Event-related Potential Experiment Research Articles

Language Styles, Recovery Strategies and Users’ Willingness to Forgive in General Artificial Intelligence Service Recovery: A Mixed Study

As the prevalence of generative artificial intelligence (GenAI) in the service sector continues to grow, the impact of the language style and recovery strategies utilized during service failures remains insufficiently explored. This study, grounded in the theory of social presence and dual-process theory, employed a mixed-method approach combining questionnaire surveys and event-related potential (ERP) experiments to investigate the effect of different language styles (rational vs. humorous) and recovery strategies (gratitude vs. apology) on users’ willingness to forgive during the GenAI service recovery process. It further delves into the chained mediating role of perceived sincerity and social presence in this process. The findings revealed that a humorous language style was more effective in enhancing users’ willingness to forgive compared to a rational style, primarily through the enhancement of users’ perceived sincerity and sense of social presence; recovery strategies played a moderating role in this process, with the positive impact of perceived sincerity on social presence being significantly amplified when the GenAI service adopted an apology strategy. ERP results indicated that a rational language style significantly induced a larger N2 component (cognitive conflict) in apology scenarios, while a humorous style exhibited higher amplitude in the LPP component (positive emotional evaluation). This research unveils the intricate relationships between language style, recovery strategies, and users’ willingness to forgive in the GenAI service recovery process, providing important theoretical foundations and practical guidance for designing more effective GenAI service recovery strategies, and offering new insights into developing more efficacious GenAI service recovery tactics.

The effect of inter-letter spacing on the N170 during visual word recognition: An event-related potentials experiment

Previous behavioral studies have shown that inter-letter spacing affects visual word recognition and reading. While condensed spacing may hinder the early stages of letter encoding because of increased crowding effects, the impact of expanded inter-letter spacing is still unclear. To examine the electrophysiological signature of inter-letter spacing on visual word recognition, we presented words in three different inter-letter spacing conditions (default, condensed [−1.5 points] or expanded [+1.5 points]) in an event-related potentials go/no-go semantic categorization task. Our focus was on the N170, an event-related potentials component associated with the early encoding of orthographic information, which also is sensitive to crowding effects. Results revealed that the N170 amplitude reached the largest values for the condensed condition than for the default and expanded spacing conditions, which did not differ. While increased crowding impacted the early encoding of orthographic information, extra letter spacing (compared with default spacing) did not. This outcome is consistent with the Modified Receptive Field hypothesis, in which letter receptors adapt their size to cope with letter crowding. These findings reveal that reducing the space between letters more than the default spacing impairs the ability to process written words, whereas slightly expanding the space between letters does not provide any additional benefit.

The impact of safety attitude on hazard identification and risk analysis: evidence from event-related potentials

ABSTRACT A questionnaire survey and an event-related potential (ERP) experiment were used to reveal the impact of safety attitudes on risk perception. The results revealed that during hazard identification, the N130 amplitude of subjects with negative safety attitude was significantly higher, which implied that subjects with negative safety attitude were more likely to feel confused. During risk analysis, subjects with positive safety attitude were more inclined to overestimate the probability and damage degree of risks; subjects with positive safety attitudes displayed higher P150 and late positive potential amplitudes, which indicated that subjects with positive safety attitudes devoted more attention to risks in the early stage of risk analysis and had a more intense affective response in the later period. The risk judgment ability of subjects with positive safety attitude was affected by time pressure, and they exhibited higher risk judgment accuracy only under no time pressure.

Falling into the trap: A study of the cognitive neural mechanisms of immediate rewards impact on consumer attitudes toward forwarding perk advertisements.

In the context of digital marketing, consumers often express aversion to perk advertisements yet find it challenging to resist the temptation and forward it, resulting in inconsistent attitudes and behaviors. This study, based on the Associative Propositional Evaluation model and the Confirmation Bias theory, utilizes event-related potential experiments to identify the interactive impacts of immediate rewards and information diagnosticity in advertisements on consumer attitude change in specific contexts. The research findings indicate that when rewards were present, information diagnosticity positively influences attitude change and the willingness to forward. However, when rewards were absent, the impact of information diagnosticity on attitude change and the willingness to forward is not significant, and neuroscientific evidence supports these findings. Theoretically, this study extends the research perspective on attitude change in online advertising contexts and broadens the application of the Associative Propositional Evaluation model in the field of consumer attitude change towards advertisements. In practice, this research holds significant guiding value for constraining platform manipulation of consumer cognitive behaviors, guiding the healthy development of platform economics, and promoting digital technology ethics.

