Activity Of Enterprise Research Articles

ДЛИТЕЛЬНЫЙ ПРОСТОЙ ПРОИЗВОДСТВА. ВОССТАНОВЛЕНИЕ СЕРИЙНОГО КАПИТАЛЬНОГО РЕМОНТА АВИАЦИОННЫХ СИЛОВЫХ УСТАНОВОК

The study objective is to determine the problems and optimal ways to recover the activities of industrial enterprises with long-term production downtime on the example of aviation plants performing the manufacture or mass overhaul of aircraft power plants (gas turbine engines, helicopter gearboxes, aggregates, modules, systems). The task presented in this paper is to develop proposals that should be used in the early recovery of production facilities in the new territories of the Russian Federation and its border zones. The paper briefly reveals the problems of restoring mass overhaul of aviation equipment as a typical example of a narrow-profile industrial activity, where bringing idle production in line with the requirements of Russian legislation has its own problems and industry features. The analysis of the factors of occurring, deepening and consequences of prolonged downtime of industrial enterprises presented in the study and methods for their accelerated recovery from the crisis require the development of an appropriate regulatory basis that takes into account the problems of the activities of management companies and ministries in non-standard conditions of the development of Russian industry. The novelty of the research work consists in the analysis of problems, trends and proposed methods for accelerated restoration of efficient industrial enterprises significant to the state with prolonged production downtime and non-compliance of their production and permits with the requirements of Russian legislation. This paper presents the results of research on the development of crisis situations in idle enterprises and ways to get out of them as soon as possible, taking into account compliance with legal norms and requirements of relevant industry regulatory documents. The conclusions in the paper are based on the practice of mass enterprises and contain optimal ways to accelerate their output to the required level. For this purpose, two models of a unified state policy have been developed in relation to enterprises significant to the state, whose activities previously did not comply with Russian legislation.

RESEARCH OF BUSINESS PROCESS MANAGEMENT SYSTEMS FOR INNOVATIVE DEVELOPMENT OF E-COMMERCE IN THE CONTEXT OF DIGITALIZATION OF ENTERPRISE ACTIVITIES

The article discusses the main approaches to business process management in the context of innovative development of e-commerce. Business process management systems are critically important for the innovative development of e-commerce in the context of digitalization. They enable businesses to effectively implement new technologies, streamline their processes, and increase overall competitiveness. A study of business process management systems for the innovative development of e-commerce has been carried out, which is an important step towards improving management processes in the digital economy. It is concluded that the use of business process management systems for the innovative development of e-commerce contributes to increasing the efficiency, flexibility and adaptability of enterprises, which allows to quickly respond to market changes and ensure high quality of customer service. The basic components of business process management systems for innovative development of e-commerce in the context of digitalization of enterprise activities have been formed and analyzed, including process modeling, process automation, data management, change management and customer focus. The introduction of these components contributes to increasing the efficiency, flexibility and competitiveness of enterprises in rapidly changing market conditions. Further research and implementation of business process management systems will help industrial enterprises adapt to rapidly changing market conditions and achieve long-term success.

Managing the transformation of foreign economic activity in an unstable macroeconomic environment

In modern conditions of chaoticization of the system of international economic relations and foreign economic activity of business entities, the tasks of improving the management of foreign economic activity of enterprises by the state and the formation of its embedded mechanisms to ensure the protection of state security in the world market are actualized. The purpose of the article is to analyze the topical issues of foreign economic activity transformation in the context of global instability. According to the author, in the system of state regulation of foreign economic activity of an enterprise, the implementation of an integrated foreign economic activity management system will be timely, which will significantly offset the problems existing in subjects of foreign economic activity related to external factors. However, it is impossible to quickly adjust to dynamically changing conditions and ensure management consistency, increase the efficiency of foreign economic activity of domestic enterprises and protect state economic security. The main goal of the transformation, according to the author, is to provide the necessary transparency and flexibility in the management system of foreign economic activity both at the state level and at the level of a specific subject of foreign economic activity, which is very important in the context of growing instability of the macroeconomic environment. Priorities in the context of growing global instability are to increase the efficiency of foreign economic activity, the competitiveness of the economy and the protection of economic security.

