SUMMARY The reluctance of top managers to use computers themselves has become almost legendary, although there are good reasons for their apparent preference for traditional information sources and access routes. Isolated cases have shown how computer‐based executive support systems can be used by top managers when great care is taken by the system developers over data presentation and the user interface. Now, the advent of high quality commercial software means that Executive Information Systems (EIS) may become far more widespread. This paper describes the principal features of the new EIS from the executive users’ point of view and indicates those characteristics which appear to be most conducive to success. Research directions which will identify the extent and impact of EIS software on top management are identified.
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