WHAT could be more timely than a book on 'getting ahead' in Japan! As Toyotas, Yamahas, and Sonys flow out upon the world in an unending stream, there is a growing fascination with the society that has achieved such productiveness. To be sure, Professor Kinmonth's study doesn't treat the recent postwar decades. It centers on the Meiji era; but as his subtitle, 'From Samurai to Salary Man', indicates, he is concerned with the larger transition from the pre-Western to an industrial society. At the very least, his book has implications for the present. The book is part social history and part intellectual history. It flirts at times with great ideas, but its primary concern is with attitudes or opinions about 'self-advancement'. The strength of the book is the remarkable range of materials used by the author. He begins with Samuel Smiles's Self Help, discussing lucidly and intelligently what it meant in the West and what seekers after success found in its Japanese translation. He then discusses An Encouragement of Learning by Fukuzawa Yukichi, Eisai Shinshi a magazine for upwardly mobile youth with contributions from them-political novels, Tokutomi Soha, and a host of other youth magazines (Shonen'en, Gakusei Hissenjo, Yonen Zasshi, Shonen Sekai, Seiko, Chuigaku Sekai, Jitsugyo Shonen, Kugakkai, Nihon no Shonen, Jitsugy5 no Nihon, etc.). The last mentioned of these publications he describes as a 'fan magazine with businessmen in place of film stars'. He also looks at several advertisements and cartoons. Of these materials, the magazines at least have not been used before by scholars and even the more familiar materials are used in new ways. This gives the book a substantial richness. Read, for example, his description of the Japanese translation of Ernest Multravers (p. 89), his translation from Irokawa of the life-plan of a seventeen-year-old in 1884 (p. 114), or his account of a Showa description of Hideyoshi as an organization man (pp. 320-21). Kinmonth's interpretation of these materials is that the Tokugawa ethic was 'personality' centered. By this he means an ethic in which who you know and how you get along with them count for more than what you know and what you can do. The Meiji ethic, he argues, broke with this orientation, inaugurating an era in which performance was paramount. The new performance or 'character' ethic stressed hard work and perseverance and ignored interpersonal relationships. Then, after the turn of the century, 'character' again gave way to 'personality'. In the ethic of the salary man primacy was again given to interpersonal relationships. Some of the adjectives he uses to describe the behavior of the salary man are 'obsequious', 'groveling', 'ingratiating', and 'kowtowing'. What accounted for these shifts? Kinmonth's explanation is the balance between educated job seekers and available jobs. The transition from the Tokugawa to the Meiji era was from a society with relatively little mobility to one with manifold new prospects for employment. A work such as Self Help met the needs of the times, both by whetting the ambitions of educated young samurai and by instructing them on how to rise in the world. Magazines such as Eisai Shinshi chronicled the response of the upwardly mobile among Japanese youth to the new situation and to new ideas entering from the West. After the turn of the century, Kinmonth argues, a rapid, Meiji-type of career advance was no longer possible. A flood of new university graduates made it a buyer's market.
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