Equation Modeling Research Articles

How to establish customers’ green brand relationships and behaviors: from green consumption consciousness perspectives

PurposeThis study aimed to understand how the consumer–green brand relationship affects the behavior of consumers of e-commerce platforms for smallholder farmers; it did so by formulating and testing a framework based on social identity perspective.Design/methodology/approachStructural equation modeling was applied to data from 532 questionnaire responses.FindingsAll hypotheses were supported. Customers’ environmental consciousness, green brand consciousness and green brand self-expression strongly affect green consumption consciousness. The effect of environmental consciousness on green brand identification is stronger than that of environmental consciousness on green brand consciousness and that of green brand self-expression on green brand identification.Practical implicationsSuggestions for managing green brands on e-commerce platforms for smallholder farmers and references for strategizing are also provided.Originality/valueThis study accounts for a wide range of antecedents of green consumption consciousness based on a social identity perspective. This study is the first to elucidate how green consumption affects the e-commerce branding of green smallholder farmers.

Artificial intelligence‐based dynamic capabilities and circular supply chain: Analyzing the potential indirect effect of frugal innovation in retailing firms

AbstractAcademics and practitioners are increasingly interested in the role of the circular supply chains in maximizing resource use and improving sustainable performance. However, the shift from linear to circular supply chains is still at an early stage and still needs more research. The current study seeks to test the direct effects of artificial intelligence‐based dynamic capabilities on frugal innovation and circular supply chains in a group of retail firms operating in Jordan. The current paper also aims to test the potential indirect effect of frugal innovation. To achieve these objectives, a research framework was developed that explains hypothesized relationships between the previous constructs and was tested empirically through a sample of 212 respondents from the top administrative level in these firms. The casual and quantitative approach was employed to test the hypothetical relationships, and the partial least squares‐structural equation modelling (PLS‐SEM) approach was employed as a tool to analyze the data. The empirical results reported through data analysis showed acceptance of all hypothesized relationships that were hypothesized in this study, as there was a positive effect of both artificial intelligence‐based dynamic capabilities and frugal innovation on circular supply chains. In addition, the mediation was statistically significant, as frugal innovation mediated the relationship between artificial intelligence‐based dynamic capabilities and circular supply chains. This study had a set of interesting contributions at the theoretical and the managerial contributions, as this paper is the first work in the body of the literature that explores these innovative relationships. The current paper also contributed to developing recommendations that would improve sustainable performance in the retail sector by enhancing its dynamic capabilities based on artificial intelligence tools, which leads to strengthening circular supply chains.

Psychological Ownership of Avatars in the Metaverse: Its Key Antecedents and Outcomes

ABSTRACTThis study developed and tested a model exploring the antecedents and outcomes of psychological ownership of avatars in the metaverse, considering the moderating role of virtual currency acquisition methods. Using data from 252 ZEPETO users and Partial Least Square‐Structural Equation Modeling (PLS‐SEM), the study found that the ability to control, intimate knowledge, and invest in self significantly enhances psychological ownership of avatars, which extends to virtual products. Notably, the reward system (versus direct purchase) for acquiring virtual currency amplified this ownership extension, and the transference of psychological ownership from avatars to virtual products significantly influenced the intention to purchase corresponding real‐world products. The study underscores the interplay between virtual and real‐world dynamics, highlighting the impact of digital activities on real‐world consumer behavior.

An Equation Model on the Professional Knowledge and Confidence for Future Employment of Students in Programs Supported With Emerging Technologies

Students enrolled in interdisciplinary programs supported with modern information technologies may face more challenges in learning, because they must learn from at least two curricula, including courses of big data, new media technologies and intelligent platform use, etc. Taking students in these programs as an example, this study aims to investigate relationships among eight variables related to student career development. The research employed the quantitative method of Pearson bivariate analysis, ANOVA and Hayes (2017) regression procedure to test the direct and indirect relationship among variables. The researcher developed a moderated mediation model visualizing the relationship between professional knowledge and confidence for successful employment. Recommendations of early intervention targeting first-year students and different curriculum designing were proposed to facilitate planning in the acquisition of professional knowledge and the establishment of career goals, aiming to enhance the career development and success of tertiary vocational college students.