The impact of digitalization of accounting and control of the activities of a financial intermediary on the potential of the enterprise

Introduction. Each enterprise has a certain set of resources: material, technical, financial, intellectual and informational. All these resources correspond to certain characteristics, physical and chemical properties, monetary value, etc. Knowledge of such specifics enables management staff to implement them effectively. However, even taking such specifics into account does not guarantee that the company will be competitive on the market. At the same time, the economic and political situation in the state and the world, regulatory acts, the inflation rate, the dynamics of scientific and technological progress, world trends, environmental and social factors significantly affect the business activity of the enterprise. The current war, which has been waged in Ukraine for more than 10 years, exhausts the national economy, disturbs society, creates new needs and guidelines, in particular: there is a rejection of export-import operations with Russia and Belarus, a reorientation of priority needs and production is carried out, there is a need for rapid reconstruction damaged infrastructure. Therefore, construction is one of the priority sectors of the Ukrainian economy. At the legislative level in Ukraine, the basic requirements and sequence of making payments through a financial intermediary are defined. In current practice, the most common methods of settlement are Joint Investment Institutes (CIIs) and the Construction Financing Fund (CFF). However, in our opinion, the procedure for keeping records and control over these methods needs to be improved both at the legislative level and at the level of changes in the company’s accounting policy in terms of documentation and digitization of accounting, economic control and analysis. Taking into account such details will make it possible to make the potential of the enterprise effective and bring it a larger amount of profit. The purpose of the study is to investigate the features of digitalization of accounting and control of the activities of financial intermediaries in the construction industry, to identify the advantages and disadvantages of this activity and to establish its impact on the potential of the enterprise. Methods (methodology). The article uses general scientific and specific methods, in particular, such as: induction and deduction - when researching software, analysis and synthesis - when identifying stages of control over the activities of financial intermediaries, comparison - for different ways of conducting financial transactions by financial intermediaries, tabular - for the formation of the Project of stages of control over financial resources in housing construction by a financial intermediary and their relationship with digitalization. The results. The economic potential of a construction enterprise grows thanks to effective accounting and control over the activity of a financial intermediary, and digitalization improves this process. From this, problematic aspects of the introduction of foreign accounting and analysis software products into the practical activities of construction enterprises and their adaptation are highlighted, which will make it possible to identify the weaknesses of this process and minimize them in practice. Our proposed Project of stages of control over financial resources in housing construction by a financial intermediary and their relationship with digitalization will make it possible to improve the system of control over the activities of a financial intermediary, reduce risks, and contribute to the timely commissioning of construction objects. Prospects. In further scientific research, it would be expedient to reveal in more detail the nature of the origin and mechanisms of interaction of various types of potential of the enterprise, in particular financial, labor, production, investment, innovation, organizational and management. It is also worth investigating in more detail a number of updated accounting, economic control and analysis software products that are most widely used in the world and identify their strengths and weaknesses, implementation prospects and obstacles.

ОБЕСПЕЧЕНИИ ЭКОНОМИЧЕСКОЙ БЕЗОПАСНОСТИ КРИТИЧЕСКИ ВАЖНЫХ ОБЪЕКТОВ НА ОСНОВЕ МОДЕРНИЗАЦИИ ПРИРОДОЭКСПЛУАТИРУЮЩЕЙ ИНФРАСТРУКТУРЫ И РАЗВИТИЯ КОРПОРАТИВНЫХ ПРИРОДООХРАННЫХ СИСТЕМ

The article provides a study of economic security, both from doctrinal and practical points of view, on the economic activities of enterprises in the context of its interface with environmental standards established by Russian legislation. The essence of the basic concepts is revealed - “ecological safety” and “state of security”, which are the most important indicators of well-being in the environmental sphere and compliance with the conditions of long-term and comfortable living of humans and animals. Arguments are made in favor of the need for widespread implementation of environmental protection systems in order to increase the economic efficiency and safety of enterprises operating on a closed cycle principle, whose activities affect the ecological sphere and affect the environment, which is especially important for critical facilities in Russia. The conclusions formulated in the course of the study can be applied for further study and optimization of the processes of ensuring technological and environmental safety and increasing the economic security of enterprises, as well as critical infrastructure facilities in our country.

