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Articles published on Entrepreneurial culture

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  • New
  • Research Article
  • 10.1016/j.cities.2026.107022
Cultural entrepreneurship, mobilisation and co-creation for a regenerative city centre development and visitor management
  • Jul 1, 2026
  • Cities
  • Lisbeth Iversen

Cultural entrepreneurship, mobilisation and co-creation for a regenerative city centre development and visitor management

  • New
  • Research Article
  • 10.1080/09277544.2026.2694862
Decoupling as an Impediment to Effective Talent Management and Corporate Social Responsibility in the U.S. Real Estate Development Industry
  • Jun 24, 2026
  • Journal of Real Estate Literature
  • Donna Sedgwick + 2 more

This study considers why many U.S. real estate development companies struggle to implement talent management effectively, despite widespread recognition of its strategic importance. Drawing on semi-structured interviews and focus groups with 32 developers and executive recruiters, the analysis shows that industry-specific pressures encourage companies to develop entrepreneurial cultures that are rarely conducive to formal talent management programming. The resulting informality appears to create ambiguity about talent management goals, eventually leading talent management practices to become decoupled from espoused organizational values. The end result is the elevation of interpersonal “cultural fit” over systematic evaluation and the loss of opportunities to embed corporate social responsibility and leadership development into early career experiences. Bottom-up cultural acclimation processes can correspondingly narrow employees’ understanding of organizational norms, reduce alignment with long-term strategic goals, and weaken companies’ capacity to build future leaders. The study contributes a novel conceptualization of talent management decoupling in real estate development and highlights the risks of relying on symbolic, rather than substantive, talent management strategies.

  • Research Article
  • 10.1016/j.cities.2026.106935
Montagne in Movimento: Cultural entrepreneurship as a catalyst for neo-population in Gagliano Aterno, Italy
  • Jun 1, 2026
  • Cities
  • Raffaele Spadano + 1 more

Montagne in Movimento: Cultural entrepreneurship as a catalyst for neo-population in Gagliano Aterno, Italy

  • Research Article
  • 10.17583/mcs.18872
Masculinities in Entrepreneurship: Reproducing Inequalities and Seeking Alternatives
  • May 26, 2026
  • Masculinities & Social Change
  • Pedro Daniel Aguilar-Cruz

This article explores how masculinities are constructed, negotiated, and occasionally transformed within the Mexican entrepreneurial ecosystem. Drawing on a critical epistemological perspectives and gender studies, the research analyses thirty in-depth semi-structured interviews with male entrepreneurs and institutional actors aged 25 to 50. Through thematic and interpretive analysis supported by Atlas.ti, the study identifies recurring narratives of control, emotional restraint, leadership, and care. Results reveal that entrepreneurship operates as a symbolic space where hegemonic masculinity is reaffirmed through ideals of self-sufficiency, competitiveness, and emotional discipline, yet also as a field where cracks appear—particularly in discourses that associate success with well-being, collaboration, and sustainability. These findings contribute to a broader understanding of how neoliberal entrepreneurial cultures reproduce and, at times, challenge gender hierarchies. The study concludes that entrepreneurship should be interpreted not merely as an economic activity but as a performative arena of masculine identity, where emerging models of caring and ethical leadership signal possible pathways toward more inclusive and humanized forms of being a man.

  • Research Article
  • 10.1080/1062726x.2026.2667181
A Sentient-Oriented Approach: Human-Centered and Care-Driven Relationship Management for Tibetan Cultural Startups
  • May 7, 2026
  • Journal of Public Relations Research
  • Dongjing Kang + 1 more

ABSTRACT Cultural entrepreneurship, defined as the creation and management of businesses rooted in cultural heritages, strives for economic growth while preserving heritage, strengthening communities, and promoting diversity. Despite its strong relational ontology, cultural startups remain underexplored from a public relations perspective. This study examines its role through 35 consecutive in-depth interviews with cultural entrepreneurs in ethnic Tibetan regions in Southwest China. Grounded in entrepreneurial public relations scholarship and relationship management paradigm, we introduce a Sentience-Oriented Approach of relationship cultivation informed by Tibetan language and relational practices. Through this approach, Tibetan entrepreneurs cultivate relationships with various stakeholders through three key relational practices, emotional consciousness, aspiration, and compassion, which serve as foundational mechanisms for their public relations practices. This study elevates non-Western public relations scholarship by extending the current relationship management paradigm and highlights the significance of human-centered and care-driven relationship cultivation in cultural entrepreneurship. It also further aligns with recent calls for care-based public relations by emphasizing emotional consciousness and compassion as central to stakeholder relationship management.

