Film Posters Research Articles

The Pragmatics of Fiction: Literature, Stage and Screen Discourse

The Pragmatics of Fiction: Literature, Stage and Screen Discourse

Sharks, spiders, snakes, oh my: A review of creature feature films

Media are conduits for people to obtain information about animal species and may therefore influence how people think about these species. This study advances our understanding of animals (and plants) in the media by analysing a final dataset of 638 films categorized in the genre ‘Creature Features’. Through analysing the biography, film poster and trailer on the IMDb database, it was found that sharks were the most depicted species in creature feature films, with insects and arachnids, dinosaurs and snakes also being frequently featured. There were changes in the types of animal species commonly portrayed in creature feature films across time, with dinosaurs and primates being more frequently depicted in the 1920s–30s and sharks being more frequently depicted in recent decades. This study is the first to investigate which animal/plant species are evident in creature feature films, which is a broader genre incorporating mythology, extant and general unrealistic portrayals of animals. This allows for new understandings regarding the influence the media can have on perceptions of animal and plant species.

Analysis of the Visual Presentation Contents of Film Posters: A Case Study of Korean Drama Film Posters from 2018 to 2022

Analysis of the Visual Presentation Contents of Film Posters: A Case Study of Korean Drama Film Posters from 2018 to 2022

ANALISIS FORMALISTIK, EKSPRESIVISTIK, DAN INSTRUMENTALISTIK PADA POSTER SERIAL FILM LAYANGAN PUTUS

The drama series Layangan Putus, which has recently become the general public's talk, is quite popular and watched by many people. Interestingly, there are many funny memes about the news about the film series Layangan Putus on social media. Besides that, many early semester VCD students at Bunda Mulia University need clarification every time they make a poster design because of difficulties in determining the poster layout. Therefore, the author tries to research the main visual of the posters from the Layangan Putus film series by using a scientific approach to Visual Communication Design; the author discusses film posters using a formalistic, expressive, and instrumentalistic approach in terms of visual elements, layout, and colour. The aim is to show the meaning of the poster for the Serial Film Layangan Putus in a formalistic, expressive, and instrumentalistic manner using a qualitative descriptive method to describe as wide as possible the information being analysed. Practically, this study concludes the results of the application of design principles and the primary visual elements, which are very influential in making the aesthetics of a film poster layout more attractive.
 Keywords: poster, movie series, layangan putus

The Blue Beret

The Blue Beret

Featured Poet Kiki Petrosino: “The Red Earth of Terra”

Featured Poet Kiki Petrosino: “The Red Earth of Terra”

COVER DESIGN, FILM POSTER, AND SUBTITLES: SEMIOTICS OF PARATEXTS IN SELECTING PARODIES

A literary text becomes complete only when all its linguistic components are seen together to form meaning. French literary theorist Gerard Genette introduced a term called ‘Paratext’ to identify the additional parts of a text like subtitle, prefaces, introductory notes that contribute meaning to the text. A parody is generally understood as a work or performance that imitates another work or performance with ridicule or irony. In the field of literature, a parody comes with the effective imitation of the content of the parodied work in a satirical and ironical way. Paratext also attributes a lot in detailing the imitation of a work which fulfills the nature of parody from cover to cover. The relationship between a paratext and a parody can be better understood from a semiotic perspective. When paratexts are considered as linguistic, cultural, and contextual signs, they make the reader acquainted to the text. Hence, this research paper analyses the semiotic significance of paratexts in selecting parodies with reference to cover design, cover illustrations, subtitles, and film posters of select parodies.

Multi-modal Discourse Analysis of Chinese Hit Film Poster the Battle at Lake Changjin

As an intuitive and effective way of cross-cultural communication, film poster is of great importance and has gained wide academic attention. As the science and technology develop rapidly, multi-modal discourse analysis has gradually become one of the hot topics in linguistic research. However, previous research had mostly focused on the text analysis of movies, thus there is a scanty of systematic research on movie poster from multi-modal perspective. Therefore, this paper chooses one hit film the battle lake at Changjin to explore how each symbol work together to construct its meaning in a movie poster. It is hoped that this paper could be helpful for the audience to appreciate the movie from new angles.

Collecting movie posters: Changes in the digital age

While the film poster took over fifty years to become a collector's item, the alternative poster was born as such. The article has five parts. The introduction explores the acknowledgment of the film poster as a collector's item through the advent of Pop Art. The second and third parts propose a brief historical survey of the film poster and its difficult life. This survey and the presentation of some of its protagonists help us understand why the poster obtained its artistic autonomy, overcoming its function as a pure advertising medium. The fourth part analyses three posters diversified by production: (i) the Official poster distributed in cinemas and elsewhere; (ii) the Alternative movie poster created by young independent artists; (iii) and the poster created for distribution on the Netflix platform. This analysis highlights how the different contexts of use influence the structure and composition of the posters. In this sense, the development of the Alternative poster is a perfect example of what Jenkins intends as a participatory culture, made explicit by the rise of new movements born with the affirmation of technologies based on deep-learning systems.

