Environmental Orientation Research Articles

The role of Tri Hita Karana-based business strategy and digital marketing to improve sustainable business performance

This study aims to explain the role of Tri Hita Karana-based business strategies and digital marketing strategies in improving sustainable business performance. The population of this study was traditional tai-weaving SMEs in Bali. The sample size was 195 managers of traditional ikat weaving SMEs with a purposive sampling method. The analysis technique used is Path Analysis using SEM-PLS. The results show that government and environmental orientation had a positive and significant effect on sustainable business performance, while digital orientation had no significant effect on sustainable business performance. Environmental orientation had a positive and significant effect on Tri Hita Karana's business strategy, and environmental orientation had an insignificant effect on digital marketing strategy. Furthermore, Tri Hita Karana's business and digital marketing strategies positively and significantly affected sustainable business performance. Therefore, it is essential for traditional tai-weaving SMEs in Bali to intensify the implementation of Tri Hita Karana and digital marketing strategies to improve sustainable business performance.

Интуитивно-иррациональные формы познания

The article expresses the desire to have a more complete structure of cognitive activity. The appeal to the unconscious potential of not only cognition, but also thinking allows us to see more subtle and implicit forms and ways of appropriating the world and orientation in the external environment. In addition, special attention to unconscious thinking and its basis, anticipatory reflection, allow not only to base other forms of cognition in the biological and physiological structures of human organization, but also create the basis for a more complete comprehension of the essence of man. The indication of unconscious forms of cognition makes available the mechanism of creation of qualitatively new thought, explanations of hidden and repressed thoughts and roots a person in the total human formation.

Elements of environmental education in the process of teaching university students

The aim of the research is to analyze the elements of environmental education in the process of teaching university students, and the level of environmental culture of students, to examine the relationship between environmental values and environmental responsibility. The obtained results show that students of civil engineering training have a medium level of environmental knowledge and skills, and proenvironmental attitudes and values are strongly expressed. Regarding the environmental orientation of teaching, the pedagogical and didactic areas were rated at a medium level, while the organizational area related to the curriculum was rated at a high level. Consequently, it is necessary to clearly specify environmental training in the curricula and study programmes of higher education institutions. The results of our study confirmed a positive correlation between environmental values and environmental responsibility. Respondents who believed that the effective functioning of society and the survival of mankind are inextricably linked to environmental protection demonstrated a greater degree of personal responsibility.

Uticaj transfera znanja na ekološke inovacije preuzetih kompanija u Republici Srbiji

Knowledge transfer is a key determinant of the development and implementation of innovations. It has not yet been sufficiently investigated how knowledge transfer can influence the environmental innovations of acquired companies in Serbia. This study investigates the role of knowledge transfer in acquired companies in Serbia and examines the impact of knowledge transfer on environmental innovation, i.e. on environmental innovation activities and strategy. The research was conducted based on the answers of 91 respondents, i.e. employees from five companies that were part of the acquisition process in Serbia. Collected primary data were processed in the SPSS program, using statistical analysis such as descriptive statistical analysis, correlational statistical analysis, and regression statistical analysis. Empirical results show that knowledge transfer in acquisition processes has a positive impact on the environmental innovations of acquired companies. The results show that knowledge transfer activities encourage the development and implementation of environmental innovations in those acquired companies. Since there is a lack of studies investigating the environmental orientation of acquired companies, this study contributes to the understanding of how knowledge sharing promotes the development of environmental innovations in acquired companies.

Religiosity, Economic Status, Environmental Concern, and Perceived Behavioral Effectiveness as Predictors of Buying Environmentally Friendly Products: A Quantitative Study of Turkish Muslims

The aim of the present study was to examine the roles of religiosity, economic status, environmental concern, perceived behavioral effectiveness, and environmental dominance in purchasing environmentally friendly products. The study also examined the role of gender in relation to religiosity, environmental concern, environmental dominance, and the inclination to buy green products. This study was conducted among Turkish Muslims. The sample included 618 respondents who ranged in age from 18 to 84 years, with a mean age of 28 years (SD=10.1). An online questionnaire technique was used through Google Drive. The following scales were applied: a Personal Information Form, Environmental Orientation of Possessions Scale, Questions about Environmental Awareness, Religiosity Scale, and Purification of Environmental Products. The findings indicated that religiosity, economic status, environmental concern, and perceived behavioral effectiveness had positive effects on the purchase of environmentally friendly products. In addition, the research findings demonstrate that gender influences individuals’ religiosity, environmental concerns, stance in relation to nature, and perceived behavioral effectiveness in buying green products. The consequences of these findings and recommendations for forthcoming research are discussed.