  • Research Article
  • 10.1344/jesb.50679
‘The Spirit of Enterprise’. Building Edgars, the fashion system and the entrepreneur, 1929-1982.
  • May 7, 2026
  • Journal of Evolutionary Studies in Business
  • Grietjie Verhoef

An entrepreneurial culture evolved in the various economic sectors during the early years of the twentieth century South Africa. In the fashion retail sector, Sydney Press emerged as a pioneering entrepreneur of Edgars Stores Limited. To contextualise Sydney Press’ achievements, this article focusses on the early development of retail in South Africa and Sydney Press’ pursuit of industry growth and diversification. His endeavours nurtured the development of a fashion system. The paper explores how the entrepreneur developed a fashion retail system from a single store, ultimately nurturing a domestic fashion industry. Press’ career and his pursuit of the entrepreneurial opportunity is central to this investigation. This case study centres around the question of how an entrepreneur mobilised resources to set the entrepreneurial multiplier in motion to generate industry development.

  • Research Article
  • 10.1590/0034-761220250533x
Do ethical values influence quality of life? A review of 187 countries
  • Apr 28, 2026
  • Revista de Administração Pública
  • Ellysson Fernandes Rosa + 2 more

The ultimate purpose of social wellbeing is to achieve the common good and improve the quality of life (QoL) of citizens. This suggests that high QoL may be partially explained by certain ethical values embedded in societies’ cultures. The objective of this cross-sectional study was to validate the Ethical Values Construct (EVC) and review the relationship between ethical values and QoL in the 187 countries evaluated. The construct was validated using partial least squares structural equation modelling (PLS-SEM), and the results indicate a strong relation between ethical values and the social QoL of the analysed nations. We find that the EVC, — comprising freedom, through political, expression, and economic rights; order, via social rule-following, interpersonal trust, and legal certainty; commitment to the public interest, involving social balance, self-sacrifice, and environmental sustainability; and private entrepreneurial culture, characterized by competitiveness, innovation, and seek of excellence — demonstrates a strong connection with QoL.

  • Research Article
  • 10.59992/ijfaes.2026.v5n4p9
The Mediating Role of Strategic Leadership in the Strategic Entrepreneurship–Institutional Performance Relationship: An Empirical Study
  • Apr 24, 2026
  • International Journal of Financial, Administrative, and Economic Sciences
  • Mahmoud Abujoma + 1 more

Purpose: This empirical study examines the relationship between strategic entrepreneurship and institutional performance within the Saudi Public Investment Fund (PIF), with a particular focus on the mediating role of strategic leadership. The study addresses a gap in the literature by explaining how entrepreneurial orientations are translated into measurable performance outcomes in sovereign wealth funds. Design/methodology/approach: A quantitative cross-sectional research design was employed. Data were collected from a stratified random sample of 337 professional employees at different organizational levels within PIF. Strategic entrepreneurship was modeled as a second-order construct comprising entrepreneurial mindset, entrepreneurial leadership, entrepreneurial culture, strategic resource management, and creativity and innovation application. Institutional performance was measured using the Balanced Scorecard dimensions, while strategic leadership was conceptualized as a reflective construct. Data were analyzed using Partial Least Squares Structural Equation Modeling (PLS-SEM) with SmartPLS 4, supported by bootstrapping procedures. Findings: The results indicate a significant positive effect of strategic entrepreneurship on institutional performance. Strategic leadership was found to partially mediate this relationship, confirming its role as a key mechanism through which entrepreneurial capabilities enhance performance. The measurement and structural models demonstrated strong reliability, validity, and explanatory power. Originality/value: This study extends strategic entrepreneurship and leadership theories to the context of sovereign wealth funds and provides empirical evidence on the mediating role of strategic leadership in enhancing institutional performance. Practical implications: The findings offer actionable insights for policymakers and executives in sovereign investment institutions, emphasizing the importance of developing strategic leadership capabilities and fostering entrepreneurial practices to improve institutional performance.

