Formation Of Corporate Identity Research Articles

THE MECHANISM FOR IMPLEMENTING THE CODE OF CORPORATE ETHICS IN THE ACTIVITIES OF CORPORATIONS

The article is devoted to the mechanism for implementing the code of corporate ethics in the activities of corporations. The author examines government regulation in the economic sphere and relationships with corporations, as well as the role of corporations in alliance with the state and the protection of moral and legal norms. The article provides a definition of implementation and discusses its importance for the introduction of new strategies and technologies into the activities of corporations. The author also analyses the content of the code of corporate ethics and its role in the formation of corporate identity and increasing the efficiency of the corporation. In conclusion, the author emphasises the importance of proper implementation of the code of ethics for the formation of corporate culture and moral climate in the company.

“Акции с историей”: как формируется рыночная корпоративная идентичность

The article examines the process of forming a “stock market-induced corporate identity”. Nowadays, the concept of corporate identity is becoming multifaceted and interdisciplinary. The main thing in forming this image is the role and active position of the company’s management, a built-up system of communications with society, and a proactive management policy. At the same time, there are external factors of corporate identity that do not depend on the proactive actions of management. According to the author, the financial market can be the field for establishing indirect communications between corporations and society where many investors are mediating. The stock market-induced corporate identity is forming in the process of this mediation. The driving belt between the financial market and corporate identity is investors’ behavior, moods, preferences, and characteristics of investment choices. Recently emotions and subjective moods are replacing fundamental analysis. As a result, investors selecting the groups of stocks with the most noticeable stories – “story stocks”. These stories provoke their rush of investment demand. Story stocks serve as an integrated concept for “meme stocks”, “hot stocks”, “NFT stocks”, “buzzing stocks”, “concept stocks”, “thematic investing”, “ESG stocks”. The author shows the dynamics and growth of investors’ attention to these groups of stocks in the article. Based on the analysis of quotes and fundamental indicators of story stocks, the author proves that the formation of corporate identity is divorced from internal factors that depend on the corporation itself, its management and shareholders, and increasingly depends on external factors determined by market sentiments of investors. The stock market-induced corporate identity is acquiring an independent role as one of the critical drivers of investors’ behavior. Analysis of story stocks reveals a particular pattern: the more popular and louder the stories of stocks the more their value breaks away from the fundamental indicators.

Корпоративная идентичность органов внутренних дел: о стратегии формирования визуальной коммуникации современной полиции (органы внутренних дел: от традиционного образа – к корпоративному стилю)

In the article is considered the problem of the formation of corporate identity of the internal affairs bodies in the conditions of modern society. The main problem of the activities of internal affairs bodies in the conditions of modern society is revealed. It is concluded that one of the most effective ways of communication between modern law enforcement agencies and society is the formation of corporate identity. The technology of creating a corporate identity is revealed, a program for the formation of corporate identity of internal affairs bodies is proposed.

CORPORATE IDENTITY BUILDING OF UNIVERSITIES IN THE CONTEXT OF ORGANIZATIONAL COMMUNICATION: AN ANALYSIS ON UNIVERSITY WEBSITES

Corporate websites are one of the most effective tools for the organization to communicate with its target audience. In addition to being effective communication tools, corporate websites also support corporate communications and help the formation of corporate identity. Corporate identity is a completely planned process in which the character of the corporation is expressed. Determining the extent of the usage of these tools and applications in the websites of corporates is important in terms of presenting the current situation and making predictions for the future. Universities use web sites to communicate effectively, efficiently and quickly with their internal and external stakeholders and hence make use of websites as promotional tools. In this study, the websites of the universities ranked top ten according to URAP 2020- 2021 (University Ranking by Academic Performance) have been analyzed with content analysis method in the context of cultural identity dimensions. Study results have shown that, applications about corporate communications and its tools and the visual elements of corporate identity take place in all of the corporate websites; the websites are tried to be made interesting, especially with animated images; the elements about corporate culture take place in faculty home pages; the elements about corporate behavior is featured with the purpose of information after alteration or activity; the senior management staff are featured more on the component of corporate structure and the industry identity components of universities have similar programs hence it can be said that they gain industry identity. For future studies, conducting a comparative analysis on private and public universities and a comparative analysis on the context of different themes of the websites of the universities in our country and the universities operating abroad can be presented as suggestions.

