Evaluation Of Communication Strategies Research Articles

Raka Riki sebagai Ujung Tombak Strategi Komunikasi Pariwisata Dinas Kebudayaan dan Pariwisata Provinsi Jawa Timur

This study aims to determine the communication strategy of the Culture and Tourism Office of East Java Province in utilizing the East Java Raka Raki. The communication strategy analysis by Berlo's SMCR theory (1960) and on the strategic communications approach. Data collection techniques in this research were carried out using field studies (interviews). The research findings show that the formulation of the communication strategy has fulfilled the vision and mission, opportunities and strengths, as well as fulfilling the long-term goals in making use of the East Java Raka Raki. This is supported by the implementation of a communication strategy for the Tourism Industry Sector of East Java Disbudpar with the support of IRARI which is a legal entity. Evaluation of communication strategies in carrying out East Java Raka Raki activities /programs is based on unplanned or unscheduled meetings, meetings are held once every 3 (three) months.

Moderátorský televizní projev a jeho percepce mladým publikem

The main issue of the study is the perception of TV moderators’ image by young audience. By means of qualitative content analysis of popular Czech and Kyrgyz TV moderators and questionnaire survey in the Czech Republic and Kyrgyzstan, the author demonstrates how the perception of the TV moderator image can be influenced by gender and cultural background of audience. Moreover, it was established that besides the visual aspects of TV presentation personal characteristics play a significant role in the process of formation of young audience opinion about the talk show moderator. In addition, a relationship between the evaluation of communication strategies and popularity of moderators was found together with the fact that Czech respondents are in their evaluation more distinctive than the Kyrgyz ones.

Sending Men the Message about Preventive Care: An Evaluation of Communication Strategies

The purpose of this study was to evaluate the effectiveness of patient and/or physician communication interventions to increase men’s utilization of preventive healthcare services. The study focused on men between the ages of 40 and 60 who were enrolled in a large southeastern insurance company’s health maintenance organization (HMO) and point of service (POS) products. Eligible men were randomized to receive various forms of preventive care reminders. Results showed that personalized communications that included health education for men combined with a patient-specific reminder system for providers led to a significant improvement in the number of men who received preventive health care screenings. Results also showed that communicating with the man’s loved ones in the home combined with a patient-specific reminder system for providers was significantly associated with improvement in preventive healthcare screenings. Further research should continue to evaluate the best methods for engaging men in the healthcare system.

An evaluation of communication strategies during the process of incorporating a college of health studies into a university

This paper reports on an evaluation of communication strategies employed by management during the incorporation of a college of health care studies as a new faculty of a university. Mindful of the stress and anxiety that organizational change can evoke, from the earliest stages of the projected incorporation senior managers at the college and the university employed a wide variety of methods to communicate to staff in the college the changes that were in progress and at the same time to set up mechanisms for evaluating the effectiveness of the communication. The method of inquiry was a questionnaire to all the staff of the college in March and June of the year preceding incorporation. This was supported by interviews with a 10% sample of the college to explore in greater depth issues identified in the questionnaires. The findings indicated that in general communication had been perceived as effective; and that of the various methods used the two most valued by staff were: (a) a regular newsletter; and (b) an advisory and consultative committee of staff drawn from all areas of the work of the college up to and including senior lecturer.

Mentally retarded adolescents: evaluation of communication strategies in different settings.

The present project aims to evaluate communication strategies used by mentally retarded adolescents in different types of verbal interaction. The study was carried out on 17 subjects and notably shows that their language content is mostly informative and that the control of conversation varies according to the interlocutor's status. Moreover, the global developmental age of the subjects appears to be a significant factor in the use of communication strategies. This could have pedagogical implications.