Relationship between body involvement and post-trip behavioral intention in sports tourism: an embodied cognition perspective

PurposeBased on the theory of embodied cognition, this study uses the Mehrabian–Rusell model to explore the influence of tourists’ body involvement during sports vacations on their post-trip behavioral intention, as well as the regulatory role of tourism involvement in this process.Design/methodology/approachStructural equation modeling (SEM) was used to test the hypotheses, mediating effects and moderating effects. The data were collected through an online survey of 631 visitors to sports tourism destinations in China.FindingsProprioception and kinesthesia in sports tourism activities can affect post-trip behavioral intention through body arousal and tourism satisfaction. Tourism involvement positively regulates the influence of body embeddedness and body arousal on tourism satisfaction. Furthermore, a “threshold effect” exists in the emotional effect of tourists’ body involvement.Practical implicationsTo develop sports tourism, it is important to take the following steps: create multi-sensory stimulation to improve the physical participation of tourists in sports tourism activities, design sports resorts that cater to people of different age groups, evaluate tourists’ satisfaction and use their feedback to make continuous improvements, improve the basic convenience services offered at sports resorts, use social media to display the unique physical environment and others characteristics of sports destinations to expand popularity.Originality/valueThis study constructs a conceptual model of the influence mechanism of tourists’ body involvement on post-trip behavioral intention to present valuable insights that could help promote the sustainable development of sports tourism.

Interplay of multiple labels and willingness to pay

PurposeThere are calls for irradiated food labelling due to a significant need for food safety and extensive procedures to safeguard consumer health. Additionally, there is a strong push from producers for mandatory Country of Origin (COO) labelling. The study examines how the COO and Radura labels influence consumer behaviour and shows the interplay between these influences. Using Attitude-Behavior-Context theory, a conceptual model is proposed and tested to evaluate these factors. The use of multiple labels allows for more choices. How the information presented on labels corresponds to consumers' pre-purchase information search is tested on regular label users.Design/methodology/approachStructural Equation Modelling (SEM), Generalised Linear Modelling and Cluster Analysis were used to analyse the data on a sample of 322 Australian respondents.FindingsThe study revealed that COO labelling had a significant positive relationship with attitudes but a negative relationship with WTP, acting as a suppressed mediator between attitudes and WTP. Interestingly, while knowledge was not found significant, label confidence emerged as a significant factor. Furthermore, the research suggests that regular users may prioritize COO labels over Radura labels.Originality/valueThis research contributes novelty by being the first to address the interplay between COO and irradiated labels, complementing the growing body of literature on irradiation labelling. It also offers valuable insights for retail practitioners, providing an understanding that can facilitate the delivery of high-value multiple labels at the point of purchase.

What are the Impacts of Food Losses on the Nutrition?

Reducing food loss and waste is enshrined in Sustainable Development Goal (SDG) 12 on Responsible Consumption and Production, and specifically in target 12.3, which seeks, by 2030, to halve per capita global food waste at the retail and consumer levels and reduce food losses along production and supply chains, including post-harvest losses. Food loss is for any food removed from the supply chain between maturity and sale, including inedible parts as these are integral to the marketed product. The main hypothesis is that the greater the loss of food, the less the supply of food per capita will be, from where the possibilities for feeding the population decrease. Based on data from the Food and Agriculture Organization (FAO), a mediation analysis will be performed with food losses as independent variables, with dependent variables measuring population nutrition and mediator variables measuring per capita food supply. Various survey methods have been applied, secondary data analysis, сimultaneous equations model(SEM), mediation analysis, as well as desktop research. The results of the study showed that the relationships between Losses Animal Products and the mediator variables are positive – greater losses lead to greater per capita supply. The relationships between per capita supply and prevalence of undernourishment are negative – larger per capita supply leads to a smaller prevalence of undernourishment.