Mismatch Negativity in Schizophrenia, Unaffected First-degree Relatives, and Healthy Controls

BackgroundMismatch negativity (MMN) amplitude is attenuated in schizophrenia patients (SZ). However, variability in illness course among SZ samples and types of deviant stimuli used in MMN paradigms have contributed to inconsistent findings across studies. Though MMN is suggested to be impaired in schizotypy, the potential link between the two is yet to be systematically examined in unaffected first-degree relatives of schizophrenia patients (FDR). MethodsThe SZ sample had twenty-two drug-naïve or drug-free patients (dSZ) and thirty chronic/medicated patients (cSZ). dSZ and cSZ patients were compared with thirty-six unaffected FDR and thirty-two healthy controls (HC) using a two-tone passive auditory oddball MMN paradigm in an event-related potential experiment with two conditions (presented as separate blocks)–duration-deviant (duration-MMN) and frequency-deviant (frequency-MMN). Schizotypy scores and MMN indices were examined for correlation in FDR. ResultsDuration-MMN amplitude was significantly attenuated in both dSZ and cSZ compared to other groups. dSZ and cSZ did not differ on MMN indices. Psychopathology scores and features of illness (illness duration, medication dosage, etc.) did not correlate with MMN indices. In FDR, Schizotypal trait measures did not correlate with MMN indices. ConclusionsDuration-MMN emerged as a more robust indicator of prediction error signalling deficit in SZ. Frequency-MMN amplitude did not significantly differ among the groups, and MMN indices did not correlate with state and trait measures of schizophrenia-related psychopathology. These findings reiterates that auditory sensory processing captured by MMN is likely reflective of dynamic cognitive functions at the point of testing, and is unlikely to be an expression of enduring symptomatology.

The influence of disclosing product lifecycle carbon footprint information on consumer purchase intentions based on the APE model perspective: An ERP and questionnaire study

BackgroundCarbon emissions are increasingly becoming the primary cause of climate change, and carbon information disclosure can affect consumer purchase intentions. However, existing studies only focus on the disclosure of carbon information for a single lifecycle stage, gnoring consumers' overall perception process. MethodsThis study uses scenario experiments and event-related potential experiments in combination, based on the associative-propositional evaluation (APE) model, to explore the differences in the impact of disclosing product information with high carbon emissions in different lifecycle stages (production stage, use stage, recycling stage) on consumers' purchase intentions. ResultsThe questionnaire results found that consumers' willingness to purchase products with high carbon emissions in the use stage was the lowest; The behavioral results found that the purchase rate of products with high carbon emissions in the recycling stage was the lowest; The brain electricity results found that products with high carbon emissions in the use stage induced the largest P2 component; Products with high carbon emissions in the recycling stage induced the largest N2 component. ConclusionThe attitudes of evaluation with proposition dominance among consumers tend to attribute carbon emissions in the use stage to their own behavioral choices. The attitudes of evaluation with association dominance among consumers reflect the cognitive conflicts existing in consumers' understanding of carbon emission information during recycling. This study expands the perspective of researching the disclosure effects of product carbon footprints and provides references for corporate marketing strategies and policy formulation.

This is me! Neural correlates of self-recognition in 6- to 8-month-old infants.

Historically, evidence of self-recognition in development has been associated with the "rouge test"; however, this has been often criticized for providing a reductionist picture of self-conscious behavior. With two event-related potential (ERP) experiments, this study investigated the origin of self-recognition. Six- to eight-month-old infants (42 males and 35 females, predominately White, tested in the UK in 2022-2023) were presented with images of their face, another peer's face, and their mother's face (N = 38, Exp.1), and images of their own face morphed into another peer's face (N = 39, Exp.2). Results showed an enhanced P100 in infants' ERP response to their own face compared to others' faces (Exp.1 only), suggesting the presence of an enhanced attentional mechanism to one own's face as early as 6 months.

Willingness valued more than ability in partner choice: Insights into behavioral and ERP data.

