Fashion Sector Research Articles

Second-hand clothing trade: achieving circular economy in the fashion sector through international cooperation

This paper explores the global dynamics of second-hand clothing (SHC) in light of the circular economy to identify gaps and suggest pathways to reduce negative impacts on the sector. The analysis identifies current global patterns of SHC international trade and the main hotspots, in order to build a framework for action. The framework incorporates the main stakeholders and a set of actions aimed at reducing the environmental and social issues associated with the international trade of SHC. The analysis suggests that the framework may reduce risks and facilitate the transition to a just circular economy in the SHC sector.

Role of AI in Changing the Physical and Online Shopping Experience of Clothes and Fashion Products

The study focuses on how AI may help with visual searches and personalised suggestions for online buying. To provide personalised apparel suggestions based on individual tastes, AI systems may analyse customer data and behaviour. Customers may use photographs as search queries to locate comparable fashion goods thanks to visual search capabilities driven by AI, which makes online shopping more effective and practical. The ethical and societal ramifications of AI in the fashion business are also covered in the research. In light of the volume of personal data that AI systems gather, it examines privacy and data security issues. It also examines the influence of AI algorithms' inclusion and prejudice on fashion suggestions. The study also looks at how AI may affect the workforce and traditional retail occupations, considering the automation of some processes and the demand for new skill sets. Another important component of background research is comprehending customer impressions of the adoption of AI in the fashion business. By accomplishing these objectives, the study intends to provide a comprehensive understanding of the role of AI in transforming the physical and online shopping experience of clothes and fashion products, including its benefits, challenges, and implications for consumers and the fashion industry as a whole. To evaluate whether AI systems can improve the shopping experience, researchers may create proof-of-concept models or prototypes. Virtual stylists, individualised product suggestions, virtual changing rooms, and tools for analyzing fashion trends based on AI are a few examples of these prototypes. research limitations highlight the complexities and evolving nature of studying the role of AI in transforming the shopping experience of clothes and fashion products. Researchers must acknowledge and address these limitations to provide meaningful and actionable insights for the industry. Researchers can improve the development and responsible application of AI technologies in the fashion sector by focusing on these areas, which will ultimately improve customers' overall purchasing experiences.

PENGEMBANGAN INDUSTRI HALAL MELALUI E-COMMERCE PADA SEKTOR FASHION MUSLIM NDONESIA

Indonesia's development into a world halal industry in the field of Muslim fashion continues to increase as Indonesia's Muslim population reaches 87%. The aim of the research is to determine the potential for developing the halal e-commerce industry in Indonesia. The results of the research are that halal e-commerce can be a solution to encourage the development of the halal industry, with the availability of halal e-commerce making it easier for producers to transact and market their products online. The SWOT analysis shows that halal e-commerce in the Muslim fashion sector to encourage the development of the halal industry in Indonesia is found from internal factors, the strength of the number of influencers and artists who wear Muslim fashion, the number of internet users, teenagers and children. For internal factors, it was found that the majority of Indonesia's population is 87% Muslim, awareness of Muslims dressing according to Islamic law. The threat of many competing countries, the lack of uniformity of internationally agreed halal certificates, the minimal level of knowledge about the market for MSME players means that many still sell offline.

Driving customer engagement and citizenship behaviour in omnichannel retailing: evidence from the fashion sector

Purpose This study, grounded in the SOR theory, aims to enrich the understanding of customer citizenship behaviour in omnichannel fashion retail by examining how different customer experiences enhance customer engagement and how that engagement leads to customer citizenship behaviour. The influence of return policies on the relationship between customer engagement and customer citizenship behaviour was also examined. Design/methodology/approach Partial least squares structural equation modelling (PLS-SEM) is used to examine the framework of the proposed study with data collected through a survey (n = 251) to examine the opinions of the respondents about the variables mentioned. The authors also assessed the proposed framework using predictive power assessment using PLS predict. Findings The study results reveal that customers’ experiences of integration and flexibility in omnichannel retail are positively associated with their engagement. However, customer experiences of connectivity, consistency and personalization do not appear to affect customer engagement significantly in omnichannel retail. The return policy positively moderates the relationship between customer engagement and customer citizenship behaviour in the omnichannel fashion retail context. Predictive power assessment shows that the proposed model has high prediction accuracy. Originality/value This study contributes to the marketing literature by investigating different dimensions of consumer experience collectively and its impact on customer engagement and citizenship behaviour. Furthermore, the study contributes to omnichannel retail in fashion industry by testing the return policy as a moderator variable on the relationship between customer engagement and citizenship behaviour.

