PurposeThis paper aims to identify a possible solution as to how meaningful work could be considered as a lever in attracting and retaining Generation Y (Gen-Y) employees to work in the Singapore hotel industry.Design/methodology/approachThis paper draws on the perspectives of earlier conceptual papers by Chacko et al. (2012) and Solnet and Hood (2008) in an effort to identify root causes and a possible solution. The context of Singapore and the international literature are also reviewed to establish theoretical and practical gaps that need to be filled.FindingsThe results from this study can be used as a guide to enable hotels to improve the attraction, retention and management of Gen-Y employees. This is crucial in hotels where many properties are facing challenges in attracting and retaining hotel employee talent.Originality/valueThe paper provides a fresh examination of the characteristics and behaviours of Gen-Y employees, as well as suggests an improved organizational approach to attraction and retention. This methodology includes an element of positive psychology, in the form and experience of meaningful work.