Стратегическое планирование в птицеводстве

The article notes that nowadays strategic planning has taken its weighty place among management functions. Taking into account modern requirements, according to the quality management system, it is advisable to develop and introduce into practice a complex mechanism of enterprise activity management, including a set of economic, motivational, organizational and legal ways of purposeful interaction of economic subjects for the realization of enterprise potential to ensure its sustainable economic, financial and innovative development. The stages of development strategy of poultry enterprises on the example of a specific enterprise in Krasnodar Krai are described, three possible alternative scenario approaches of strategic development are proposed: pessimistic, traditional and optimistic, taking into account the influence of external and internal factors on the development of the enterprise at the present stage.

Digital Marketing Untuk Meningkatkan Umkm Penjualan Es Teh Anak Rantau Kota Pekanbaru

Digital literacy refers to a person's ability to use, understand, and participate in the digital environment effectively. The development of information technology has changed the scope of the marketing world in recent years. Marketing communication methods that were previously traditional and conventional have now been integrated into the digital world. Digital marketing has become one of the media that is often used by business people because of the new ability of consumers to follow the flow of digitalization, several companies are gradually starting to abandon conventional marketing models and switch to modern marketing.The development of information technology is growing rapidly. Some activities of Micro, Small and Medium Enterprises (MSMEs) utilize information technology to run their business. One of them is the MSME Anak Rantau Iced Tea. Through the community service team, training on digital marketing was carried out as an effort to develop the Iced Tea Children of Rantau MSMEs The results of this activity showed that business actors participated in the training activities carefully. This can be seen from the enthusiasm of the actors in understanding marketing digitalization

Innovative technologies in the logistics system

This article highlights the importance of the latest technologies and innovative logistics as the most effective element of the logistics activities of enterprises. The essence of the most modern and progressive technologies is described in detail, their advantages and features of implementation in real-time conditions are determined. The impact of these technologies on logistics and supply chains is analyzed. It has been established that the participants of the logistics chain are able to create a transparent and effective system of transaction recording, asset tracking and documentation management using the most promising innovative technologies in the logistics field. The effects that the subjects of the logistics chain receive from the introduction of the latest technologies are outlined. It has been proven that the use of progressive innovations in logistics can ensure the growth of the effective activity of any enterprise, reduce the total costs for the implementation of flow processes and improve the quality of customer service as a whole.

Study of the dynamics of the main indicators of the activity of transport enterprises in the conditions of the introduction of innovation

In the context of logistics integration, it is important to conduct analytical activities to study the effectiveness of marketing innovations in a timely manner. To form an idea of the effectiveness of marketing activities, it is necessary to study the influence of various factors on the performance indicator, in the case of logistics, this may be the volume of transported goods. The motive for writing the article was to study the capabilities of standard software for analyzing the effectiveness of economic processes in general, and in particular the results of innovative activities. The purpose of the article is to analyze the innovation, namely the integration of the logistics space in a certain region, for four companies in the Northern Black Sea region in order to assess the potential of these companies in the provision of transport services, taking into account the implemented innovation. The study used information provided by transport companies from 2013 to 2022. The choice of the focus of the study in the field of transport support is due to the importance of the quality of transport support for the functioning of the economy, especially in the context of cross-border movement of components and goods, raw materials and finished products. For the optimal study of the innovation efficiency, studies were conducted for two periods, namely from 2013 to 2019, and from 2013 to 2022. The analysis used the tools of mathematical analysis (function derivatives) for polynomial trend equations. It was found that for all four companies that participated in the implementation of the innovation, namely in the formation of an integrated logistics space with the creation of a common rolling stock base and the search for algorithms for the most optimal use of vehicles for cargo transportation, there is a positive dynamics of the total volume of cargo transportation, which indicates the effectiveness of the innovation. The introduction of innovations in logistics is the main condition for increasing the level of transport provision of the economy, which provides opportunities for a more systematic and comprehensive development of the economy. The integration of the logistics space on the example of four companies in the Black Sea region allowed not only to improve the quality of transport services, but also to increase the total profit of the group of companies, which indicates the effectiveness of marketing innovations. The results of the study can be used to replicate the innovation to other transport enterprises both within the region and for other regions. The proposed methodology for analyzing the effectiveness of innovations can be extended to other innovations in various sectors of the economy.