In human cooperation, people prefer to choose partners with high willingness and ability-while both are valued by partners, individuals often prioritize willingness. Two event-related potential (ERP) experiments were conducted to discern the neural processes underpinning this preference. In the first experiment, participants made a choice between two potential partners and received feedback on the selected partner's willingness to cooperate. This was followed by feedback on the partner's task performance (ability) or a gambling outcome. In contrast, the second experiment first provided feedback on ability, then presented feedback on willingness or a gambling outcome. This study revealed that a potential partner's willingness trait significantly influences individuals' emotional evaluations and monetary allocations than the ability trait. Electrophysiological data indicated that low-willingness feedback elicited a diminished feedback-related negative (FRN) and an amplified P3 compared to high-willingness feedback. In contrast, no such difference was discernible between high- and low-ability feedback. Moreover, the P3 difference from high versus low willingness was considerably more pronounced than that from gambling outcomes, whereas the difference wave between high and low ability paralleled gambling outcomes. These findings bolster the novel finding that partner willingness may provide more substantial social rewards than ability. Furthermore, this study provides the first ERP evidence of willingness and ability trait perceptions in partner choice decisions.

Expectancy and attention bias to spiders: Dissecting anticipation and allocation processes using ERPs.

The current registered report focused on the temporal dynamics of the relationship between expectancy and attention toward threat, to better understand the mechanisms underlying the prioritization of threat detection over expectancy. In the current event-related potentials experiment, a-priori expectancy was manipulated, and attention bias was measured, using a well-validated paradigm. A visual search array was presented, with one of two targets: spiders (threatening) or birds (neutral). A verbal cue stating the likelihood of encountering a target preceded the array, creating congruent and incongruent trials. Following cue presentation, preparatory processes were examined using the contingent negative variation (CNV) component. Following target presentation, two components were measured: early posterior negativity (EPN) and late positive potential (LPP), reflecting early and late stages of natural selective attention toward emotional stimuli, respectively. Behaviorally, spiders were found faster than birds, and congruency effects emerged for both targets. For the CNV, a non-significant trend of more negative amplitudes following spider cues emerged. As expected, EPN and LPP amplitudes were larger for spider targets compared to bird targets. Data-driven, exploratory, topographical analyses revealed different patterns of activation for bird cues compared to spider cues. Furthermore, 400-500 ms post-target, a congruency effect was revealed only for bird targets. Together, these results demonstrate that while expectancy for spider appearance is evident in differential neural preparation, the actual appearance of spider target overrides this expectancy effect and only in later stages of processing does the cueing effect come again into play.

The effect of new e-commerce platform's OSC promotion on consumer cognition: from cognitive legitimacy and cognitive psychology perspective.

In the realm of emerging e-commerce platforms, the influence of online shopping events, specifically online carnival promotions (OSC), on consumer behavior is a significant area of interest.This paper delves into the effects of such promotions on consumer perceptions, a topic that has not been extensively explored in academic research. To investigate this phenomenon, two distinct studies were conducted. The first study employed a questionnaire-based experiment involving 220 participants, divided into two groups. The first study examined the mediating role of cognitive legitimacy in the relationship between OSC events organized by new e-commerce platforms and the perceptions of consumers. The second study utilized an event-related potentials (ERPs) experiment with 33 participants to explore the differences in consumer perceptions between OSC promotions and general promotions by new e-commerce platforms. This study measured the brain's response to promotional stimuli to gain insights into the cognitive processes involved. The first study yielded results that suggest OSC activities can facilitate the establishment of cognitive legitimacy for new e-commerce platforms. This, in turn, was found to be associated with an increase in positive purchase intentions among consumers. In the second study, the ERPs data indicated that exposure to OSC promotional materials elicited larger P2 and N2 ERP components when participants were presented with the logo of a new e-commerce platform. This was in contrast to the response to general promotional materials, suggesting a heightened cognitive and perceptual engagement with OSC promotions. The findings from both studies collectively imply that OSC promotions have a distinct impact on consumer perceptions and cognitive processes. The implicit memory triggered by these promotions appears to influence the identification of new platforms and the mechanisms of cognitive control during online shopping. This, in turn, may have implications for explicit consumer behavior, suggesting that OSC promotions could be a powerful tool for shaping consumer attitudes and behaviors in the e-commerce space. The results underscore the importance of understanding the nuances of consumer engagement with new e-commerce platforms and the role of promotional strategies in fostering a positive brand image and consumer loyalty.

Delayed predictive inference integration with and revision by low-competitive inference alternatives in Chinese narrative text reading.