  • Research Article
  • 10.1108/ijebr-05-2025-0741
Business growth aspirations of married women entrepreneurs in Northern Nigeria, Kaduna: the role of culture – religion, gender norms and informal institutions
  • Apr 21, 2026
  • International Journal of Entrepreneurial Behavior & Research
  • Himi Comfort Gideon + 3 more

Purpose Despite research acknowledging the importance of culture in entrepreneurship, less attention has been given to its impact on the growth aspirations of Married Women Entrepreneurs (MWEs) in developing country contexts. Unlike prior studies that draw on more narrowly defined measures of business growth, it is suggested that most MWEs will have business growth ambitions, but marriage will combine with cultural and religious factors to change the nature of such ambitions. An extension of the 5Ms framework, incorporating insights from New Institutional Theory, is used to consider how informal institutions, especially cultural and marital norms, influence growth ambitions, contextualising them in a non-Western setting – Nigeria. Design/methodology/approach Survey data from 280 MWEs from Kaduna state were collected through online and manual methods of distribution. Regression analysis examined the links between culture, as manifested through gender roles and religious influences, and a variety of potential measures of business growth ambitions. Findings MWEs wish to grow their businesses by acquiring management skills and deploying more effective strategies, but are restricted by gender roles and religion. Many MWEs require their husbands' approval to launch and grow their business and are unaware of government support available. Support is more commonly sought from religious institutions. Social implications Government support could be more effective if facilitated through religious organisations, as these are often trusted and accessible platforms. Culture, while sometimes restraining the business growth ambitions of MWEs, can also offer solutions through culturally aligned, faith-based initiatives that support and encourage entrepreneurial growth ambitions. Originality/value The separate attention to marriage allows a more nuanced understanding of how culture may alter the nature of MWEs' growth aspirations in a patriarchal and religiously divided society.

  • Research Article
  • 10.3126/jem.v5i2.92709
Empowering Entrepreneurial Leadership: A Conceptual Framework for Innovation and Growth
  • Apr 13, 2026
  • Journal of Economics and Management
  • Shweta Mathur

This conceptual paper explores the critical relationship between organizational culture and entrepreneurial leadership, focusing on how fostering a culture of high achievement and innovation excellence empowers entrepreneurs to drive sustainable growth and competitive advantage. This research examines the most effective methods used by high-performing companies that foster an entrepreneurial culture by utilizing a conceptual framework grounded in qualitative research and backed by statistics from around the world, secondary sources and an extensive literature analysis. The findings highlight culture's pivotal role as a competitive advantage in entrepreneurial settings. Organizations that nurture high-performing and innovative cultures experience greater resilience, agility and financial success. Leadership with vision, psychological safety, purpose alignment, learning continuously and employee empowerment are essential components. Techniques like design thinking, agile structures and innovation labs accelerate organizational innovation. This study provides practical insights and frameworks for entrepreneurs and business leaders to build scalable, values-driven, innovation-oriented environments. The implications extend to HR practitioners, startup incubators and policymakers fostering entrepreneurial ecosystems. Through the strategic prioritization of culture, entrepreneurs may propel expansion and prosperity. Future study avenues are suggested in the paper's conclusion, including mixed-method techniques or longitudinal case studies for empirical validation. This study contributes to the understanding of organizational culture's impact on entrepreneurial leadership, offering actionable recommendations for building high-achieving and innovative cultures.

