Plastic products are widely distributed worldwide and continue to have a negative impact on the environment and organisms. Intertidal regions, which interface between upland and marine ecosystems, are regions of high ecological importance and serve as repositories for a variety of plastic wastes. However, ecological risk assessments of microplastics (MPs) in these transitional environments are still scarce. In this study, the morphological characteristics and spatial distribution of MPs in the intertidal surface sediments of Haizhou Bay were analyzed, and an ecological risk assessment framework for MPs was developed. Overall, the average abundance of MPs in the sediments was 2.31 ± 1.35 pieces/g dw. The size of the MPs was mainly less than 1 mm, and the main shape, color and polymer type of the MPs were mainly fibrous (58%), blue (30%), and PVC (22%), respectively. Cluster analyses showed that the sites could be well distinguished by size and polymer type but not by MP shape and color. According to the hazard scores, most of the sites in this area belonged to a risk level of IV, while the pollution loading index (PLI) showed that most of the sites belonged to a risk level of II. The ecological toxicity risk from the species–sensitive distribution (SSD) model showed that one–third of the sites had ecological MPs toxicity risks to marine organisms. We believe that normalized and standardized assessment methods should be implemented to monitor and manage the risk of MPs in the intertidal sediments. Particularly, the multiple dimensions, standard abundance of MPs, as well as MPs ingestion in the intertidal organisms, should be fully considered in the next step.