When readers encounter information conflicting with the predictive inferences made earlier, they may update the outdated ones with new ones, a process known as predictive inference revision. The current study examined the revision of disconfirmed predictive inferences by the primarily weakly activated, thus low-competitive inference alternatives during Chinese narrative text reading among Chinese native speakers. We conducted an event-related brain potential (ERP) experiment to study the predictive inference revision with increasingly supportive information for the low-competitive predictive inference alternatives. It serves as the very first attempts to study the predictive inference revision mechanisms by combining a larger range of ERP components, including frontal-Post-N400-Positivity (f-PNP) as an index of revision to examine the influences of the alternative inferences at later stages of reading comprehension. Our results showed that readers could detect inconsistent information (P300), disconfirm the incorrect predictive inferences before successfully integrating the low-competitive alternative predictive inferences with their current situation model (N400), engaging themselves in a second-pass reanalysis process incurring processing costs (P600), and revising the disconfirmed predictive inferences (f-PNP) at a later stage of reading comprehension. Results of this study are supportive of relevant theories in assuming that predictive inference revision does not happen immediately upon encountering conflicting information but happens slowly and incrementally. Our results also unfold the post-revision mechanisms by suggesting the remaining activation and lingering influences of the disconfirmed inferences in the forthcoming reading process.

Event-related potentials for investigating the willingness to recycle household medical waste

Household medical waste (HMW) recycling in the reverse supply chain has become a primary channel for infectious, toxic, or radioactive substances for environmental protection and a circular economy. Recycling managers need to understand the recycling decision-making mechanisms of households to improve the intention-behavior gap and recycling participation rate, especially in cognitive neuroscience. This study designed an event-related potential (ERPs) experiment to explore the differences in ERPs components between the willingness and unwillingness to make recycling decisions. Our findings confirmed that willingness and unwillingness to recycle can lead to a significant difference in the P300 and N400 scores. A larger P300 was evoked by willingness rather than unwillingness in the prefrontal, frontal, and frontal-temporal regions. This indicates that willingness to recycle results from a rational choice in the decision-making process. However, a larger N400 was evoked by unwillingness rather than willingness in the parietal, parietal-occipital, and occipital regions. A negative wave was evoked in households unwilling to recycle because they thought it was dangerous and unsanitary, causing a higher conflict with intrinsic cognition. The combination of HMW recycling decisions and neurology may accurately measure pro-environmental decision-making processes through brain science. Advancing the knowledge of psychological and brain mechanism activities for understanding pro-environmental choices. In turn, this can help recycling managers to accurately understand household demands for increasing the recycling intention and designing effective HMW take-back systems to solve the intention-behavior gap related to the global recycling dilemma.

Inhibitory dysfunction may cause prospective memory impairment in temporal lobe epilepsy (TLE) patients: an event-related potential study.

Prospective memory (PM) is the ability to remember future intentions, and PM function is closely related to independence in daily life, particularly in patients with temporal lobe epilepsy (TLE). As PM involves various cognitive components of attention, working memory, inhibition and other executive functions, this study investigated how TLE may affect PM components and the underlying neural mechanisms. Sixty-four subjects were recruited, including 20 refractory TLE patients, 18 well-controlled TLE patients and 26 age-matched healthy controls. A set of neuropsychological tests was administered to assess specific brain functions. An event-related potential (ERP) task was used to further explore how PM and its components would be differentially affected in the two TLE types. Our findings revealed that: (1) refractory TLE patients scored lower than the healthy controls in the digit span, Verbal Fluency Test and Symbol Digit Modalities Test; (2) refractory TLE patients exhibited impaired PM performance and reduced prospective positivity amplitudes over the frontal, central and parietal regions in ERP experiments when compared to the healthy controls; and (3) decreased P3 amplitudes in the nogo trials were observed over the frontal-central sites in refractory but not in well-controlled TLE patients. To our knowledge, this is the first ERP study on PM that has specifically identified PM impairment in refractory but not in well-controlled TLE patients. Our finding of double dissociation in PM components suggests that inhibition dysfunction may be the main reason for PM deficit in refractory TLE patients. The present results have clinical implications for neuropsychological rehabilitation in TLE patients.

EEG-based Objective Quality Assessment of Interrupted Speech.