Analisis Faktor Determinan yang Mempengaruhi Adopsi FinTech pada (UMKM Bidang Fashion di Kabupaten Kolaka)

This research aims to determine: (1) the influence of performance expectancy on FinTech adoption in MSMEs in the fashion sector in Kolaka Regency. (2) the influence of effort expectancy on FinTech adoption among MSMEs in the fashion sector in Kolaka Regency. (3) the influence of Social Influences on the adoption of FinTech among MSMEs in the fashion sector in Kolaka Regency. (4) the influence of facilitating conditions on FinTech adoption among MSMEs in the fashion sector in Kolaka Regency. This research uses a quantitative method. Data collection in this research used observation, documentation, and questionnaires. The population of this research is made up of MSMEs in the fashion sector in Kolaka Regency. Meanwhile, the sample for this research was 170. Instrument testing uses validity and reliability tests with SPSS 25.0. The data analysis techniques used in this research are outer model testing and inner model testing with Smartpls 3.0. Based on the research results, it is known that: (1) there is a negative but not significant influence of the performance expectation variable on fintech adoption, as shown by a t-statistic value of 0.776 with a P-value of 0.438. (2) There is a positive and significant influence of the effort expectancy variable on fintech adoption, as shown by a t-statistic value of 8.422 with a P-value of 0.000. (3) There is a positive and significant influence of the effort expectancy variable on fintech adoption, as shown by a t-statistic value of 25,940 and a P-value of 0.000. (4) There is a negative and significant influence of the effort expectancy variable on fintech adoption, as shown by a t-statistic value of 2.810 and a P-value of 0.005.

Consumption of plus-size clothing: a systematic review

Purpose: The consumption of plus-size clothing is part of a growing market, but it is always surrounded by cloudy issues, such as the lack of a precise direction when it comes to producing and selling these garments and the prejudice surrounding the various areas of the fat body. Employing a systematic review, this paper aims to understand the consumption of plus-size clothing through an in-depth analysis of studies published in various areas on the subject. Design/Methodology/Approach: A systematic review was conducted in the WEB OF SCIENCE and SCOPUS databases, and 35 pertinent articles published up to the year 2020 were identified, read and analyzed in detail in this paper. Findings: The articles originated three thematic categories: Plus-size Consumption, which deals with consumer experience with the industry; Plus-size in the Media, which addresses aspects of advertising and plus-size models; Plus-size Identity, which covers identity formation and social influences. Research Limitations/Implications: Fourteen theoretical gaps were pointed out to be worked on by future studies, comprising online retailing, identity, demographic, contextual, methodological, cultural, and social issues. Originality/value: The present study represents pioneering work in the field of research on plus-size clothing, and, to the best of our knowledge, it is the first of its kind to conduct a comprehensive and systematic analysis of studies published in various areas related to this topic. While the plus-size apparel and retail market remain shrouded in nebulous issues, this research stands out as a valuable contribution by providing profound insights into consumption in this segment. Moreover, by identifying theoretical gaps and offering suggestions for future research, the study promotes advancements in knowledge and understanding of this emerging area. Its academic significance and potential impact on the industry make it crucial to developing more informed and inclusive strategies for the plus-size fashion sector.