Как учесть мнение населения при промышленном освоении Арктики

The article deals with the issues of taking into account the opinion of the local population when justifying and implementing projects for industrial development of the Arctic. The mechanism and procedures for assessing and taking into account the opinion of the population at all stages of the life cycle of a project for exploration and extraction of minerals from its initiation to completion are proposed by informing the population about the project of planned activities, holding public hearings, ethnological expertise, as well as ethnological audit and ethnosocial monitoring. The model of interaction of stakeholders (mining companies, local authorities and indigenous peoples of the North) is based on the concept of sharing joint benefits from the industrial development of the Arctic, which is based on the cooperation of the parties and corporate social responsibility of business in the area of planned activities. It is proposed to protect the interests of indigenous peoples by signing agreements on the socio-economic development of the territory, creating compensation funds and implementing compensation projects of socio-economic, environmental orientation and projects to preserve the culture and ethnos of indigenous peoples, which are formed on the basis of population surveys. 
 The algorithm of multi-criteria evaluation, ranking and selection of compensation projects, taking into account priorities for various groups of the population, as well as economic regulators for supporting compensation projects, including direct action tools (compensation fund, etc.), and indirect action tools (tax incentives, subsidies to support traditional crafts, etc.) is proposed.

Investigating the link between green finance, environmental orientation, and carbon neutrality: A panel study of the metal extraction sector

In the natural resources exploitation sector, metal industry is considered as one of the major carbon emitters. In this context, this study aims to explore the role of green finance and environmental orientation in improving the carbon neutrality of the firms operating in this sector. The data was collected from two large economies' metal sectors: the People's Republic of China (PRC) and India. Five years of data from 2015 to 2019 was collected from 98 firms from financial statements and other sources. Given the nature of the data, panel cointegration was employed to analyze the developed model. Keeping in view the findings of these three diagnostic tests, it was clear that our model did not fully meet the assumptions to apply a normal panel. It led us to apply a panel-corrected standard error (PCSE) approach, which accounts for the violations of assumptions (autocorrelations, heteroscedasticity, and cross-sectional dependence) as identified in the results of diagnostic tests. The PCSE approach the can preserve the OLS parameter estimates while adjusting the standard errors (SE) to counter the issues found in OLS estimation. These results explain that the provision of green finance can help improve the carbon neutrality of firms in the metal sector of the PRC. Further, the results on the impact of environmental orientation on carbon neutrality are also significant, showing environmental orientation's instrumental role in improving carbon neutrality. Further, the interaction role of environmental orientation in the association between green finance and carbon neutrality is tested creating an interaction term by multiplying both variables. The results show a statistically significant role of environmental orientation in the association between green finance and carbon neutrality. These findings coefficient that, in the case of the PRC, the joint effect of green finance and environmental orientation is statistically significant. The results on the impact of environmental orientation are also significant, confirming its instrumental role in improving carbon neutrality. In short, our findings, suggest that by embracing such an environmental orientation, organizations can position themselves as leaders in carbon neutrality and contribute to a more sustainable future.

Examining the impact of environmental and organizational priorities on sustainability performance in service industries

PurposeThis study examines the direct and indirect effects of organizational environmental orientation (EO)/culture, quality management practices (QMP) and sustainability experience (SE) on the relationship between organizational green practices (GP) and the triple bottom line (TBL) of sustainability performance (SuP).Design/methodology/approachTo test the seven hypotheses, a structured questionnaire was used to collect data. The responses of 365 managers from various USA businesses in the service industries were analyzed using IBM SPSS and structural equation modeling (SEM)-AMOS.FindingsThe empirical results indicate that positive SuP in the economic, environmental and social dimensions and organizational GP can be improved by a strong culture of EO, effective QMP and substantial SE.Practical implicationsThis research fills the gap in existing research between important organizational and environmental priorities and SuP. Consequently, the study provides managers with important strategic guidance: for environmental practices to achieve profitability and sustainability success, companies must promote an environmental-mindful culture and strategically invest in integrated QM systems.Originality/valueThis research is one of the first that explores how organizational environmental culture and QMP affect directly and indirectly the relationship between GP and SuP. These results provide empirical evidence to support the claim that environmental culture and QMP have significant direct and indirect effects on the relationship between GP and SuP dimensions.

