Parametric design, with its unique scientific and logical nature, is gradually applied in the field of landscape design. Therefore, the GIS (geographic information systems) technology of parametric software was applied to the optimization of traditional landscape architecture, and its practical application quality was discussed. The actual analysis results showed that the evaluation result of parametric design had the highest score of 7.71 in behavioral perception. The overall score was 7.28, showing a high scientific nature. In the evaluation of landscape environmental benefits, after the optimization of landscape greening by parametric design, the air cleanliness and living comfort were generally improved, compared with those before optimization, and the highest values were 11.97 ± 6.01 and 5.86 ± 2.11 respectively. In the evaluation of the economic benefits of gardens, the economic income of gardens in the past 8 years generally increased, reaching the highest of 3.5795 billion yuan, with a growth rate of 78.92%. At the same time, the return on investment reached 26.17%, far exceeding the expected 20%. Among the social benefits, the weight of increasing employment opportunities was the largest at 0.36. In summary, parameterized optimization of traditional landscape design can effectively improve its social, environmental, and economic benefits and has good practical value.
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