In Natural Language Processing (NLP), Sentiment Analysis (SA) is a fundamental process which predicts the sentiment expressed in sentences. In contrast to conventional sentiment analysis, Aspect-Based Sentiment Analysis (ABSA) employs a more nuanced approach to assess the sentiment of individual aspects or components within a document or sentence. Its objective is to identify the sentiment polarity, such as positive, neutral, or negative, associated with particular elements disclosed within a sentence. This research introduces a novel sentiment analysis technique that proves to be more efficient in sentiment analysis compared to current methods. The suggested sentiment analysis method undergoes three key phases: 1. Pre-processing 2. Extraction of aspect sentiment and 3. Sentiment analysis classification. The input text data undergoes pre-processing through the implementation of four typical text normalization techniques, which include stemming, stop word elimination, lemmatization, and tokenization. By employing these methods, the provided text data is prepared and fed into the aspect sentiment extraction phase. During the aspect sentiment extraction phase, features are obtained through a series of steps, including enhanced ATE (Aspect Term Extraction), assessment of word length, and determination of cosine similarity. By following these steps, the relevant features are extracted on the basis of aspects and sentiments involved in the text data. Further, a hybrid classification model is proposed to classify sentiments. In this work, two of the Deep Learning (DL) classifiers, Bi-directional Gated Recurrent Unit (Bi-GRU) and Long Short-Term memory (LSTM) are used in proposing a hybrid classification model which classifies the sentiments effectively and provides accurate final predicted results. Moreover, the performance of proposed sentiment analysis technique is analyzed experimentally to show its efficacy over other models.