The rising popularity of social networking sites raises the question of whether and how personality differences are manifested on them. The present study explores this topic through an analysis of the relationship between narcissism and motivations behind Facebook profile picture selection. A survey that assesses motivations emphasizing physical attractiveness, personality, and social ties was conducted with 288 undergraduate students. The study found narcissism to be a significant predictor of the motivation for selecting profile pictures that emphasize attractiveness and personality for both men and women. The findings are discussed in terms of the dynamic self-regulatory processing model of narcissism.