  • Research Article
  • 10.1177/27538702261439618
From peers to fans: How crowdfunding reconfigures capital mobilization and conversion for DIY musicians
  • Apr 7, 2026
  • DIY, Alternative Cultures & Society
  • Benjamin Loman + 2 more

This article examines how digital fundraising reconfigures cultural entrepreneurship among DIY musicians. Through interviews with Dutch DIY musicians who have successfully used crowdfunding and representatives from two platforms, we demonstrate how crowdfunding enables musicians to mobilize Bourdieu's alternative forms of capital and convert them into economic capital. While social capital remains a key driver of economic capital in crowdfunding, our study highlights how fan communities, rather than peers, now provide the favors that support music production. Crowdfunding campaigns not only generate buzz but also serve as a reputation qualifier for programmers and funders, converting symbolic capital (recognition) into future economic returns. The involvement of backers, sometimes as cocreators, reinforces this process by signaling market demand. However, we also identify the hidden costs of building a fanbase, where sustained engagement can lead to the forgoing of economic capital.

  • Research Article
  • 10.63883/ijsrisjournal.v5i2.625
Education and Entrepreneurship in Mali
  • Apr 2, 2026
  • International Journal of Scientific Research and Innovative Studies
  • Daman-Guilé Diawara + 3 more

The article examines the link between the education system and entrepreneurship in Mali, in a context where the mismatch between education and employment has become a major challenge. It analyses the dynamics of human capital and the factors influencing career intentions. Faced with severe pressures and the mass entry of young people into the labour market, Mali needs to transform its investment in education into a genuine capacity for value creation. The study addresses the following question: How does the development of human capital influence the intentions and entrepreneurial actions of young graduates, particularly when the labour market remains heavily dominated by informality? The article highlights a paradox: despite high expectations regarding schooling (as a stepping stone to the civil service), graduates face difficulties in entering the labour market (unemployment and a shift towards subsistence-based informal work rather than entrepreneurship with growth potential). Conceptually, the article links two dimensions: human capital theory, which suggests that education increases productivity and therefore the ability to engage in entrepreneurial activities; and the empirical realities in Mali, which show that education can also act as a constraint if it fails to sufficiently foster initiative and an entrepreneurial culture, and if institutional constraints increase risk aversion. To explore this relationship, the article formulates five hypotheses concerning: the influence of education on attitudes towards entrepreneurship; the role of subjective norms (family/social support); the effect of self-efficacy and entrepreneurship training; the existence of disparities related to gender and field of study; and the potentially ambiguous impact of current awareness modules, especially if they are not supported by practical guidance. Finally, the methodology employs a mixed approach: a descriptive analysis using macroeconomic and social data (EMOP/INSTAT), followed by an econometric analysis using multinomial logistic regression. This model compares employment choices across three categories: entrepreneurship (starting a business), employment in the private sector or NGOs, and entry into the civil service. Keywords: Human capital, Entrepreneurial intention, Education, Labour market, Self-efficacy. Received Date: February 22, 2026 Accepted Date: March 14, 2026 Published Date: April 02, 2026 Available Online at: https://www.ijsrisjournal.com/index.php/ojsfiles/article/view/625

  • Research Article
  • 10.47119/ijrp1001951420268740
DEVELOPMENT AND EVALUATION OF THE ACCEPTABILITY AND EFFECTIVENESS OF INSTRUCTIONAL MATERIALS IN FACE TO FACE AND ONLINE BUSINESS PLAN IMPLEMENTATION SUBJECT FOR BACHELOR OF SCIENCE IN ENTREPRENEURSHIP
  • Apr 1, 2026
  • International Journal of Research Publications
  • Marissa L Dimarucot + 1 more

This study validates the instructional materials designed for the Business Plan Implementation course under the Bachelor of Science in Entrepreneurship program. Employing a descriptive research method and survey questionnaires, students, faculty members and other stakeholders of the Laguna State Polytechnic University evaluated the materials with respect to their acceptability and effectiveness in facilitating learning and engagement. Findings demonstrate that the instructional materials are highly acceptable and effective, prompting a recommendation for their endorsement and broader implementation within the department. Incorporating feedback mechanisms and continuous assessment tools can also ensure that the materials remain up-to-date and effective. Moreover, adaptability of these materials for community extension initiatives. Community workshops and training programs, aspiring entrepreneurs and local residents can be empowered with practical business planning skills, thereby contributing to sustainable economic development. The level of implementing these enhancements, the instructional materials can better support student learning and serve as a full-bodied reference for future business initiatives and extension programs. Strategic partnerships with local organizations are encouraged to maximize community impact and promote a culture of entrepreneurship at the grassroots.