Digital Transformation of Archives in the Context of the Introduction of an Electronic Document Management System in Kazakhstan

Abstract The relevance of this study is conditioned by the significant importance of the organisation of electronic document management in the Republic of Kazakhstan and the broad prospects that open up during the digitalisation of state archives. The purpose of the study is to investigate the key aspects of the digitalisation of archives in Kazakhstan at the current stage of the country’s economic development. The basis of its methodological approach was a theoretical investigation of the processes of digitalisation of archival information under the conditions of practical application of the electronic document management system in the Republic of Kazakhstan, with the results obtained indicating the major significance of the digital transformation of archives in the context of the programmes Resolution of the Government of the Republic of Kazakhstan No. 827 “About Approval of the State Program “Digital Kazakhstan” (2017) and “Information Kazakhstan-2020”: State Program (2021) adopted at the state level. The sequential transfer of archival information to digital media for storage offers numerous advantages over traditional paper media, with the state level in Kazakhstan regulating the digital transformation of archives and the adoption and use of a unified electronic document management system by enacting a number of laws that regulate a wide range of related issues. The introduction of an electronic document management system has also established numerous advantages, largely determining the significant prospects for the development of this system of interaction between organisations (state, public, legal entities, and individuals). The practical significance of the results obtained lies in the possibility of their application in the organisation of the activities of enterprises and organisations of the Republic of Kazakhstan that implement measures to digitalise archival data within the unified electronic document management system.

Business activity and risks of trading enterprises: the dialectic of the relationship

The paper defines the content of the definition of «business activity» in a broad and narrow sense, the components of its assessment are indicators of logistical, commercial, financial, and investment activities. It is shown that regular assessment and analysis of the business activity of a trading enterprise allows timely detection of problems, optimization of the use of resources, increasing the efficiency of its activity and making informed management decisions. It is shown that risk is an integral part of the economic activity of trading enterprises, which requires special attention and management efforts to ensure the stability and development of enterprises. Approaches to the creation of a complex risk management system with the selection of individual components, the integration of which will ensure the stability and sustainability of trading enterprises in conditions of uncertainty and rapid changes in the market environment, are proposed. A set of measures that will contribute to improving the competitiveness of trade enterprises and increasing their ability to adapt to changes in the economic environment are substantiated. Implementation of the proposed tools will allow trade enterprises to better understand and analyze the needs of their customers, thereby ensuring more efficient work in a risk-oriented environment. The principles of the use of digital technologies in the economy of a commercial enterprise are proposed, including such elements as big data analytics, marketing automation, personalized communications and the integration of various sales channels. This provides the ability to quickly adapt to changes in the market situation, reducing risks and increasing the efficiency of business processes of a trading company. It has been proven that the intensification of business activity and the reduction of risks of trade enterprises require a systematic approach, which includes strategic planning, innovation, effective management of resources and risk minimization. Implementation of the proposed strategies will help trading enterprises to increase their competitiveness, reduce risks and ensure stable development in conditions of market uncertainty.

LOGISTICS INFRASTRUCTURE MANAGEMENT IN THE SYSTEM OF DIGITAL TRANSFORMATION OF THE ECONOMY OF UKRAINE

The article examines the main aspects of the digitalization of logistics processes in the context of their impact on the efficiency and competitiveness of enterprises. It explores technological innovations such as the use of big data, the Internet of Things, and blockchain, which are changing approaches to supply chain management. The role of government policy in supporting digital logistics initiatives is analyzed, and the industry’s key challenges are identified. The main directions for implementing digital innovations in global logistics networks have been determined. Factors that negatively affect the implementation of digital solutions in the activities of logistics enterprises are considered. The necessity of implementing digital technologies to optimize logistics processes and increase the stability of Ukraine’s economy in the face of global changes has been proven.