ANALISIS RISIKO ERGONOMI PENJAHIT BERDASARKAN JENIS KELAMIN DI KOTA BATAM

The development of the fashion sector in today's modern world is undoubtedly quite promising. Many entrepreneurs start industrial businesses in the clothing sector or what is often referred to as the garment industry, because the need for clothing production is very large. As a result of the very promising profits from the clothing business, many large, medium and small informal companies have flocked to open this business. As a profit-oriented company, on the other hand it also generates many health problems and increases the likelihood of workplace accidents. This is because there are many possible risks in the workplace, including chemical, physical, biological, ergonomic, as well as psychosocial hazards, all of which have an impact on the health of workers

PENGARUH JAM KERJA, LAMA USAHA, LOKASI USAHA, DAN PENGGUNAAN DIGITAL MARKETING TERHADAP PENDAPATAN USAHA MIKRO

This study aims to analyze the effect of working hours, length of business, business location and use of digital marketing on the income of micro-businesses in the fashion sector in Denpasar City. This research was conducted by distributing questionnaires to 99 respondents and using the method of determining the sample, namely the accidental sampling technique. The data analysis technique used in this study is multiple linear regression analysis. The results of this study indicate that simultaneously working hours, length of business, business location and use of digital marketing have a significant effect on the income of micro-businesses in the fashion sector in Denpasar City. Working hours partially have a positive and significant effect on income while length of business partially has a positive and insignificant effect on the income of fashion micro-enterprises in Denpasar City. Micro business actors in the fashion sector in Denpasar City who are located in clusters earn an average income of more than those located outside the cluster and businesses that use digital marketing earn an average income of more than those who do not use digital marketing.
 Keywords: Income; Working Hours; Length of Business; Business Location; Use of Digital marketing

OPTIMIZATION OF SHOPEE MARKETPLACE IN INCREASING SALES VOLUME AT CV RABBANI ASSYSA JATINANGOR BRANCH

The development of Muslim fashion in Indonesia is currently experiencing significant changes. Rabbani is a fashion outlet that is known by its consumers as a provider of Muslim clothing. Rabbani is a garment company engaged in the Muslim fashion sector. This study aims to provide an overview regarding how to optimize the marketplace shopee in increasing sales volume at CV Rabbani Assysa, Jatinangor Branch. The data analysis technique used is SWOT analysis. This study uses a research method with a qualitative approach. With the researcher as the main instrument. In this study, data sources were taken from primary data and secondary data. Primary data sources were collected directly through in-depth interviews with the head of the CV Rabbani Assysa store, Jatinangor branch. In addition, secondary data will be collected through a literature review based on findings from previous studies such as journals, articles, and books. Data collection techniques used are interviews and literature studies. References consist of journals, articles, and books that are relevant to this research. The data analysis technique used is SWOT analysis. SWOT analysis is used to analyze alternative marketing strategy factors that can be implemented by companies. The results of this study indicate that from the SWOT analysis that has been carried out, there is a strategy that can be proposed, namely increasing product marketing through online promotions, especially the marketplace shopee. By maximizing the use of marketplace shopee, sales will increase. In addition, by optimizing the marketplace, Shopee can also expand its market share. .

Exploring the Influence of Fashion Events on the Development of the Textile and Fashion Markets in Ghana: an in-Depth Study of Kumasi Metropolis

Purpose: The core aim of this study is to explore and analyze the influence fashion shows have on the growth of textiles and fashion markets within the Kumasi Metropolis in Ghana. It aims to appreciate how these events stimulate creativity, encourage textile production, promote local fashion designers, and facilitate market expansion, all of which can boost economic development.
 Methodology: The study used a quantitative explanatory design and a survey approach. A sample of 274 fashion designers was selected through a simple random method. Data was collected using a structured questionnaire. Descriptive and inferential statistical methods, including correlational and multivariate OLS regression, were used to analyze the data.
 Results: The findings of the study revealed that frequent participation in fashion shows positively influenced the fashion design innovation practices of fashion design firms and that the attendance of fashion designers at fashion shows stimulated various fashion design innovation practices, which in turn significantly influenced the sales of textiles and fashion products in the market. Implying that customers were more likely to patronize fashion products from designers who frequently attended fashion shows.
 Conclusion: The exposure of fashion designers to fashion shows is reported to improve their comprehension of the concepts and, therefore, their innovative practices, which eventually enhance the sales performances of their products in the market.
 Originality/Value: This study highlights the limited interest of academicians in investigating the link between fashion shows and the growth of Ghana’s textile and fashion industry. It further presents a unique analysis of the interplay between fashion shows and the growth of textiles and fashion markets in a region that has not been intensely studied before - Kumasi Metropolis in Ghana. It uncovers how fashion shows, by promoting traditional and contemporary Ghanaian designs and fabrics, have a crucial role in the commercial growth and international recognition of the Ghanaian textile and fashion sectors, underscores the significance of cultural preservation and promotion in driving economic development and highlights the potential for this model to be replicated in other sectors and regions across Africa.

