Production processes like continuous annealing and continuous galvanizing/galvannealing rely on welding of two strips across their width, for continuous operation. The operational stability of these lines depends highly on the consistency of the welding process. Any failure of weld joint during processing is detrimental to production as the recovery times are very high (~1–3 days). Two instances of similar weld failures having identical chemical composition and dimensions of the strips were investigated to identify the root cause and establish adequate countermeasures. A systematic approach to evaluate weld performance using metallographic examination was carried out. The examinations revealed that poor nugget formation was the root cause of failure. The nugget formation, its orientation and size were also evaluated after carrying out a series of trials with different welding process parameters, and an optimum condition was arrived at. In summary, the weld failure occurred due to insufficient and unbalanced nugget formation which could be rectified by modifying the welding parameters such as current, pressure and speed.