The potential of the enterprise's foreign economic activity: essence and structure

In the paper, on the basis of resource, functional-target, effective approaches, the foreign economic potential of the enterprise as a set of resources, opportunities and abilities of the enterprise to ensure the achievement of the results of economic activity in the field of international economic relations at the highest possible level is determined. The multifaceted content of the foreign economic potential as a complex component of the economic potential of the enterprise is revealed, the internal resource and performance potentials as well as the potential of external factors and conditions of foreign economic activity are characterized. The polystructural nature of the foreign economic potential is substantiated and its components are revealed: – the potential of the foreign trade model of the enterprise's foreign economic activity as a set of resources, capabilities of the enterprise, as well as its ability to conduct effective export-import activities; – the potential of the production and investment model, the structural elements of which are the resource and productive potential of such types of foreign economic activity as international leasing, franchising, subcontracts, international investments, international production specialization and cooperation, joint entrepreneurial activity; – the potential of an infrastructural model focused on the provision by the enterprise of consulting, insurance, transport and forwarding, marketing, legal and other services to foreign economic entities. The structural elements of the potentials of models of foreign economic activity are: marketing potential - a set of resources, opportunities and abilities of an enterprise to ensure the competitive advantages of its products (services) in the target segments of the world market; logistics potential - a set of resources, opportunities and abilities of the logistics system of foreign economic activity.

Modern development trends of marketing technologies in Ukraine

Introduction. The modern stage of the development of the Ukrainian economy requires a constant search for the latest business tools and technologies. Technologies for promoting products and services to the market are gaining special relevance. Marketing activity requires creativity, new ideas and new innovative technologies. The purpose of the paper is to analyze modern marketing technologies used in Ukraine and to identify the main trends in their development. Results. Since the beginning of the 21st century, marketing concepts have undergone significant changes due to globalization, the spread of remote services, economic crises, and changing consumer preferences. Well-known marketers predicted a transition from traditional marketing technologies to new tools, an increase in the quality of goods, an individual approach to customers and a systematic approach to the organization of companies. In 2024, in Ukraine, we highlight the following groups of marketing technologies: use of the latest IT for advertising, information collection and analysis technology, focus on consumer identity, data protection, and innovations in communications. In particular, mobile marketing is gaining popularity due to the growing number of smartphone users, the active use of video content, and the involvement of bloggers and influencers. An important role is played by social networks, which integrate with e-commerce, facilitating shopping directly through social networks. Artificial intelligence technologies contribute to deep personalization and automation of marketing processes, and voice search stimulates the adaptation of content for conversational search. Custom content and socially responsible marketing increase brand authenticity. Considerable attention is paid to privacy and data protection. Innovative technologies such as AR and VR are changing the perception of information, creating new opportunities for interaction with customers. Conclusions. The development of digitalization in Ukraine and the world introduces new trends in the marketing activities of enterprises. Traditional technologies are being replaced by digital technologies that are more progressive and convenient for consumers. At the same time, enterprises should be clearly aware of the need to segment the market and identify customers who are ready to accept new trends in the use of modern, innovative marketing technologies. The further development of the enterprise depends on the thoughtful work of marketers and correctly defined marketing technologies.

Comparative analysis of modern methods for calculating product costs

The article is devoted to the analysis of methods for calculating the cost of production at an industrial enterprise. It is noted that when choosing the appropriate calculation method, along with general principles, one should take into account the specifics of the production and economic activities of each specific enterprise. For this purpose, both well–known and well–proven calculation methods, as well as modern ones used in international practice, such as «target costing» and «kaizen costing» are considered. A comparative analysis of the considered traditional and modern methods, systematized in tabular form, is provided. The advantages, disadvantages, and possible results of using each method are noted. A description of these methods is provided. Using the example of a shipbuilding enterprise, directions for improving the applied calculation methods by using the advantages of the considered methods are substantiated.