  • Research Article
  • 10.32983/2222-4459-2026-2-24-31
Інституційні обмеження розбудови економіки знань на регіональному рівні в умовах воєнної економіки
  • Mar 31, 2026
  • Business Inform
  • Olena I Zvarych + 1 more

The article examines institutional constraints on the development of the knowledge economy at the regional level in the context of Ukraine’s wartime economy. Based on the institutional theory of D. North and O. Williamson, as well as the theory of regional innovation systems by B. Cooke, the types of institutional constraints are systematised by level (national, regional, micro) and type (formal, informal, organisational). A matrix of institutional constraints has been developed, which reflects the systemic, mutually reinforcing nature of the identified dysfunctions and allows identifying the «key» constraints with the greatest structural impact: weak protection of intellectual property rights, fragmentation of the national innovation system, and mistrust between actors in the innovation process. The specifics of institutional deformations caused by full-scale armed aggression have been revealed: destruction of scientific and educational infrastructure, outflow of human capital, breakdown of network links between actors of regional innovation systems, redistribution of public funding in favour of defence spending. The asymmetric nature of the regional consequences of military aggression is substantiated: frontline regions are characterised by the destruction of innovation infrastructure, while regions receiving displaced persons have received additional resources for knowledge development. The conception of «institutional resilience» of regional knowledge systems is proposed, covering three dimensions: absorptive, adaptive and transformative capacity. The need for a «recovery with trajectory change» approach instead of a simple return to the pre-war status quo is argued. Five priorities for institutional reform to restore and develop the regional knowledge economy are substantiated: reforming the protection and commercialisation of intellectual property; decentralising the management of the science and innovation system; programmes to attract the diaspora and return scientific personnel; new formats for interregional and cross-border scientific and educational cooperation; and the formation of a culture of innovation and entrepreneurship.

  • Research Article
  • 10.36948/ijfmr.2026.v08i02.80868
The Evolution of Entrepreneurial Culture and Government Policy in Andhra Pradesh: A Longitudinal Study (1991–2026)
  • Mar 30, 2026
  • International Journal For Multidisciplinary Research
  • Dommari Anjaneyulu + 1 more

Entrepreneurship is widely recognised as an engine of economic growth, innovation, and job creation. The economic liberalisation reforms introduced in India in 1991 substantially changed the entrepreneurial environment across states. Andhra Pradesh, known for its assertive governance and reform-oriented policies, has experienced a substantial evolution in its entrepreneurial culture over the last three decades. This paper studies the development of entrepreneurial culture and government policies in Andhra Pradesh from 1991 to 2026. Using secondary data drawn from government policy documents, MSME reports, and academic literature, the study analyses policy phases, cultural transitions, and institutional support mechanisms. The studies confirm a gradual shift from a risk-averse, necessity-driven entrepreneurial culture to an opportunity-driven, innovation-oriented ecosystem. Despite considerable progress, regional inequalities, monetary constraints, and implementation challenges continue to affect entrepreneurial development. The study ends with policy recommendations to strengthen Andhra Pradesh's entrepreneurial ecosystem.

  • Research Article
  • 10.25264/2311-5149-2026-40(68)-147-153
ВІДКРИТИЙ БАНКІНГ ЯК ІНСТИТУЦІЙНА ОСНОВА ФОРМУВАННЯ ІННОВАЦІЙНОЇ ПІДПРИЄМНИЦЬКОЇ КУЛЬТУРИ
  • Mar 26, 2026
  • Scientific Notes of Ostroh Academy National University, "Economics" Series
  • Оlga Ivanyshyna + 2 more