Exploring the acceptance of generative artificial intelligence for language learning among EFL postgraduate students: An extended TAM approach

AbstractThis study delves into the acceptance of generative artificial intelligence (GenAI) for English language learning among Chinese postgraduate students, examining how individual, social, and technological factors influence this process. Utilizing an extended technology acceptance model, the research collected data from 497 students via a survey, analyzed through partial least square‐structural equation modeling. Key findings underscore personal innovativeness, subjective norms, and trust as significant predictors of GenAI adoption, with an intricate interplay between perceived ease of use and usefulness affecting behavioral intentions. The insights offer theoretical and practical implications for enhancing GenAI's educational integration, emphasizing the importance of fostering innovation, peer influence, trust, and support infrastructure. This contribution enriches the understanding of GenAI's educational potential, particularly in non‐native English contexts, paving the way for further exploration in this evolving domain.

PENGARUH KERAGAMAN PRODUK, KUALITAS LAYANAN DAN HARGA TERHADAP LOYALITAS PELANGGAN DENGAN KEPUASAN PELANGGAN SEBAGAI VARIABEL INTERVENING PADA APOTEK ANGGREK KPRI RSUD SITUBONDO

The purpose of this study is to determine the effect of product diversity, service quality and price on customer loyalty with customer satisfaction as an intervening variable at Anggrek KPRI Pharmacy, Situbondo Regional Hospital. The sampling technique is determined by quota sampling. Data analysis and hypothesis testing in this study used the Structural-Partial Least Square Equation Model (PLS-SEM). The results of the direct influence hypothesis test using the Smart PLS 3.0 application, show that Product diversity has a negative but insignificant effect on Customer Satisfaction, Service quality has a significant positive effect on Customer Satisfaction, Price has a significant positive effect on Customer Satisfaction, Product diversity has a positive but insignificant effect on Customer Loyalty, Service quality has a negative but insignificant effect on Customer Loyalty, Price has a positive but insignificant effect on Customer Loyalty, Customer satisfaction has a significant positive effect on Customer Loyalty, Product diversity has a negative but insignificant effect on Customer Loyalty through Customer Satisfaction, Service quality has a positive but insignificant effect on Customer Loyalty through Customer Satisfaction, Price has a significant positive effect on Customer Loyalty through Customer Satisfaction.

ANALISIS FAKTOR-FAKTOR YANG MEMPENGARUHI MINAT BELI ULANG PADA SWALAYAN KOPERASI GUYUB RUKUN DI PANARUKAN DENGAN KEPUASAN KONSUMEN SEBAGAI VARIABEL INTERVENING

In the current era of globalization, of course, there are many developments that are very rapid and increasingly sophisticated, one of which is the development of retail business businesses. The purpose of this study is to analyze the Role of Product Diversity, Service Quality, and Facilities in influencing Consumer Satisfaction and Repurchase Interest in Guyub Rukun Cooperative Supermarket in Panarukan. This research is an explanatory research. The population in this study is the consumers of the Guyub Rukun Cooperative Supermarket in Panarukan. The sampling technique was determined by simple random sampling. Data analysis and hypothesis testing in this study used the Structural-Partial Least Square Equation Model (PLS-SEM). The results of the direct influence hypothesis test using the Smart PLS 3.0 application, showed that product diversity did not have a significant effect on consumer satisfaction, Service quality did not have a significant effect on consumer satisfaction, Facilities had a significant effect on consumer satisfaction, Product diversity had a significant effect on repurchase interest, Service quality did not have a significant effect on repurchase interest, Facilities do not have a significant effect on repurchase interest, Consumer satisfaction has a significant effect on repurchase interest. The results of the indirect influence hypothesis test showed that the variable of product diversity on repurchase interest through consumer satisfaction had a negative but insignificant effect, The quality of service for repurchase interest through consumer satisfaction has a negative but not significant effect, the facility for repurchase interest through consumer satisfaction has a positive but insignificant effect.

