Kalanamak rice, hailed for its nutritional potency and health benefits, presents a promising avenue for alleviating these challenges. This study, titled “A Study on Agri- preneurial Behaviour of Kalanamak Rice Growers in Siddharth Nagar and Sant Kabir Nagar District of Uttar Pradesh, India,” delves into this potential within the precincts of Siddharth Nagar and Sant Kabir Nagar district. The investigation hones in on two blocks – Birdpur in Siddharth Nagar, and Santha in Sant Kabir Nagar. Methodologically rigorous, the study selected six villages from each block and engaged with a total of 120 Kalanamak growers. Data collection unfurled through personalized interviews, facilitated by a meticulously crafted questionnaire. To unravel patterns and nuances, statistical tools such as frequency, percentage, mean, and standard deviation orchestrated the classification of data. The coefficient of correlation `r` was invoked to fathom the interplay between Kalanamak growers` attributes, their knowledge, and their adoption of Kalanamak rice. Analysis of the respondent demographics spotlighted several noteworthy trends. A preponderance (70.83%) emerged from the middle age group, with educational attainments peaking at the middle school (34.17%). In terms of occupation, 45% were engaged in agriculture, The agrarian landscape was marked by a significant representation from the Other Backward Classes (OBC) category (49.17%), Landholding skewed towards the smaller end (49.17%), Family dynamics, as reflected in size and structure, were characterized by medium level (64.17% and 90.83%, respectively).