Social norms moderating the attitude-intention relationship in adopting sustainable products

Rapid economic growth, global consumption patterns, and prevailing human practices are primary contributors to environmental degradation. This study aims to understand the moderating role played by social norms in shaping consumer attitudes and their intention to buy sustainable personal care products. Psychosocial factors related to the environment, including environmental orientation, environmental knowledge, and perceived environmental responsibility, were taken as independent variables. The research population includes urban educated consumers in the region of Delhi, the capital of India. The survey instrument was shared among 390 participants via e-mail, Google Groups, and other social networking sites. The data from 238 respondents using the convenience sampling technique were collected, and AMOS structural equation modeling (Version 23.0) was used for analysis. The results validate the role of social norms as a moderator in the association between attitude (β = 0.186, p < 0.05) and intentions (β = 0.215 at p < 0.05) to acquire sustainable personal care products. The results also indicated a positive relationship between consumer attitude and purchase intention (β = 0.301, p < 0.01). The findings suggest a positive correlation between an individual’s environmental orientation, knowledge and responsibility, and inclination toward sustainable personal care products. The study shows a significant positive impact of environmental orientation on attitude toward sustainable personal care products (β = 0.332, p < 0.01). Also, a positive association between environmental knowledge and attitude (β = 0.291, p < 0.01) and perceived environmental responsibility (β = 0.227, p < 0.05) was observed.

Environmental Concerns, Sustainable Consumption, and COVID-19 Fear in Online Consumers: A Research Exploration

As a conceptual paper, this study examines the nuanced relationships between consumers’ environmental orientations (egoistic, altruistic, and biospheric) and their sustainable consumption patterns, particularly emphasizing the prevailing influence of COVID-19 fear. Utilizing a targeted survey approach, responses from online Taiwanese and Thai consumers are gathered and analyzed through a Structural Equation Model, incorporating diverse analytical avenues such as path, mediation, moderation, and multi-group analyses. The study aims to describe prosocial consumers by their distinct environmental concerns and subsequent sustainable consumption behaviors. Furthermore, the study sheds light on how the COVID-19 pandemic has modulated the dynamic between environmental considerations and tangible sustainable consumption actions. In a post-pandemic setting, the study contributes to academic discourse by highlighting the confluence of environmental consciousness and sustainable consumption. It also provides pragmatic implications for businesses, directing them towards eco-centric product offerings and cultivating a deeper ecological awareness among consumers, fostering sustainable purchase intention and behaviors.

Fostering Green Innovation and Environmental Consciousness: A Pathway to Competitive Advantage in the Green Economy.

This research aims to identify the preceding factors for achieving green competitive advantage, as traditional marketing might not be adequate to cater to this aspect. Therefore, the analysis explores the correlation between the theory of reasoned action and green marketing and how the blending of these concepts affects eco-friendly innovation and, subsequently, green competitive advantage. A quantitative approach was employed to conduct this investigation, using questionnaires gathered through direct visits to 100 coffee shops in and around Jakarta. The sample was selected through purposive non-probability sampling. The collected data were analyzed using SMART PLS.3 software, employing the structural equation model (SEM). The findings highlight that both internal and external orientations exert an impact on green innovation, which, in turn, affects green competitive advantage. However, it should be noted that internal and external environmental orientations do not have a direct impact on green competitive advantage. This research contributes to the field of green marketing by highlighting the crucial role of green innovation in achieving green competitive advantage and establishing the link between environmental orientation and competitive edge. Companies can allocate resources to improve their green innovation efforts, which can strengthen their competitive position in the market. The study provides practical guidance for businesses aiming to enhance their green competitive advantage. However, the identified limitations should prompt researchers and practitioners to consider broader industry and methodology coverage in future investigations.

A configural context signal simultaneously but separably drives positioning and orientation of hippocampal place fields.