CEPROTAN TRADITIONAL CEREMONY PROCESSION IN BATIK MOTIFS FOR CASUAL CLOTHES

Ceprotan traditional ceremonial procession, Sekar Village, Pacitan Regency is a tradition that contains many cultural, social, artistic and economic values. The final project of this work aims to describe ideas and create casual clothing by applying the ceprotan traditional ceremonial procession motif as the basic idea in creating works with an aesthetic approach. The scope of the Ceprotan traditional ceremonial procession gave rise to ideas to be developed into the creation of batik motifs. The process of creating works starts from the exploration stage, namely witnessing the procession of the Ceprotan traditional ceremony which is then poured into the design stage of batik motif designs on casual clothing . The last stage is the embodiment stage, in this process starting from making dress patterns, cutting, coloring cloth, pelorodan , producing, sewing to finishing. The technique used in the process of creating works is the dab and wipe technique. The materials and tools used are candles, canting, remasol, silk cotton fabrics, lurik fabrics, brocade fabrics and organza fabrics. The results of the work amounted to 5 clothes. Each work is titled according to the procession, namely work 1 entitled Balangan Cengkir, work 2 entitled Kirab Panjang Ilang, work 3 entitled Tabur Sekar, work 4 entitled Arak-arakan Jolen, and work 5 entitled Arak-arakan cengkir. This design resulted in an innovation to preserve the traditional Ceprotan ceremonial tradition and batik art in the fashion sector .

Building Lasting Connections: Cultivating Brand loyalty through Relationship and Commitment

Because of the cutthroat rivalry that exists in the fashion sector, customers are faced with a bewildering selection of options, which makes it extremely difficult to win and keep their allegiance. Using the literature on relationship marketing as a jumping off point, this study investigates the dynamic link that exists between "brand trust," "customer satisfaction," "brand evaluation," "brand commitment," "brand relationship," and "brand loyalty" in the context of Pakistan's fashion sector. This study conducts an in-depth analysis of 460 answers from important fashion brand customers in the South Punjab province of Pakistan. The data utilised in this investigation was gathered by means of structured surveys that were carried out using the mall intercept methodology. The use of the Structural Equation Modelling (SEM) technique allows for a comprehensive investigation into the ways in which the variables are related to one another on the basis of well-established theoretical premises. The conclusions of this research have important repercussions for marketing executives and brand managers, since they provide such individuals with useful techniques to strengthen client loyalty. These tactics place a strong emphasis on the management of online brand communities and make use of new technology to strengthen market orientation. They are widely regarded as being essential for the cultivation of "brand loyalty" in the fashion industry.

Research on the Sustainability of Environmental Protection of Fashion Brands

By examining whether or not fashion behemoths like Louis Vuitton ought to keep continuing to use sustainable and ecologically friendly production methods, this article seeks to highlight the significance of sustainability for fashion businesses. It also seeks to persuade consumers to purchase eco-friendly clothing. I started by outlining Louis Vuitton's history. Then I enumerated the many objectives set by Louis Vuitton and the sustainable product innovations they are actively adopting. I then examined whether Louis Vuitton should keep using green production methods using two business tools, SWOT and STEEPLE. Analysis of these two viewpoints allows we to assess Louis Vuitton's own compliance with its obligations as well as the external social environment's attitude toward sustainable fashion and its development. Finally, after performing the study, it is clear that businesses in the fashion sector as a whole must create ecologically friendly and sustainable production methods in addition to Louis Vuitton continuing its environmental protection efforts.

