Student video production represents a dynamic and meaningful pedagogical approach, grounded in the principles of neuroscience and learning theories. By providing an engaging and inclusive educational experience, this practice not only fosters students’ cognitive development but also their social, emotional, and digital skills, preparing them for the challenges of the 21st century. Student video production has emerged as an innovative pedagogical approach aligned with the principles of neuroscience and learning theories. This study explored the relevance of this practice, analyzing how it promotes a significant and engaging educational experience for students, stimulating not only cognitive skills but also social and emotional competencies. From the perspective of neuroscience, the importance of visual and emotional stimulation in learning was highlighted. Authors such as Pantano (2009) emphasize the role of emotions in the consolidation and retrieval of information in memory, underscoring how video creation can emotionally engage students, fostering a deeper connection with the content. Additionally, Zorzi (2009) emphasized the relevance of attention in the classroom, directing focus to specific stimuli and facilitating memory formation. Furthermore, video production stimulates essential cognitive skills such as critical thinking, problem-solving, and creativity. Authors like Gardner (1995) addressed the theory of multiple intelligences, highlighting the importance of recognizing and developing students’ individual skills, an opportunity provided by audiovisual production. Collaboration and communication were identified as fundamental aspects of student video production. Authors like Pereira and Neves (2014) highlighted how this collaborative activity encourages students to work together, promoting an inclusive environment and stimulating the development of communication and collaboration skills, as pointed out by Santos and Aquino (2011). In the classroom context, video production offers an opportunity for students to explore significant issues and themes authentically. Authors like Fresquet (2015) emphasized how this approach allows students to engage in deep investigations and personal reflections, increasing their motivation and engagement. Moreover, video production promotes a hands-on and experiential approach to learning, supported by neuroscience as an effective teaching strategy. Authors like Cosenza (2011) explained how exposure to practical and emotionally engaging experiences facilitates learning consolidation, an advantage offered by student video creation. Finally, video production contributes to the development of socioemotional skills and competencies for the 21st century. Authors like Aquino and Cavalcante (2017) highlighted how this approach promotes interpersonal skills, teamwork, as well as media and technology competencies, preparing students for real-world challenges.
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