How foodstagramming posts influence restaurant visit intention: the mediating role of goal relevance and mimicking desire

PurposeThis study aims to explore the role of social media visual posts (known as foodstagramming) on restaurant visit intention. Drawing on the heuristic–systematic model and normative focus theory, this research introduces a framework that assesses the effects of key foodstagramming attributes – vicarious expression, aesthetic appeal and post popularity – and the mediating roles of goal relevance and mimicking desire, in the process.Design/methodology/approachStructural equation modelling was performed to test the proposed model using a sample of tourists (n = 377) and residents (n = 341). Multi-group analysis was performed to compare the differences between these groups.FindingsResults reveal that mimicking desire and goal relevance influence restaurant visit intention; however, mimicking desire has a stronger influence than goal relevance. Little difference was found between the tourist and the resident groups in the proposed relationships, except that vicarious expression positively influences mimicking desire in the tourist group but not in the resident group.Practical implicationsThis study guides restauranteurs and social media influencers (foodstagrammers). It shows that consumers value the textual content and aesthetic appeal of photos over the popularity of a post. It also indicates that vicarious expression is more important for tourists than for residents.Originality/valueThis research advances social media marketing literature by proposing a new information processing framework. To the best of the authors’ knowledge, this study is one of the first studies to explore the impact of visual post attributes on individual decision-making behaviours through socially acceptable norms.

Customer engagement, moral identity and oppositional brand loyalty in virtual communities

PurposeOppositional brand loyalty poses a challenge to the management of virtual communities. This study aims to categorize these loyalty behaviors into positive (willingness to pay a price premium and brand evangelism) and negative (schadenfreude and anti-brand actions) dimensions. It then explores how customer engagement and moral identity influence these dimensions in the context of brand competition.Design/methodology/approachStructural equation modeling was conducted to analyze the main and moderating effects, using survey data obtained from 498 valid responses out of a total of 636 responses from Xiaomi's virtual communities.FindingsThe results indicate that customer engagement significantly influences all four dimensions of oppositional brand loyalty. The relationship between customer engagement and brand evangelism is notably stronger among customers with a strong moral identity. Conversely, the effects of customer engagement on schadenfreude and anti-brand actions are attenuated for these customers.Originality/valueAnchored in theories of brand tribalism, social identity and brand polarization, this study bifurcates oppositional brand loyalty into directions of preference and antagonism, empirically showcasing moral identity's moderating effect. It contributes to the literature on antagonistic loyalty and moral identity, offering strategic insights for companies to navigate schadenfreude and anti-brand actions in online communities.

Digital leadership in the digital era of education: enhancing knowledge sharing and emotional intelligence

PurposeEstablishing an effective educational system is directly tied to academic leadership, a multifaceted concept that differs from one environment to another. The purpose of this research is to investigate the role of digital leadership (DL) aspects in the enhancement of technical knowledge sharing (KS) and dealing with emotional intelligence (EI) among the teaching faculty of higher education institutions (HEIs).Design/methodology/approachFollowing a quantitative and cross-sectional research design, convenient sampling is employed for data collection via a self-administered questionnaire from 320 faculty members of private HEIs in Pakistan.FindingsStructural equation model (SEM) is used for path analysis. The results reveal a positive and significant effect of DL, aspects like visionary leadership (VL), digital citizenship (DC), systematic improvement (SI), on knowledge sharing (KS), and emotional intelligence (EI).Practical implicationsThis study has highlighted the significance of DL in private HEIs. The findings of the study imply that institutional heads of higher education institutions (HEIs) can successfully manage the knowledge assets that they have and those of their staff members, ensure the successful adoption of technology and foster product and process innovation that improves organizational performance and integrates successful strategies into the educational system by demonstrating DL aspects. The research also analyzes institutional heads' present leadership strategies to enhance response to technological change and innovations, which are considered fundamental pillars of organizational success. Ultimately, this will extend the literature on adopting DL techniques towards digital transformation in the education system.Originality/valueThis study empirically confirms the role of DL aspects such as VL, DC, and SI towards KS and EI. Most of the research demonstrates the direct impact of DL on EI, whereas the aspects of DL are not directly related to KS and EI. Studies have also shown how DL enhances its role in incorporating leadership in organizations, industries, and education, mainly in Western countries. This research addresses the gap in understanding the direct effects of DL aspects on KS and EI in non-Western countries, particularly within the education sector.