FROM ANNIVERSARY TO ANNIVERSARY: THE HISTORIOGRAPHICAL AND BIBLIOGRAPHIC REVIEWS OF COMMEMORATIVE PUBLICATIONS ON THE HISTORY OF ODESA I. I. MECHNIKOV NATIONAL UNIVERSITY

The article presents the analysis of a compressed historiographic and bibliographic review of commemorative publications dedicated to the anniversaries of the history of Odessa I. I. Mechnikov National University. The criteria for analysis are determined, on the basis of which the commemorative publications of the university history writing are considered. The conceptual ideas are highlighted, which are reflected in all publications dedicated to the anniversaries of the Odessa University in different historical periods of its existence. The critical understanding of the historical publications of university history shows the importance of the political and ideological context in their content, as well as the peculiarities of the construction of commemorative practices. The number of problematic and promising issues are outlined, the solution of which will contribute to the conclusion of commemorative publications to a higher level. Attention is drawn to the fact that commemorative publications devoted to the history of Odessa I. I. Mechnikov National University, while concentrating certain shortcomings of the genre, still remain an important phenomenon in the development of historiography and the formation of corporate identity, historical memory, and the construction of commemorative practices. The inevitability and prospects of the importance of expanding research optics and research tools for writing «anniversary» stories of Odessa University in particular, and other universities in general, are noted. Attention is focused on the fact that the historical anniversaries of Odessa University, as well as other universities, were one of the important means of influencing the consciousness of society through the formation of a «policy of memory» necessary at a particular moment in a certain historical era, propaganda of the historical legitimacy of the current government, which at all times organized and carried out the stipulated format of the celebration, with a clear control of their ideological content. One of the forms of commemoration of the Odessa University was the tradition of preparing and publishing historical essays on its history, which turned out to be stable and continues to this day. Historical descriptions of the history of Odessa University, compiled for its anniversaries, act as fulcrum in the development of historiography and bibliography of both the university itself and higher education.

Examination of Corporate Identity Formation Corporate Identity of Besiktas Gymnastics Club

Football clubs around the world need to increase their brand awareness and create their identity while building their institutional structures. This study is conduct on Turkey's first club, Besiktas Gymnastics Club and to assess its corporate identity formation, trademark, logo, colors, history, vision and mission. Considering the changes from past to present, the institutional structure of the current club is studied. While conducting corporate identity studies, it has been observed that the culture of the neighborhood and the inhabitants where the club was established, the unity and solidarity among the supporters, the sense of belonging have affected the logo, the colors, the characters and the brand value of the club. Exploratory information analysis method was used as research method. Academic articles, newspaper archives, books and websites were used. As a result, sports clubs competing in the national and international arena need to take appropriate steps in order to survive in the environment with these technological advances and creation of nw markets. Besiktas Gymnastics Club, which established a corporate identity that supports the establishment purpose and future plans of the club, is considered to have a good representation of itself and its fans, especially with the characteristics that constitute its brand value. One of the most important forms of self-expression of a brand is to create the corporate identity structure in an accurate way. Recognition, sympathy and confidence strengthen the behavior of the enterprise and support the behavior of the target audience. On the other hand, the corporate identity provides the following elements. Besiktas Gymnastics Club has completely rearranged its corporate identity guide and turned it into a form to express the club in the best possible way.

Bible Translation and the Formation of Corporate Identity in Uganda and Congo 1900 -1940

Engaging debates around ethnic nationhood and knowledge production, this article examines the influence of Bible translation on corporate identity formation in Toro and Ituri (1900-1940). It studies translations instigated by one individual to investigate textual agency wherever it leads. The translator, Apolo Kivebulaya, promoted adherence to Christianity as an inclusive and linguistically-plural global community. His translation for the Mbuti, which had limited circulation among its intended audience, shows an aspect of this global community at work, remaking the international image of the Mbuti. His earlier Runyoro-Rutoro translation, however, encouraged a local and political form of corporate identity in which translation and Old Testament stories helped to form an ethnic moral economy. In focusing upon Bible translation amongst the Toro and the Mbuti, the article moves from the politically influential Ganda, the focus of much historiography of Christianity in East Africa, and explains the roots of later revivalism and patriotism.