This article provides a comprehensive study of open banking as an institutional and technological foundation for developing an innovative entrepreneurial culture in the financial sector. It explores open banking as a model for the regulated exchange of financial data via standardized application programming interfaces (APIs), facilitating interaction between banks and third parties with client consent. The transformation from a traditional closed banking architecture to a platform-based ecosystem is justified. International implementation experiences are analyzed, including the UK, the EU's PSD2 Directive, Singapore, and India. Particular attention is paid to the Ukrainian context, specifically the National Bank of Ukraine's 2025 open banking implementation harmonized with PSD2 requirements, which mandates real-time core APIs and third-party licensing. Key benefits include increased competition, innovative fintech development, improved financial inclusion, and optimized operations for small and medium-sized enterprises (SMEs). Open banking lowers market entry barriers and stimulates customer-centric business models. Developing an entrepreneurial culture within this context manifests through growing digital literacy, open innovation, bank-fintech collaborations, and strategic data management. While promoting trust and transparency, the study also outlines primary challenges: cybersecurity risks, data protection, regulatory fragmentation, and the need for technological modernization in banking systems.

  • Research Article
  • 10.54476/apjaet/38613
Commercialization of Indigenous Products and Its Impact on Inclusive Economic Growth in Selected Rural Communities
  • Mar 16, 2026
  • APJAET - Journal ay Asia Pacific Journal of Advanced Education and Technology
  • Mark Jay M Espiritu

This study investigated the extent to which the commercialization of indigenous products contributes to inclusive economic growth in rural communities in Binangonan, Rizal. Guided by Endogenous Growth Theory and the Sustainable Livelihoods Framework, the study assessed commercialization across five dimensions: product development and innovation, market access and distribution, value addition and packaging, financial and institutional support, and entrepreneurial capacity and training. Inclusive economic growth was measured through income generation, employment creation, household economic participation, and community reinvestment and livelihood sustainability. Using a quantitative descriptive-correlational approach, data were collected from 385 indigenous entrepreneurs selected through purposive and stratified random sampling. A validated researcher-developed instrument was used, and data were analyzed using weighted mean, standard deviation, Pearson correlation, t-test, and ANOVA. Results indicated high levels of commercialization in market access (M = 3.34), value addition (M = 3.35), income improvement (M = 3.39), and employment creation (M = 3.38), confirming active economic participation. However, financial and institutional support reflected lower scores (M = 2.55), suggesting gaps in cooperative linkages, credit access, and formal enterprise support structures. Pearson correlation revealed a strong, statistically significant positive relationship between commercialization and inclusive economic growth (r = .87, p < 0.05), indicating that improved commercialization significantly increases rural income, local job creation, and economic reinvestment. Further analysis showed significant differences in commercialization levels when grouped by demographic variables, particularly education level and years of industry engagement (p < 0.05). The study concludes that indigenous product commercialization is a powerful driver of inclusive rural development when supported through structured funding mechanisms, enterprise training, institutional partnerships, and market linkage expansion. To bridge existing development gaps, the study introduces the IndieCom-Grow Framework, a localized, culturally anchored, and sustainability-driven commercialization model designed to strengthen indigenous enterprise ecosystems and promote equitable rural economic development in the Philippines. Keywords: indigenous product commercialization, inclusive economic growth, rural enterprise, sustainable livelihoods, cultural entrepreneurship, market access, community reinvestment University of Perpetual Help System DALTA Las Piñas, Manila, Philippines

  • Research Article
  • 10.1108/ijge-10-2024-0370
The influence of gender and cultural norms on indigenous Women's entrepreneurial practices
  • Mar 12, 2026
  • International Journal of Gender and Entrepreneurship
  • Joy Eghonghon Akahome + 1 more

Purpose This article examines the contexts, challenges, and notion of women's entrepreneurship through an indigenous cultural and gender framework. The aim is to provide indigenous voices to the diversity of entrepreneurship research from non-Western perspectives. This approach enables us to highlight the experiences of indigenous women entrepreneurs in Nigeria. Design/methodology/approach This article uses a qualitative research approach to examine indigenous entrepreneurial practices. Data were collected through interviews with 15 Nigerian indigenous women entrepreneurs, who were purposively selected. In addition, focus groups were conducted to generate further data and validate participants' responses. Through thematic analysis, we developed an empirically derived framework for gender and indigenous entrepreneurship culture. Findings Inductive themes emerged from thematic analysis, revealing 7 Ms gender framework of indigenous women's entrepreneurship related to money, management, market, motherhood, meso-environment, macro-environment, and mobilisation of resources. Moreover, the findings reveal enabling elements of indigenous cultural entrepreneurship frameworks, such as the Ajo or Adeshe/Esusu traditional savings schemes, which promote “indigenous sources of capital,” and informal entrepreneurial learning that nurtures future entrepreneurial leaders. Research limitations/implications This study uses data from a single country, geographical area, and specific populations, which may limit the scope of the empirical findings. Future research could expand the parameters or combine qualitative and quantitative methods to provide a more in-depth analysis of different contexts and relationships. Originality/value Entrepreneurship research has been criticized for its non-inclusive theories, overreliance on Western philosophies, and failure to integrate indigenous knowledge from the Global South. This article makes an original contribution to knowledge by exploring the relationship among indigenous culture, gender, and entrepreneurship in a non-Western context.

