a MRT reduction equal to 50%, and a maximum PMV value equal to 2.2.

Performance Evaluation of Green Furniture Brands in the Marketing 4.0 Period: An Integrated MCDM Approach

This study aims to develop a framework that enables green marketing practices to regulate the performance evaluation criteria (GFBPC) of consumers and green furniture brands in the Marketing 4.0 period and to prioritize green furniture brands. The first stage was the literature review and decision-making group; it included GFBPC and the selection of three green furniture brands with the highest market value in Turkey. We then applied AHP to determine and prioritize benchmark weights, and TOPSIS to rank the performances of selected brands by GFBPC. We performed SA to test the accuracy of the findings. The results revealed that the Co-creation of Value and Pricing criteria have the highest value, and “Brand Y” is the best. Among the evaluation contributions of the study are a new understanding of green furniture performance criteria, and an integrated framework for new application methods for green marketing. With the Marketing 4.0 period, it is among the first of its kind to offer sustainable solutions to evaluate green marketing practices and increase the performance of green furniture brands in this regard. The results can help furniture industry stakeholders understand ways to compete in the green market and sustainable development.

Risk identification and assessment on green product certification — Model construction and empirical analysis

Green product certification is an important link between sustainable production and consumption, which are widely used by governments to promote sustainable development. However, the risks in the green product certification are not sufficiently addressed. The purpose of this study is to identify and evaluate the risk of green product certification, for a risk index system and the intelligent risk assessment model were constructed, which could provide support for risk management of green product certification. Green furniture products were taken as an example, as they are closely related to daily life and health. Based on the implementation specification of green product certification on furniture in China, six basic links and 19 certification risk indicators were proposed. Then an intelligent risk assessment model was constructed using the interpretation structure model, analytical network process and probabilistic neural networks methods. Based on the history data of green furniture product certification in China, the results show that on-site inspection stage has the highest risk weight of 0.3457 among the six links. The comprehensiveness of the information input has the highest risk weight of 0.1290 among the 19 indicators. The intelligent risk assessment model could accurately evaluate the risk, the results showed that there is always a certain risk in the green product certification. Therefore, some suggestions were recommended, certification traceability system, professional staff training and intelligent information filling would be helpful to risk management of green product certification. The results of this study could be extended to other fields of green products and be used for other countries to improve the risk management of green product certification.

Važnost ekološkog dizajna u kružnoj ekonomiji s naglaskom na eko namještaj

In order to decrease the environmental problems in recent years in the world, caused mainly by foreign trade, changes and the introduction of environmental approaches within the business of companies are necessary. Eco design is a powerful tool that pushes boundaries in design, and at the same time participates in raising awareness about environmental protection. At the same time, it reduces environmental pollution and costs, and increases the environmental efficiency and profitability of organizations. Cost reduction can be a particularly important factor in attracting companies to introduce and apply this discipline. It connects with the circular economy and sustainable development and proposes instructions to designers to reduce their negative impact on the environment, choosing environmentally friendly materials, processes and technology. In the world, but also in Croatia, it is necessary to give priority to the development of technology for designing green materials and design technology, design techniques for cleaning paints and compounds and design techniques for a clean environment. The purpose of the article is to provide the public with a deeper understanding of how and whether there is a need to use more green products and furniture. Businesses need to focus on marketing sustainable furniture to a greater extent in order to increase the purchase, but also the awareness of green furniture consumption. The furniture industry is one of those committed to improving its operations in the territory of environmental protection. Eco furniture is easily repaired, disassembled and recycled, and there is awareness in its design, production and end use. Era grupa d.o.o. is a company that deals with ecological furniture that was designed and manufactured in Croatia and has reached a level of high environmental and ethical awareness. The aim is to produce an impact on the qualitative improvement of products in the furniture industry, which is based on the use of ecodesign at all stages of production and reduction of emissions of harmful substances and respect for the health and safety of workers and end users. Also, their desire is to establish a Croatian eco-design that is recognizable and that will affect the competitiveness of Croatian products in the world.

An Evaluation Model for Green Manufacturing Quality of Children’s Furniture Based on Artificial Intelligence

With the differentiation of the furniture market, there is a growing demand for children’s furniture. The design of children’s furniture must fully consider the special cognition and preference of children, highlight environmental friendliness and health, and benefit the physical and mental development of children. These design objectives are similar to those of green furniture. Therefore, it is necessary to accurately evaluate the quality of green manufacturing, the key link of green furniture production, with the aid of the excellent data processing technique of artificial intelligence (AI). Thus, this paper summarizes the AI applications in quality testing of children’s furniture and statistical analysis on its greenness, and constructs an evaluation model for green manufacturing quality of children’s furniture. Firstly, the authors introduced the architecture of the green manufacturing system for children’s furniture, and analyzed the product lifecycle and environmental pollutions. On this basis, a complete and scientific evaluation index system (EIS) was constructed. Next, the weight coefficients of the goal layer and criteria layer were determined by the entropy method, and the initial evaluation result were provided. Finally, a comprehensive evaluation model was established for the green manufacturing quality of children’s furniture, based on backpropagation neural network (BPNN), and genetic algorithm with adaptive mutation (AMGA). The proposed EIS and model were proved effective through experiments. The research results provide a reference for the quality evaluation in other fields.

