Although a majority of studies support the notion that formally similar primes facilitate target processing, recent research has shown inhibition effects in some circumstances, particularly with high-frequency targets. The present studies focused on an explanation of this effect provided by a recent phonological competition model. Lexical decision results using rhyming primes indicate that the inhibition is more prevalent at short stimulus onset asynchronies and is unaffected by requiring verbal report of the prime. Naming results indicate that the inhibition only arises with irregular word pairs. Neither this model nor any of the models considered provided an adequate explanation of these effects. An alternative model that incorporates automatic, lexically based inhibition and strategically based facilitation processes is proposed. A basic assumption of most models of word recognition is that when a word is identified, a change is produced in the activation levels of the lexical processing structures of formally similar words (Humphreys, Evert, & Quinlan, 1990; McClelland & Rumelhart, 1981; Morton, 1979; Paap, McDonald, Schvaneveldt, & Noel, 1987; Paap, Newsome, McDonald, & Schvaneveldt, 1982; Seidenberg & McClelland, 1989). Yet, finding evidence for this change of activation has been somewhat difficult. For example, using a lexical decision task, Meyer, Schvaneveldt, and Ruddy (1974) reported only a small and nonsignificant facilitation from rhyming primes (i.e., primes that were both orthographically and phonologically similar to their targets). Although subsequent work (Hanson & Fowler, 1987; Hillinger, 1980; Lupker & Williams, 1989; Shulman, Hornak, & Sanders, 1978) has seemed to confirm Meyer et al.'s facilitation effect, failures to observe any effect of rhyming primes have also appeared in the literature (e.g., Martin & Jensen, 1988). Until recently, however, the general consensus has been that the bulk of the data support this basic assumption.
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