Fostering Fashion Ecosystems: A Quadruple Helix-Based Model for European Sustainable Innovation

Industrial sectors’ innovative and sustainable development relies not only on solid government, society, academia, and industry but also on how they interact to set and implement strategic goals. In the fashion industry context, the new sociocultural scenario is increasingly driven by pressures from stakeholders to limit the impacts of industrial practices and to move toward new open ecosystems to create and maintain sustainable innovation. This article explores how such innovation can be enabled by design-driven actions in the context of the quadruple helix. Such a model aims to revitalize the areas of technological innovation and gradually advance the construction of the infrastructure needed for sustainable fashion growth, combining and integrating different knowledge. An initial literature review, complemented by case studies analysis, identifies the European fashion industry dynamics of innovation and the roles of industry, government, university, and society. In particular, the government is transforming from a mere controller to a facilitator of innovation synergies. Society relies on citizens revising their consumption habits by shifting toward a performative economy. Industry understands the need for collaboration and adopts new closed-loop supply chains to create and maintain its sustainable development. Universities enable new open system flows to make innovations concerning knowledge, technologies, and systems thrive, from technology transfer to knowledge co-creation. Based on the analysis, we propose a conceptual framework to understand the micro- and macro-dynamics of open innovation with a quadruple helix model to implement sustainability practices in the fashion sector through design-driven actions—reuse, repair, recycle, and refashion—that aim to eliminate the concept of waste to support local ecosystems toward establishing a closed-loop chain.

PENGARUH DIFERENSIASI PRODUK DAN KUALITAS PRODUK TERHADAP KEPUASAN KONSUMEN PADA PRODUK FASHION THENBLANK DI KOTA BATAM

In almost every business sector, competition is getting tougher. This is commonplace in the fashion sector, especially in the Thenblank ready-to-wear industry in Batam. This study attempts to ascertain the simultaneous or partial impact of product differentiation and product quality on customer satisfaction. The research method uses multiple linear regression analysis with research data collection methods through questionnaires. Using the Slovin formula to determine sampling, a sample of 100 respondents was selected from 28,180 residents of Sagulung Kotan District. The findings show that product differentiation and product quality simultaneously have a large impact on customer satisfaction, and that the two variables also have a strong or significant positive impact on customer satisfaction when tested partially. Companies must continue to focus on aspects of quality and product differentiation. Product differentiation and product quality have a beneficial impact and contribute significantly to Thenblank's customer satisfaction, which increases from both aspects.

Analisis Fashion Influencer Berkontribusi Dalam Purchase Intention Konsumen Tiktokshop

The development of the trading industry in the online or e-commerce world which is increasingly rapid and increasingly dynamic encourages economic growth and provides direct and indirect benefits to trading activities. One of the current trading strategies is content marketing with influencers. This study aims to determine the contribution of influencers in the fashion sector in the purchase intention of Tiktok Shop consumers. Data collection was carried out using the method of collecting information through a survey with a questionnaire distributed via social media. The population in this study are users who have used and shopped at the Tiktok Shop application in the Jabodetabek area. Questionnaires collected as many as 170 respondents, the data is then processed by means of multiple linear regression analysis. The results of this study indicate that there is a positive influence of expertise influencer and positive attractiveness influence on purchase intention, while trustworthy is not affected by Purchase Intention.