Financial Risk Determinants in Islamic Rural Banks: Static and Dynamic Models

This study aims to determine the effect of financial performance on the financial risk of the Islamic Rural Bank (IRB) in Indonesia. The data period used from 2012 to 2019 on 65 IRBs using static and dynamic panels. The static panel test uses the common, fixed, and random effects, while the static panel uses the SYS-GMM test. The test results of 8 models on the static panel show that the best model is to use the random effect. The dynamic panel test shows the results of the AB test, Sargan test, PLS test, and FE test; it can be seen that the equation model has a consistent estimator. The data processing results show that the activities of the IRB, profitability, and economic growth have a negative relationship to the financial risk of the IRB. Then, the efficiency level of the IRB and inflation did not affect its financial risk. Finally, the policy implications of IRB management should adopt a cautious approach to financial risk management by recognising the inherent dangers in funding and financing policies.

Cyberloafing and Job Burnout Among Educators : How Does Organizational Commitment Play A Role as A Moderating Variable?

This study aims to analyze the effects of job burnout and cyberloafing on educator performance and the role of job burnout on cyberloafing, moderated by organizational commitment. This research employs a quantitative approach to validate hypotheses involving educators from the State University with Legal Entity Status in West Java, using a sample of 377 respondents and a questionnaire instrument adapted from various previous studies. Data was collected through questionnaires and analyzed using the Partial Least Square Equation Modeling (PLS-SEM) technique with SmartPLS software. The results indicate that job burnout has a significant positive effect on cyberloafing, suggesting that higher levels of job burnout correspond to an increased tendency for cyberloafing. Meanwhile, organizational commitment is an effective moderator in reducing the negative impact of job burnout on cyberloafing, which in turn helps improve employee performance. Thus, the study demonstrates that job burnout increases cyberloafing behaviour and decreases employee performance, yet organizational commitment can act as an effective moderator to mitigate these negative impacts. The implications of this research suggest that educational organizations can reduce the negative impact of burnout and cyberloafing on educator performance by promoting organizational commitment. This can contribute to creating a healthier and more productive work environment.

Exploring the relationship between talent management, work-life balance, and job satisfaction in state-owned banking: a mediation analysis

The objective of this study is to examine how job satisfaction mediates the relationship between talent management and work-life balance, and employee performance in state-owned banks. The analysis employed quantitative analysis and data collection approaches, namely a questionnaire issued to 127 employees using Google Forms. Performing data analysis utilising the structural partial least squares (SEM-PLS) equation model. The findings indicated that both talent management and work-life balance have a direct and substantial favourable impact on employee performance. This study also discovered that job satisfaction had a role in partially mediating the impact of talent management on employee performance. Job satisfaction somewhat mediates the impact of talent management and work-life balance on employee performance. These findings indicate the importance of consistently focusing on and enhancing talent management methods and work-life balance in order to enhance employee performance.

Information sharing and feeling of competency at work: a proactive training seeking perspective

PurposeThis study aims to investigate the mediating role of challenging tasks, organizational identification and technological training seeking behavior in the relationship between information sharing as a human resource practice and employees’ feelings of competency at work.Design/methodology/approachStructural equation modeling was used to analyze data collected from a three-wave online survey conducted in an Italian aerospace manufacturing company (n = 294).FindingsThe results reveal an indirect path between information sharing and feelings of competence, mediated by organizational identification and training seeking behavior. However, no total indirect path was observed between feelings of competency and information sharing through challenging tasks and training seeking.Originality/valueThis research contributes to the understanding of the impact of information sharing on individuals’ feelings of competency in the context of organizational change, particularly through the introduction of the concept of proactive training seeking as a novel dimension of proactive behavior.

