The country's economic development has a big influence on the growth and contribution of the logistics sector, especially transportation and warehousing, one of which is influenced by shopping behavior and customer lifestyle. One type of logistics distribution pattern is the cold chain, which requires companies to have a logistics strategy and cold chain technology innovation to meet customer requirements. This literature review aims to comprehensively analyze the impact of implementing logistics strategies and the use of technology in cold logistics which is different from dry logistics carried out in one of the logistics service provider companies. Evaluation of the influence of environmental factors, temperature and customer needs on design strategy choices will also be discussed in this paper. Apart from that, the literature review will answer the impact of implementing logistics strategies and supply chain technology on the quality and safety of frozen food products.