Determinants of consumer’s intention to purchase authentic green furniture

Green furniture has aroused the concerns of consumers. However, the current furniture market is full of counterfeit green furniture, which affects the flourish of authentic green furniture. From the perspective of consumers, this research aims to examine the determinants of consumer’s intention to purchase authentic green furniture. Theory of planned behavior model is selected as the basic theoretical model in this research and it has been adapted by adding three variables, namely physical health concern, environmental consciousness and past experience. Based on the survey data of 451 consumers, this research finds that perceived behavioral control exerts a significant and positive effect on consumer’s intention to purchase authentic green furniture, while attitude and subjective norm have no significant influence on purchase intention. As for the new added variables, physical health concern and past experience are significantly and positively associated with consumer’s intention to purchase authentic green furniture while environmental consciousness has no significant and direct effect on purchase intention. Furthermore, it is worth noting that environmental consciousness can exert an indirect effect on purchase intention via perceived behavioral control. On the basis of research findings, relevant recommendations to promote consumers to purchase authentic green furniture have been proposed.

Consumer’s intention to purchase green furniture: Do health consciousness and environmental awareness matter?

With the increase of consumer’s environmental awareness and health consciousness, great attention has been paid to green furniture. This study attempts to explore consumer’s intention to purchase green furniture by applying an extension model of theory of planned behavior (TPB). The original TPB model is extended by adding three factors: health consciousness, environmental awareness and willingness to pay for green furniture premium. We collect 460 usable surveys in China. The empirical findings show that environmental awareness positively affects attitude, subjective norm, perceived behavioral control as well as willingness to pay, and then subjective norm, perceived behavioral control and willingness to pay positively influence consumer’s intention to purchase green furniture. Health consciousness also positively affects consumer’s attitude and intention to purchase green furniture. However, attitude toward purchasing green furniture is not significantly related to purchase intention, which implies an attitude-behavior gap. Furthermore, perceived behavioral control has the largest influence on consumer’s purchasing intention, followed by health consciousness, willingness to pay and subjective norm. Additionally, compared with the original TPB model, the extension model of TPB can improve the explained variance. Based on the empirical analysis, we provide some managerial insights for the promotion of green furniture.

Consumers' perceptions on green and smart furniture innovation

Ecological and intelligent furniture appears to gain popularity since both smart multi-functionality and eco-sensitivity seem to grow. On the other hand, an emergent stream of the entrepreneurship literature regards the involvement of customers in the definition and creation of value to new products and services as vital; value creation strategies focus actually on the location and exploitation of the various dimensions along which customers perceive value. The study investigates the perceptions of consumers of the third age regarding the attractiveness of green smart furniture (GSF) products. The research contains data from a random sample of 399 consumers from different regions of Greece during 2013. The data were recorded, processed and analysed via the statistical package SPSSWIN ver 20.0. According to the findings, third age consumers' everyday living and its difficulties regarding the use of furniture seem to play the most significant role, along with health improvement support and environmental protection. However, price plays also a crucial role.

Consumers' perceptions on green and smart furniture innovation

Consumers' perceptions on green and smart furniture innovation

Eco-label credibility and retailer effects on green product purchasing intentions

Eco-labels offer an identifiable marketing tool to convey a product's environmentally friendly and socially desirable characteristics to final consumers. Furniture offers a prime example of the opportunities and challenges to the expansion of green products. This study examined how eco-label credibility and retailer type affect green purchasing intentions (GPIs). Data from a sample of final consumers collected across 124 cities in China were analyzed using a Bayesian approach. Consumers who purchase furniture at supermarkets exhibited a lower GPI compared with consumers at other furniture retailers, ceteris paribus. Consumer perceived credibility of eco-labels, past green purchase, awareness of green furniture, level of education, and whether there is an elder family member in household were all found to positively affect consumers' GPI. Eco-labels may bring market opportunities for green furniture manufacturers but these are limited by effective communication and product outlets. It is intrinsic for green furniture manufacturers to choose retailers with a positive reputation among final consumers to improve credibility and potentially expand market share.

Eco-innovation practices: a case study of green furniture manufacturers in Indonesia

The objective of this paper is to explore eco-innovation practices from the perspective of furniture manufacturers currently active in promoting green production practices in Indonesia. Furniture manufacturing firms are constantly seeking sustainable solutions to avoid the negative effects of the production activities and the products. The firms were chosen because of their ability to produce green furniture with environmentally friendly concepts. Using the case study method, key respondents were interviewed from four firms and a field trip was undertaken during which observations were conducted. This study found that a green network is an emerging driver that can contribute to eco-innovation practices. This paper also identified other themes for eco-innovation - regulation, technology, and firm specific, market and supply factors. A proposed matrix to be used as guidance to evaluate eco-innovation practices for small and medium enterprises (SMEs) for eco-innovation assessment is included. This paper provides insights on how eco-innovation best practices can be implemented and also provides guidance to management for finding a best business model to reduce operating costs while providing environmental green and healthy consequences to society.

A holistic process of R&D-based open innovation model for low-tech sectors: the green and smart furniture research project

A holistic process of R&D-based open innovation model for low-tech sectors: the green and smart furniture research project

A holistic process of R&D-based open innovation model for low-tech sectors: the green and smart furniture research project

Although dynamic and with a reputation worldwide thanks to creativity and responsiveness, micro firms and SMEs of the furniture sector have been severely hit by the recent crises facing a significant drop in turnover. Innovation seems to be one of the most significant ways for them to differentiate and therefore survive. However, incomplete information and capability inadequacy are core weaknesses of most micro and small furniture enterprises all around Europe. Open-innovation models proposed were mainly implemented in high-tech sectors. How do they work in the low-tech furniture industry? The paper describes an effort to provide a holistic approach of implementing RD the green and smart (GSF) project was developed by the Laboratory of Applied Marketing, Management and Economics of the Wood and Furniture Design and Technology Department (WFDT) of TEI of Thessaly Greece and endeavoured to develop a best practice of this model.