“Lucky Enough”: The Music and Stories That Make Vaughan's Lounge, New Orleans, Louisiana, United States

“Lucky Enough”: The Music and Stories That Make Vaughan's Lounge, New Orleans, Louisiana, United States

The Doctrine of the Mean: Chinese Calligraphy with Moderate Visual Complexity Elicits High Aesthetic Preference

Chinese calligraphy is a symbol of cultural heritage; it is widely used in visual design (e.g., film posters and modern fashion) for its aesthetic value. In human-computer interaction, visual design complexity strongly influences users’ preferences. Indeed, the relevance of visual complexity to aesthetic preference has been confirmed. However, the visual complexity of calligraphy artworks has seldom been investigated and the process of how visual complexity affects aesthetic preference remains vague. Therefore, in this work we proposed a computational method to evaluate complexity and conducted several perception studies. Results showed that layout features and calligraphy style (regular script, running script, and cursive script) affected visual complexity. The level of visual complexity (low, medium, and high) affected aesthetic preference but calligraphy style did not. Furthermore, Chinese calligraphy with moderate visual complexity evokes strong aesthetic preference. The present findings can help designers redesign websites and interfaces for high aesthetic preference and can provide insights for developing the theoretical design of calligraphic art for advanced interaction in cultural heritage, such as in interactive systems for teaching calligraphy based on aesthetic cognition.

Film Posters and the Male Gaze: Hollywood Vs Bollywood– A Comparative Viewpoint

The presentation and representation of women on celluloid, whether in so called liberated emancipated nations (Hollywood) or the generally accepted inferior nations (Bollywood) are likewise dictated by the male gaze, though the areas of reference may be disparate. It is surprising that even today, mostly women film makers focus on women as individuals in their films and do not sexualize her or her context.

EFFECTIVENESS OF ONLINE FILM POSTERS ON STUDENTS’ ACHIEVEMENT IN WRITING DESCRIPTIVE TEXT

This research aimed to determine whether the online film posters as a teaching medium significantly affected students’ achievement in writing descriptive text. This research was conducted using a quasi experimental research with pre-test and post-test design. The population was 60 students of the tenth grade senior high school of MAS Muhammadiyah 13 Sei Rampah, Medan. There were two parallel classes as the population, namely Class X IPA and X IPS. Each class consisted of 30 students. The sample in this research was taken using the cluster sampling technique to decide the experimental and control groups. X IPA was the experimental group and X IPS was the control group. The experimental group consisted of 30 students was taught using online film posters and the control group consisted of 30 students was taught without using any media. There were five meetings during the research. The first and the fifth meetings were administered as pre-test and post-test while the other three meetings were administered as the treatment sessions.The instrument used to collect the data was a writing test. The students of both groups were assigned to write a descriptive text to be administered as the research data. It was obtained that the mean score of experimental group in pre-test was 74.86 and 79.93 in post-test while the mean score of control group in pre-test was 73.66 and 69.9 in post-test respectively. These statistical data were then analyzed using t-test formula. The result of t-test calculation showed the value of t-observed was 3.20 and the value of t-table was 2.00 in level of significance of 0.05 and df=58. This meant that t-observed was higher than t-table (3.20 > 2.00). Based on the finding, then alternative hypothesis (Ha) was accepted and null alternative (Ho) was rejected. Thus, it was concluded that online film posters significantly affected students’ achievement in writing descriptive text.

The Historical and Source-Based Aspects of Studying Early Russian Silent Film Posters of 1908—1919

The Russian State Library holds one of the largest collections of Russian posters. Film posters from the time before the cinematography nationalization in 1919 are presented there in more than 250 sheets. Most of them advertise Russian films, more than a third — foreign ones, 25 sheets — documentary cinematography and newsreels of the Russian branch of the French firm “Pathé Brothers”.Recently, there has been a growing researchers’ interest in this period. Active popularization is being carried out by holding exhibitions and publishing catalogs of the largest collections, this phenomenon is discussed in detail at the beginning of the article.As well as cinematography, a film poster is a synthetic work. It represents a piece of graphic art, which is a commercial advertisement for another type of art. This research is aimed at studying film posters as a historical source that can tell us a lot: about characteristic social trends, about filmmaking as a process and about films themselves, about tendencies in the visual arts, about advertising of that period in general and about itself as a new type of advertising in particular.The article shows the history of the film poster formation as a product of commercial advertising and its subsequent development into a separate type of spectacular poster. There is analyzed its potential as a source on the history of cinema. In conclusion, the film posters are presented as a reflection of the era and society, which reacts to fundamental changes in the country.

A Multimodal Discourse Analysis of Movie Posters From the Perspective of Visual Grammar — A Case Study of "Hi, Mom"

Poster is one of the main modes of multimodal discourse and plays a very important role in film promotion. Based on the visual grammar system under the framework of meta-functional theory, this paper gives a multimodal discourse analysis on a poster of the movie Hi, Mom. The purpose is to interpret the reproducing meaning, interactive meaning and composition meaning of the film poster, which helps to explore the connotation and thematic meaning of the film poster discourse, so as to help people better understand the theme of the film.

