Studying the organization of music festivals is not just an immersion into the world of music, but a comprehensive approach that provides valuable knowledge and skills applicable in different areas of life. Organizing a festival is a large-scale project that requires the ability to plan, coordinate, manage resources (financial, human, technical) and risks. Organizing a festival involves attracting an audience, creating brand awareness of the festival, managing advertising - these are tasks that require deep knowledge of marketing tools. Interaction with artists, volunteers, technical staff, sponsors, media - this is the art of communication, diplomacy, conflict management. Studying the organization of festivals allows to immerse in the real world of event management, feel the dynamics of work in conditions of tight deadlines and increased responsibility. All these factors make the study of the organization of festivals relevant and timely. The goal of the study is theoretically substantiated and develop the project of a festival as a modern art project. In connection with the goal, the following tasks were identifying: 1) to consider the features of art management in the art of music; 2) to identify the essence of the festival, analyze its main characteristics; 3) to highlight the main stages and study the technological features of the implementation of music festivals; 4) to describe the experience in organizing international music festivals; 5) to develop an original project for a festival. The object is festivals of musical art. The subject is organizational and technological aspects of the implementation of music festivals as modern art projects. The scientific work is based on the scientific work is based on cultural, activity-based and systemic approaches. In the process of selecting methodological tools for empirical research, methods of non-participant observation, modeling, analysis, synthesis, and structural-functional method were used. On the basis of systematically elaborating the meaning, professional connotation, and domestic and international development of art project, we will further elaborate the importance of the discipline of arts management in the development of the country as well as in the field of culture and arts according to the needs of the development of the times. Music festivals have been developed in China for nearly 20 years, but Chinese academics have paid little attention to music festivals, and the literature related to music festivals is still minimal, especially in the context of art project, which lacks corresponding theoretical support. This study not only expands the boundaries of art management theory, but also deepens the theory to a certain extent. The thesis consists of an introduction, an abstract, a main part consisting of two chapters, a conclusion, a bibliography, an appendix. The total volume of the thesis is 81 pages, of which 68 pages are occupied by the main text, a list of bibliographic sources (70 units) and appendix.
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