As an important dimension of speech degradation, interruption destroys the acoustic waveform information of a speech signal and seriously affects the quality rating in speech perception. Existing studies assessing the quality of interrupted speech mainly focus on subjective methods. This work used event-related potentials (ERPs) to objectively investigate the effects of two interruption factors (i.e., interruption duty cycle and interruption rate) on the perceived quality of the periodically interrupted speech. An oddball-paradigm based ERP experiment was designed, and the periodically interrupted stimuli were presented to participants in the ERP experiment. Meanwhile, participants were instructed to provide their subjective quality ratings of interrupted speech under the same interruption conditions. The experimental results showed that the degree of both interruption duty cycle and interruption rate affected the peak latency of mismatch negativity (MMN) of the collected ERP response, with a smaller MMN peak latency under conditions with a smaller interruption duty cycle or a larger interruption rate. These findings are largely consistent with the subjective quality rating results, suggesting that the peak latency of MMN response can be potentially used as an objective quality indicator of the periodically interrupted speech.

Distinct influence of inter- versus intra-trial feedback on the brain response to subsequent feedback: Evidence from event-related potentials

Substantial evidence indicates that feedback processing not only varies with the valence of feedback, but is also highly dependent on contextual factors. Even so, the influence of prior outcome history on current outcome evaluation is far from clear. To investigate this issue, we conducted two event-related potential (ERP) experiments using a modified gambling task whereby each trial was associated with two consequences. In experiment 1, two instances of feedback indicated participant performance on two dimensions of a single decision, within a trial. In experiment 2, participants made two decisions in each trial, and then received two instances of feedback. We examined the feedback-related negativity (FRN) as an index of feedback processing. When both instances of feedback were relevant to the same trial (intra-trial), the FRN to the second was affected by the valence of the immediately previous feedback: The FRN was amplified to losses following wins. This was observed in both experiment 1 and experiment 2. When two instances of feedback were relevant to two different trials (inter-trial), the effect of immediately previous feedback on the FRN was inconsistent. In experiment 1 there was no effect of feedback from the previous trial on the FRN. However, in Experiment 2 there was an effect of inter-trial feedback on the FRN that was opposite to the effect of intra-trial feedback: The FRN was amplified when losses followed losses. Taken together, the findings suggest that the neural systems involved in reward processing dynamically and continuously integrate preceding feedback for the evaluation of present feedback.

Attention Modulates the Role of Speakers' Voice Identity and Linguistic Information in Spoken Word Processing: Evidence From Event-Related Potentials.

The human voice usually contains two types of information: linguistic and identity information. However, whether and how linguistic information interacts with identity information remains controversial. This study aimed to explore the processing of identity and linguistic information during spoken word processing by considering the modulation of attention. We conducted two event-related potentials (ERPs) experiments in the study. Different speakers (self, friend, and unfamiliar speakers) and emotional words (positive, negative, and neutral words) were used to manipulate the identity and linguistic information. With the manipulation, Experiment 1 explored the identity and linguistic information processing with a word decision task that requires participants' explicit attention to linguistic information. Experiment 2 further investigated the issue with a passive oddball paradigm that requires rare attention to either the identity or linguistic information. Experiment 1 revealed an interaction among speaker, word type, and hemisphere in N400 amplitudes but not in N100 and P200, which suggests that identity information interacted with linguistic information at the later stage of spoken word processing. The mismatch negativity results of Experiment 2 showed no significant interaction between speaker and word pair, which indicates that identity and linguistic information were processed independently. The identity information would interact with linguistic information during spoken word processing. However, the interaction was modulated by the task demands on attention involvement. We propose an attention-modulated explanation to explain the mechanism underlying identity and linguistic information processing. Implications of our findings are discussed in light of the integration and independence theories.

Neural correlates of face perception modeled with a convolutional recurrent neural network

Objective. Event-related potential (ERP) sensitivity to faces is predominantly characterized by an N170 peak that has greater amplitude and shorter latency when elicited by human faces than images of other objects. We aimed to develop a computational model of visual ERP generation to study this phenomenon which consisted of a three-dimensional convolutional neural network (CNN) connected to a recurrent neural network (RNN). Approach. The CNN provided image representation learning, complimenting sequence learning of the RNN for modeling visually-evoked potentials. We used open-access data from ERP Compendium of Open Resources and Experiments (40 subjects) to develop the model, generated synthetic images for simulating experiments with a generative adversarial network, then collected additional data (16 subjects) to validate predictions of these simulations. For modeling, visual stimuli presented during ERP experiments were represented as sequences of images (time x pixels). These were provided as inputs to the model. By filtering and pooling over spatial dimensions, the CNN transformed these inputs into sequences of vectors that were passed to the RNN. The ERP waveforms evoked by visual stimuli were provided to the RNN as labels for supervised learning. The whole model was trained end-to-end using data from the open-access dataset to reproduce ERP waveforms evoked by visual events. Main results. Cross-validation model outputs strongly correlated with open-access (r = 0.98) and validation study data (r = 0.78). Open-access and validation study data correlated similarly (r = 0.81). Some aspects of model behavior were consistent with neural recordings while others were not, suggesting promising albeit limited capacity for modeling the neurophysiology of face-sensitive ERP generation. Significance. The approach developed in this work is potentially of significant value for visual neuroscience research, where it may be adapted for multiple contexts to study computational relationships between visual stimuli and evoked neural activity.