  • Research Article
  • 10.36948/ijfmr.2026.v08i02.71069
Branding the Artist: How Personal Style Influences Commercial Success in Oil Painting (A Study of Nature-Themed Expressive Realism in Contemporary Art)
  • Mar 11, 2026
  • International Journal For Multidisciplinary Research
  • Pradeep Mandal

In the contemporary art market, developing a distinctive personal style is essential for establishing artistic identity and achieving commercial sustainability. As globalization expands the reach of visual culture, artists increasingly act as cultural entrepreneurs, building recognition through consistent themes, techniques, and visual narratives. This study examines how personal style shapes artistic branding and influences commercial success in oil painting, with a focus on nature-themed expressive realism. The research analyzes two oil paintings created by the author: Loving Birds (5 × 3 ft) and The Mother Love (3 × 2 ft). Both works depict birds in intimate natural settings, symbolizing romantic companionship and maternal care. The study aims to explore how thematic consistency, emotional storytelling, and technical execution contribute to a cohesive artistic brand and enhance market appeal. Using a qualitative visual analysis methodology informed by branding theory, cultural capital theory, and art market economics, the paintings are examined for composition, color harmony, subject representation, narrative symbolism, and stylistic coherence. Comparative analysis identifies recurring visual elements, leading to the definition of the artist’s emerging style as Emotional Wildlife Realism, which integrates realistic anatomical detailing with expressive emotional narratives. Findings indicate that emphasizing universal emotions such as love, care, and harmony strengthens audience engagement, reinforces brand identity, and enhances the commercial potential of artworks across decorative, cultural, and contemporary art markets.

  • Research Article
  • 10.51137/wrp.ijsbe.566
Quality Assurance as a Designation Accelerator: Turning Audit Evidence Into Institutional Credibility for University Recognition of PHECs
  • Mar 9, 2026
  • International Journal of Sustainability in Business and Economics
  • Ismail Sheik

Private higher education colleges (PHECs) pursuing university designation face a dual challenge: expansion of innovation and entrepreneurship (I&E) activity must occur alongside demonstrable, auditable quality assurance (QA) and institutional credibility. An integrated framework combining institutional legitimacy theory and the dynamic capabilities view is developed and applied to explain how entrepreneurial transformation unfolds under QA constraints. A qualitative single-case study of a South African PHEC (anonymised) draws on semi-structured interviews and organisational documents analysed through reflexive thematic analysis, supported by a capability coding scheme. Findings indicate that designation readiness is framed less as symbolic status seeking and more as a strategic lever for entrepreneurial growth and ecosystem positioning. Transformation is organised through six mutually reinforcing mechanisms: 1) QA-evidence engineering that converts compliance into learning and pragmatic legitimacy; 2) digital platform uplift as scalable innovation infrastructure; 3) entrepreneurial culture and incentive redesign to institutionalise intrapreneurship; 4) ecosystem orchestration across industry, government and civil society; 5) resource mobilisation through portfolio innovation (including modular and short-programme pathways); and 6) impact measurement routines that translate social value into reputational capital. Collectively, these mechanisms operate as feedback loops linking micro-level initiatives to macro-level legitimacy and strategic space. A capability–legitimacy explanation is advanced for entrepreneurial university emergence in teaching-led PHECs, with policy implications for differentiated designation pathways and proportionate accreditation processes that enable responsible experimentation without eroding academic standards.

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