Effective self-localization requires that the brain can resolve ambiguities in incoming sensory information arising from self-similarities (symmetries) in the environment structure. We investigated how place cells use environmental cues to resolve the ambiguity of a rotationally symmetric environment, by recording from hippocampal CA1 in rats exploring a "2-box." This apparatus comprises two adjacent rectangular compartments, identical but with directionally opposed layouts (cue card at one end and central connecting doorway) and distinguished by their odor contexts (lemon vs. vanilla). Despite the structural and visual rotational symmetry of the boxes, no place cells rotated their place fields. The majority changed their firing fields (remapped) between boxes but some repeated them, maintaining a translational symmetry and thus adopting a relationship to the layout that was conditional on the odor. In general, the place field ensemble maintained a stable relationship to environment orientation as defined by the odors, but sometimes the whole ensemble rotated its firing en bloc, decoupling from the odor context cues. While the individual elements of these observations-odor remapping, place field repetition, ensemble rotation, and decoupling from context-have been reported in isolation, the combination in the one experiment is incompletely explained within current models. We redress this by proposing a model in which odor cues enter into a three-way association with layout cues and head direction, creating a configural context signal that facilitates two separate processes: place field orientation and place field positioning. This configuration can subsequently still function in the absence of one of its components, explaining the ensemble decoupling from odor. We speculate that these interactions occur in retrosplenial cortex, because it has previously been implicated in context processing, and all the relevant signals converge here.

Environmental orientation and sustainability performance; the mediated moderation effects of green supply chain management practices and institutional pressure

This research delves into the examination of how green supply chain management practices serve as a channel, and how institutional pressures act as limiting factors, affecting the connection between environmental orientation and sustainability performance. The investigation draws on data collected from 202 small and medium-sized manufacturing enterprises (SMEs) in Ghana. The results of the study indicate that while environmental orientation has a positive impact on environmental performance, it does not significantly influence economic performance. Moreover, the study highlights that the relationship between environmental orientation and environmental performance is mediated by the adoption of green supply chain management practices. However, this mediation is not observed in the context of economic performance. Notably, the research underscores that the positive indirect correlation between environmental orientation and environmental performance, facilitated by green supply chain management practices, remains significant with the boundaries of regulatory institutional pressure. This study makes a noteworthy contribution by offering empirical evidence from an African economy, shedding light on the effectiveness of institutional pressures and environmental orientation on both economic and environmental performance.

TRAINING OF FUTURE TEACHERS IN ENVIRONMENTAL EDUCATION IN THE USA

Resolving the problem of the global environmental crisis determines not only the modification of production technologies, but also changes in people's lives, their consciousness and attitude towards nature. Compliance of the values of a new culture, a person of a post-industrial society with global environmental laws requires targeted environmental preparation. Consequently, the leading role in this process belongs to the educational system. Valuable experience in environmental education has been accumulated in the USA. Its study and implementation of best practices in the Ukrainian educational sphere makes it possible to increase the level of environmental culture of future teachers. The purpose of the article is to study the experience of training of future teachers in environmental education in higher education institutions in the USA. Research methods: analysis of scientific literature, systematization (to clarify the key concepts of the study), study of educational programs (to determine their environmental content), comparison, generalization (to form the author's conclusions). The features of environmental training of future teachers in some US universities have been studied. Using the example of teacher training at the University of Portland, it was established that environmental education is implemented through the study of various disciplines («Introduction to environmental education», «Factors of environmental education», «Methods of studying ecology»), as well as extracurricular work (participation in the environmental movement, work of the student ecological association). The activities of the Center for Natural Education and the interfaculty association «Environmental Science and Natural Resources Management», which operate at the university and provide environmental training to students, have been studied. The areas of environmentalization of the training of future teachers, which can be implemented in Ukrainian higher education institutions, have been identified: the formation of a system of continuous ecological training of teachers in higher education; creation of special structures (centres, associations) of environmental orientation in universities, the functions of which are the development of interdisciplinary educational programs of environmental content for future teachers of various specialties, preparation of educational and methodological materials for environmental courses, conducting environmental events.