Intuition or rationality: Impact of critical thinking dispositions on the cognitive processing of creative information

Creative thinking and critical thinking complement each other and are inseparable. The two fold model theory of creativity believes that the generation of creative thinking includes two processes: concept generation and concept evaluation. Among them, individuals will rely more on non-automatic top-down control processing for cognitive information processing in the process of concept evaluation. Critical thinking belongs to analytical thinking, which focuses on and doubts the information bias in the generation of ideas to restrain. Therefore, this study assumes that the impact of critical thinking on creative thinking will occur in the process of concept evaluation, which is rational judgment rather than intuitive thinking. This study uses event-related potential (ERP) techniques to explore the explicit and implicit mechanisms of cognitive processing of creative information (i.e. role of intuition and rationality) in people with different critical thinking dispositions. The current study includes two experiments. Experiment 1 is an explicit ERP experiment, which uses a priming paradigm to examine the neural mechanisms underlying the explicit processing of creative information by individuals with different critical thinking dispositions. Experiment 2 is an implicit ERP experiment, which uses an alternative Stroop paradigm to examine the neural mechanisms underlying the implicit processing of creative information. Results found that the brain mechanisms of explicit cognition of creative information differed significantly across critical thinking dispositions. For low-critical thinking dispositions, low-creative characters evoked larger N1 waves than high-creative characters initiation conditions. For high-critical thinking dispositions, high-creative words evoked larger P2 waves than low-creative words. However, implicit cognition did not differ significantly. This result suggests that the cognitive processing of creative information by different critical thinkers is a rational thought process. The N1 and P2 components, which are indicators of cognitive sensitivity to creative information, can be used as markers to distinguish among different critical thinking dispositions.

Voluntary or reluctant? Social influence in charitable giving: an ERP study.

Social information has substantial influences on prosocial behavior. In this study, we performed an event-related potential (ERP) experiment to examine the effect of social influence on giving. The participants were allowed to form an initial decision on how much money to donate to a charity provided the program's average donation amount and to make a second donation decision. Social influence varied in different directions (upward, downward and equal) by altering the relative donation amount between the average donation amount and the participants' first donation amount. The behavioral results showed that participants increased their donation amount in the upward condition and decreased it in the downward condition. The ERP results revealed that upward social information evoked larger feedback-related negativity (FRN) amplitudes and smaller P3 amplitudes than in the downward and equal conditions. Furthermore, the pressure ratings, rather than the happiness ratings, were associated with the FRN patterns across the three conditions. We argue that people in social situations are more likely to increase their donations owing to pressure than voluntary altruism. Our study provides the first ERP evidence that different directions of social information evoke different neural responses in time course processing.

Event-related potential responses to differences in vibrotactile frequency: Evidence for continuous encoding of tactile information during early perception

Perception of vibrotactile frequency is driven by activation of different types of mechanoreceptors embedded in the skin, which respond to vibrations in a frequency range of approximately 0.4 to 500 Hz. While previous behavioral work has measured participants’ sensitivity to differences in vibration frequency, it is unclear how this information is encoded in neural representations during perception. This issue was addressed in an event-related potential (ERP) experiment investigating responses to vibrotactile stimuli. EEG data were recorded while participants rested their hand on a tactile transducer. On each trial, the transducer delivered a sinusoidal vibration with a duration of 1000 ms. Frequency of vibration ranged from 30 to 70 Hz in 10 Hz steps. Results revealed that frequency is encoded in early somatosensory ERP responses recorded at Cz. Specifically, the amplitude of a negative-going ERP component, centered at approximately 50 ms post-stimulus onset, increased as stimulus frequency increased from 40 to 70 Hz. These results demonstrate that vibrotactile frequency is encoded continuously during perception and that these responses can be measured using scalp-recorded EEG.