GROWTH RATE OF BODY LENGTH AND HEIGHT OF MALE BALI CATTLE DURING FATTENING

Each organ, tissue, or body part of balinese cattle in each phase has a different speed or growth rate. The growth rate of the animal's body can be known based on the growth pattern of each body size. This study aims to determine the growth rate of male balinese cattle during fattening. The research sample used was 20 male balinese cattle from Abdi Pertiwi Livestock Farmer Group, Gerokgak, Buleleng, Bali. This study used purposive sampling method and data collection was done with saturated sampling technique. Measurements were taken once a month with three measurements as replicates for three months. The data obtained were analyzed by power regression with the equation model used is Y = aXb. The results of the power regression analysis showed a significant difference (p<0.05) in each growth rate of body length and height of male balinese cattle. The highest growth rate or has the greatest growth potential is head length, followed by neck length, body length, hip height, and shoulder height. Based on the results obtained, it can be concluded that there are significant differences in the growth rate of body length and height of male balinese cattle during fattening. Further research needs to be conducted on the growth rate of body length and height of male balinese cattle until the time the cattle are slaughtered, so that it can be known with the help of a researcher.

The impact of IT use on supply chain coordination: the moderating role of environmental uncertainty

PurposeThis study aims to empirically test the direct effects of three types of information technology (IT) use on three dimensions of supply chain coordination (SCC). It further explores the spillover effects of IT use on coordination beyond its domain across the SC. Besides, this study probes into the moderating effects of environmental uncertainty (EU).Design/methodology/approachStructural equation modelling (SEM) is used to examine data collected from 202 firms in Hong Kong. Furthermore, multi-group SEM analysis with a series of invariance tests was used to test the moderating effects of EU.FindingsInternal, supplier and customer IT use have direct effects on internal, supplier and customer coordination, respectively. Besides, IT use generates forward spillover effects beyond its domain along the forward physical flow in an SC. EU positively moderates the relationships between external IT use and SCC but does not shape the effectiveness of internal IT use in enhancing SCC. Moreover, under a high EU, the spillover effects of IT use on coordination can be intensified. Besides, the spillover effects further expand to benefit coordination on a larger scale of the SC under a high EU.Originality/valueThis study contributes by revealing that in addition to direct effects, IT use in a specific domain could generate spillover effects on coordination beyond its domain throughout an SC. More importantly, it contributes by explaining the difference in the effectiveness of IT use under different levels of EU using multi-group SEM analysis.

Developing a community-responsive research model in the healthcare system: a mixed-method study

BackgroundResponsiveness to the population’s non-clinical needs encompasses various dimensions, including responsive research and an educational outreach plan at the community level. This study aims to develop a community-responsive research model in the healthcare system to ensure the connection between community-identified health priorities and research funds, as well as capacity-building efforts.MethodsA mixed-methods research study was conducted in three main phases, including a comprehensive literature review, a qualitative analysis of an expert panel’s points of view, and the developing of a model using the Equation Modeling (SEM) technique. R software version 3.2.4 was used to conduct statistical analysis, considering a significance level of 0.05.ResultsBased on the literature review, 41 responsiveness components were identified from sixteen relevant studies conducted between 2000 and 2022. Ten sub-themes in four major themes, including planning, implementation, monitoring and evaluation, and action, were identified through qualitative content analysis. Standardized coefficients revealed that components such as dissemination of results to all stakeholders, research prioritization aligned with community needs, commitment to implement research findings, and collaborative learning had statistically significant effects on the community-responsive research model.ConclusionIt is essential to identify community health priorities by following a community-focused, priority-setting process based on the principles of community engagement to develop a community-responsive research model. Afterward, dissemination of research findings to all stakeholders, commitment to apply the obtained results in the real world, and promotion of shared learning among research partners have been proven to facilitate collaborative investigation and mutual understanding between the community and academic partners.