Antecedents Effect of Green Business Strategy on Business Performance in Creative SME (Fashion) in Bantul Regency

This study aims to assess the performance of creative SME (fashion) firms geared toward the environment. This study focuses on creative SME (fashion) that are implementing green business strategies. To test the hypothesis, the researcher use SEM (Structural Equation Modeling) based on the PLS (Partial Least Squares) technique. The researchers gathered information by delivering questionnaires to 94 creative SME (fashion) in Bantul Regency. Researchers delivered questionnaires to creative SME (fashion) spread throughout many sub-districts and hubs of natural batik artisans as well as organic leather craftsmen in Bantul Regency. The results of this research show that the green business strategy can positively and significantly mediate the association between environmental orientation and business performance. Despite the fact that the results of assessing the association between environmental orientation and business performance of creative SME (fashion) in Bantul Regency are unfavorable and insignificant. Nonetheless, creative SME (fashion) in Bantul Regency must remain optimistic about developing their environmentally friendly because SME can employ inventions and knowledge to enhance and create products, environmentally friendly processes to meet potential markets, and environmentally friendly customer needs. They will be advantageous in a more environmentally friendly industrial period in the future

Effects of coronal mass ejection orientation on its propagation in the heliosphere

Context. In the scope of space weather forecasting, it is crucial to be able to more reliably predict the arrival time, speed, and magnetic field configuration of coronal mass ejections (CMEs). From the time a CME is launched, the dominant factor influencing all of the above is the interaction of the interplanetary CME (ICME) with the ambient plasma and interplanetary magnetic field. Aims. Due to a generally anisotropic heliosphere, differently oriented ICMEs may interact differently with the ambient plasma and interplanetary magnetic field, even when the initial eruption conditions are similar. For this, we examined the possible link between the orientation of an ICME and its propagation in the heliosphere (up to 1 AU). Methods. We investigated 31 CME-ICME associations in the period from 1997 to 2018. The CME orientation in the near-Sun environment was determined using an ellipse-fitting technique applied to single-spacecraft data from SOHO/LASCO C2 and C3 coronagraphs. In the near-Earth environment, we obtained the orientation of the corresponding ICME using in situ plasma and magnetic field data. The shock orientation and nonradial flows in the sheath region for differently oriented ICMEs were investigated. In addition, we calculated the ICME transit time to Earth and drag parameter to probe the overall drag force for differently oriented ICMEs. The drag parameter was calculated using the reverse modeling procedure with the drag-based model. Results. We found a significant difference in nonradial flows for differently oriented ICMEs, whereas a significant difference in drag for differently oriented ICMEs was not found.

Practices of the youth ecological culture formation: institutional conditions, problems and prospects of implementation

Introduction. The prerequisite for the study was the contradictions between the declared need to form environmental culture of youth and the lack of a unified approach to the interpretation of the essence of this category, its structure and the process of formation, between the expansion of the range of different actors carrying out environmental education activities in the youth environment, the growth in the number of their activities and the lack of systematization in this matter, as well as the objective lack of effective institutional algorithms for the formation and development of environmental culture of youth. The purpose of the study is to characterize the institutional conditions, key problems and prospects for the implementation of practices of formation of environmental culture of youth. Materials and methods. The research methods included the analysis of regulatory and legal documents on the topic of the study and expert survey of organizers of educational, educational and awareness-raising activities of environmental orientation for youth in the Krasnodar region. The expert survey was conducted in the form of a semi-structured interview on the basis of a questionnaire developed by the authors, including a set of open questions about institutional conditions, problems and prospects for the formation of environmental culture of youth and closed formalized questions that allow us to assess the current state of practice in the formation of environmental culture of youth. The selection of experts was carried out by the «snowball» method. Results. The study revealed the declarative nature of most of the existing legislative norms in the field of environmental culture formation among youth and the lack of an effective mechanism for their implementation, taking into account local conditions and peculiarities, especially with regard to the younger generation. The majority of experts expressed a consolidated opinion on the insufficient coverage of young people with practices of environmental education and awareness and insufficient use of the potential of various actors in the formation of environmental culture in the context of the need to increase staffing, develop interdisciplinary and project competencies of practice initiators and improve the effectiveness of intersectoral cooperation Conclusion. The most effective response to the current situation can be regular monitoring of the system of formation of environmental culture of youth and its institutional design to update the normativelegal, information-discursive, personnel and methodological support, as well as the creation of regional coordination centers for effective interdepartmental and intersectoral cooperation, taking into account the regional context.

