Introduction. The speed and efficiency of visual search are important characteristics of the activities of a significant range of specialists working with visual information. Specialists have carefully studied the features of visual search from the point of view of cognitive psychology and in connection with the modeling of oculomotor activity. It has been shown that its effectiveness and the parameters of search eye movements are influenced by both stimulation factors and some cognitive factors (features of the subject's preset, the influence of previous search stages, etc.). We assume that the search features are also related to how well a person represents the desired stimulus: whether it belongs to a familiar semantic category, how accurate and unambiguous its visual representation is.
 The study aims to explore the relationship between the parameters of eye movements in visual search and the features of the mental representation of the target object.
 Materials and methods. We have created sets of stimuli belonging to different semantic categories, characterized by different accuracy of mental representations, but having similar sensory qualities. Each object (both the target stimulus and the distractor) in the search field was a black circle on a white background with four black segments inside. The segments formed one of three configurations: a) a face; b) a Roman numeral; c) a random configuration. The study participants were asked to find in a matrix of 84 objects a specific target stimulus belonging to one of the three specified categories. The scientists recorded the participant's eye movements during the search.
 Results. The results of the study generally confirmed the hypothesis about the relationship of search characteristics with the category of the target object. The smallest number of errors, the minimum duration of fixation and the maximum amplitude of saccades characterized the search for Roman numerals — objects with a well-formed and well-defined visual representation. The most difficult, as expected, was the search for objects representing random configurations of segments.
 Limitations. Since the study was largely exploratory in nature, the results obtained require clarification on a wider sample. It is possible that the characteristics of the search were influenced by such a factor not controlled in the study as the configuration of the lines, namely, the presence or absence of their intersections, which should be taken into account in further work.
 Conclusions. The better the visual representation of the target object is formed, the more successful its search is. In this case, eye movements are characterized by a shorter duration of fixation and a higher frequency of saccades of greater amplitude.
 Ethics. The study was conducted in compliance with the ethical principles set out in the Helsinki Declaration of the World Medical Association, all participants gave voluntary informed consent.
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