A Screenshot into the World: A Comparative Analysis of Star Wars Film Posters (1977-2019)

A screenshot into the world. That’s all the film poster allows an audience, showing the fine balance between constructing meaning and grabbing audience attention. This balance is explored throughout this research, which used the case study of Star Wars and took the form of two stages. On an academic level, it looked into how changes within the industry have resulted in two main variables of alteration, artistic style and composition for today's film posters, resulting in trends and stages of similarities across the traditional and contemporary promotional film landscape. Specifically, this research found that contemporary film posters have become formulaic with film and marketing industries using the same composition (what I term the 'celebrity pyramid') and art style (real images photoshopped) within the large majority of their posters, using the case study of Star Wars to study this change. I argue that this has resulted in audiences becoming less engaged with posters and many wanting posters to go back to the traditional style from the 1970s. On a second level, and going beyond an academic dissertation, this research undertook industry research into the marketing sector in order to develop the conclusions from the research into a practical and creative set of digital media artefacts beneficial to industry. Specifically, this project aimed to recreate the Star Wars sequel trilogy posters, which many fans saw as uninspired, using the style of traditional posters such as the original Star Wars trilogy. As well as this, I then aimed to explore how this can be pushed into contemporary society, adding moving elements to the posters which would make them stand out. In doing so, and with my academic conclusions asking the question of whether nostalgia impacts the success of posters, with ‘old school’ artwork and style having and greater positive result, this work explores a possible outlet for industry to develop a new trend of film posters, harnessing the possibilities that digital technology and social media have given us.

A Socio Semiotic Approach to Multimodal Discourse of Selected Nollywood Film Advertisement Posters

Film posters are complex forms of visual communication basically employed to promote films so as to seek for patronage from prospective viewers. Nollywood film poster designers or marketers employ a complex system of modes of multimodal communication to achieve their intended objectives. This study therefore investigates how these semiotic resources reveal the intention of the film poster designers and how other contextual variables influence the ability of the viewers to comprehend the messages embedded in film posters. The objectives of the study are to uncover the visual and linguistic semiotic resources in the film advertisement posters and their interaction. The study adopts a qualitative approach to the analyses of six randomly selected Nollywood film advertisement posters of three genres, namely: drama, thriller and comedy. Yuen’s Generic Structure Potential and Royce’s Ideational Intersemiotic Complementarity serve as the basis for the analysis of the selected texts. The study reveals that visual modes are more salient and frequently employed in the advertisement posters than the linguistic modes. However, both the visual and the linguistic modes offer complementary relationship for effective meaning-making in the selected Nollywood advertisement posters. The meanings derived are often contextual which appeal to the audience reasoning and sustain their interests. The study concludes by emphasizing the importance of the synergy of both linguistic and visual multimodal resources or modes of signification in the successful meaning-making and meaning-comprehension in the study of visual communication.

Semiotic Analysis of Naked Director 2 Movie Poster

Naked Director 2 is a sequel to the first Naked Director where the film tells about the Adult Film Industry in Japan, the film tells of an adult film director and producer, Toru Muranishi, who achieves his goal of being a legend in the industry. The 1980s where in that year the Adult Film Industry was at its peak as well as satellite technology was just being discovered. The purpose of this study is to find out the meaning of the Naked Director 2 Film Poster so that the meaning of the poster is known to find out the meaning or visual meaning contained in the film poster. An appropriate method is needed where the method that is in accordance with this research is the Roland Semotics Method. Barthes where in this method every visual contained in the poster will analyze its meaning and significance, the benefit of this research is to increase knowledge in the field of semiotics, especially semiotics and a film poster

Conjuring the Prince Mystique

Conjuring the Prince Mystique

The Role of Popular Culture for Queer Teen Identities’ Formation in Netflix’s Sex Education

Queer teenagers are avid readers of popular culture; as numerous audience studies prove, television plays a significant role in identity-formation for LGBTIQ+ youth, providing them with the information about sexuality, gender roles or non-normative relationships usually unavailable in their educational and home environments. In this article we analyze how some of the protagonists of Netflix’s TV show <em>Sex Education </em>(2019-present) utilize popular culture as a tool to explore their desires, forbidden fantasies, and gender expressions, becoming instrumental in the formation of their queer identities in a way that metatextually reflects the role LGBTIQ+ shows play for their audiences. Such is the case of Adam, a bisexual teenager that masturbates to the image of a fictional actor featured in a 1980s action film poster; Lily, whose sexual fantasies of role playing with alien creatures are strongly influenced by spatial sci-fi; and Ola, whose onyric universe is influenced by David Bowie’s genderbending aesthetics. However, the most representative example of how popular culture influences the formation of queer identities is Eric, whose non-conforming gender expression follows the example set by the trans characters in <em>Hedwig and the Angry Inch</em>.