FOREIGN ECONOMIC ACTIVITY IN THE SYSTEM OF ACCOUNTING AND ANALYTICAL MANAGEMENT SUPPORT

The article decomposes the foreign economic activity of enterprise through the prism of accounting and analytical support of management. It has been determined that current trends in the development of the domestic and world economy, specificity and peculiarities of activities of individual business entities in the field of foreign economic relations, the need for further development of methodology and methods of accounting and analysis of foreign economic activity, taking into account the objectively arising needs for the development of information support for management, determine the relevance of decomposition of foreign economic activity in the system of accounting and analytical support for management. It is substantiated that the basis for the decomposition of foreign economic activity in the system of accounting and analytical support of management is the concept of the type of activity. The organisation of accounting of foreign economic activity at a particular enterprise is largely determined by the type of foreign economic activity inherent in this enterprise. In the process of production and economic activity, enterprises, as a rule, face several types of foreign economic operations simultaneously. The accounting and analytical aspects of management of foreign economic activity of enterprise are systematised. A model of decomposition of the foreign economic activity of enterprise has been developed. It is proposed that the model of decomposition of foreign economic activity of enterprise should include types of foreign economic activity and accounting and analytical aspects, grouped into blocks: key aspects; characteristics of types of foreign economic activity, organisational and legal conditions, purpose, directions and results of functioning, accounting approaches and basic analytical criteria, performance indicators, structural construction and functioning, etc. The developed model provides for the reflection and determination of performance results by types, subtypes, segments and other classification features of foreign economic activity in order to obtain analytical, detailed, transparent and relevant information based on financial, management and strategic accounting data. Formation of an integrated system of accounting and analysis of foreign economic activity is based on consideration of regulatory, contractual, structural, accounting, analytical, control and software and hardware support of foreign economic activity.

Ergonomics in the Polish Business Environment

Theoretical background: Economic processes, the COVID-19 pandemic, evolving technology and aspects of demographic change including, above all, an “ageing population” remaining on the labor market have brought about dynamic changes in many canons, beliefs and areas of activity for businesses and economic organizations. In line with the idea of humanocentrism and nurturing human capital (its knowledge and experience), companies are looking for new organizational and technological solutions, whose main objective is to ensure safety and quality of work. One of the techniques/sciences that integrate the achievements of many sciences humanizing the working and living environment so that it is friendly to the psychophysical and social needs of the user is ergonomics. Ergonomics is the science that deals with the adaptation of technology (machines and tools) and working conditions to the specific needs of the user, and through its multidisciplinary and multifaceted nature has many meanings, roles and characteristics. Purpose of the article: The aim of this article is to answer questions related to the ergonomic activities of Polish enterprises and its application in practice. What does ergonomics give them? What is the source of inspiration in carrying out ergonomic activities? What is the purpose of conducting ergonomic activities? What is the essence and role of ergonomics in their business operations? Research methods: In this article, based on literature research conducted by the European Statistical Office (Eurostat), Social Insurance Institution (ZUS), National Labour Inspectorate (PIP) and Statistics Poland (GUS), two authoritative questionnaires were created (under expert supervision) to investigate ergonomic activity in the Polish business arena. The first questionnaire was sent to 15,000 enterprises and searched for ergonomic activity in the business arena. The second questionnaire was sent to a narrower group of ergonomically active enterprises, which provided answers to 100 open and closed questions. The survey was conducted between 2020 and 2022. Main findings: All three research assumptions were successfully achieved. Businesses were found, investigated and conclusions reached. Selected results from the questionnaire survey are presented in tabular form. The surveyed respondents, representatives of various business sectors of micro, small, medium and large enterprises, unequivocally stated that, in their opinion, ergonomics helps to modernise machinery and technology. In addition, ergonomic activity brings them closer to complying with current standards and legislation, thus, having a positive impact on quality, health and safety aspects. Ergonomic activity also gives entrepreneurs the opportunity to increase productivity, efficiency and work performance. Seeking ergonomic inspiration also contributes to increasing the potential of the knowledge economy.