Strategies to Increase Purchase Intention of Local Brand in Indonesia: A Study of Social Media Marketing and the Role of Influencers

<p>Based on Hypefest and Katadata research in 2023, the growth of local brands in Indonesia is currently not matched by an optimal marketing strategy, because consumer purchase intention in local brands is still relatively low. Utilization of marketing through social media is expected to make the image of local brands more famous so as to increase consumer purchase intention, especially generations Y and Z. Optimizing marketing through social media by using influencers to introduce a product massively. The data collection technique was purposive sampling using a questionnaire, which collected 135 respondents who had never made purchases of local Indonesian brands and were active users of Instagram social media and were also generations Y and Z. The results of the study show that the first hypothesis is that there is a significant influence between social media marketing variables on consumer purchase intention. The second hypothesis is that there is a significant influence between social media marketing variables on consumer purchase intention which is moderated by the influencer variable. This proves that in the current digital era, social media is the main platform for marketing a product which will be strengthened by using the right influencers to expand the marketing of a brand. This research has limitations, namely only discussing local brands, especially in the fashion sector, so that further research can expand the local brand sector.</p>

Microfiber pollution and its microbial mitigation: A review on current trends and future prospects

BackgroundSynthetic Microfiber pollution poses a significant rising threat to the environment and human health. During manufacturing, use, and disposal at the end of their useful lives, textiles release microfibers into the environment. Microfiber pollution poses a potentially significant and rising risk to the environment, necessitating safeguards and sustainable growth in the textile and fashion sectors. MethodsAnnually, around 9 million tonnes of microfibres are produced, with 60% being synthetic and 25% being non-synthetic or natural. During the washing of synthetic clothes these microfibres fleece are released and discharged into municipal water streams and end up in rivers and marine ecosystem. These emerging pollutants are being underestimated during environmental impact assessments various aquatic ecosystems, leading to potential widespread of damaging contaminant. Microfiber waste management through biological and chemical approaches has been evaluated for the treatment of these pollutant. The present biological approaches focus upon microbial degradation of synthetic pollutants in the natural environment. Significant findingsIn this review, we deliberated the recent advances on microfiber pollution and its microbial mitigation and elaborately describes the sources of microfibers in aquatic, the harmful effects of microfiber pollution on environment and human health. Moreover, the manuscript the mechanism of microbial remediation of microfiber pollutants, the factors affecting the bioremediation process, novel strategies for microfiber waste treatment and conclusively discussed different approaches of sustainable microfiber waste management.

Fashion innovation through an innovation ecosystem – a research agenda

ABSTRACT This paper employs the paradigm of an innovation ecosystem to stimulate fashion innovation. This study applies an integrative literature review on fashion innovation, innovation ecosystem and policy-driven innovation, proposes a theoretical framework – fashion innovation ecosystem and streams future research directions. The findings suggest the innovation ecosystem is an inclusive, constructive and systematic lens and contribute to the management of fashion innovation. A mechanism of policy-driven fashion innovation is proposed to stress the role of government as a key actor in the fashion innovation ecosystem. It identifies five research directions from the theoretical framework of the fashion innovation ecosystem, namely fashion innovation measurement, research methodology, policy-driven fashion innovation, fashion sustainability innovation ecosystem and open innovation. The study contributes to the theoretical development of fashion innovation management and innovation ecosystem; has practical implications for innovation strategy in the fashion sector; will benefit policymakers in formulating policy and fostering the institutional environment.

Pengaruh Kompetensi Sumber Daya Manusia dan Penerapan Sistem Informasi Akuntansi Terhadap Kualitas Laporan Keuangan di UMKM Kabupaten Sleman

One of the problems faced by Micro, Small, and Medium Enterprises (MSME) in Indonesia is accounting information. The inability of entrepreneurs in accounting practices is the main factor that triggers failure in developing these MSME. This research aims to discover the effect of human resource competency and the implementation of an accounting information system on the quality of financial statements of MSME in Sleman. This quantitative research was conducted through the associative method. The subjects were the MSME entrepreneurs of the fashion sector in Sleman, Yogyakarta. Using a random sampling technique, there were 100 employees of the finance department gathered from 57 MSME. Afterward, the data were obtained through a questionnaire. The results of data processing showed several points: (1) there was a positive impact in human resource competency of MSME on financial statements quality (2) there was a positive impact if accounting information system of MSME on financial statements quality (3) Human resource competency and accounting information system could give a simultaneous positive impact on the quality of financial statements.