BIBLE TRANSLATION AND THE FORMATION OF CORPORATE IDENTITY IN UGANDA AND CONGO 1900–40

AbstractEngaging debates around ethnic nationhood and knowledge production, this article examines the influence of Bible translation on corporate identity formation in Toro and Ituri (1900–40). It studies translations instigated by one individual to investigate textual agency wherever it leads. The translator Apolo Kivebulaya promoted adherence to Christianity as an inclusive and linguistically-plural global community. His translation for the Mbuti, which had limited circulation among its intended audience, shows an aspect of this global community at work, remaking the international image of the Mbuti. His earlier Runyoro-Rutoro translation, however, encouraged a local and political form of corporate identity in which translation and Old Testament stories helped to form an ethnic moral economy. In focusing upon Bible translation among the Toro and the Mbuti, the article moves from the politically influential Ganda, the focus of much historiography of Christianity in East Africa, and explains the roots of later revivalism and patriotism.

Corporate Staff Identity as a Factor of Increasing Labor Productivity

Corporate identity affects the efficiency of any organization due to the fact that it increases the group solidarity and highly motivates every member of a company. It also much improves the discipline of the staff. The given article is devoted to the scientific approaches to the idea of the corporate identity of the staff of a company as well as to the analysis of the results of the research of the process of the corporate identity formation at a large retailer company. As a result of the research the author have come to the conclusions concerning the problems with the level of the estimation of the top management by the workers and the system of education of the company members. The solution of these problems can greatly improve the situation with the corporate identity at the company. DOI: 10.5901/mjss.2015.v6n5p274

Building a corporate identity using corporate social responsibility: a website based study of Indian banks

Purpose– The purpose of this paper is to explore the importance of corporate social responsibility (CSR) in the formation of corporate identity. This paper examines the role of CSR activities performed by the banks through the analysis of information displayed on the websites and annual reports of the bank.Design/methodology/approach– A content analysis approach has been applied and supported by the quantitative measures to identify the weightage of every dimension.Findings– The findings show that in India most of the banks are using CSR practices in their operations and communicating all this information with the help of their websites. The dimensions and sub-dimensions are classified on the basis of stakeholder’s actions. Results reveal that banks are more concerned about their stakeholders and consider them in their corporate statements which help them to build their distinctive identity.Research limitations/implications– The results are limited to only Indian banks, which cannot be applied in other financial sectors.Social implications– This study has implications for those organizations that are planning to have policies and practices on CSR.Originality/value– This kind of study is not available in the Indian context, so it will be helpful in generating the awareness and importance of CSR practices in building corporate identity.

The Informal Corporate Identity Communication Process

An informal corporate identity communication process model is developed to give theoretical foundation to the implicit assumption that everything the firm does communicates. Existing theories within the framework of corporate identity are reviewed, highlighting their contributions to theory but stressing their weaknesses in explicating the informal presentation of corporate identity. An ethological theory of non-verbal behaviour is drawn and deployed to provide theoretical foundation for the development of this model. It is hoped that this conceptual study will broaden existing discourse in corporate marketing literature by providing a useful medium through which work on corporate identity formation process could be further explored.

The Informal Corporate Identity Communication Process

An informal corporate identity communication process model is developed to give theoretical foundation to the implicit assumption that everything the firm does communicates. Existing theories within the framework of corporate identity are reviewed, highlighting their contributions to theory but stressing their weaknesses in explicating the informal presentation of corporate identity. An ethological theory of non-verbal behaviour is drawn and deployed to provide theoretical foundation for the development of this model. It is hoped that this conceptual study will broaden existing discourse in corporate marketing literature by providing a useful medium through which work on corporate identity formation process could be further explored.