PECULIARITIES OF BUSINESS ACTIVITIES OF HERITAGE AND CULTURE-BASED EXPERIENTIAL TOURISM ENTERPRISES IN THE REPUBLIC OF ARMENIA

The article presents the peculiarities of business activities of enterprises operating in the Republic of Armenia (RA) offering heritage- and cultural-based experiential tourism (HCBET) products and services. The article proposes the content of an integrated Business Canvas Model for enterprises engaged in similar activities. The integrated business canvas is based on the study of the cases of the enterprises selected within the framework of the research, according to the following key factors: Thematic areas, Activities/services, Marketing approach, Financing methods, Key success factors and challenges, and Potential for future development. Enterprises, operating in this field, are considered key cells of this kind of tourism development in the RA. Those enterprises are considered social organisms, which, if properly managed and provided with appropriate support, can become the basis for the long-term development of this kind of tourism in the RA. Therefore, it is necessary to systematically present the system of tourism services and products of enterprises included in the HCBET and the generalized model of business activity. It is important to emphasize that HCBET in the RA mainly includes hotel and restaurant businesses that mainly offer experiences based on Armenian intangible cultural heritage.

Using the model of closed-loop economy in certain branches of the agro-industrial complex

From agricultural production to domestic consumption of products, the food industry produces huge amounts of waste every year, which leads to contamination of soil, water and air. Waste created upon processing agricultural raw materials and using axillary materials, such as additives, certain chemical components, fuel and so on, enhances an impact of the food chain on the environment leading to depletion of natural resources. In the last few years, production branches of economy, including the agro-industrial complex, have made attempts to maintain the balance between their impact on the environment, the use of resources, well-being of the population and economic benefits. This trend stimulates the intensive development of the theory of circular (cyclic) economy or closed-loop economy and facilitates a search for methods of its realization in the real economic system. The paper summarizes the main specific features typical of circular economy: strengthened control of supply of limited natural resources and maintenance of the stable balance of renewable resources; optimization of consumption processes by development and use of products, components and materials that correspond to the highest level of their reuse; detection and prevention of negative external effects of current production activities to increase efficiency of the economic and ecological systems. With that, despite the fact that the concept of circular economy was formulated several decades ago, its comprehensive definition is still a subject of discussions. Ambiguity of the existing definitions shows that the concept of closed-loop economy has different meaning for stakeholders. The paper examines several aspects of using elements of closed-loop economy in certain branches of the agro-industrial complex, including the meat industry. A special attention in this work is given to the introduction of modern technologies and equipment for efficient processing of waste from crop husbandry, animal husbandry and meat production to include it into the economic turnover. In addition, ecological problems arising in the course of activities of enterprises of the food and processing industries are examined and the possibilities of solving these problems by introduction of the model of circular economy have been established. Risks and barriers preventing transition of Russia to the model of circular economy have been revealed. The authors propose measures and directions of scientific research aimed at the development and introduction of elements of closed-loop economy in the meat sub-complex, including related branches of the agro-industrial complex.

Cloud Technologies as a Tool for Increasing Sales in Modern Trade Organizations.

In the context of increasing business digitalization and the need to adapt to the challenges of the digital economy, cloud technologies are becoming a key tool for enhancing the efficiency and competitiveness of trade organizations. This study is dedicated to analyzing the prospects and opportunities for using cloud solutions to increase sales in the trade sector. The article discusses the main models of cloud service provision, their advantages, and their impact on various tasks in the activities of trading enterprises. Special attention is given to the capabilities of cloud technologies in improving analytics, managing customer relationships, and implementing an omnichannel interaction strategy. The research concludes that the implementation of cloud solutions contributes to increased sales, cost optimization, and the formation of competitive advantages for trade organizations, setting the foundation for sustainable growth and development in the conditions of digital transformation and the increasing digital divide.