REGULATORY SUPPORT OF THE EUROPEAN UNION SOCIAL POLICY REGARDING THE INCLUSION OF EXTERNALLY DISPLACED SCHOOL STUDENTS FROM UKRAINE

This article examines the European Union’s (EU) social policy framework regarding the inclusion of school-age individuals displaced from Ukraine due to the ongoing conflict. The displacement of millions of children and youth from Ukraine into EU countries presents significant challenges that require a comprehensive approach. The scale and urgency of this displacement crisis, particularly concerning school-age children, are unprecedented. These displaced individuals carry with them the individual and collective traumas of war, violence, and separation. They require shelter, protection, and recovery support following their traumatic experiences before, during, and after their escape from Ukraine. Notably, children who have been affected by the conflict and displacement require specific support, including rapid access to education and vocational training to enable them to continue their education and transition to a semblance of normalcy.The EU’s social policy, as outlined in various documents by the European Commission, plays a pivotal role in addressing this crisis. To address these challenges, member states have implemented special measures, such as creating emergency programs and providing guidance to educational institutions on receiving displaced children and teenagers. This collective effort builds upon international commitments and standards, including those of the INEE Minimum Standards and the UNHCR Global Framework for Refugee Education, to ensure the quality of education for this vulnerable population.In conclusion, this article highlights the critical importance of the EU’s social policy in addressing the inclusion of externally displaced school-age individuals from Ukraine. It underscores the urgency of rapid integration and the need for psychosocial support, language acquisition, and orientation in the new environment. The study also emphasizes the preservation of ties to Ukrainian culture and language. While progress has been made, there remains a need for further research and policy refinement to facilitate the successful inclusion of this vulnerable group.

ЭКОЛОГИЧЕСКАЯ БЕЗОПАСНОСТЬ В КОНТЕКСТЕ ПРОГНОЗОВ РАЗВИТИЯ ТРАДИЦИОННОЙ И АЛЬТЕРНАТИВНОЙ ЭНЕРГЕТИКИ

In the article, in connection with the problem of ensuring environmental safety and, in particular, in connection with the need to overcome the low level of environmental education and environmental culture of the population, the results of research on the development of energy, the use 
 of renewable energy sources on a planetary scale and in Russia are considered. The research in the framework of this article was carried out, among other things, with the aim of further using the results obtained in the development of an educational and methodological manual at the department of security service of the Saint-Petersburg university of State fire service of EMERCOM of Russia, the content of which is related to the theoretical and practical study in classes on the disciplines of environmental orientation and life safety of the impact on ensuring environmental safety of alternative energy, separate renewable energy sources. This article presents forecast data in the field of energy development in the world, in individual countries and in Russia by 2050, published on the EES EAEC website. The prospects for the development of the electric power industry for the foreseeable future, up to 2050 in the whole world and Russia, are shown, according to which a significant increase in the use of renewable energy sources is expected and, consequently, a reduction in the negative impact on the environment, an increase in environmental safety.

Building Business Performance on Green Business Strategy in South-South Nigeria

The study examined the effect of the Green Business strategy on the Business performance of SMEs in South-South Nigeria. The general objective of this study was to investigate the effect of human resource planning on the organizational performance of Federal Medical Center Asaba. The specific objectives of the study were to (i) Ascertain the effect of the Green Innovation Strategy on Business performance among SMEs in Delta State, (ii) Determine the influence of the Environmental Orientation Strategy on Business performance among SMEs in Delta State and (iii) Evaluate the impact of Green Product Differentiation on Business performance among SMEs in Delta State. The target population of the study was 202 employees of selected SMEs in South-South Nigeria. The study adopted a descriptive research design method, and a simple random sampling procedure was used to select the sample size of 202 employees which was 100% of the target population. The questionnaire was used as a tool for collecting primary data. The reliability of the instrument was censured by the test-retest method, while the validity of the instrument was censured by seeking the opinion of research professionals in the field of management sciences. Collected data was analyzed by use of weighted averages and percentages then presented information of frequency tables and charts and hypotheses were tested by adopting multiple regression analysis to determine the effect between the dependent and independent variable. Findings from the study revealed that the dimensions of Green Business Strategy (Green Innovation Strategy, Environmental Orientation Strategy, and Green Product Differentiation) identified in this study is majorly determinant of business performance. The study concluded Green innovation is the integration of the internal intellectual capital of a business with the concept of sustainability. Green innovation is a solution to answer public concerns over global environmental issues. Therefore, for organizations to become more productive and remain in business, especially in this era of increased global competitiveness and growing complexity of the work environment, when they tend to imbibe the proactiveness of green business strategy.